SwellPath Presents: Responsive Design, Mobile SEO, and the Future of Search Marketing

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@mike_arnesen #SwellPathPresents #MobileSEO

description

The modern web is multi-platform. Brands interested in providing site experiences that delight customers need to have sites that display flawlessly and are highly useful on desktops, phones, and tablets; experienced digital marketers know this, savvy users know this, and the web's leading search engines know this. As we blaze through 2013, your mobile experience plays more and more into how your website performs in mobile search. Don't be left behind and relegated to the bottom of the search results for your valuable keywords. Make sure that search engines rank your site where it belongs so your mobile audience can find you at the important stages of their journeys. In the first ever SwellPath Presents, our Senior SEO Analyst, Mike Arnesen, will teach why mobile SEO is more important than ever, dive into the different takes on mobile SEO, and outline how you can build a mobile experience that is nothing less than SEO perfection.

Transcript of SwellPath Presents: Responsive Design, Mobile SEO, and the Future of Search Marketing

Page 1: SwellPath Presents: Responsive Design, Mobile SEO, and the Future of Search Marketing

@mike_arnesen #SwellPathPresents #MobileSEO

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@mike_arnesen #SwellPathPresents #MobileSEO

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@mike_arnesen #SwellPathPresents #MobileSEO

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@mike_arnesen #SwellPathPresents #MobileSEO @mike_arnesen #SwellPathPresents #MobileSEO

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@mike_arnesen #SwellPathPresents #MobileSEO

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*Normalized data from 18 sites

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@mike_arnesen #SwellPathPresents #MobileSEO

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79% of visitors who have a dissatisfying visit !are less likely to buy from the same site again !!!

27% are less likely to buy !from the company’s!

physical store.@mike_arnesen #SwellPathPresents #MobileSEO

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57% of users expect a mobile site to load !nearly as fast!

if not faster !than a desktop site.!

@mike_arnesen #SwellPathPresents #MobileSEO

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@mike_arnesen #SwellPathPresents #MobileSEO

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Googlebot

Googlebot Mobile

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Providing a great, SEO-friendly mobile experience is hard!

You  could  say  that  it  really  bites!  

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Everything about this sucks!

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Mobile (working) = Good

Desktop = Acceptable-Good

Mobile (broken) = Infuriating

One-page-fits-all = Awesome

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Basic example

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Source Code

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Widescreen

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Small Desktop

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@mike_arnesen #SwellPathPresents #MobileSEO

Tablet

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Mobile

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@mike_arnesen #SwellPathPresents #MobileSEO

Source Code

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@mike_arnesen #SwellPathPresents #MobileSEO

CSS3 Media Queries!!@media only screen !and {min-width:__}

!and {max-width:__} !

CSS File

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Desktop

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@mike_arnesen #SwellPathPresents #MobileSEO

Tablet

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@mike_arnesen #SwellPathPresents #MobileSEO

Mobile

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Desktop   Mobile  

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Desktop  

Mobile  

Links  &  Social  

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Desktop   Mobile  

<link rel=“alternate” href=“mobile” /> <link rel=“canonical” href=“desktop” />

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<?xml version="1.0" encoding="UTF-8"?>!<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9"! xmlns:xhtml="http://www.w3.org/1999/xhtml">! <url>! <loc>http://www.example.com/page-1/</loc>! <xhtml:link! rel="alternate"! media="only screen and (max-width: 640px)"! href="http://m.example.com/page-1" />! </url>!</urlset>!

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•  Duplicate content •  Link equity dilution •  Redirection issues •  Required SEO tagging

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Desktop  

Mobile  

Links  &  Social   RWD  Site  

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•  Duplicate content •  Link equity dilution •  Redirection issues •  Required SEO tagging

RWD makes peace with Jackie Chan

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A 59% higher bounce rate for mobile is a cry for help!

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Resources spath.us/RWD-links

Mike Arnesen Senior SEO, SwellPathGoogle.com/search?q=mike+arnesen