SwellPath Presents: Responsive Design, Mobile SEO, and the Future of Search Marketing
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Transcript of SwellPath Presents: Responsive Design, Mobile SEO, and the Future of Search Marketing
@mike_arnesen #SwellPathPresents #MobileSEO
@mike_arnesen #SwellPathPresents #MobileSEO
@mike_arnesen #SwellPathPresents #MobileSEO
@mike_arnesen #SwellPathPresents #MobileSEO @mike_arnesen #SwellPathPresents #MobileSEO
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*Normalized data from 18 sites
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79% of visitors who have a dissatisfying visit !are less likely to buy from the same site again !!!
27% are less likely to buy !from the company’s!
physical store.@mike_arnesen #SwellPathPresents #MobileSEO
@mike_arnesen #SwellPathPresents #MobileSEO
57% of users expect a mobile site to load !nearly as fast!
if not faster !than a desktop site.!
@mike_arnesen #SwellPathPresents #MobileSEO
@mike_arnesen #SwellPathPresents #MobileSEO
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Googlebot
Googlebot Mobile
@mike_arnesen #SwellPathPresents #MobileSEO
Providing a great, SEO-friendly mobile experience is hard!
You could say that it really bites!
@mike_arnesen #SwellPathPresents #MobileSEO
@mike_arnesen #SwellPathPresents #MobileSEO
@mike_arnesen #SwellPathPresents #MobileSEO
@mike_arnesen #SwellPathPresents #MobileSEO
@mike_arnesen #SwellPathPresents #MobileSEO
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Everything about this sucks!
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Mobile (working) = Good
Desktop = Acceptable-Good
Mobile (broken) = Infuriating
One-page-fits-all = Awesome
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Basic example
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Source Code
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Widescreen
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Small Desktop
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Tablet
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Mobile
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Source Code
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CSS3 Media Queries!!@media only screen !and {min-width:__}
!and {max-width:__} !
CSS File
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Desktop
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Tablet
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Mobile
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Desktop Mobile
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Desktop
Mobile
Links & Social
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Desktop Mobile
<link rel=“alternate” href=“mobile” /> <link rel=“canonical” href=“desktop” />
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<?xml version="1.0" encoding="UTF-8"?>!<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9"! xmlns:xhtml="http://www.w3.org/1999/xhtml">! <url>! <loc>http://www.example.com/page-1/</loc>! <xhtml:link! rel="alternate"! media="only screen and (max-width: 640px)"! href="http://m.example.com/page-1" />! </url>!</urlset>!
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• Duplicate content • Link equity dilution • Redirection issues • Required SEO tagging
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Desktop
Mobile
Links & Social RWD Site
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• Duplicate content • Link equity dilution • Redirection issues • Required SEO tagging
RWD makes peace with Jackie Chan
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@mike_arnesen #SwellPathPresents #MobileSEO
@mike_arnesen #SwellPathPresents #MobileSEO
@mike_arnesen #SwellPathPresents #MobileSEO
A 59% higher bounce rate for mobile is a cry for help!
@mike_arnesen #SwellPathPresents #MobileSEO
@mike_arnesen #SwellPathPresents #MobileSEO
@mike_arnesen #SwellPathPresents #MobileSEO
@mike_arnesen #SwellPathPresents #MobileSEO
@mike_arnesen #SwellPathPresents #MobileSEO
@mike_arnesen #SwellPathPresents #MobileSEO
Resources spath.us/RWD-links
Mike Arnesen Senior SEO, SwellPathGoogle.com/search?q=mike+arnesen