Sink your teeth into our gothic treats

SWEET STAKES

Sweet Stakes is a confectionery shop that creates and sells gothic-inspired candies and desserts. Customers of all ages can enjoy this shop as long as they have a sweet-tooth and maybe even an interest in the Gothic or Halloween style.

We at Sweet Stakes, like any other confectionery/candy shop, are simply trying to give our customers delicious treats.

However, we are targeting a more narrow market by making gothic-inspired candies and desserts, which no other shop has

done before (at least that I have not seen).

Potential customers seemed rather interested in the shop, some being all for the idea while others would simply walk in

to at least check it out. Either way, they all enjoyed the creative twist on an everyday shop.

THE PRODUCT

To give a sense of what the website and physical store would look like, I created a couple of quick mock-up

layouts. If I had more time and better resources, I would change some things, but I worked with what I had available

to me.

**The pictures/art used do not belong to me. I did not create any of the food in the pictures you see; I simply found suitable pictures and used them as examples.**

MOCK-UPS

My team is me, myself and I.

Yep….lonely, little me. ^^

I did ask for some help from a friend of mine a couple times, but other than that I worked alone.

THE “TEAM”

BUSINESS MODEL CANVAS

My competitors would include many of the big name candy/confectionery stores, such as Gardner’s Candies.

However, in the niche of Gothic-inspired candies and desserts, there doesn’t seem to be any competitors.

My market size seems to be about $5.3 billion.

BUSINESS

My competitors would include many of the big name candy/confectionery stores, such as Gardner’s Candies. As a

small business, this is problematic, however I would differentiate from the everyday business for my gothic-inspired

style. However, this could pose to be another problem since Sweet Stakes is niche business.

As a small niche business, Sweet Stakes would most likely be a small town shop. This way I can hire cheaper labor, but also

support said small town.

To find new customers, Sweet Stakes would have to depend not only on different advertising techniques, but also word of mouth.

BUSINESS CONCERNS