Sweet satisfaction

INTRODUCTION

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1.1 - Introduction

Sweet Satisfaction is about satisfying your cravings on sweets, in which our products are mainly

of chocolates and cookies. Our business is located at Unit A-44 , No 7 Jalan Bangsar Utama 1 ,

59000 Kuala Lumpur. Sweet Satisfaction starts operating on 1st January 2015 .

While there are many chocolates and cookies brands out there, Sweet Satisfaction will definitely

satisfy you with our attention on the details of our delicacies in the markets. We are still new in

this but definitely will win the hearts of many with our delicate sweets that will melt everyone’s

taste buds.

Moreover, we believe that in just few years we will be able to compete with our competitors out

there and build a strong platform for ourselves, not only within local markets but perhaps we

might establish ourselves in the international markets through our different and exotic flavors

and the differences and also uniqueness of our delicacies compared to our competitors.

We, Sweet Satisfaction saw the opportunity that this business has the potential of success

provided that it is handled efficiently. People will always need something to satisfy their cravings

or to relieve their stresses and Sweet Satisfaction will happily helping them with that. Sweet

Satisfaction sees this as a way to prosper and excel in this market by taking advantage of all

these people’s needs.

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1.2 - Purpose of doing business

The purpose of preparing the business plan is because we want to convince capitalists,

investors, creditors and bankers in order to raise the capital of the business and to gain support

from third parties for the venture. We need investors to raise the fund for the business for the

purpose to manage the company and the upgrades.

The business plan is also being drafted so that Sweet Satisfaction can obtain the financing it

needs in order to start the operation of the business. The loan is crucial in order to start the

business, so the presentation of this business plan is vital to gain the confidence of the bank.

Sweet Satisfaction has been granted a loan from Maybank up to RM 50,000 so that it can

build itself in its business. The other sources of financing were obtained through the capital

contributed by each of the member of the business. Mohamad Daniel , as general manager will

be contributing RM 30,000 and the rest of members has agreed to contribute RM 20,000 each.

The financing will be used to purchase start up assets such as the equipment used in

making the chocolates and baking the cookies such as ovens, mixers and many more. Not only

equipment, furniture and fittings, store front, advertising, packaging designs and not forgetting

the raw materials needed as well. We can get all this items from our trusted suppliers and they

also have agreed to provide the products we needed with the best offer they can offered us

ever.

We also use this business plan as a guideline for the managers how to carry out the

business with success. Sweet Satisfaction has all the ingredients to be one of the best in the

business. We have set out our entire target in order to be successful. This business plan will

include company background, marketing strategy, operation plan, sales forecast and also the

most important is the financing plan of the business.

Sweet Satisfaction will fully utilize all the assets so that it can maximize the profit. The profit

earned from the business will be used to pay the loan given. Sweet Satisfaction has absolute

confidence that it will be able to pay the loan back including the interest on the loan given.

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1.3 - Company background

Name of Business : Sweet Satisfaction Enterprise

Address : Unit A-44 , No 7 Jalan Bangsar Utama 1 , 59000 Kuala Lumpur

Telephone number : 03-3264662 @ 011-3364622

Fax number : 03-3264663

Website : http://my-sweetsatisfaction.com

Email : [email protected]

Form of Business : Partnership

Main Activity : Selling handmade Chocolates and Cookies

Date of Registration : 15th December 2015

Number of Registration : M 0458239-A

Date of Commencement : 1st Januari 2015

Initial Capital : RM 50 000 ( Loan )

RM 130 000 ( Own )

Name of Bank : Maybank Bhd

Bank Account Number : 567390126432

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1.4 - Owner’s background

Name : Mohammad Daniel Bin Saupi

Date of birth : 18th June 1982

Address : No 2, Jalan SG 6/12 , Taman Sri Gombak ,

68100,Batu Caves,Selangor.

Contact No : 016-3339596

Interest : Food , music and travelling.

Qualification : Diploma in Accounting in UiTM (graduated in 2002)

Bachelor in Accounting in UiTM (graduated in 2005)

ACCA ( graduated in 2009 )

Position : Chief Executive Officer

Skills :

1.Has the ability of planning,leading,controlling and organizing that fulfill every criteria of a

leader.Can perform well in any circumstances.

Experiences :

1. Worked as a Team Member of Risk-weighted Asset (RWA) Analytics and Reporting of

RHB Bank (in Kuala Lumpur) from 2007 to 2009 .

2. Worked as an Assistant Manager of Market &Liquidity Risk Management, Risk

Management Division of Public Bank (Head Office in Kuala Lumpur) from 2010 to 2014 .

Detail of the post :

As the General Manager of Sweet Satisfaction Enterprise , this job requires the manager to set

up the mission, vision and objective for the long term of company.It is also my duty to organize,

motivating and to control my down liner to be always on top of their job.It also my responsibility

to make our company meets our goals which is ‘ To become Malaysia’s most favourite cookies

and chocolates in 2025 ‘

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Name : Nursyafinaz Binti Kamal

Date of birth : 18th June 1985

Address : 17, Jalan Impian Putra 3/7 ,

Taman Impian Putra Bangi , 43000 Kajang , Selangor .

Contact No : 017-2490928

Interest : Surfing, reading and cycling



CIMA ( 2011 )

Position : Operational Manager 1

Skills : Good in controlling product and planning , has sense of responsibility

Experiences :

1. Worked as a Team Member of Risk-weighted Asset (RWA) Analytics and Reporting of

RHB Bank (in Kuala Lumpur) from 2007 to 2009 .

2. Worked as an Assistant Manager of Market &Liquidity Risk Management, Risk

Management Division of Public Bank (Head Office in Kuala Lumpur) from 2010 to 2014 .


As a Operational Manager 1 of Sweet Satisfaction Enterprise , I will try my best in helping to

establish the Sweet Satisfaction name in its respective industry and offer the best service to the

company. As the second command in the organization, I will bear the significant responsibility,

accountability, and authority within an organization.

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Name : Muhammad Ismail Bin Mat Noordin

Date of birth : 16th January 1986

Address : TBP 2942 Permatang Pasir ,

13500 Permatang Pauh,

Pulau Pinang .

Contact No : 011-24144909

Interest : Listening to music , Backpacker .


Bachelor in Management Accounting in UiTM ( graduated in 2009 )

ACCA in Kaplan University, Singapore (graduated in 2012)

SKM in Culinary ( 2013 )

Position : Operational Manager 2

Skills : Have strong communication skills to interact with customers , suppliers , workers and

management .

Experiences :

1. Worked as Operational Manager at Richard’s Top Taste Café from 2013 to early 2015


As a Operational Manager 2 of Sweet Satisfaction Enterprise , it is my duty to concern with the

production of goods and services and ensuring the business operation runs smooth and

efficiently in term of using as little resouces needed , and effectively in term of meeting

customer’s satisfaction ..

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Name : Nurhijrah Binti Rusli

Date of birth : 1st June 1986

Address : 54, Taman Desa Kenangan ,

Jalan Tun Razak ,

05200 Alor Setar, Kedah .

Contact No : 012-4452427

Interest : Reading and swimming


Bachelor in Administration Sciene (Hons) (graduated in 2010)

Master in Business Administrative ( graduated in 2012 )

Position : Administrative Manager

Skills :

1.Intergrate skills and from a number of diciplines, including accounting,

economics, law and management.

2. Exercise critical-thinking methods to identify and solve problems

Experiences :

1. Worked in Taylor’s University as Admin Executive ( in KualaLumpur ) from 2015 to 2015.


As Administrative Manager , I have responsibility for the office budget and the maintenance

schedules for supplies, equipment and technological systems. Additionally, I manage the

schedules of the Sweet Satifaction’s top executives and also to be highly organized multitasker

who are comfortable managing others, providing feedback, motivating the administrative

support team and resolving office conflicts

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Name : Najwatul Nabila Binti Munajar

Date of birth : 2nd June 1987

Address : 58, Taman Malinja Fasa 3 ,

Jalan Malinja 4 ,Langgar ,

06500 Alor Setar, Kedah .

Contact No : 013-5958940

Interest : Hiking, camping and travelling

Qualification : Diploma in Accounting in UiTM ( graduated in 2007 )

Bachelor of Business in Marketing in Dublin Business School (graduated in 2010)

Position : Marketing Manager

Skills :

1. Communicate effectively in business environment.

2. Good skills of giving the ideas on sales and marketing strategies.

Experiences :

1. Worked as Corporate Sales Account Executive in Canon Singapore Private Limited from

2010 to 2012 .

2. Worked as Sales and Marketing Executive in OUTBACK Steakhouse in Kuala Lumpur

from 2012 to 2014 .


As a marketing manager, it would be my job to plan the best ways of promoting your employer's

products, services or brand. This job suits me well because I am organised and

lovecommunicating messages and ideas with people.I also have management skills to lead and

motivate a team. I can handle pressure well when I am working to tight deadlines. I have

experiences working as Sales and Marketing Executives for 3 years and I will make sure that

Sweet Satisfaction will be the best chocolate and cookies in town.

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Name : Roslina Binti Abdul Razak

Date of birth : 1th January 1987

Address : No 142 C, Kg. Lana Bulu ,

06150 Ayer Hitam ,

Alor Setar , Kedah .

Contact No : 012-4321566

Interest : Taekwondo, Do it Yourself (DIY), Traveling



Certified Management Accountant (CMA) granted by Institute of Management

Accountant (IMA) (2014)

Position : Financial Manager

Skills : Strong organizational capabilities,Good time-management skills,Strong communication

skills,Honesty and High integrity.

Experiences :

1. Worked as a Financial Officer in Genting Plantation for 3 years. Then, decided to join

Sweet Satisfaction as a shareholder.


It is my responsible as Financial Manager to maintain a documented system of accounting

policies and procedure in Sweet Satisfaction. Financial manager must ensure that sufficient

funds are available to meet ongoing operational and capital investment requirements.Besides,

she oversee the operations of the treasury department, including the design of an organizational

structure adequate for achieving the department's goals and objectives of Sweet Satisfaction.

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1.5 - Location

Unit A-44 , No 7 Jalan Bangsar Utama 1 , 5900 Kuala Lumpur

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H

Advantages :

1. We choose Bangsar Utama as our business location because we believe that we can

achieve the target market for our product here since Bangsar Utama is well known for its

residency.

2. We also believe that it would be easy for us to attain our materials from suppliers since

we are located in a well-known location and is easy to find.

3. Good facilities – developer provide enough infrastructures and facilities for us to run the

business

4. Near to the road – easier for customers to come to our business site .

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ADMINISTRATION

PLAN

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2.1 - Introduction to the organization

Vision

To become Malaysia’s most favourite cookies and chocolates in 2025.

Mission

To satisfy the customers by providing high quality and tastiest cookies and chocolates in order

to become the number one choice among chocolates and cookies lovers in town.

Objectives

To provide the various types of cookies toppings with high quality and friendliest services

To be selected as “New Snack Bar” in the area

Provide an excellent service experience and anticipating the needs of customers

Ensure a friendly comfortable atmosphere

Place monthly ads in neighbourhood publications

To provide a low calorie and healthier snacks

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2.2 - Organizational Chart

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GENERAL MANAGER Mohammad Daniel bin Saupi

OPERATIONAL MANAGER 1 NurSyafinaz binti Kamal

MARKETING MANAGER Najwatul Nabila bt Munajar

OPERATIONAL MANAGER 2 Muhammad Ismail Mat Noordin

ADMINISTRATION MANAGER Nurhijrah binti Rusli

FINANCIAL MANAGER

Roslina binti Abdul Razak

CASHIER

STAFF COUNTER

KITCHEN HELPER 2

KITCHEN HELPER 1

2.3 - List of administration personnel

No. Position in the Company No. Of Staffs

1. General Manager 1

2. Operational Manager 2

3. Administrative Manager 1

4. Marketing Manager 1

5. Financial Manager 1

6. Employee 4

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2.4 - Schedule of task and responsibilities

Position Task & Responsibilities

General Manager 1. Creating, communicating, and implementing the

organization’s vision, mission, and overall direction.

2. Leading, guiding, directing, and evaluating the work of other

executive leaders including directors, and managers

3. Formulating and implementing the strategic plan that

guides the direction of the business or their area of

responsibility.

4. Maintaining awareness of both the external and internal

competitive landscape, opportunities for expansion, customers,

markets, new industry developments and standards, and so forth

Operational Manager 1. Identify and list all the raw material required to manufacture the

product or to provide the service.

2. Prepare a bill of material required for a unit of product

3.Ensure that all of our staffs are able to provide good services by

preparing all the material required

4. Making sure that all clients are getting the best customer service

5. Act as researcher and analyst to satisfy the customer’s needs

and at the same time achieving company’s target .

Administrative

Manager

1. Performs administrative and office support activities for multiple

supervisors.

2. Plan , implement and control the overall management of the

business

3. Make sure all the staffs make their job

4. To make sure the staff welfare always being concern

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Marketing Manager 1. Develop new marketing strategies to promote the business’s

product and service .

2. Organize and analyse market research and surveys, and

generate report on services

3.Make annual budget marketing

Financial Manager 1.Responsible of the cash flow and budgeting plan of the business

2. To make account ( to see profit and loss ) and balancing sheet

3. Using efficient and effective ways to increase sales and profit to

make sure good development of business

4.Preparing salary slips , business receipts and give salary to

employees

Staff counter 1.Take customers’ orders

2.Clean, unwrap, slice and trim foodstuffs by means of manual and

electric appliances

3.Prepare the cookies for the customers

4.Ensure tables are correctly set, side stations are tidy, and side

work is appropriately completed

5.Assist guests with complains and make sure to report it or notify

the manager on duty in instant

6.Maintain sanitation of the restaurant including floors, tables,

ledges, and counters

7.Need to have knowledge what are the menu items and the

specials.

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Cashier 1.Make sure the pricing is correct and give correct change

2.Receive money in the form of cash or credit card

3.Process returns and check to see if items are damaged

4.Issue receipts and refunds if needed

5.Count the money in cash drawers at the beginning of shifst and

end of the shifts to ensure that amounts are correct and that there

is adequate change.

6.Change receipt paper if needed.

7.Bag items carefully and hand it to customers in a acceptable

manner.

8.Clean up checkout area with damp cloth and disinfectant.

9.Answer customers' questions and direct it to a manager if the

answer given cannot solve the issue.

Kitchen helper 1.Keep the kitchen equipment cleans and in orderly condition and

sweeps and mops floors.

2.Washes worktables, walls, refrigerators and ovens

3.Removes the trash and garbage regularly to avoid smells.

4.Steam-cleans or hoses-out garbage cans to keep it sanitary.

5.Throws food from dirty dishes and washes them by hand nad

place them in designated places.

6.Follow the recipes or instructions given by the Head Chef.

7.Loads or unloads trucks picking up or delivering supplies and

food.

8.Make sure the toppings and ingredients are kept properly in the

refrigerator within its specified temperature

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2.5 - Schedule of remuneration

No. Position Monthly

salary

( RM )

EPF Contribution

(12% )

( RM )

SOCSO

( 2.5% )

( RM )

Amount

( RM )

1. Chief Executive

Officer

2500 300 62.50 2 862.50

2. Operational

Manager

2000 240 50 2 290

3. Operational

Manager 2

2000 240 50 2 290

4. Administrative

Manager

2000 240 50 2 290

5. Marketing

Manager

2000 240 50 2 290

6. Financial

Manager

2000 240 50 2 290

7. Cashier 1 400 168 35 1 603

8. Staff Counter 1 200 144 30 1 374

9. Kitchen Helper 1 1 200 144 30 1 374

10. Kitchen Helper 2 1 200 144 30 1 374

TOTAL 17 500 2100 232.50 20 037.50

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2.6.1 - List of Office Equipment

Equipment Quantity Price per unit

(RM)

Total (RM)

1. Computers with installation

software

2 1200 2400

2. Desks for staffs 2 100 200

3. Chairs for staffs 3 15 45

4. Copier, laser printer, fax and

scanner

1 200 200

5. Dustbin 1 5 5

6. Clock 1 5 5

7. Key lock 2 4 8

8. Broom 2 5 10

9. Telephone 1 30 30

10. Book cabinet 2 100 200

11. Notice board 1 100 100

12. Fire extinguisher 2 160 320

13. Punch card machine 1 250 250

14. Air-conditioner 1 1000 1000

15. Sofa 1 250 250

TOTAL 5068

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2.6.2 - List of Stationeries

Stationeries Quantity Price per unit

(RM)

Total (RM)

1. Account book 3 3 9

2. Cheque record book 3 3 9

3. Casio desktop calculator 2 8 16

4. Document case 2 6 12

5. Clip board file 2 4 8

6. Expanding file 2 8 16

7. Ring file 2 6 12

8. A4 paper 2 9 18

9. Fax paper 3 5 15

10. Inkjet & glossy paper 1 set 15 15

11. Battery 5 7 35

12. Clips 3 boxes 3.50 10.50

13. Date stamp 2 5 10

14. Document tray 2 8 16

15. Pin 2 boxes 1.50 3

16. Puncher 2 4 8

17. Ruler 3 0.60 1.80

18. Scissors 2 2 4

19. Stamp pad 3 5 15

20. Stapler 3 4.50 13.50

21. Ink cartridge 2 90 180

22. Notice board 1 40 40

23. Ball pen 2 dozens 4 8

24. Correction tape/Liquid paper 4 5 20

25. Highlighter marker 3 2.5 7.50

26. Permanent marker 1 dozen 10 10

27. Whiteboard marker 1 dozen 10 10

28. Mechanical pencil 5 2.50 12.50

TOTAL 534.80

2.7 - Administration budget

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Items Fixed Asset (RM) Monthly expenses

(RM)

Other expenses

(RM)

Furniture & Fittings 5068

Renovation 15000

Salary (EPF &

SOCSO)

2 332.50

Rent 4 000

Uitilities 1 000

Office supplies 538.70

Business registration 2 000

Deposit (Rent) 8 000

Professional fees 1 000

TOTAL 20 068 7 871.20 11 000

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MARKETINGPLAN

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3.1 - Marketing Objectives

Sweet Satisfaction is a company that runs a business based on food and beverages. We

believe that our product could attract customer’s interest because we had our own speciality.

We produce a less sugar cookies and wide variety of toppings like original chocolate sauce,

almond chocolate sauce and cashew nuts chocolate sauce. Besides, our company will be

selling high quality cookies with lower price direct to the customers. We sell our product via cash

on delivery (COD) and delivery through online transaction.

Most major thing for entrepreneur is to manage business and this must be done efficiently

and also effectively to manage business can run smoothing and successfully towards the

business plan. Therefore, in order to achieve our target, our marketing department has state

several objectives. This is the most important essence in business because it will affect the

business opportunities to gain profit and success. The objectives of marketing have been listed

below:

To gain the maximum profits from the business.

Sell good products and to make sure all the products works well.

To know the percentage of the market share and the number of competitors

To take advantages over competitors.

Get opportunity in market demand

To become a famous and most desired snacks bar.

To make sure all the promotion strategies is done accurately, efficiently and attracting

the customers

To provide product direct to customer

To sell product that that suitable to all generation.

To develop new product innovation.

To expand business by entering new market.

To maintain existing customers and increase new potential customers.

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3.2 - Marketing description

In Sweet Satisfaction we sell products to our customers for those who love sweets and desserts. Our specialty is our chocolate sauce which we serve with our homemade chocolate chip cookies. The cookies were made based on special recipe given by one of our partners’ ancestors.

We bake our own chocolate chip cookies and serve to the customers with love in order to satisfy their wants. The chocolate chip cookies carry their own specialty with their great taste and our customers will also be served with our homemade chocolate sauce. Since the cookies were made to suit the taste of many generations, the cookies were made in a less sweet manner. The chocolate sauce is filled with sweetness and customers can dip the cookies into the chocolate sauce.

We make our cookies based on high quality ingredients. The ingredients that we used in producing our products are wheat flour, salt, sugar, brown sugar, butter, chocolate chip, eggs, vanilla flavor, baking soda, chocolate powder, sweetened creamer, almond and cashew nuts. We chose the best ingredient in producing our cookies and the sauces.

We sell only chocolate chip cookies and the chocolate sauces came in various flavors such as Original Chocolate Sauce, Almond Chocolate Sauce and Cashew Nuts Chocolate Sauce. The chocolate sauces were made in various flavors so that it can meet customers’ demand where the customers can choose any of the flavors they like.

Our chocolate cookies were made in a way that it has long life span so that customers can eat it any time they want after they purchase it.

The cookies are sold according to its weight per 100g and the price varies according to its flavor of the chocolate sauces.

Product description

Chocolate Sauces Price (per 100g Chocolate Chip Cookies) (RM)

Original Chocolate 8.90Almond Chocolate 9.90Cashew Nuts Chocolate 9.90

We also sell chocolates ranging from many types of flavors such as Tiramisu, Dark Chocolate, White Chocolate and Premium Chocolate. They are sold at RM10.90 per 250g. We baked our own cookies but we do not make the chocolate on our own. Instead, we purchased it in bulk from a supplier in Penang.

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3.3 - Target Market

A target market is a group of customers that the business has decided to aim its marketing

efforts and ultimately its merchandise.It also can be identified as a group of customers that have

needs and wants that can be satisfied by products and services supplied by the business. The

target market and the marketing mix variables of product, place(distribution), promotion and

price are the two elements of a marketing mix strategy that determine the success of a product

in the marketplace.

As one of the snack bars premises, we produce products and provide services to our customers

with best regards by trying our best to fulfil their needs and cravings. We mainly target families ,

couples and individuals to be our targeted customers.

In order to identify our target market, there are several factors need to be considered. For

example :

1. Geographic

Bangsar Utama is a popular residential area among both Malaysians and expatriates. It is

a melting pot today with a good balance of different races living here.

Bangsar Utama has grown rapidly over the years and its property price has gone up

tremendously .

2. Demographic

Gender : Male and female

Occupation : Adults , teenagers , senior citizen , housewives and tourists

from either local or overseas. This will help to expand our company by

supplying our product to them.

Education : All level

Income level : RM 1000 and above

Race : Multiracial.

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https://en.wikipedia.org/wiki/Melting_pot

http://en.wikipedia.org/wiki/Marketplace

http://en.wikipedia.org/wiki/Marketing_mix

http://en.wikipedia.org/wiki/Price

http://en.wikipedia.org/wiki/Promotion

http://en.wikipedia.org/wiki/Distribution_(business)

http://en.wikipedia.org/wiki/Place

http://en.wikipedia.org/wiki/Product_(business)

http://en.wikipedia.org/wiki/Merchandise

http://en.wikipedia.org/wiki/Marketing

http://en.wikipedia.org/wiki/Business

3. Psychographic:

Status : Single, married and divorce.

Preferences : Something new and different from normal cookies and chocolates

Lifestyle : Loves cookies or chocolate

Sensitivity to price : Moderate.

Motives of purchase : For side dishes , celebrating small party , as gift and picnic

purpose

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3.4 - Market Size

Market size is total potential purchase that is expected from the target market. Estimation of

market size required information regarding the particular market the business intends to enter.

The potential purchase includes purchase of the competitor within the same market. Market size

is normally started in terms of unit in Ringgit Malaysia (RM). It can be calculated daily, weekly,

monthly, and yearly.

We consider that 188,000 populations of people in Bangsar Utama. Therefore, about

117,613 of the populations will come to Sweet Satisfaction Enterprise . Our business has

identified our target market that is mainly based on age which are teenagers, adults and senior

citizen. Therefore, from the 117,613 of the populations that come to Sweet Satisfaction

Enterprise , we target around 11 762 of the populations will buy cookies and chocolates .

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Total population:

Percentage (%) Population Total

Senior Citizen 10

188 000

18 800

Adult 47 88 360

Teenagers 28 52 640

Children 15 28 200

Therefore, we are going to exclude children for the targeted customers, as they don’t have the

purchasing power.Thus,we classify our targeted customers with those who favours chocolate

and cookies and those who not favours chocolate and cookies.

Like ( % ) Dislike ( % )

Senior Citizen 36 6 768 64 12 032

Adult 76 67 154 24 21 206

Teenagers 83 43 691 17 8 949

Total 117 613 42 187

Targeted

customers

Percentage (%) Total targeted

customers

Senior citizen 6 768 5 588

Adult 67 154 58 6 822

Teenagers 43 691 37 4 352

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3.5 - Market Share

Estimation of Market Share before the entry of Sweet Satisfaction Enterprise

Table 1 : Market Share before the entry of Sweet Satisfaction Enterprise

Competitors Percentage of

Market Shares

(%)

Total

Market Share

(Unit)

Dip n Dip 45 1 764

Famous Amous 35 1 372

Kopi XOXO 20 784

TOTAL 100 3 920

45%

35%

20%

Market Share before the entry of Sweet Satisfaction Enterprise

Dip n Dip Famous Amous Kopi XOXO

Figure 1 : Pie chart of Market Share before the entry of Sweet Satisfaction Enterprise

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Estimation of Adjusted Market Share after the entry of Sweet Satisfaction Enterprise

Table 2 : Market Share before the entry of Sweet Satisfaction Enterprise

Competitors Percentage of

Market Shares

(%)

Total

Market Share

(Unit)

Dip n Dip 41 1 607

Famous Amous 31 1 215

Kopi XOXO 18 706

Sweet Satisfaction 10 392

TOTAL 100 3920

41%

31%

18%

10%

Market Share after the entry of Sweet Satisfaction Enterprise

Dip n Dip Famous Amous Kopi XOXO Sweet Satisfaction

Figure 2 : Pie chart of Market Share after the entry of Sweet Satisfaction Enterprise

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3.6 - Assessing Competition

At our location, Sweet Satisfaction Enterprise has some competitors which carry the

same business like our business. Sweet Satisfaction has two major competitors which are Dip n

Dip and Famous Amos where both are located within the same area of Sweet Satisfaction’s

business premise. Dip n Dip is located in Bangsar too whereby Famous Amos has a lot of

outlets scattered throughout the nation. The closest Famous Amos outlet is located in Mid

Valley and KL Sentral whereby in KL Sentral has two outlets. We view our competitors as our

stepping stone in achieving our target and a way for us to enhance our products to become

better in order for us to meet the growing and ever changing demand of customers. We also aim

to give the best service to our customer in a way that we could satisfy not only their needs and

wants but also can create a better relationship with customers. So, we consider the competitors

as our healthy challenge in our business. By having a variety in market competitors in Bangsar,

the customers have many options to choose from and decide which one meets their

preferences. We also consider Kopi XOXO & The Gorpis as our competitor as it is located

within the same area of our premise.

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List of Competitors

List of competitors Advantages Weaknesses

Dip n Dip

Address: 5, Jalan Telawi 3,

Bangsar Baru, 59100 Kuala

Lumpur, Wilayah

Persekutuan Kuala Lumpur,

Malaysia

1. Global brand

2. Ranging from

various types of

desserts

3. Specialty in

chocolate based

food

4. Customers can dine

in and take away

1. The prices are

expensive

2. Too creamy and too

sweet for the liking of

older generation

3. Slow service

4. Some menu are

similar to each other

yet vary in terms of

prices

Famous Amos

Address: Lot LG-K1, Lower

Ground Floor, Mid Valley

Megamall, Batu 21/2, Jalan

Kelang Lama, 58000 Kuala

Lumpur.

1. Well established

cookies maker

2. Many stores and

kiosk throughout

Malaysia

3. Delicious and well-

loved cookies

4. Selling chocolates,

own made cookies

and ice cream

1. The prices are

expensive

2. Simple packaging

3. Cannot dine in, only

take away

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Kopi XOXO & The Gorpis

Address: 3 Jalan Riong, Off

Jalan Maarof, Bangsar, Kuala

Lumpur.

1. Selling full course of

meal including

desserts

2. Become instantly

famous as it is

owned and managed

by a celebrity

1. They serve small

portion of meal at

high price

(expensive)

2. Does not really taste

that good to match

with its price

Page | 35

Strength and weakness

Strength Weakness

1. We provide good quality of products and

services to the customers

1. As we are newly established business,

we do not have many experience compared

to our competitors

2. We provide the chocolate sauces

according to customers’ preferences

2. Our location is located in Jalan Bangsar

Utama 1, it is packed with a lot of shops

there so we might not be able to stand out

and get noticed by customers

3. We sell chocolate chip cookies and

chocolate sauce to the customers

3. We only sell cookies and chocolate

sauce to the customers

4. Customers can choose whether to dine in

or take away and we also can deliver the

cookies onto your doorsteps

4. The delivery only takes place within a

radius of 10km from the premise only

(Petaling Jaya, Kuala Lumpur, Ampang and

Cheras – mostly in Lembah Klang only)

5. Customers can order our products online

on our website

5. The order process might take a while to

process and the delivery of it depends on

how long it take for the post service to

deliver it

Page | 36

Differences and similarities

Differences Similarities

1. We offers freshly baked chocolate chip

cookies with own homemade chocolate

sauce to customers

1. Offers various types of desserts to

customers

2. We provide a high quality services and

products to customers

2. Provide a quality of products to

customers


or take away or if not both, we offer delivery

service to customers


or take away

Page | 37

3.7 - Sales Forecast

Target Market 117613Market Share (10% of 117613) 11761Products1) Cookies 70% of sales 8233Based on preferences of chocolate sauce-Original 50% of cookies sold-Almond 30% of cookies sold-Cashewnuts 20% of cookies sold2) Chocolates 30% of sales 3528

Month Original

chocolate

Almond

Chocolate

Cashew nuts

chocolate

Chocolates @

RM10.90/250gSales

collection

Page | 38

sauce @

RM8.90/100g

of cookies

(RM)

sauce @

RM9.90/100g

of cookies

(RM)

sauce @

RM9.90/100g

of

cookies(RM)

(RM)

1 36,632.40 24,453.00 16,305.30 38,455.20 115,845.90

2 36,632.40 24,453.00 16,305.30 38,455.20 115,845.90

3 36,632.40 24,453.00 16,305.30 38,455.20 115,845.90

4 36,632.40 24,453.00 16,305.30 38,455.20 115,845.90

5 36,632.40 24,453.00 16,305.30 38,455.20 115,845.90

*6 37,731.37 25,186.59 16,794.46 39,608.86 119,321.28

7 36,632.40 24,453.00 16,305.30 38,455.20 115,845.90

8 36,632.40 24,453.00 16,305.30 38,455.20 115,845.90

9 36,632.40 24,453.00 16,305.30 38,455.20 115,845.90

10 36,632.40 24,453.00 16,305.30 38,455.20 115,845.90

*11 37,731.37 25,186.59 16,794.46 39,608.86 119,321.28

*12 37,731.37 25,186.59 16,794.46 39,608.86 119,321.28

TOTAL SALES FOR YEAR 1 1,400,576.93

SALES FOR YEAR 2 1,442,594.24

SALES FOR YEAR 3 1,485,872.07

*We are forecasting an increase of sales in the month of June, November and December due to

school holiday season so we are assuming that our sales will increase by 3% during that period

on the normal sales. We also estimated that we will increase our sales in Year 2 and Year 3 by

3% on its previous sales.

Page | 39

3.8 - Marketing Strategy

In a typical business, the main objective is to get a maximum profit. So in order to

achieve that objective, our company is planned some strategies that important for our company.

We hope by doing the marketing strategy plan we can attract as many customers as we can in

order to achieve maximum profit.

The strategies include product and services strategy, pricing strategy, distribution

strategy and promotion strategy.

3.8.1 - Product/Service Strategy

Even though our business is still new to the public, we guarantee our products are in

great quality. We ensure that the ingredients in making the cookies is clean, healthy and in good

quality. The ingredients in making the cookies are halal so that we will get trust by Muslim

customers. The quality of the ingredients will make the cookies taste better.

3.8.2 - Pricing Strategy

Pricing is also an important element that we have to take serious precautions before

entering the market. The price must be reasonable and affordable for our target customers and

suppliers. So, the customer will not have any doubt to buy our product in pricing factor or

aspect.

Before we decide the prices on our product, we have to consider first on many aspect and

criteria. Sweet Satisfaction will follow competitors – based pricing approached.

Page | 40

3.8.3 - Place and distribution strategy.

Our location is indeed a strategic place. Bangsar is a place packed with people such as

working adults, students, teenagers and families. Our place is near to Bangsar Village, shop-lots

and few universities, schools and kindergartens. People often spend their time at Bangsar to

shop and discover new cafes and food. So, it would be high chances to us to attract larger

amount of potential customers.

The demand for chocolate chip cookies are found to be so high that this strategy will

successfully captured a certain market share without compromising the price. However, we

have intention of keeping our price stable as long as we can. Survey the market price of our

competitors and then decide that our products price is not expensive or cheaper than our

competitor’s price.

Page | 41

3.8.4 - Promotion Strategy

As a new company, we need to do a lot of promotion in order to create awareness our

products and services to the public. By doing this, we hope many people and companies know

about our existence and are our loyal customer. Our company has arranged several promotion

strategies to accomplish this objective.

We will make a promotion through advertisement in various way which are through media or

networking. We promote our product by spreading the news about our shop by using brochure

and flyers. Those are really important elements in marketing activities. It is to give information

about our product to the larger amount of potential customers. Besides, we also advertise and

promote our product at our website and Instagram because nowadays people love to shop

online. They can buy our products through online transaction.

Mail-out (Flyers)

We will distribute flyers from time to time to the people by going to the Bangsar Village

and place near to our shop. We will especially going to there during weekend because a

lot of people going there to shop. We will also going to use this way to the working adults

and teenagers who go to the cafes at the Bangsar area. After potential customers are

well-informed about our company existence and all the promotions about our products,

then they can directly come to our shop and try the taste. (40x RM0.50) = RM20

Page | 42

Instagram

As we know, nowadays networking is very important to communities. We use the

alternative to promote and advertise our product through instagram by uploading photos

and videos to attract more potential customers. Instagram assist the customers to

receive information and easier for them to make online order without having to come to

the premise. By uploading the photos, customers will up to date about our cookies and

others product.

Official Instagram Page for Sweet Satisfaction Enterprise

Website

Page | 43

We have created a website to update about price and promotion about our products. This is

because everything is about internet nowadays. Customers can easily know more about our

products and will see the picture of the packaging of our products. We also provide the

comment area to let customers give questions, opinion, comment or suggestion about our

products to improve the way in producing the products. They also will feel that their voice is

heard.

Official Website for Sweet Satisfaction Enterprise

Banner

Page | 44

Banner is provide by the entity in graphic image to present our entity to the communities.

Banner got a huge consciousness among the people. It is recommended to put the banner

in front the premise and also the certain place such as in front the supermarket , roadside

and school.(3x RM100)= RM300

Signboard

Signboard is put on the front of the building. It is advertise business and as assign to the people

that do not know the location of the entity. (1x RM1500)

Business Card

Page | 45

We have our company business card to provide better relationship with our customers. They

can easily contact us for advice and make an appointment and also to make an order. (250x

RM0.20)= RM 50

Page | 46

3.9 - Marketing Budget

ITEM FIXED

ASSETS

(RM)

MONTHLY EXPENSES

(RM)

OTHER

EXPENSES

(RM)

TOTAL

(RM)

Signboard 1500.00 1500.00

Promotion 20.00 350.00 370.00

Grand Opening 3000.00 3000.00

TOTAL 1500.00 20.00 3350.00 4870.00

Page | 47

OPERATIONSPLAN

Page | 48

4.1 – Introduction To Operations Plan

Operation planning is one of the activities to plan and utilize available resources to offers

services depends on customers demand. The resources must be used effectively. The

objectives for operation planning are to produce goods and services that fulfill the customers

need and enable to minimize cost of production in order to obtain high profit. It is to make sure

that the product sold will satisfied customers taste and preference.

Management of operation is very important because it is the major part of production. Operation

workers responsible in determine goods and services product are high in quality. This part is

important to determine that every business activities are run smoothly and the objectives are

achieved as what we have set or aim at the place. Therefore, the organization planning will gain

profit. Apart of that organization structure is important factor that can assure the achievement on

the failure organization systems.

Page | 49

4.1.2 Operation Department Organization Chart

Figure 4.1.2 : Operation Department Organization Chart for Sweet Satisfaction Enterprise

Page | 50

General Manager

Mohamad Daniel bin Saupi

Operation Manager

( 1 ) NurSyafinaz bt Kamal

( 2 ) Muhammad Ismail Bin Mat Noordin

Muhammad Afiq Bin Abdul Rahman

4 General Workers

4.2 – Process Planning

4.2.1 Activity Flow Chart for preparing product

Cookies

Bake the cookies

Prepare chocolate sauces

Put the cookies in a tray

Place it in display rack at the counter

Chocolate

Order from supplier

Prepare chocolates as it is delivered

Put the chocolates in container

Place it in display rack at the counter

Page | 51

4.2.2 Process Flow Chart for Entertaining Customer

At the counter

Greet the customer

Ask the customer what they want

Give opinion to customer

Pack the cookies according to the customer’s wants

Payment for purchases

Give them payment receipt

Ask them to give feedback after tasting the cookies or chocolates

Figure 4.2.2: Process Chart for Entertaining Customer

Page | 52

Symbol Type of Activity Description

Operation Activities that modify, transform or give values to the

input

Transportation Transport activity occurs when materials are transported

from one point to another.

Inspection Activity that measures standard of the in-process

material, finished products or services.

Delay The symbol is used when in-process material is

restrained in a location waiting for next activity.

Storage The symbol is used when the in-process materials or

finished products are stored in the storage area.

Page | 53

4.3 – Operation Layout

Page | 54

13

7

5

4

6

2

Table Set

4.4 – Production Planning

Production planning is important as to make sure that our business is able to fulfill the

expected market demand on sales. By using this planning, the business will determine the

number of output to produce for a certain period such as in a day, a week or a month.

The calculations for outputs are as follows:

Output per month = Average monthly sales

Average price

= RM 77,971.13

. RM 9.57/kg

= 8,147.45kg/month

Output per day = Output per month

Working days in a month

= 1200 kg/month

30 days

= 40kg/day

Page | 55

4.5 – Materials Planning

List of materials required

No. Raw materials Supplier

1 All purpose flour Bake with Yen

2 Salt Bake with Yen

3 Sugar Bake with Yen

4 Brown sugar Bake with Yen

5 Butter Bake with Yen

6 Chocolate chip Bake with Yen

7 Eggs Bake with Yen

8 Vanilla flavor Bake with Yen

9 Baking soda Bake with Yen

10 Cocoa powder Bake with Yen

11 Sweetened creamer Bake with Yen

12 Paper bag Cake Courier Malaysia

13 Chocolate sauce cup Cake Courier Malaysia

14 Almond nuts Bake with Yen

15 Cashew nuts Bake with Yen

Page | 56

Materials requirement schedule

Material Quantity per unit

Quantity Safety stock

Total material requirement

Price per unit (RM)

Total price (RM)

All purpose

flour

1 kg 600 kg 30 kg 630 kg 1.70 1,071.00

Salt 500 g 3 kg 0.3 kg 3.3 kg 1.00 7.00

Sugar 1 kg 120 kg 12 kg 132 kg 2.70 356.40

Brown sugar 1 kg 130 kg 13 kg 143 kg 2.40 343.20

Butter 1 kg 200 kg 20 kg 220 kg 13.00 2,640.00

Chocolate chip 1 kg 150 kg 15 kg 165 kg 12.00 1,944.00

Eggs 1 board

(30 eggs)

2400 eggs 240 eggs 88 boards

(2640 eggs)

9.00 792.00

Vanilla flavor 1 bottle

(25 ml)

240

bottles

24

bottles

264 bottles 1.60 422.40

Baking soda 1 kg 6 kg 600 g 6.6 kg 10.00 70.00

Chocolate

powder

1 kg 30 kg 3 kg 33 kg 13.00 429.00

Sweetened

creamer

1 tin 1000 tins 50 tins 1050 tins 2.00 2,100.00

Paper bag 100

sheets

12000

sheets

600 cups 12600

sheets

3.00 378.00

Chocolate

sauce cup

100 cups 12000

cups

600 cups 12600 cups 5.00 630.00

Almond nuts 1 kg 15 kg 1 kg 16 kg 16.00 256.00

Cashew nuts 1 kg 15 kg 1 kg 16 14.00 224.00

Total 11,663.00

Page | 57

Purchase of stocks of chocolates (Tiramisu, Dark chocolate, White chocolate and Premium

chocolate)

Monthly chocolates purchases,

Items Price per unit (per

250g) (RM)

Quantity (unit per

250g)

Total (RM)

Tiramisu 2 706 1412

Dark chocolate 2 706 1412

White chocolate 2 706 1412

Premium chocolate 2 1412 2824

Total 7060

Page | 58

4.6– Machine and Equipment Planning

4.6.1 - Formula to Calculate the amount of machine required:

No. of Machine Required = Planned rate of production per day X Standard production .

. Machine Productive Time per day (Time/unit)

3 machines = 392 unit (100g) x 5 minutes

600 minutes

No. Machines/ Equipment Brand Quantity Price / Unit (RM)

Total Price (RM)

1 Oven Panasonic 3 2500 7500

2 Freezer LG 1 3000 3000

3 Mixer Panasonic 3 2000 6000

4 Chocolate Sauce Machine SHARP 2 2200 4400

5 Digital weighing scale BOSCH 2 600 1200

6 Tray IKEA 20 10 200

7 Cash Register SAMSUNG 1 1000 1000

8 Bakery Display Cases Kitchenall 1 1000 1000

9 Table for Customers IKEA 3 200 600

10 Dining Chairs IKEA 10 30 300

8 Others 250

TOTAL 25,450

Page | 59

After sale services

Oven (Panasonic)

Panasonic offers about 5 years extended warranty so that if the oven have some

malfunctions, they will repair the oven or change it with the new one. Panasonic serve

free installation service after purchasing their product. Panasonic also offer Customer

follow-up service for at least once a year. They also provide System Support like spare

parts.

Chocolate Sauce Machine (SHARP)

SHARP offers free maintenance service, home delivery, a warranty for at least 5 years.

Page | 60

4.7 – Manpower Planning

Rate of production of cookies per day = 8 hours

Standard time for a worker to produce one unit of 100gram of cookies = 12 minutes

Workers productive hours:

Working hours per day (6 hours) - rest time (1 hour) = 5 hours

Formula to Calculate the amount of direct labor required:

No. of Worker Required = Planned rate of production per day X Worker Standard Production

. Worker productive time per day

4 workers = 392 unit (100g) X 12 minutes

300 minutes

Page | 61

4.8 – Overheads Requirement

Overhead requirement needed in Sweet Satisfaction needs is electricity, water, telephone and

internet WIFI. Electricity is very important since the business is operating from 10 a.m until 10

p.m. The water expenses in also important in the kitchen. It is important for managers to

estimate the amount of overhead incurred in the operation.

For internet and WIFI expenses is fixed every month at RM 200 per month. For telephone bills,

we set a limit to its bill to RM 200 per month since it will be used to contact suppliers, customers

and business associates.

Overhead RM per month

Electricity 2000

Water 150

Internet and WIFI 200

Telephone bills 200

Page | 62

4.9 – Business and Operations Hours

Sweet Satisfaction will open every day, but the time is varying for weekday and

weekend. The business is open from 10am to 10pm from Monday to Sunday. Public

holidays are holidays for worker including their off days per week. There is two shift in

one day and we provide 1one hours rest for every staff. On Friday, we wil close from

12.30pm until 2.30pm to perform Jumaat prayer . For Friday to Sunday, there will be no

staff takes their day off due to many customers. Every staff have turn to get their off day

once perweek.

Business HoursMonday to Sunday

10.00 am – 10.00 pmFriday

10.00 am – 12.30 pm2.30 pm – 10.00 pm

Operation Hours 9.00 am – 4.00 pm4.00 pm – 11.00 pm

Delivery Hours 12.00 pm – 5.00 pm

Page | 63

4.10- License, Permits and Regulations

Sweet Satisfaction Enterprise has to get licenses from the related bodies and authority in order

business smoothly. The licenses that are required are:

1. Premise and sign board license from DBKL

(Form DBKL- JPL- KP- 01- A)

2. License for outdoor advertising from DBKL

(Form DBKL-JPL-KP-01-B1)

3. Food and Regulations Act 1985

4. Need to obtain Halal certificate from Jabatan Kemajuan Islam Malaysia (JAKIM)

5. Registration of business from Suruhanjaya Syarikat Malaysia (SSM) - (Form A)

Page | 64

Certificate of Registration of business

Halal certificate from Jabatan Kemajuan Islam Malaysia (JAKIM)

Page | 65

4.11 – Operations Budget

Item Fixed

Assets

(RM)

Monthly Expenses

(RM)

Other

Expenses

(RM)

TOTAL

(RM)

Property, Plant and

Equipment

20,900 20,900

Fixtures and Fittings 1,900 1,900

Raw Materials 11468.3 11468.30

Salaries, EPF &

SOCSO

4,351 4,351

Registration of

Business(SSM)

60

Premise License from

DBKL

300

Other Expenditure 2,650

TOTAL 41,629.30

Page | 66

4.12 – Implementation Schedule

Activities Deadlines Durations

Incorporation of business July – September 2015 3 months

Application for permits and

licenseJune – October 2015 4 months

Renovation and wiring at

cafeSeptember – October 2015 1 months

Searching for chocolates

supplierJuly – August 2015 1 month

Procurement of raw

materialSeptember – December 2015 3 months

Recruitment of general

workerNov 2015 1 month

Installation of office

equipmentNov 2015 1 month

Page | 67

fINANCIALPLAN

Page | 68

5.1 Introduction to Financial Plan

Every business must have its own financial plan. Financial plan, in general is used as a budget,

a plan for spending and saving future income. This plan allocates money for short-term and

long-term goals. Business plan created the three primary financial statements, that is, balance

sheet, income statement and cash flow statement wrapped in one financial plan.

Without financial plan, the cash flow for one’s business will be unclear and will

cause future projects to be in a pinch as there is no trace of where the money is coming from

and going to. This is to make sure that all contributors know where their money are going and

for what purpose to avoid profit loss.

In short, financial report, the backbone of the company will help to keep tracks of

incoming and outgoing money for future planning projects such as expanding the business

worldwide or serving new service under the same company’s name. If not, a thriving company

may having trouble to pay rents and utilities.

Importance of Financial PlanFinancial plan necessary and important in one’s company as it serves as:

1. The reference for the past and current cash flow.

2. Trace the incoming and outgoing cash flow in the business.

3. Good financial report will attract investors to invest in the business.

4. Act as a road map to determine the next short-term and long-term goals for the

company.

5. Creating and maintaining emergency funds for future funds.

6. It gives the contributors the chance to estimate their earnings for a upcoming period.

INPUT

Page | 69

Table of Administrative Expenditure

ADMINISTRATIVE EXPENDITURE

Fixed Assets RM

Land & Building

Fixtures and fittings 5,068

Renovation 15,000

Working Capital

Salary (EPF and SOCSO) 14,313

Rent 4,000

Utilities 1,000

Office Supplies 539

Other Expenditure

Other Expenditure

Pre-Operations

Deposit (rent, utilities, etc.) 8,000

Business Registration & Licences 2,000

Insurance & Road Tax for Motor Vehicle


TOTAL 50,920

Table of Marketing Expenditure

Page | 70

MARKETING EXPENDITURE

Fixed Assets RM

Signboard 1,500

Working Capital

Other ExpenditureOther Expenditure 3350Pre-OperationsDeposit (rent, utilities, etc.)Business Registration & LicencesInsurance & Road Tax for Motor VehicleOther ExpenditureTOTAL 4,850

Table of Operations Expenditure

OPERATIONS EXPENDITURE

Fixed Assets RM

Property Plant and Equipment 20,900Fixtures and Fittings 1,900Working CapitalRaw Materials 11,663Carriage Inward & DutySalaries, EPF & SOCSO 4,351

Other ExpenditureOther Expenditure 5200Pre-OperationsDeposit (rent, utilities, etc.)Business Registration & LicencesInsurance & Road Tax for Motor VehicleOther ExpenditureTOTAL 44,014

Page | 71

Table of Sales Projection

SALES PROJECTIONMonth 1 115,846

Month 2 115,846

Month 3 115,846

Month 4 115,846

Month 5 115,846

Month 6 119,321

Month 7 115,846

Month 8 115,846

Month 9 115,846

Month 10 115,846

Month 11 119,321

Month 12 119,321

Total Year 1 1,400,577

ToTal Year 2 1,442,594

Total Year 3 1,485,872

Table of Purchase Projection

PURCHASE PROJECTIONMonth 1 11,663

Month 2 11,663

Month 3 11,663

Month 4 11,663

Month 5 11,663

Month 6 12,013

Month 7 11,663

Month 8 11,663

Month 9 11,663

Month 10 11,663

Month 11 12,013

Month 12 12,013

Total Year 1 141,006

ToTal Year 2 145,236

Total Year 3 149,593Table of Cash Collections for Sales

Page | 72

COLLECTIONS FOR SALES

In the month of sale 100%

1 month after sale

2 months after sale

Total 100%

Table of Cash Payment for Purchases

PAYMENTS FOR PURCHASES

In the month of purchase

1 month after purchase 50%

2 months after purchase 50%

Total 100%

Table of Fixed Assets

FIXED ASSETSEcon. Life

(years)

Fixtures and fittings 5

Renovation 10

Signboard 5

Property Plant and Equipment 5

Fixtures and Fittings 5

DEPRECIATION METHOD (1=straight line, 2=declining balance) 1

Table of Increase in Working Capital

INCREASE IN WORKING CAPITAL (%)

Year 2 50%

Year 3 20%

Table of Ending Stock of Raw Materials

Page | 73

ENDING STOCK OF RAW MATERIALS RM

End of Year 1 889

End of Year 2 889

End of Year 3 889

Table of Source of Finance

TERMS OF LOAN (if required)

Interest rate 3%

Loan duration 7

Interest payment method* 1

* Method: 1 = flat rate 2 = annual rest

TERMS OF HIRE-PURCHASE (if required)

Interest rate 5%

Hire-purchase duration 5

PROJECT IMPLEMENTATION COST AND SOURCES OF FINANCE

Page | 74

SWEET SATISFACTION ENTERPRISEPROJECT IMPLEMENTATION COST & SOURCES OF FINANCE

Project Implementation Cost Sources of Finance

Requirements Cost LoanHire-

Purchase

Own Contribution

Fixed Assets Cash Existing F. AssetsLand & BuildingFixtures and fittings 5,068 5,068Renovation 15,000 7,500 7,500

Signboard 1,500 1,500

Property Plant and Equipment 20,900 20,000 900Fixtures and Fittings 1,900 1,900

Working Capital 1

months

Administrative 19,852 10,000 9,852MarketingOperations 16,014 10,000 6,014Pre-Operations & Other Expenditure 19,550 14,550 5,000Contingencies

TOTAL 99,784 62,050 37,734

TABLES OF BUDGETSADMINISTRATIVE BUDGET

Page | 75

Particulars F.AssetsMonthly

Exp. Others TotalFixed Assets

Land & Building -

-

Fixtures and fittings 5

,068 5,

068

Renovation 15

,000 15,

000Working Capital

Salary (EPF and SOCSO) 14,

313 14,

313

Rent 4,

000 4,

000

Utilities 1,

000 1,

000

Office Supplies

539

539Pre-Operations & Other Expenditure

Other Expenditure -

Deposit (rent, utilities, etc.) 8

,000 8,

000

Business Registration & Licences 2

,000 2,

000Insurance & Road Tax for Motor Vehicle

-

-

Other Pre-Operations Expenditure 1

,000 1,

000

Total 20

,068 19,

852 11,

000 50,

920

MARKETING BUDGET

Particulars Fixed Monthly Others Total

Page | 76

Assets Exp.

Fixed Assets

Signboard

1

,500

1,

500

Working Capital

Pre-Operations & Other Expenditure

Other Expenditure

3,

350

Deposit (rent, utilities, etc.)

-

-

Business Registration & Licences

-

-

Insurance & Road Tax for Motor

Vehicle

-

-

Other Pre-Operations Expenditure

-

-

Total 1

,500 -

3,350

1,500

OPERATIONS BUDGET

Particulars F.Assets Monthly Others Total

Page | 77

Exp.

Fixed Assets

Property Plant and Equipment 20900

20,90

0

Fixtures and Fittings 1900 1,900

Working Capital

Raw Materials 11,663

11,66

3

Carriage Inward & Duty - -

Salaries, EPF & SOCSO 4,351 4,351

Pre-Operations & Other Expenditure


Deposit (rent, utilities, etc.) - -

Business Registration & Licences - -

Insurance & Road Tax for Motor Vehicle - -

Other Pre-Operations Expenditure - -

Total 22,800 16,014 5,20038,81

4

TABLE OF DEPRECIATION

Fixed Asset Fixtures and fittings

Cost (RM) 5,068

Method Straight Line

Economic Life (yrs) 5

Annual Accumulated

Year Depreciation Depreciation Book Value

- - 5,068

1 1,014 1,014 4,054

2 1,014 2,027 3,041

3 1,014 3,041 2,027

4 1,014 4,054 1,014

5 1,014 5,068 -

Page | 78

Fixed Asset Renovation

Cost (RM) 15,000



Annual Accumulated


- - 15,000

1 1,500 1,500 13,500

2 1,500 3,000 12,000

3 1,500 4,500 10,500

4 1,500 6,000 9,000

5 1,500 7,500 7,500

6 1,500 9,000 6,000

7 1,500 10,500 4,500

8 1,500 12,000 3,000

9 1,500 13,500 1,500

10 1,500 15,000 -

Fixed Asset Signboard

Cost (RM) 1,500



Annual Accumulated


- - 1,500

1 300 300 1,200

2 300 600 900

3 300 900 600

4 300 1,200 300

5 300 1,500 -

Page | 79

Fixed Asset Property Plant and Equipment

Cost (RM) 20,900



Annual Accumulated


- - 20,900

1 4,180 4,180 16,720

2 4,180 8,360 12,540

3 4,180 12,540 8,360

4 4,180 16,720 4,180

5 4,180 20,900 -

Fixed Asset Fixtures and Fittings

Cost (RM) 1,900



Annual Accumulated


- - 1,900

1 380 380 1,520

2 380 760 1,140

3 380 1,140 760

4 380 1,520 380

5 380 1,900 -

Page | 80

TABLE OF LOAN REPAYMENT

LOAN REPAYMENT SCHEDULE

Amount 62,050

Interest Rate 3%

Duration (yrs) 7Method Kadar tetap

Year Principal Interest Total Payment Principal Balance

- - 62,050

1 8,864 1,862 10,726 53,186

2 8,864 1,862 10,726 44,321

3 8,864 1,862 10,726 35,457

4 8,864 1,862 10,726 26,593

5 8,864 1,862 10,726 17,729

6 8,864 1,862 10,726 8,864

7 8,864 1,862 10,726 0

Page | 81

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Page | 82

SWEET SATISFACTION ENTERPRISEPRO-FORMA BALANCE SHEET

Year 1 Year 2 Year 3ASSETSNon-Current Assets (Book Value)Land & BuildingFixtures and fittings 4,054 3,041 2,027Renovation 13,500 12,000 10,500Signboard 1,200 900 600Property Plant and Equipment

16,720 12,540 8,360

Fixtures and Fittings 1,520 1,140 760Other AssetsDeposit 8,000 8,000 8,000

44,994 37,621 30,247Current AssetsStock of Raw Materials 0 0 0Stock of Finished Goods 0 0 0Accounts ReceivableCash Balance 1,012,295 1,854,678 2,646,413

1,012,295 1,854,678 2,646,413

TOTAL ASSETS 1,057,289 1,892,299 2,676,661

Owners' EquityCapital 37,734 37,734 37,734Accumulated Profit 948,350 1,787,994 2,576,863

986,084 1,825,728 2,614,597Long-Term LiabilitiesLoan Balance 53,186 44,321 35,457Hire-Purchase Balance

53,186 44,321 35,457Current LiabilitiesAccounts Payable 18,020 22,250 26,607

TOTAL EQUITY & LIABILITIES 1,057,289 1,892,299 2,676,661

Page | 83

SWEET SATISFACTION ENTERPRISE

FINANCIAL RATIO ANALYSIS

Year 1 Year 2 Year 3

LIQUIDITY

Current Ratio 56 83 99

Quick Ratio (Acid Test) 56 83 99

EFFICIENCY

Inventory Turnover - - -

PROFITABILITY

Gross Profit Margin 89.93% 89.93% 89.93%

Net Profit Margin 67.71% 58.20% 53.09%

Return on Assets 89.02% 44.18% 29.38%

Return on Equity 96.17% 45.99% 30.17%

SOLVENCY

Debt to Equity 7.22% 3.65% 2.37%

Debt to Assets 6.68% 3.50% 2.31%

Time Interest Earned 508 450 423

Page | 84

FINANCIAL RATIOS GRAPHS

YEAR 1 YEAR 2 YEAR 30

20

40

60

80

100

120

56

83

99

CURRENT RATIO

CURRENT RATIO


20

40

60

80

100

120

56

83

99

QUICK RATIO

QUICK RATIO

Page | 85

YEAR 1 YEAR 2 YEAR 30.00%

10.00%20.00%30.00%40.00%50.00%60.00%70.00%80.00%90.00%

100.00% 89.93% 89.93% 89.93%

GROSS PROFIT MARGIN

GROSS PROFIT MARGIN


10.00%20.00%30.00%40.00%50.00%60.00%70.00%80.00%

67.71%58.20%

53.06%

NET PROFIT MARGIN

NET PROFIT MARGIN

Page | 86


10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

90.00%

100.00%89.02%

44.18%

29.38%

RETURN ON ASSET

RETURN ON ASSET


20.00%

40.00%

60.00%

80.00%

100.00%

120.00%

96.17%

45.99%

30.17%

RETURN ON EQUITY

RETURN ON EQUITY

Page | 87

YEAR 1 YEAR 2 YEAR 30.00%1.00%2.00%3.00%4.00%5.00%6.00%7.00%8.00% 7.22%

3.65%

2.37%

DEBT TO EQUITY

DEBT TO EQUITY


1.00%

2.00%

3.00%

4.00%

5.00%

6.00%

7.00%

8.00%

6.68%

3.50%

2.31%

DEBT TO ASSET

DEBT TO ASSET

Page | 88


100

200

300

400

500

600508

450423

TIME INTEREST EARNED

TIME INTEREST EARNED

Page | 89

6.0 - Conclusion

Page | 90

7.0 - Appendices

7.1 – PARTNERSHIP AGREEMENT

This agreement will bind the partners with the following aspects

Type of business

The business has been registered under Registered of Business using the name of Sweet

Satisfaction Enterprise. This business is trading company and is generally selling sweets in

Bangsar, Kuala Lumpur.

Term

The partnership shall begin on 1st of January 2016, and shall continue until terminated.

From the consent of all partners, we agreed that:

i. Run the company until terminated.

ii. Prohibited from dissolving the business without the consent of other partners to other

partners.

iii. Capital

The capital of the partnership shall be contributed in cash by the partners as follows:

i. A separate capital account shall be maintained for each partner.

ii. Neither partner shall withdraw any part of their capital account.

iii. Upon the demand of other partner, the capital account of the partners shall be

maintained at all times in the proportions in which the partners share in the profits

and losses of the partnership.

iv. Each of the partners contributes for the capital. The amounts are:

Name Equity contribution (%) Equity contribution (RM)

Muhammad Daniel bin Mohd Saupi 23.1 30 000

Muhammad Ismail bin Mat Noordin 15.38 20 000

Nursyafinaz binti Kamal 15.38 20 000

Nurhijrah binti Rusli 15.38 20 000

Najwatul Nabila binti Munajar 15.38 20 000

Roslina binti Abdul Razak 15.38 20 000

Page | 91

Profit and Loss

The net profits of the partnership shall be divided by ratio of 2 : 1 : 1 :1 : 1 : 1 between the

partners and the net losses shall be borne by ratio of 2 : 1 : 1 :1 : 1 : 1 by them. A separate

income account shall be maintained for each partner. Partnership profits and losses shall be

charged or credited to the separate income account of each partner. If a partner has no credit

balance in their income account, losses shall be charged to their capital account. The partners

will distribute profit according to capital distribution. Any losses will be liable among partner

equally according to Partnership Act 1961.

Salaries and Withdrawals

Neither partner shall receive any salary for services rendered to the partnership. Each partner

may, from time to time, withdraw the credit balance in their income account.

Interest

No interest shall be paid on the initial contribution to the capital of the partnership or on any

subsequent contributions of capital.

Perquisite

Any additional pay is to follow current profit and will be present in the end of annual financial

report.

Partnership Property

Owned by the partnership and partners because it is not separate legal entity [Partnership Act

1961 S.22]

Page | 92

Management Duties and Restrictions

The partners shall have equal rights in the management of the partnership business, and each

partner shall devote their entire time to the conduct of the business. Without the consent of the

other partner neither partner shall on behalf of the partnership borrow or lend money, or make,

deliver, or accept any commercial paper, or execute any mortgage, security agreement, bond,

or lease, or purchase or contract to purchase, or sell or contract to sell any property for or of the

partnership other than the type of property bought and sold in the regular course of its business.

Banking

All funds of the partnership shall be deposited in the name of Sweet Satisfaction Enterprise in

such checking account or accounts as shall be designated by the partners. All withdrawals there

from are to be made upon checks signed by either partner.

Books

The partnership books shall be maintained at the principal office of the partnership, and each

partner shall at all-time have access thereto. The books shall be kept on a fiscal year basis, and

shall be closed and balanced at the end of each fiscal year. An audit shall be made as of the

closing date.

Voluntary Termination

The partnership may be dissolved at any time by agreement of the partners, in which event the

partners shall proceed with reasonable promptness to liquidate the business of the partnership.

The partnership name shall be sold with the other assets of the business. The assets of the

partnership business shall be used and distributed in the following order:

a) To pay or provide for the payment of all partnership liabilities and liquidating expenses and

obligations

b) To equalize the income accounts of the partners

c) To discharge the balance of the income accounts of the partners

d) To equalize the capital accounts of the partners

e) To discharge the balance of the capital accounts of the partne

Page | 93

Death

Upon the death of either partner, the surviving partner shall have the right either to purchase the

interest of the decedent in the partnership or to terminate and liquidate the partnership

business. If the surviving partner elects to purchase the decedent's interest, he shall serve

notice in writing of such election, within three months after the death of the decedent, upon the

executor or administrator of the decedent, or, if at the time of such election no legal

representative has been appointed, upon any one of the known legal heirs of the decedent at

the last-known address of such heir.

a) If the surviving partner elects to purchase the interest of the decedent in the partnership

or the close members of the family upon the entire death partner share can make the

transmission of the state, the purchase price shall be equal to the decedent's capital

account as at the date of their death plus the decedent's income account as at the end

of the prior fiscal year, increased by their share of partnership profits or decreased by

their share of partnership losses for the period from the beginning of the fiscal year in

which their death occurred until the end of the calendar month in which their death

occurred, and decreased by withdrawals charged to their income account during such

period. No allowance shall be made for goodwill, trade name, patents, or other intangible

assets, except as those assets have been reflected on the partnership books

immediately prior to the decedent's death; but the survivor shall nevertheless be entitled

to use the trade name of the partnership.

b) Except as herein otherwise stated, the procedure as to liquidation and distribution of the

assets of the partnership business shall be the same as stated in paragraph 10 with

reference to voluntary termination.

Arbitration

Any controversy or claim arising out of or relating to this Agreement, or the breach here of, shall

be settled by arbitration in accordance with the rules, then obtaining, of the Malaysian

Arbitration Association, and judgment upon the award rendered may be entered in any court

having jurisdiction thereof with witness whereof the parties have signed this agreement.

Page | 94

Bankruptcy or Dissolution of Partnership

i. When the partner is found lunatic, permanently unsound mind [Partnership Act 1961

S.37 (a)]

ii. ii. When a partner permanently incapable of performing his part of the partnership

contract [Partnership Act 1961 S.37(b)]

When a partner calculated to affect prejudicially the carrying on the business

[Partnership Act 1961 S.37 (c)]

i. When the partner willfully or persistently commits a breach of the partnership

agreement or otherwise [Partnership Act 1961 s.37 (d)]

Page | 95

Verify, I Mohamad Daniel bin Mohd Saupi to be part of partner Sweet Satisfaction Enterprise. I

promise to accomplish every duty and assigned and willing to give full commitment toward the

organization management. I also will promise to obey all the rules and regulation that been

stated by Partnership regulation.

Your Faithfully,

…………………………………….

Name: Mohamad Daniel bin Mohd Saupi

Verify, I Muhammad Ismail bin Mat Noordin to be part of partner for Sweet Satisfaction

Enterprise. I promise to accomplish every duty and assigned and willing to give full commitment

toward the organization management. I also will promise to obey all the rules and regulation that

been stated by Partnership regulation.

Your Faithfully,

…………………………………….

Name: Muhammad Ismail bin Mat Noordin

Verify, I Nursyafinaz binti Kamal to be part of partner for Sweet Satisfaction Enterprise. I




Your Faithfully,

…………………………………….

Name: Nursyafinaz binti Kamal

Page | 96

Verify, I Nurhijrah binti Rusli to be part of partner for Sweet Satisfaction Enterprise. I promise to

accomplish every duty and assigned and willing to give full commitment toward the organization

management. I also will promise to obey all the rules and regulation that been stated by

Partnership regulation.

Yours Faithfully,

…………………………………….

Name: Nurhijrah binti Rusli

Verify, I Najwatul Nabila binti Munajar to be part of partner for Sweet Satisfaction Enterprise. I




Yours Faithfully,

…………………………………….

Name: Najwatul Nabila binti Munajar

Verify, I Roslina binti Abdul Razak to be part of partner for Sweet Satisfaction Enterprise. I




Yours Faithfully,

…………………………………….

Name: Roslina binti Abdul Razak

Page | 97

Sweet satisfaction

Education

Transcript of Sweet satisfaction