Sweeping Your Online Presence - Personal Online Reputation Management for the Job Search
-
date post
19-Oct-2014 -
Category
Business
-
view
9.315 -
download
5
description
Transcript of Sweeping Your Online Presence - Personal Online Reputation Management for the Job Search
![Page 1: Sweeping Your Online Presence - Personal Online Reputation Management for the Job Search](https://reader035.fdocuments.us/reader035/viewer/2022062613/54438f1db1af9f6c0a8b4597/html5/thumbnails/1.jpg)
Lindsay OlsonPR & Marketing Recruiter
Sweeping Your Web Trail
Paradigm Staffing
The LaddersMarch 18, 2009
![Page 2: Sweeping Your Online Presence - Personal Online Reputation Management for the Job Search](https://reader035.fdocuments.us/reader035/viewer/2022062613/54438f1db1af9f6c0a8b4597/html5/thumbnails/2.jpg)
Today’s Webinar
☛ Why the Internet is an important reputation and personal branding tool☛ Overview of the Web 2.0 tools used for recruiting and tips on how to keep your profiles clean
☛ How to monitor your online reputation
☛ How to deal with negative information
☛ Q&A
![Page 3: Sweeping Your Online Presence - Personal Online Reputation Management for the Job Search](https://reader035.fdocuments.us/reader035/viewer/2022062613/54438f1db1af9f6c0a8b4597/html5/thumbnails/3.jpg)
![Page 4: Sweeping Your Online Presence - Personal Online Reputation Management for the Job Search](https://reader035.fdocuments.us/reader035/viewer/2022062613/54438f1db1af9f6c0a8b4597/html5/thumbnails/4.jpg)
Social technologies change the approach to the traditional job search and give us a powerful tool to enhance our personal brand.
![Page 5: Sweeping Your Online Presence - Personal Online Reputation Management for the Job Search](https://reader035.fdocuments.us/reader035/viewer/2022062613/54438f1db1af9f6c0a8b4597/html5/thumbnails/5.jpg)
![Page 6: Sweeping Your Online Presence - Personal Online Reputation Management for the Job Search](https://reader035.fdocuments.us/reader035/viewer/2022062613/54438f1db1af9f6c0a8b4597/html5/thumbnails/6.jpg)
of hiring managers use social networks to research profiles (+11% from 2006)
of hiring managers dismissed a candidate based on what they found (out of the 22%)
of hiring managers found information that was used to hire a candidate
22%
34%
24%
CareerBuilder Study
![Page 7: Sweeping Your Online Presence - Personal Online Reputation Management for the Job Search](https://reader035.fdocuments.us/reader035/viewer/2022062613/54438f1db1af9f6c0a8b4597/html5/thumbnails/7.jpg)
of recruiters use search engines to learn more about candidates.
have eliminated a candidate from consideration based on the information uncovered online.
of executives found information they fear if seen could eliminate them from consideration of a new job.
77%
35%
16%
Another Study
![Page 8: Sweeping Your Online Presence - Personal Online Reputation Management for the Job Search](https://reader035.fdocuments.us/reader035/viewer/2022062613/54438f1db1af9f6c0a8b4597/html5/thumbnails/8.jpg)
of candidates posted information about them drinking or using drugs.
of candidates posted provocative or inappropriate photographs or information.
0f candidates had poor communications skills.
http://sev.prnewswire.com/workforce-management/20080910/AQW02510092008-1.html
41%
40%
29%
Top 3 things that turn employers away
![Page 9: Sweeping Your Online Presence - Personal Online Reputation Management for the Job Search](https://reader035.fdocuments.us/reader035/viewer/2022062613/54438f1db1af9f6c0a8b4597/html5/thumbnails/9.jpg)
of candidate background supported their qualifications for the job.
of candidates had great communications skills.
of candidates were a good fit for the company’s culture.
http://sev.prnewswire.com/workforce-management/20080910/AQW02510092008-1.html
48%
43%
40%
Top 3 things that helped candidates out
![Page 10: Sweeping Your Online Presence - Personal Online Reputation Management for the Job Search](https://reader035.fdocuments.us/reader035/viewer/2022062613/54438f1db1af9f6c0a8b4597/html5/thumbnails/10.jpg)
Google Never Forgets
“Everything you do now ends up in your permanent record.The best plan is to
overload Google with a long tail of good stuff and to always act as if you’re on Candid Camera, because you are.”
![Page 11: Sweeping Your Online Presence - Personal Online Reputation Management for the Job Search](https://reader035.fdocuments.us/reader035/viewer/2022062613/54438f1db1af9f6c0a8b4597/html5/thumbnails/11.jpg)
![Page 12: Sweeping Your Online Presence - Personal Online Reputation Management for the Job Search](https://reader035.fdocuments.us/reader035/viewer/2022062613/54438f1db1af9f6c0a8b4597/html5/thumbnails/12.jpg)
I am applying for some
menial jobs that are below
me, and I’m annoyed by it.
I’ll certainly quit the minute
I sell a few paintings.
![Page 13: Sweeping Your Online Presence - Personal Online Reputation Management for the Job Search](https://reader035.fdocuments.us/reader035/viewer/2022062613/54438f1db1af9f6c0a8b4597/html5/thumbnails/13.jpg)
![Page 14: Sweeping Your Online Presence - Personal Online Reputation Management for the Job Search](https://reader035.fdocuments.us/reader035/viewer/2022062613/54438f1db1af9f6c0a8b4597/html5/thumbnails/14.jpg)
![Page 15: Sweeping Your Online Presence - Personal Online Reputation Management for the Job Search](https://reader035.fdocuments.us/reader035/viewer/2022062613/54438f1db1af9f6c0a8b4597/html5/thumbnails/15.jpg)
Web 2.0: Tools and Tips
![Page 16: Sweeping Your Online Presence - Personal Online Reputation Management for the Job Search](https://reader035.fdocuments.us/reader035/viewer/2022062613/54438f1db1af9f6c0a8b4597/html5/thumbnails/16.jpg)
![Page 17: Sweeping Your Online Presence - Personal Online Reputation Management for the Job Search](https://reader035.fdocuments.us/reader035/viewer/2022062613/54438f1db1af9f6c0a8b4597/html5/thumbnails/17.jpg)
![Page 18: Sweeping Your Online Presence - Personal Online Reputation Management for the Job Search](https://reader035.fdocuments.us/reader035/viewer/2022062613/54438f1db1af9f6c0a8b4597/html5/thumbnails/18.jpg)
http://sev.prnewswire.com/workforce-management/20080910/AQW02510092008-1.html
Check your online profiles for accuracy
![Page 19: Sweeping Your Online Presence - Personal Online Reputation Management for the Job Search](https://reader035.fdocuments.us/reader035/viewer/2022062613/54438f1db1af9f6c0a8b4597/html5/thumbnails/19.jpg)
![Page 20: Sweeping Your Online Presence - Personal Online Reputation Management for the Job Search](https://reader035.fdocuments.us/reader035/viewer/2022062613/54438f1db1af9f6c0a8b4597/html5/thumbnails/20.jpg)
![Page 21: Sweeping Your Online Presence - Personal Online Reputation Management for the Job Search](https://reader035.fdocuments.us/reader035/viewer/2022062613/54438f1db1af9f6c0a8b4597/html5/thumbnails/21.jpg)
![Page 22: Sweeping Your Online Presence - Personal Online Reputation Management for the Job Search](https://reader035.fdocuments.us/reader035/viewer/2022062613/54438f1db1af9f6c0a8b4597/html5/thumbnails/22.jpg)
![Page 23: Sweeping Your Online Presence - Personal Online Reputation Management for the Job Search](https://reader035.fdocuments.us/reader035/viewer/2022062613/54438f1db1af9f6c0a8b4597/html5/thumbnails/23.jpg)
![Page 24: Sweeping Your Online Presence - Personal Online Reputation Management for the Job Search](https://reader035.fdocuments.us/reader035/viewer/2022062613/54438f1db1af9f6c0a8b4597/html5/thumbnails/24.jpg)
![Page 25: Sweeping Your Online Presence - Personal Online Reputation Management for the Job Search](https://reader035.fdocuments.us/reader035/viewer/2022062613/54438f1db1af9f6c0a8b4597/html5/thumbnails/25.jpg)
![Page 26: Sweeping Your Online Presence - Personal Online Reputation Management for the Job Search](https://reader035.fdocuments.us/reader035/viewer/2022062613/54438f1db1af9f6c0a8b4597/html5/thumbnails/26.jpg)
![Page 27: Sweeping Your Online Presence - Personal Online Reputation Management for the Job Search](https://reader035.fdocuments.us/reader035/viewer/2022062613/54438f1db1af9f6c0a8b4597/html5/thumbnails/27.jpg)
Monitor your online reputation
![Page 28: Sweeping Your Online Presence - Personal Online Reputation Management for the Job Search](https://reader035.fdocuments.us/reader035/viewer/2022062613/54438f1db1af9f6c0a8b4597/html5/thumbnails/28.jpg)
![Page 29: Sweeping Your Online Presence - Personal Online Reputation Management for the Job Search](https://reader035.fdocuments.us/reader035/viewer/2022062613/54438f1db1af9f6c0a8b4597/html5/thumbnails/29.jpg)
![Page 30: Sweeping Your Online Presence - Personal Online Reputation Management for the Job Search](https://reader035.fdocuments.us/reader035/viewer/2022062613/54438f1db1af9f6c0a8b4597/html5/thumbnails/30.jpg)
http://sev.prnewswire.com/workforce-management/20080910/AQW02510092008-1.html
Check regularly for your name
![Page 31: Sweeping Your Online Presence - Personal Online Reputation Management for the Job Search](https://reader035.fdocuments.us/reader035/viewer/2022062613/54438f1db1af9f6c0a8b4597/html5/thumbnails/31.jpg)
![Page 32: Sweeping Your Online Presence - Personal Online Reputation Management for the Job Search](https://reader035.fdocuments.us/reader035/viewer/2022062613/54438f1db1af9f6c0a8b4597/html5/thumbnails/32.jpg)
![Page 33: Sweeping Your Online Presence - Personal Online Reputation Management for the Job Search](https://reader035.fdocuments.us/reader035/viewer/2022062613/54438f1db1af9f6c0a8b4597/html5/thumbnails/33.jpg)
Contact the site owner personally and politely request that the negative information be removed. Do not make threats. If at all possible, call the person directly.
State your case clearly. If a post is inaccurate, provide proof. It doesn’t hurt to mention you are job searching.
If the results are truthful, try to mend the situation. Always handle it politely and never make threats.
Be prepared to defend the information in an interview
How to handle negative results
![Page 34: Sweeping Your Online Presence - Personal Online Reputation Management for the Job Search](https://reader035.fdocuments.us/reader035/viewer/2022062613/54438f1db1af9f6c0a8b4597/html5/thumbnails/34.jpg)
Next steps…
![Page 35: Sweeping Your Online Presence - Personal Online Reputation Management for the Job Search](https://reader035.fdocuments.us/reader035/viewer/2022062613/54438f1db1af9f6c0a8b4597/html5/thumbnails/35.jpg)
Start a blog. Buy a domain in your name.
Build profiles on social networking sites and actively participate in the community.
Link your social network profiles to other sites that have already been indexed (like your blog).
Author an article for publication or guest post on an leading industry blog. Content is king.
Consider using a professional service to clean up the negative results.
5 steps to push down results
![Page 36: Sweeping Your Online Presence - Personal Online Reputation Management for the Job Search](https://reader035.fdocuments.us/reader035/viewer/2022062613/54438f1db1af9f6c0a8b4597/html5/thumbnails/36.jpg)
Lindsay OlsonPR & Marketing Recruiter
Thank You!
Paradigm Staffing
Blog: LindsayOlson.comTwitter: twitter.com/PRjobsEmail: [email protected]