The Swedish Research Council for Environment, Agricultural Sciences and Spatial Planning
Swedish Fashion Council.
Transcript of Swedish Fashion Council.
![Page 1: Swedish Fashion Council.](https://reader030.fdocuments.us/reader030/viewer/2022032620/55c5f224bb61eb936d8b4772/html5/thumbnails/1.jpg)
HI
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RE-BRIEF
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RE-BRIEF
A digital universe
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GOAL
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GOALBased on the insights from research, create a digital solution that enables the Swedish Fashion Council to distribute trends
and inspiration to their clients.
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GOAL
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USER RESEARCH
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USER RESEARCHWho did we interview?
What kind of research?
Purpose of the interviews?
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WHO?Fashion Designers
Trend Analysts
Buyers
Marketers
Fashion Students
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WHAT?
Interviews & Surveys
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CO-CREATION
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CO-CREATION
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CO-CREATIONSales are falling
Want a profitable digital solution to sell trends guides
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CO-CREATION
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INSIGHTS
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INSIGHTSFASHION DESIGNERS
TREND ANALYST
BUYERS
SFC
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FASHION DESIGNERS
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FASHION DESIGNERS
They don’t buy trendguides, look at trends
occasionally. (Possible buyer of fashion forecasts)
Have a need/wish for SFC to do more for them
Need help with marketing and promoting
themselves
Network plays a large part in the designer’s
success
![Page 22: Swedish Fashion Council.](https://reader030.fdocuments.us/reader030/viewer/2022032620/55c5f224bb61eb936d8b4772/html5/thumbnails/22.jpg)
FASHION DESIGNERS
TREND ANALYST
BUYERS
SFC
![Page 23: Swedish Fashion Council.](https://reader030.fdocuments.us/reader030/viewer/2022032620/55c5f224bb61eb936d8b4772/html5/thumbnails/23.jpg)
TREND ANALYST
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TREND ANALYST
There are seasonal trends and continuos trends
Doesn’t rely on one trend guide, seeks patterns to validate trends
Time is their largest challenge
![Page 25: Swedish Fashion Council.](https://reader030.fdocuments.us/reader030/viewer/2022032620/55c5f224bb61eb936d8b4772/html5/thumbnails/25.jpg)
FASHION DESIGNERS
TREND ANALYST
BUYERS
SFC
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BUYERS
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BUYERS
Searches for trends
Uses magazines to find inspiration
Needs to buy collections that will sell
![Page 28: Swedish Fashion Council.](https://reader030.fdocuments.us/reader030/viewer/2022032620/55c5f224bb61eb936d8b4772/html5/thumbnails/28.jpg)
FASHION DESIGNERS
TREND ANALYST
BUYERS
SFC
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SFC
![Page 30: Swedish Fashion Council.](https://reader030.fdocuments.us/reader030/viewer/2022032620/55c5f224bb61eb936d8b4772/html5/thumbnails/30.jpg)
SFC
SFC is not perceived as trendy
There is a gap between how customers perceive SFC and what they believe they are.
Social media is a threat to the SFC (Pinterest, tumblr, instagram)
![Page 31: Swedish Fashion Council.](https://reader030.fdocuments.us/reader030/viewer/2022032620/55c5f224bb61eb936d8b4772/html5/thumbnails/31.jpg)
FASHION DESIGNERS
TREND ANALYST
BUYERS
SFC
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OPPORTUNITY
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OPPORTUNITY
Want a profitable digital solution to sell trends guides
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OPPORTUNITY
A digital solution to communicate trends in a profitable way.
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OPPORTUNITY
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TREND GUIDES
FASHION NETWORK
INDUSTRY KNOWLEDGE
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IDEATION
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Social platform that communicate trends from SFC, generates trends based on user ratings and promotes
fashion designers and helps then to develop their professional network.
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TESTING
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TESTING
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PROTOTYPE
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FASHION DESIGNER
![Page 51: Swedish Fashion Council.](https://reader030.fdocuments.us/reader030/viewer/2022032620/55c5f224bb61eb936d8b4772/html5/thumbnails/51.jpg)
They don’t buy trendguides, look at trends
occasionally. (Possible buyer of fashion forecasts)
Have a need/wish for SFC to do more for them
Need help with marketing and promoting
themselves
Network plays a large part in the designer’s
success
FASHION DESIGNER
![Page 52: Swedish Fashion Council.](https://reader030.fdocuments.us/reader030/viewer/2022032620/55c5f224bb61eb936d8b4772/html5/thumbnails/52.jpg)
FASHION DESIGNER
They don’t buy trendguides, look at trends
occasionally. (Possible buyer of fashion forecasts)
Have a need/wish for SFC to do more for them
Need help with marketing and promoting
themselves
Network plays a large part in the designer’s
success
![Page 53: Swedish Fashion Council.](https://reader030.fdocuments.us/reader030/viewer/2022032620/55c5f224bb61eb936d8b4772/html5/thumbnails/53.jpg)
FASHION DESIGNER
They don’t buy trendguides, look at trends
occasionally. (Possible buyer of fashion forecasts)
Have a need/wish for SFC to do more for them
Need help with marketing and promoting
themselves
Network plays a large part in the designer’s
success
![Page 54: Swedish Fashion Council.](https://reader030.fdocuments.us/reader030/viewer/2022032620/55c5f224bb61eb936d8b4772/html5/thumbnails/54.jpg)
FASHION DESIGNER
They don’t buy trendguides, look at trends
occasionally. (Possible buyer of fashion forecasts)
Have a need/wish for SFC to do more for them
Need help with marketing and promoting
themselves
Network plays a large part in the designer’s
success
![Page 55: Swedish Fashion Council.](https://reader030.fdocuments.us/reader030/viewer/2022032620/55c5f224bb61eb936d8b4772/html5/thumbnails/55.jpg)
They don’t buy trendguides, look at trends
occasionally. (Possible buyer of fashion forecasts)
Have a need/wish for SFC to do more for them
Need help with marketing and promoting
themselves
Network plays a large part in the designer’s
success
FASHION DESIGNER
![Page 56: Swedish Fashion Council.](https://reader030.fdocuments.us/reader030/viewer/2022032620/55c5f224bb61eb936d8b4772/html5/thumbnails/56.jpg)
TREND ANALYST
![Page 57: Swedish Fashion Council.](https://reader030.fdocuments.us/reader030/viewer/2022032620/55c5f224bb61eb936d8b4772/html5/thumbnails/57.jpg)
TREND ANALIST
There are seasonal trends and continuos trends
Doesn’t rely on one trend guide, seeks patterns to validate trends
Time is their largest challenge
![Page 58: Swedish Fashion Council.](https://reader030.fdocuments.us/reader030/viewer/2022032620/55c5f224bb61eb936d8b4772/html5/thumbnails/58.jpg)
TREND ANALIST
There are seasonal trends and continuos trends
Doesn’t rely on one trend guide, seeks patterns to validate trends
Time is their largest challenge
![Page 59: Swedish Fashion Council.](https://reader030.fdocuments.us/reader030/viewer/2022032620/55c5f224bb61eb936d8b4772/html5/thumbnails/59.jpg)
TREND ANALIST
There are seasonal trends and continuos trends
Doesn’t rely on one trend guide, seeks patterns to validate trends
Time is their largest challenge
![Page 60: Swedish Fashion Council.](https://reader030.fdocuments.us/reader030/viewer/2022032620/55c5f224bb61eb936d8b4772/html5/thumbnails/60.jpg)
TREND ANALIST
There are seasonal trends and continuos trends
Doesn’t rely on one trend guide, seeks patterns to validate trends
Time is their largest challenge
![Page 61: Swedish Fashion Council.](https://reader030.fdocuments.us/reader030/viewer/2022032620/55c5f224bb61eb936d8b4772/html5/thumbnails/61.jpg)
TREND ANALIST
There are seasonal trends and continuos trends
Doesn’t rely on one trend guide, seeks patterns to validate trends
Time is their largest challenge
![Page 62: Swedish Fashion Council.](https://reader030.fdocuments.us/reader030/viewer/2022032620/55c5f224bb61eb936d8b4772/html5/thumbnails/62.jpg)
BUYER
![Page 63: Swedish Fashion Council.](https://reader030.fdocuments.us/reader030/viewer/2022032620/55c5f224bb61eb936d8b4772/html5/thumbnails/63.jpg)
BUYERS
Searches for trends
Uses magazines to find inspiration
Needs to buy collections that will sell
![Page 64: Swedish Fashion Council.](https://reader030.fdocuments.us/reader030/viewer/2022032620/55c5f224bb61eb936d8b4772/html5/thumbnails/64.jpg)
BUYERS
Searches for trends
Uses magazines to find inspiration
Needs to buy collections that will sell
![Page 65: Swedish Fashion Council.](https://reader030.fdocuments.us/reader030/viewer/2022032620/55c5f224bb61eb936d8b4772/html5/thumbnails/65.jpg)
BUYERS
Searches for trends
Uses magazines to find inspiration
Needs to buy collections that will sell
![Page 66: Swedish Fashion Council.](https://reader030.fdocuments.us/reader030/viewer/2022032620/55c5f224bb61eb936d8b4772/html5/thumbnails/66.jpg)
BUYERS
Searches for trends
Uses magazines to find inspiration
Needs to buy collections that will sell
![Page 67: Swedish Fashion Council.](https://reader030.fdocuments.us/reader030/viewer/2022032620/55c5f224bb61eb936d8b4772/html5/thumbnails/67.jpg)
SFC
![Page 68: Swedish Fashion Council.](https://reader030.fdocuments.us/reader030/viewer/2022032620/55c5f224bb61eb936d8b4772/html5/thumbnails/68.jpg)
SFC
SFC is not perceived as trendy
There is a gap between how customers perceive SFC and what they believe they are.
Social media is a threat to the SFC (Pinterest, tumblr, instagram)
![Page 69: Swedish Fashion Council.](https://reader030.fdocuments.us/reader030/viewer/2022032620/55c5f224bb61eb936d8b4772/html5/thumbnails/69.jpg)
SFC
SFC is not perceived as trendy
There is a gap between how customers perceive SFC and what they believe they are.
Social media is a threat to the SFC (Pinterest, tumblr, instagram)
![Page 70: Swedish Fashion Council.](https://reader030.fdocuments.us/reader030/viewer/2022032620/55c5f224bb61eb936d8b4772/html5/thumbnails/70.jpg)
SFC
SFC is not perceived as trendy
There is a gap between how customers perceive SFC and what they believe they are.
Social media is a threat to the SFC (Pinterest, tumblr, instagram)
![Page 71: Swedish Fashion Council.](https://reader030.fdocuments.us/reader030/viewer/2022032620/55c5f224bb61eb936d8b4772/html5/thumbnails/71.jpg)
SFC
SFC is not perceived as trendy
There is a gap between how customers perceive SFC and what they believe they are.
Social media is a threat to the SFC (Pinterest, tumblr, instagram)
![Page 72: Swedish Fashion Council.](https://reader030.fdocuments.us/reader030/viewer/2022032620/55c5f224bb61eb936d8b4772/html5/thumbnails/72.jpg)
SFC is not perceived as trendy
There is a gap between how customers perceive SFC and what they believe they are.
Social media is a threat to the SFC (Pinterest, tumblr, instagram)
SFC
![Page 73: Swedish Fashion Council.](https://reader030.fdocuments.us/reader030/viewer/2022032620/55c5f224bb61eb936d8b4772/html5/thumbnails/73.jpg)
LAUNCH
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FUTURE OF SFN
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CONCLUSION
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![Page 79: Swedish Fashion Council.](https://reader030.fdocuments.us/reader030/viewer/2022032620/55c5f224bb61eb936d8b4772/html5/thumbnails/79.jpg)
THANK YOU!