YOUNG PEOPLE AND INSURANCES

”How do you motivate young people to invest in insurances?”

Linnea Forsberg & Jan Bidner

• Master thesis: How can we motivate young adults to learn

more about insurances by using gamification?

18-35 yrs

Why young adults?

How do you move from this…

Shake out you Saldo

…to this?

This is how insurances generally are promoted

BETTER WATCH OUT!!!!

Think about THE ENDbefore you get thereso you can ensure your family’seconomy

Both Insurance and Security Companies work with

AVOIDANCE

Talks to your lowest basal needs

When you are young

And Immortal

Last thing you want think about…

Is getting old…

…having your house wrecked

…or being let go

Why would you lock away…

….YOUR MONEY FOR FUTURE USE?

WTF?! YOLO!

COULD

Be the way forward?

MISSION IMPOSSIBLE?

From negative to positive drives

• How do you make thinking about insurances a more positive experience?

• How do you make it more interactive?• What virtual economy is motivating?• How can you be social about your insurance

situation?• What would appeal and make it fun?

How do we make it about…Self

actualization

Meaning

AutonomySocializing

Belonging EmpowermentAccomplishm

ent

Could we actually make it fun?

THE CHALLENGE

• Teams of 3-4 peeps• Come up with gamified scenario that

motivates young people to interact w Swedbank about insurances.

• What core drives would you deploy? Why?• What game mechanics would be suitable?

Why?• How do we make it more fun and less scary?

ROUNDS OF PRESENTATION

• Short description of scenario• Simple sketches• What core drives / game mechanics?• Argue why this would work.

Gamification WS template (1/2)

Group names:________________________________

• Core drives:_________________________________• Game mechanics:____________________________• Name of idea:_______________________________• Concept description:

__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

• Scenario sketches (Optional)

Gamification WS template (2/2)

Group names:________________________________