CORPORATE FACT SHEET

SWAROVSKI GROUPThe Swarovski Group comprises Swarovski Optik, which produces precision optical instruments such as telescopes and binoculars; Tyrolit, a leading producer of grinding, sawing, drilling, and dressing tools, as well as a provider of tools and machines; and the Swarovski Crystal Business.

SWAROVSKI CRYSTAL BUSINESSSwarovski designs, manufactures, and sells jewelry and high-quality crystal, genuine gemstones, created stones, and finished products such as accessories and lighting solutions. What started in 1895 as a small crystal manufacturing business in Wattens, Austria, has grown to be a global company making every day extraordinary. With a rich history and a culture of creativity, Swarovski is committed to growth and to maintaining its place at the forefront of design, creativity and technological innovation.

Swarovski’s products are sold in approx. 170 countries.

Production locations: Austria, China, Czech Republic, India, Liechtenstein, Thailand, Vietnam, and the US.

KEY FACTS 2013

SWAROVSKI GROUPRevenue: EUR 3.02 billion Number of employees: approx. 30,000

SWAROVSKI CRYSTAL BUSINESSRevenue: EUR 2.33 billion Number of employees: approx. 24,000

Total number of stores worldwide: approx. 2,480Number of stores operated by Swarovski: approx. 1,285Number of partner-operated stores: approx. 1,195

Number of stores by region:Asia / Pacific: approx. 840North/South America: approx. 485Europe: approx. 1,155

MANAGEMENT

Swarovski is run by the Executive Board of five fifth-generation family members:

ROBERT BUCHBAUERRobert has been a member of the Executive Board since 2002 and is Chairman of the Board. He is based in Männedorf, Switzerland, and is Head of the Swarovski Consumer Goods Business. Robert studied Business and Management at Leopold-Franzens University in Innsbruck, and at the University of California, Berkeley.

DANIEL J. COHENDaniel has been a member of the Executive Board since 2002 and is based in Cranston, USA. He is responsible for the Swarovski Gems Business, Swareflex and the Swarovski Lighting Business. Daniel graduated from Colby College, USA, with a degree in Economics, and worked in the US commercial banking industry before joining Swarovski in 1993.

MARKUS LANGES-SWAROVSKIMarkus has been a member of the Executive Board since 2002 and is the Spokesperson of the Board. He is based in Wattens, Austria, and is Head of the Swarovski Professional Business. He studied at the Ludwig Maximilian University of Munich and the Bavarian Academy of Advertising and Marketing.

MATHIAS MARGREITERMathias has been a member of the Executive Board since 2002. He is based in Männedorf, Switzerland, and is Head of Finance and Administration. Mathias studied International Economics and Business Studies at Leopold-Franzens University in Innsbruck, and graduated from the Tuck School of Business in Dartmouth, USA, with a Master’s in Business Administration.

NADJA SWAROVSKINadja has been a member of the Executive Board since 2011 and is based in London, UK. She is Head of Corporate Communications and Design Services and holds degrees in Art History, Foreign Languages, and Latin American Studies from the Southern Methodist University in Dallas. Nadja also studied at Harvard and INSEAD.

BUSINESS ACTIVITIES

The world of Swarovski encompasses the production and marketing of a wide range of high-quality products and services for consumers (B2C) and businesses (B2B).

MAKING EVERY DAY EXTRAORDINARY TO A GLOBAL CONSUMER BASE:

JEWELRY, WATCHES AND FASHION ACCESSORIESNumber one in the fashion jewelry segment, Swarovski sells its creations in approximately 2,480 own branded stores around the globe. Swarovski’s finely crafted jewelry, watches and fashion accessories provide contemporary women with a unique touch of sparkle, glamour and elegance – whatever their mood. Created with technical expertise and a passion for detail that has been constantly nurtured since 1895, Swarovski’s infinitely versatile range of eye-catching designs delivers style that is right for any occasion. With the addition of luxury fashion accessories line Atelier Swarovski, as well as the launch of the affordable fashion jewelry retail concept lola&grace and multi-branded designer jewelry store Cadenzza, Swarovski has considerably expanded its portfolio. Swarovski also now offers jewelry design, sourcing and merchandising services for third-party brands.

FIGURINES AND HOME ACCESSORIES Since the creation of the original mouse in 1976, Swarovski has become famous around the world for its collections of crystal figurines and home décor objects, including vases and picture frames.

BEAUTY AND FRAGRANCELuxurious, luminous and unique – Swarovski perfumes and beauty products are marketed under the brand names “Aura by Swarovski” and “Swarovski Edition.”

LIGHTINGSwarovski Lighting, formally established in 2011, includes two premium consumer lighting brands: Swarovski with its contemporary aesthetic and Schonbek with its classic designs, as well as Swarovski Architectural Solutions, which provides custom solutions for architects and designers. Together, Swarovski and Schonbek share more than 250 years of crystal and lighting history. HIGH QUALITY CRYSTAL AND CREATED STONES FOR BUSINESS PARTNERS:

CRYSTAL COMPONENTSManufacturing loose crystals has been at the heart of the company since its foundation in 1895. With more than one hundred years’ experience in high-quality craftsmanship and mastery of precision cutting, Swarovski is known for its crystals of unmatched range and brilliance. They are used in creative industries such as fashion, jewelry, accessories, interior design and lighting. Swarovski crystals are the most technologically advanced in the world, and are now made to the new Advanced Crystal standard.

GENUINE GEMSTONES AND CREATED STONESSince 1965, Swarovski has catered to the fine and bridge jewelry and watches sectors, and more recently the consumer electronics industry with a beautiful range of precision-cut genuine gemstones and created stones. Each and every stone is masterfully crafted and unrivaled in its brilliance, quality and consistency.

CORPORATE GIFTSSwarovski supplies companies with product solutions for corporate gifts and jewelry. It offers a one-stop business solutions service encompassing global design services, sourcing, as well as product development and retail merchandising. The gifts assortment includes fashion jewelry and accessories, exclusive home and office accessories, seasonal collections and corporate awards.

TRAFFIC SAFETY AND FUNCTIONAL LIGHTING SOLUTIONSSwareflex is a leading provider of technical and functional lighting solutions and a pioneer in the field of crystal optics for LEDs. With its three segments – Traffic + Industries, Light Experience and Precision – Swareflex develops and produces light-directing products for indoor and outdoor lighting. The product portfolio ranges from reflective road safety products and active traffic guidance systems to individually calculated LED modules and crystal glass lenses for the lighting industry. Swareflex solutions are also used in industrial, office and government buildings, and in hotels and shops.

OTHER ACTIVITIES:

CRYSTAL EXPERIENCESSwarovski Kristallwelten is a dazzling interactive experience in Wattens, Austria, which will delight and inspire crystal fans of all ages. One of the most visited tourist attractions in the country, Kristallwelten will shine with renewed brilliance when it reopens in early summer 2015 following significant expansion.

SWAROVSKI ENTERTAINMENTSwarovski Entertainment Limited is the company’s film division, which collaborates with exceptional talent and industry partners to develop, finance, and produce original and artistically accomplished feature films.

SWAROVSKI FOUNDATIONThe Swarovski Foundation was set up to build on the company’s philanthropic heritage by supporting initiatives and organizations working in three areas. Its aims are fostering creativity and culture, promoting wellbeing and conserving natural resources.

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