SMART DATA COMES FROM SMART PEOPLE Ola Henriksson, 2013-10-15

Agenda – #smartDEN Autumn 2013

•  Inside the newsroom •  Data from outside the newsroom •  Key findings •  What’s next?

OLA HENRIKSSON editorial project manager

ola.henriksson@svd.se Twitter: @oholah

Svenska Dagbladet in brief

•  Established 1884 •  News on the net since 1995 •  Part of Schibsted Media Group (since

1998) •  Reach:

–  SvD.se: 1,5M uv/w –  mobil.svd.se: 0,6M uv/w –  newspaper reach: 403 000 daily –  daily circulation 174 400 (subscribed, home delivery)

•  Richly awarded: –  2010: Swedish Newspaper of the Year –  2011: Swedish Digital Media of the Year –  2012: Swedish Grand Prize for Journalism,

Innovation of the year (The Interest Rate Map)

Schibsted: From print to digital Online Classifieds

Media Houses

Online Growth Media

We aim to be the global number 1 in Online Classifieds.

Seizing the digital growth opportunity in core markets.

Quality journalism and digital platforms allow us to reach more readers than

ever before in our history.

Smart people inside the newsroom

•  Old tools not enough –  but specialists knowledge extremely

important

•  Get used to big data sets –  don´t be afraid of advanced Excel –  master open source tools (Google

Drive, Twitter, Storify, Google Fusion Tables, Tableau, Google Maps API etc)

•  Digital Academy –  starts with internal review –  two levels offered

Data from outside the newsroom

”Do you pay more for your home loan than your neighbour?”

Showcase: The Interest Rate Map

svd.se/rantekartan

How to disclose hidden secrets?

Start April 1st. A modest appeal to readers to fill out a Google form with their rates.

Fantastic response! 10 000 entries in the first week. Hectic race to get the geotagging in place.

Massive coverage in SvD...

…both in the paper and online. Traffic record the week before Easter!

Strong reactions from the authorities

The map was praised by the Minister of finance Anders Borg and his colleagues

It was mentioned during the presentation of a big report by Swedish SEC - ”Finansinspektionen”.

…and head of central bank Ingves

Some figures

•  45 000 entries •  ca 600 new each

month •  new functions added •  other newsroom

copied the concept •  became a platform for

other SvD-projects •  received five Swedish

media awards

Findings that makes us smarter

•  Without relation no interaction •  What´s in it for me? •  Don´t make isolated islands •  Engage your readers - always part of the agenda •  People are people •  Fail fast – scale fast Torsdag 6 december 2012 Sedan 1884 Pris mån–tor 20 kr fre–sön 30 kr o

GÖRAN ERIKSSON Både Reinfeldt och Löfven måste knäcka SD-koden MANALYS, Nyheter sid 18–19

SPORTZlatan krisande PSG:s enda hoppSvD i Paris, sid 34–35

Inlämning alla dagarVisning hela helgen

Auktion varje måndag

Sveavägen 116, Stockholm • metropol.se ZMROEVEJJ��WMPZIV�SGL�KPEW��GK�LEPPFIVK��WXLPQ��������

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Kostnadsfria hembesök. Kontakta inlämningen på 08-673 48 90 eller www.metropol.se/vardering

Sista inlämningsdagarna till auktion med tema Silver samt Metropols Klassiska klubbauktion den 17 decVisning 14-17 december

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Många fick vänta länge, ofta förgäves, på bussar och tåg när snön vräkte ner över Stockholm i går. FOTO: KARIN GRIP

PendlarkaosPROBLEMEN FORTSÄTTER Snöovädret slog till med full kraft mot Sverige i går. I östra Götaland och Svealand med upp till tre decimeter snö. Stockholms-området drabbades hårt. Bussar och pendeltåg stod

still, nästan allt flyg på Arlanda ställdes in. Flera skolor stängdes och eleverna skickades hem. Både SL eller SJ uppger att problemen med inställda och försenade avgångar fortsätter i dag. Nyheter sid 6–13

FÖRSENAD I DAG? Mitt i snökaoset har SvD premiär för ditt nya digitala verktyg: Väntekartan. Tillsammans med er läsare granskar vi kollektiv-trafiken. Rapportera in din försening direkt: 5 svd.se/vantekartan

What’s next?

•  Implicit conversation – contribute without knowing it –  traffic info –  web visitor info

•  Enablers –  mobile revolution –  small size devices (gps,

camcorder) –  big data

Tack! (Thank You) ola.henriksson@svd.se twitter.com/oholah