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CSR Embedded Project ManagementConstruction of Suzlon One Earth – A Case Study

Presented By: Ameya Gumaste & Jitesh Donga

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About Us

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ISO 9001:2008 I ISO 14001:2004 I OHSAS 18001:2007

e-PM

Suzlon One Earth

SEZ EPC

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• Accomplished over 150 successful projects globally

• A remarkable 1400 acres of Hi-tech Engineering SEZ developments in

Vadodara, Coimbatore and Mangalore

• Delivered 5 million sq. ft. of top class work spaces, campuses, R&D

Centers, Industrial and Warehousing and social infrastructure projects.

SYNEFRA offers Project Management, Sustainability Management, EPC and

Facility Management Services

Our Achievements; Our Expertise

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The Context

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All these Projects made great Social Impact!

Taj Mahal

Coliseum Eiffel eTower

Burj Khalifa

St. Peter Basilica

Opera House Suez Canal

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India Today!!

Reliance RefineryBhakra Nangal DamBandra Worli Sea Link

Bandra Worli Sea Link

Pune Mumbai Expressway

Konkan Railway

Delhi Metro

Reliance Refinery

Chatrapati Shivaji International AirportBhakra Nangal Dam

Magarpatta CityMagarpatta City

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Social Impact of Projects

• Projects have both POSITIVE and NEGATIVE impacts

• Social Issues and their impact associated with a project in a developing

country like India could be completely different from Developed Nations

• Every project is UNIQUE, so are the Social Impacts associated

• Bottom of the Pyramid is impacted the most

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The Synefra CSR Model

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“Suzlon One Earth”

• Global HQ of Suzlon Energy Ltd and Group Companies • 820,000 Sft Integrated Development • LEED Platinum and GRIHA Five Star certified campus• India’s first campus 100% on renewable energy

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SUZLON ONE EARTH, PUNE

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Suzlon One Earth – A Case Study

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Synefra’s Scope & Responsibility

Conversion ofa dream to reality interms of project profile

Visualize

Alignment of an ideaand action consideringcost, time & quality

Align

Between variousdesigners and briefs

Synergize

Managing the functional need with aesthetics

Manage

Harmony of concepts without diluting the brief

Harmonise

Value adds in termsInnovation and creativity

Add value

Create a Built-to-suit campus that is a unique & inspiring place to work

To conceive, develop and manage one of the world’s greenest campus

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Why “One Earth”?

• The name is a dedication to our precious home, Earth

• It highlights Earth’s unique existence as an eco system

• It reinforces Suzlon’s belief that co-existence and responsible usage of natural resources are the only way to achieve sustainability

• Devoted to Suzlon’s efforts across the globe to create a sustainable future

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Project Management

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Challenges

• To take off for a large & prestigious requirement from a very simply worded, but very sound and extremely challenging brief to execute and establish.

• Select and choose methodically a site and the team with a clear focus of all stakeholders so that the vision of SEL management and Synefra the Project Managers were in total alignment.

• To create a space, which was not just an office, but an area which will personify the vision of its leader, the mission of the company and the core business of the group – Powering a greener tomorrow, today.

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Project Strategy & Management

• Direction / Approacho Deliberation & decision of what, who, how & when of the project o Project programming with respect to needs, stakeholders /

partners and milestoneso Set a very focused and precise action plan

• Dedicated Project Management team formed to capture & imbibe the company requirement and prepare precise briefs for all designers

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Project approach – Design briefs

• Development of Design brief :o Project Architecture design briefo Project Services design briefo Project Interior Architecture design briefo Project Communication design brief

• Help reduce input time for each stakeholder and help them deliver an output much superior than expected

• Reduced the otherwise high level of initial energy which gets drained in negotiating through the clutter & change in ideas

• Approval sought from SEL at various stages of data assimilation and preparation of brief for each discipline

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Based on the requirements of the Design briefs, an appropriate team gotestablished at various stages of the project as per expertise required:

o Strategic Synefra project team – Project owner, project manager, finance controller, site management team

o Developer – To build base infrastructure with services & landscapeo Architect – To conceive the building and develop design as per briefo Construction contractor – For execution & construction of cold shell as

per the design envelopeo Interior design build company – For effective justice to the cold shell

and a functional yet classic interior architectureo Communication designer – For a total space experience, memory

points, branding and signage to enhance the architectureo Design coordinator – For complete synergy between all designers and

harmony of ideas during execution

Formation of Project Task Force

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• Change Management - As Suzlon became larger, business plans grew and requirements changed significantly - o From talking green to demonstrating green o From a place to work to an inspiring place to worko No. of people from 1500 to 2500 and their functional requirementso Introduction of shared services – 24x7 operations o Belief structure replaced by Valueso Technology advancement in operations, Information Technology,

Audio-Visual, etc.This changed project parameters, scale and design criteria.

• Consistent focus, managing change, adaptation to circumstances and the flexibility of approach were the keys to stay on track.

Change Management

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Evolution of the program

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Design Management

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Design Selection – with criteria as to:

o What is it that we want to achieve through the design?

o What are the indicators which would help in the enabling objectives

and how to recognize them?

o What is the message that we wish to convey through the design to

all its stakeholders which would represent the client’s vision.

To align all designers to the Client’s expectations, the project vision, objectives and deliverables

was a phenomenal process and for which Synefra Strategic team became a key catalyst and an enabler.

Design Management

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Project management approach for design

• Started with Interactions with senior management, business vertical heads & HR team

• With Senior management – Values, business vertical structure, business needs, significance of facility in global business, future plans

• With Business Vertical heads – team function, hierarchy and nos., archiving requirement, special requirements like studios, library, control rooms, etc.

• With HR team – final nos., defining work areas as per team/group/position functions, allocation of space/floor/building to respective business units, and common facilities like cafeteria, gym, clinic, etc. as per Admin policies

• Along with company requirements, facilities for all kinds of users were mapped, established and considered in design which were approved and signed off for execution

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Purpose

• Built to suit model • Studying the design to match needs• Achieve satisfaction first on paper• Ensure design & technical aspects• Efficient costs and effective design

Action: Design drawings were screened with respect to:

Result

All requirements set forth in the brief document were achieved in the Design, including the brief of the Green Building

FunctionalRequirements

Vaastu Compliances

ConstructionTechnology

Local Rules &Regulations

Criteria forGreen buildings

Cost & Timeimplications

All of the above were closely monitored & cross-checked by :1. Client 2. Developer 3. Architects

Alignment of the Design Process

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Executive Management

Promoters, CMD, Board of Directors,

CXOs, S4, SGM, VP/Heads Clients & Investors

Existing & Prospective, FIIs, Large Brokerage

Firms

Vendors, Suppliers and ConsultantsPart Manufacturers, Transporters,

Legal Consultants, Training Faculty

Casual VisitorsCollege School Students,

Relatives.

Service ProvidersSecurity Agencies, Caterers,

House Keeping Agency, Courier Agency,

Senior Executives andExecutives

S3 - GM, S2 - DGM,AGMS1, M6, Sr. Manager, Manager

M5 – Dy. Manager & Below

Business VisitorsGovernment Officials, MEDA,

Business Personalities

Interview CandidatesShort term visitors appearing for job

interviews

Training & Induction Candidates

Short term visitors appearing for short courses

MediaWorld Press

Mapping Key Users & Functions

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IT

MBU

Corporate Communication

HR / Admin

Finance

Executive

CLC

Board Room

Strategy Planning

Technology Group

Cafeteria

Travel Desk Parking

Welcome Lounge

Library Wind Gallery

Media Room

Record Room

New Business

Chairman Offce

Gymnasium

Training Rooms

IBMS / FMS

Courier Desk

Stores

Business Halls

Systematic organization from part to whole

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The Whole

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Driving factors and program scale

Principles of sustainability from site selection, design, engineering, construction, material and operations

Sustainability A place which will inspire & motivate Providing healthy and productive environment for occupants in terms of indoor air quality and daylight usage

Inspiring place to work

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Highlights

Land 443,473 sq ft (10.18 acres)

Office space 598,256 sq ft

Terminus (basement) 223,270 sq ft

Open space (landscape)

185,578 sq ft

Capacity 2300

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360 degree approach to Sustainability

1Environment

Sensitive development

2Water

Sensitive Approach

3Energy

Conscious Approach

4Eco-Friendly

Material & Resources

5Healthy &

Productive Indoor

environment

6Innovative

Design Elements

• Minimum Site Disturbance

• Heat island effect

• Minimum light pollution

• Use of native plants

• CFC & HCFC free material use

• Promote Public transport

• Rain Water Harvesting

• Use of low flow fixtures

• Use of sensor based fixtures

• Water efficient Irrigation

• 100 % use of sewage water

• Water efficient HVAC system

• Less water requirement landscape

• Energy efficient HVAC

• Energy efficient lighting

• Usage of renewable energy

• Sensor based lighting and ventilation

• Energy efficient electrical equipment

• Minimum Construction waste

• Use of regional materials

• Use of rapidly renewable material

• Recycle & reuse of material

• Use of high recycle content material

• Use of low emitting materials

• Indoor pollutants control

• Natural use of day light and view of outdoor spaces

• Increase ventilation• Minimum pollution

during construction

• Green design education

• Creating green

energy resource on site and off site

• Green house keeping

• Zero waste policy

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Architecture Design : From abstract to form

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Conceptualization

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Master Plan

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Landscape : From form to functional enhancement

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Aim: Responsive & responsible landscape

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Using recycled water

Reduced water consumption

Use of native plants

Creating new Habitats

Sustainability in landscape practices

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Interior : Functional enhancement to operational optimization

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• Translating Suzlon’s values and vision into the interior space as experienced in the context of architecture and landscape

• Bringing value to the space by integrating the functional HR requirements of the business units, employee aspirations and well being.

Design Goal

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Space Planning - Interior, Architecture & Landscape “Becoming One”

Holistic Design Approach

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Brand Communication : From operations to a ‘wow’ experience

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Goal

ARCHITECTURE

INTERIORS

LANDSCAPE

USER JOURNEY

Approach

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Sustainability

Terminus : Terra or Earth Energy

SunCorporate Services

AquaTechnology +

Manufacturing team

TreeManufacturing Business team

SkyBoard members &

new business

Nomenclature – Business Units

Sun Water Wind + Wood Space or Sky

Renewable Key Energy Elements

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Learning ICON

Cultural symbol for learning

It depicts energy and awareness

Each intersection depicts a point of creation

Each ‘one’ numeral at the top of the icon is an abstract indicative beginning to the process of knowledge gathering

Nomenclature – Global Learning Academy

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Customised indoor & outdoor artworks

Memory Points

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Sustainability Measures

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Sustainability Features at One Earth

• Sustainability has to be an objective from the concept stage and then embedded in every design aspect

• Sustainable solution and practices are integrated towards efficiency in:

o ENERGY USE

o WATER USE

o WASTE MANAGEMENT

o MATERIALS USE

o HEALTHY AIR QUALITY

o OPERATING PRACTICES

• Sustainability is the hallmark of this project while the result is an inspiring place to work. Achievements then speak for themselves.

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Energy Savings

Recycle Waste

Occupants use Daylight

47%

60%

85%

90%

Energy SavingsEnergy Savings

Water Savings

Design Approach Results

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Global Recognitions

SYNEFRA WINS THE PRESTIGIOUS ASIA PACIFIC PROPERTY AWARD 2011

The Asia Pacific Property Awards 2011 in association with Bloomberg Television & Google awarded the prestigious award to Synefra E&C Ltd for Best Office Development for Suzlon One Earth.

The project was further selected as the official nominee from Asia Pacific at the World Property Award to be held at the end of this year

SYNEFRA WINS MIPIM ASIA GOLD Award 2011 Synefra E&C Ltd was awarded the MIPIM Asia 2011 GOLD Award in “Best Green Buildings” category for its project Suzlon One Earth which it conceived, managed and executed.

MIPIM Asia this year received entries of 80 projects from 15 countries.

This year, Synefra E&C Ltd. is the only Indian company to be announced as a winner amongst the 29 winners in 10 distinct categories in Asia.

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Comprehensive planning for construction created a wide path for theexecution team taking a batten from design team. Key areas ofconstruction management are mentioned below:• People Management & the integration of knowledge & technology

with project planning

• Fundamentals of Project planning were followed emphasizing “Plan, Organize, Lead and Monitor”

• Procurement process considering the aspects of QS, sustainable options, logistics, properties, impacts, cash flows, ABC analysis & life cycle costing.

• Execution with appropriate sequencing, time management, processes including ISO norms, EHS norms, quality checklists, execution checklists, etc.

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Sustainable Approach for Construction

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• Quality control, checks, assessments & audits on predefined timeline throughout the project life cycle for improvement in all aspects

• Timely reviews and feedbacks through regular review meetings at site along with all key stakeholders

• Appropriate skill up-gradations & capacity building through trainings & appropriate inputs to the engineers and supervisors on site

• Labour welfare activities in co-ordination with CSR team, NGOs, etc.

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Sustainable Approach for Construction

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• Site barricading to define boundaries & prevent damage to neighborhood.• Excavation- Top Soil preservation / excess soil disposal / handling / reuse.• Erosion & sedimentation control during construction- planning for drain

lines below terminus level.• Sprinkling water on roads at pre-decided frequencies to prevent pollution

of the air.• Spill prevention- Use of trays, etc. as per the need for DG sets / pumps &

other equipments during handling of oil.• Waste management during construction- segregation / storage / disposal

of waste, etc.• Water use minimization- use of sedimentation tank to reuse the water at

central batching plant, use of curing compounds / covering the concrete surfaces by Hessian cloth / gunny bags as applicable to reduce the need of overall water requirement. 52

Environment Management Plan Implementation

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• It was a culture at One Earth construction site to consider all the stakeholders like family members irrespective to their economic class, gender and race. All the construction team members were treated with equal care and respect. The project team demonstrated a unique example of a care which any construction company can practice for their workers. Few of the initiatives taken at site are mentioned as under:

• Crèche & School facility during construction for the construction worker’s children with nutritious mid-day meal facility.

• Regular health checkups– Periodic blood tests for blood groups / hemoglobin / malaria etc. of all construction workers and their children.

• Onsite medical facility (Doctor & dispensary across the road) available 24x 7.

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Concern for Construction Workers

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• Hygienic Sanitation facility on site with state of the art temporary toilets and their regular maintenance and management by a professional agency. Other services included daily housekeeping & garbage collection systems, provision of appropriate fire fighting facility, safe drinking water provisions, sufficient lighting, security etc.

• Improvement in conventional cooking methods- Training & facilitation to the workers for making the smokeless chullahs for cooking needs. Distribution of the same free of cost.

• Pure drinking water supply & sanitation facility at labour camp.

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Concern for Construction Workers

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CSR Initiatives

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CSR Initiatives

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Key Stakeholders

• Chief Architect : Christopher Charles Benninger Architects

• Integrated Design coordination : Tao Design

• Construction & Engineering : Vascon Engineers

• Interior Architecture, : Space Matrix in association

Engineering & Execution with Tao Architecture

• Landscape Architect : Ravi Varsha Gavandi

• Communication Design : Elephant Design

• Sustainability Consultants : Environmental Design Solutions

Design Consultants 06

Technical Consultants 12

Direct Suppliers 46

Sub-contractors / suppliers 400

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SUZLON One Earth

Visual Experience

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Incorporatinglocal arts & crafts

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Thank You!

Synefra Engineering & Construction Ltd.

One Earth - Tree Lounge, Level 2, Hadapsar,Pune 411 028

INDIA

Tel: +91.20.67022000 | Fax: +91.20.67022100Toll Free: 1800-200-1330

Email: info@synefra.com | www.synefra.com