Sustaining the competitive consumer legal market
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But of what? Law Firm Sustainability Staff, Clients & Marketing
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Transcript of Sustaining the competitive consumer legal market
But of what?
Law Firm
Sustainability
Staff, Clients & Marketing
Who’s on your bus?Jim Collins, “Good to Great”
Our aim is to do business with
people who believe what we believe
Simon Sinekwork
At ???? we are :-
• Dynamic• Resourceful• Compassionate• Collaborative
Mission StatementWe exist to :-• Maintain the highest standards of quality,
client care and professional expertise;• Be recognised as experts in our fields;• Be profitable, efficient and effective;• Satisfy the expectations of our partners
and staff;• Provide value for money to our clients;• Contribute to our communities.
Our Mission• To provide people with easier access to
world class legal services
Our Values• Do it Right• Work Well with Others• Take the Lead
Our Vision & Values• Looking after our clients’ interests as though they
are our own• Being straightforward, open and honest• Putting the firm’s interests ahead of individual
agendas• Treating everyone with respect, fairness and
courtesy• Being accountable for our clients and colleagues
Your vision. Is it all just blah, blah, blah?
Our mantras
“millennials" in the workplace
Staff Turnover & Bradford Factor
Firm No. of Staff Staff Turnover Bradford Factor BF Range
Firm A 135 11.80% 281 0 - 23,660
Firm B 76 19.10%
Firm C 223 17.60% 79 0 - 1,344
Firm D 61 27.80% 114 0 - 1,472
Firm E 157 17% 114 0 - 2,650
So, what is
“Brand”?
Your brand is what….
VisibleLogo
EmailsSocial Media
LetterheadWebsite
Business cardsHow do you dress in &
out of the officeSponsorship
Office signagePaintwork
Invisible
The way you communicate (both internally and externally)How do you answer the phone?Are your bills accurate?What does your office & mobile voicemail say?How do clients talk about you, behind your back?
know, like, trust, believe
& have
confidence
in you
They might buy from you if they
What are youracquisition
costs?
Sustained
investment in
marketing is
required
Firm No. of Partners
Marketing
Budget
Firm 16 20 3.4%
Firm 17 21 2.0%
Firm 18 22 1.6%
Firm 19 23 1.0%
Firm 20 24 1.9%
Firm 21 30 2.8%
Firm 22 31 3.0%
Firm 23 31 0.4%
Firm 24 33 3.0%
Firm 25 35 2.5%
Firm 26 35 3.0%
Firm 27 37 1.0%
Firm 28 38 2.0%
Firm 29 38 1.6%
Firm 30 53 2.1%
Firm 31 58 1.0%
Average 2.1%
Raw matter data
Marketing budget categorisation
Marketing
Category Spend Matter
Cost/Matte
r
SEO £8,400 177 £47.46
PPC £17,430 28 £622.50
Website £17,865 257 £69.51
Returning Client £21,986 1,771 £12.41
Referral £401,017 3,531 £113.57
Be different, not better!
No questions? Good!
See you for the
panel!
