Sustaining a social media presence
Transcript of Sustaining a social media presence
Personal Brand
• Brand is in the eye and emotion of the beholder
• Your brand exists despite your best efforts• You can promote your brand, and influence it,
but your stakeholders define your brand
• Need to go where your stakeholders are
Higher Ed Leaders
• Students• Faculty• Other Higher Ed Administrators/Leaders• Alumni/Donors• Corporate & other employers
• Need to go where your stakeholders are
Stakeholders Use Social Media
• Students– Use Twitter, Instagram, Google, Wikipedia
• Faculty– Use LinkedIn, Twitter, Facebook, Google
• Alumni– Use all of these, depending on age
Stakeholders Use “Old” Media
• Students– TV, newspapers
• Faculty– Scholarly journals, times cited, impact factors
• Alumni– Newspapers and magazines, web sites, TV, radio
LinkedIn as Branding Tool
• LinkedIn is your contemporary CV• Dynamic• Multifaceted• Who You Are• What You Do Now• What You Can Do • Who You Know
Managing Your Brand
• You need to be found to maintain your brand• As an educator, you write for publication and
distribution• You need to know where you are appearing• Traditional metrics (print journal and times
cited) are not enough• Need to measure non-traditional or
alternative metrics
Alt Metrics
• Measure presence in traditional and “alternative” locations– Cited in scholarly media– Mentions in press– Tweets– Reposts
• Usage - clicks, downloads, views, library holdings, video plays
• Captures - bookmarks, code forks, favorites, readers, watchers
• Mentions - blog posts, comments, reviews, Wikipedia links
• Social media - +1s, likes, shares, Tweets
• Citations - PubMed Central, Scopus, USPTO
The Plum Print Tracks Your Presence in All Media