Sustainable Web Design
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Sustainable Web Design Presented by Julian Rockwood and Tim FrickChicago Interactive Design and Development Meetup
Chicago Interactive Design & Development MeetupJune 18, 2013
Wednesday, June 19, 13
Mightybytes is an Illinois B Corporation
Sustainable Web Design Presented by Julian Rockwood and Tim FrickChicago Interactive Design and Development Meetup
Wednesday, June 19, 13
Sustainable Web Design Presented by Julian Rockwood and Tim FrickChicago Interactive Design and Development Meetup
But why?• Pixels are powered by electricity.• Most electricity sources are non-renewable.• LOTS of people use the internet.
The Internet is not a green medium
Wednesday, June 19, 13
“A new report by The New York Times on the internet's energy consumption estimates that data centers worldwide use 30 billion watts of electricity, including as much as 10 billion watts in the United States alone.” Source: US Energy Information Administration
The Internet is not a green medium
Sustainable Web Design Presented by Julian Rockwood and Tim FrickChicago Interactive Design and Development Meetup
Pixels are powered by electricity.
Wednesday, June 19, 13
As of 2011, only about 19% of electricity generated in the world and 12.7% of energy generated in the United States comes from renewable resources. Source: US Energy Information Administration
The Internet is not a green medium
Sustainable Web Design Presented by Julian Rockwood and Tim FrickChicago Interactive Design and Development Meetup
Most electricity sources are non-renewable.
Wednesday, June 19, 13
The world’s data centers are projected to surpass the airline industry as a greenhouse gas polluter by 2020, according to a study by McKinsey & Co. Over that time, the carbon dioxide emissions attributable to the electricity consumed by fast expanding data centers will rise fourfold. Source: New York Times
Sustainable Web Design Presented by Julian Rockwood and Tim FrickChicago Interactive Design and Development Meetup
LOTS of people use the internet.
The Internet is not a green medium
Wednesday, June 19, 13
Human activities have contributed to the highest CO2 levels in 650,000 years, and surfing, clicking, & streaming isn’t exempt. Source: Steria
The Internet is not a green medium
Sustainable Web Design Presented by Julian Rockwood and Tim FrickChicago Interactive Design and Development Meetup
Image source: Metro Transportation Library & Archive
Wednesday, June 19, 13
How can we make the web greener?Sustainable Web Design:A set of practices that define how to build websites that meet present and future performance and energy e!ciency standards.
Sustainable Web Design Presented by Julian Rockwood and Tim FrickChicago Interactive Design and Development Meetup
Wednesday, June 19, 13
Sustainable Web DesignCore Components: • Green Hosting• Findability• User Experience and Design• Performance Optimization
Sustainable Web Design Presented by Julian Rockwood and Tim FrickChicago Interactive Design and Development Meetup
Wednesday, June 19, 13
Sustainable Web DesignGreen Hosting:• Data centers powered by 100% renewable energy• Carbon o"sets if not near renewable sources • Planting Trees? Nice idea, but no!• Examples:
• Canvas Dreams• ASIO.net• A Small Orange• Pair
Sustainable Web Design Presented by Julian Rockwood and Tim FrickChicago Interactive Design and Development Meetup
• Green House Data• Host Papa• 1&1 Internet• Dreamhost
Wednesday, June 19, 13
Sustainable Web DesignFindability:• Quality content and inbound links to your site• Site is easy to use, navigate, and understand• Use clear hierarchy of information and text links • Avoids duplicate content• Use 301 redirects when needed• Many other techniques
Sustainable Web Design Presented by Julian Rockwood and Tim FrickChicago Interactive Design and Development Meetup
Useful resource: Moz
Wednesday, June 19, 13
Sustainable Web DesignUser Experience and Design:• Provide a streamlined experience to all users• Mobile First (add styles as the viewport grows)• Avoid Flash• Use CSS Sprites • Avoid image carousels• Compress/optimize images• Minify scripts and CSS• Many other techniques
Sustainable Web Design Presented by Julian Rockwood and Tim FrickChicago Interactive Design and Development Meetup
Wednesday, June 19, 13
Sustainable Web DesignPerformance Optimization:• Follow best practices for website performance• Google PageSpeed Insights• Yahoo! Performance Rules• Limit share buttons and social plugins• Enable caching• Many other techniques
Sustainable Web Design Presented by Julian Rockwood and Tim FrickChicago Interactive Design and Development Meetup
Wednesday, June 19, 13
The ChallengeHow can we increase awareness of web sustainability? • Help website owners better understand the impact.• Share ideas:
• Sustainable Web Design W3C Forum• Linkedin Groups, etc.
• Build sustainability tools for web designers/developers.
Sustainable Web Design Presented by Julian Rockwood and Tim FrickChicago Interactive Design and Development Meetup
Wednesday, June 19, 13
EcoGrader (www.ecograder.com) is a free tool that measures the sustainability of your website and provides a general roadmap for making improvements and decreasing greenhouse gas (GHG) emissions.
Meet EcoGrader
Sustainable Web Design Presented by Julian Rockwood and Tim FrickChicago Interactive Design and Development Meetup
Wednesday, June 19, 13
How it works:
EcoGrader
1. Input your URL2. Crawls your website3. Assesses its sustainability
level based on several key factors
4. Produces a score and a report for site improvements
Sustainable Web Design Presented by Julian Rockwood and Tim FrickChicago Interactive Design and Development Meetup
Wednesday, June 19, 13
What it grades:
EcoGrader
• Green hosting• Findability• Design & User Experience
• Flash Avoided• Mobile Optimized
• Performance• PageSpeed score• HTTP requests
Sustainable Web Design Presented by Julian Rockwood and Tim FrickChicago Interactive Design and Development Meetup
Wednesday, June 19, 13
Who it’s for:• Web designers & developers• Marketing managers and website owners• Environmental nonprofits• Any environmentally conscious person who works
on websites
EcoGrader
Sustainable Web Design Presented by Julian Rockwood and Tim FrickChicago Interactive Design and Development Meetup
Wednesday, June 19, 13
Grading the Fortune 500 websites. (fastcoexist.com)
EcoGrader
Sustainable Web Design Presented by Julian Rockwood and Tim FrickChicago Interactive Design and Development Meetup
Who it could benefit:
Wednesday, June 19, 13
Case StudyMattel:
How it scored:• 25/100 EcoGrader• Non-sustainable hosting• Not mobile optimized• Flash on homepage• Nearly 100 HTTP requests
Wednesday, June 19, 13
Case StudyCompassX Strategy:
How it scored:• 88/100 EcoGrader• Green hosting• Mobile optimized• Avoids Flash • Zippy page speed • Low number of requests
Wednesday, June 19, 13
EcoGrader (Pro?)
Sustainable Web Design Presented by Julian Rockwood and Tim FrickChicago Interactive Design and Development Meetup
Where its going:• More metrics graded• Analytics dashboard: track your progress• Carbon o"set resource
Wednesday, June 19, 13
• Save the Planet Through Sustainable Web Design, Pete Markiewicz http://www.netmagazine.com/features/save-planet-through-sustainable-web-design
• Hack the Planet poster, James Christie http://jcux.co.uk/cleanux/ixd.html
• Mightybytes blog: http://www.mightybytes.com/blog/tags/tag/sustainablewebdesign/
• Sustainable Web Ecosystem Design, Greg O’Toole https://www.springer.com/computer/swe/book/978-1-4614-7713-6
• Power, Pollution, and The Internet http://www.nytimes.com/2012/09/23/technology/data-centers-waste-vast-amounts-of-energy-belying-industry-image.html?_r=0
• W3C Sustainable Web Forum http://www.w3.org/community/sustyweb/
• Sustainable Virtual Design Blog http://sustainablevirtualdesign.wordpress.com/
Resources
Sustainable Web Design Presented by Julian Rockwood and Tim FrickChicago Interactive Design and Development Meetup
Wednesday, June 19, 13
Sustainable Web Design Presented by Julian Rockwood and Tim FrickChicago Interactive Design and Development Meetup
Thank YouThank You
@timfrick @julianrockfish
Wednesday, June 19, 13