Sustainable Vacation Folio

54
SUSTAINABLE VACATION Olivia Fitch Olivia Fitch

description

Providing a sustainble vacation for visitors to Apollo Bay.

Transcript of Sustainable Vacation Folio

SUSTAINABLE VACATION

Olivia Fitch

Olivia Fitch

Brighton Meet at Brighton with Charlotte and Rooya.

Elwood

Torquay

Lorne

Skenes Creek

Apollo Bay

10.00am

10.15am

12.00pm

Picked Sam up from Elwood Esplanade.

Meet group in Torquay. Ate lunch on the forshore. Planned next stop

Convoyed for an hour to Lorne via The Great Ocean Road. In-ground trampolines, Leisure centre and Simon and Karl rented a Segway.

2.00pm

4.00pm

6.00pm

We all convoyed to Skenes Creek Caravan Park.Karl and I organised the Caravan Accommodation and Mon-ey. $14 each for the two nights for 5 un-powered sight. Set up tents and area to eat.8 tents in total including one swag.

Quick look around the foreshore and town.Ate dinner at the local pub.

Skenes Creek9.00pm We then returned to Skenes Creek Caravan ParkReception was closed and we were not able to get the drum and fire wood.

Day OneHonda CRV Checked in:

Day TwoHonda CRV Checked in:

Otway National Park

Cape Otway Light House

Apollo Bay

Skene Creek

Koala

Rainforest Walk

Sustainable Vacation

Apollo Bay

Lorne

Torquay

Geelong

Melbourne

Cape Otway

Skenes Creek

BrightonElwood

Skenes Creek Leave Campsite

Apollo Bay Town

Apollo Bay Fishing Co-op

Cape Otway Light House

National Park Rain Forest Walk

Apollo Bay

10.00am

10.15am

12.00pm

Spend morning in Apollo Bay talking to locals and tourists

Talk to the workers and manager of the Fish Co op Fish Shop.Provide us with information about exports and local produce.

Spend afternoon at the popular tourist attraction Otway Light House. Visited the telegraph station, flagstaff, Light-house, World War II Bunker, and Aboriginal Cultural display.

2.00pm

4.00pm

6.00pm

Walked around the National Park Rain Forest which is a popular attraction for tourists.

Stopped off at Apollo Bay to pick up some produce for dinner.

Skenes Creek9.00pm Cooked dinner on the BBQ and organised fire drum and wood.

Camp Site - $ 14.00Petrol - $ 30.00Food & Drinks - $ 60.00Entertainment - $ 23.00 Total $ 127.00

Cost of the Weekend

Olivia Fitch S3197969Olivia Fitch

Apollo Bay

Lorne

Torquay

Geelong

Melbourne

Skenes

Brighton

Hidden Cave

Sustainable Vacation

LiloPillowChairTableSleeping BagClothesBreakfast and SnacksPlate/Bowl/CupCutleryCarLilo Pump

Day ThreeHonda CRV Checked in:

Skenes Creek Pack up and leave Campsite

Apollo Bay Town

Hidden Cave

Torquay

Geelong BP

Brighton

9.00am

10.15am

1.00pm

Spend morning in Apollo Bay talking to locals and tourists.Visit Farmers Market & 56th Agricultural Show.

Visit the cave which is hidden and located 5-10 minutes out of Lorne.

Stopped off in Torquay to rest and eat lunch.2.00pm

3.00pm

4.00pm

Drove through Geelong as we missed turn off for by pass.Stop at Geelong to briefly get petrol.

Arrive home

ToiletsShowersBBQPower SiteNon Power Site

Tents for HireOn Site VansFire DrumsFire WoodKiosk

Skenes Creek Caravan Park Facilities

What I Packed

Olivia Fitch

People & their NEEDS

LocalsFarmers - Market, land, stable income.

Retail - Stable business, stable income, job opportuni-ties, education opportunities.

Tourism - Stable tourism, Stable business, stable in-come, job opportunities, education opportunities.

Students - Facilities, transport, job opportunities.

Small Business Owners - Stable business, stable in-come, opportunities, tourism

TouristsWeekend trips - Transport, Entertainment, Accommodation, Food.

Passing through - Transport, Toilets, Tourist information, locker, Showers, Food, Petrol Stations

Backpackers short/long term - Accommodation, Lockers, Transport, Security, Safety, Employment Opportunities

Campers- Accommodation, toilet facilities, Storage, laundry services, cooking facilities, power, water, hot water, wood, fire drum, entertainment, food/wine, tourist information.

Retired - Accommodation, transport, entertainment, tourist information, facilities, mobility services, disable ac-cess.

Young Families -School Holidays, Entertainment, Accommodation, Attractions, Food, Shopping, Beach Facilities

Young Singles - Accommodation, food/wine, entertainment, attractions, shopping, amenities.

Tour Groups - Entertainment, transport, attractions, food/wine, shopping, short break facilities

Adventurers - Accommodation, toilet facilities, Storage, laundry services, power, water, hot water, entertain-ment, food/wine, tourist information, storage/access for equipment.

Semi LocalsWeekend Trips - Accommodation, transport, entertain-ment, laundry services.

Holiday Home - hardware stores, security, entertain-ment, convenient stores, laundry services.

School Holidays - Entertainment, Safe, Accommoda-tion, laundry services.

Long Stay Tourists - Work, Entertainment, Accommoda-tion, laundry services.

VLine ServiceInformationPublic ToiletsRestaurantsCafesConvenience StoreButcherBakery

Fishing Co opCaravan ParksPublic BBQsB&BBack PackersHotelsBarsFruit and Veg

Holiday House RentalGolf CourseLeisure CentreTennis/NetballFishingSightseeingGP DoctorsChild Care/Schools

Music FestivalFarmers MarketsAgricultural ShowsPetrol StationBanks Surf Life Saving ClubReal estate Taxi

Apollo Bay

Fish Co-op

Services Available Population 1,400 - 20,000

Sustainable VacationOlivia Fitch S3197969

Olivia Fitch

Apollo Bay

Quiet Town with plenty of activities

Basic Services

Accomodation & Transport options.

Olivia Fitch

5/04/11 9:39 AMV/Line - Buy Tickets

Page 1 of 1https://www.vline.com.au/apps/jp/plan.aspx?TicketType=0&orig…11&ReturnDate=05/Apr/2011&ADFC=1&COFC=0&CHFC=0&CFFC=0&wks=10

help1. Search > 2. Select > 3. Fare > 4. Ticket delivery > 5. Passengers > 6. Review > 7. Pay

Select service(s) then click 'Calculate your fare' button.

Outward journey

Select Mode Peak? Depart Arrive Duration Facilities

OffPeak

09:00Tue 17-May-11Melbourne, Southern Cross

09:56Tue 17-May-11Geelong Station: RailwayTerrace

56 min

Wait at Geelong Station: Railway Terrace for 19 min

OffPeak

10:15Tue 17-May-11Geelong Station: RailwayTerrace

12:48Tue 17-May-11Apollo Bay: InformationCentre, Great Ocean Rd

2 h 33min

Total Journey Time = 3 h 48 min

OffPeak

14:00Tue 17-May-11Melbourne, Southern Cross

15:02Tue 17-May-11Geelong Station: RailwayTerrace

1 h 2 min

Wait at Geelong Station: Railway Terrace for 13 min

OffPeak

15:15Tue 17-May-11Geelong Station: RailwayTerrace

17:43Tue 17-May-11Apollo Bay: InformationCentre, Great Ocean Rd

2 h 28min

Total Journey Time = 3 h 43 min

Peak 16:40Tue 17-May-11Melbourne, Southern Cross

17:25Tue 17-May-11Geelong Station: RailwayTerrace

45 min

Wait at Geelong Station: Railway Terrace for 15 min

OffPeak

17:40Tue 17-May-11Geelong Station: RailwayTerrace

20:08Tue 17-May-11Apollo Bay: InformationCentre, Great Ocean Rd

2 h 28min

Total Journey Time = 3 h 28 min

Key:Click icon for more info

First Class

available

Wheelchair

accessible

Catering

available

Reservations

required

NB - V/Line does not warrant that this schedule contains the most accurate information.To access up-to-date information about your journey, call 136 196 on your day of travel.

Start again Print this page Calculate your fare >

Apollo Bay

Lorne

Geelong

Melbourne

Full Fare $42.20Concession $21.00Child (4-16year old) $21.000-3 years old free

TICKET

TICKET

Wheel Chair access is available on most train services from Melbourne to Geelong. A few of the reginal buses provide wheel chair access.

Only the following animals are permitted to travel on V/Line services:Guide dogsHearing guide dogsGuide dogs in trainingAssistance animals

The total luggage limit for all V/Line services is 30 kilograms. You can carry two items of lug-gage, with no one item weigh-ing more than 20 kilograms, & one piece of hand luggage.

Bicycles can be carried free on V/Line trains, if there is space available. However, Bikes are not able to be carried on V/Line bus services.

Catering is available on reserved trains to/from Warrnambool.

Catering is not available on V/Line buses, including rail-re-placement services.

TV/Line Services from Melbourne to Apollo Bay

Services run three times a day from Melbourne. Catch the V/Line sprinter from Southern Cross Station to

Geelong Station. Then from Geelong station you catch a V/Line bus to Apollo Bay. The bus can either drop

you off at the Tourist information center or Apollo Bay Holiday Park.

Olivia Fitch

TBesides public transport, the more common types of transport included bicycle riding, motorbikes, car-avans, cars and jucy/wicked vans.

Many of these people who choose this form of transport are participating in rail trails, day trips, long journeys, weekend trips, interstate travel or international travel. They are more economical and suitable to getting to and from locations. It is also more convenient as you don’t have to rely on public transport.

Public transport limits the amount of luggage, do-mestic pets and sporting equipment people are able to bring away with them. This makes traveling by public transport restricting and therefore the use of cars or caravans becomes more convienent.

Caravans and Jucy vans are also a more economical way of travelling. They come at a lower cost to hire and are able to use these instead of staying in more expensive accomodation in town.

Transport

Olivia Fitch

5/04/11 10:52 AMApollo Bay information & attractions - Travel Victoria: accommodation & visitor guide

Page 1 of 2http://www.travelvictoria.com.au/apollobay/

Home > Regions > Great Ocean Road > Apollo Bay

APOLLO BAY information & attractions

Introduction:

32Like Apollo Bay is located between Lorneand Cape Otway on Victoria's scenic coastal route,the Great Ocean Road.

As a popular tourist destination, Apollo Bay offersboth swimming and surf beaches, as well as a largeboat harbour and marina which is home to a majorfishing fleet. The town's commercial centre, whichfeatures a good selection of restaurants and cafes, issituated along one side of the Great Ocean Road,overlooking a wide, grassy foreshore which fronts themain swimming beach. Another popular beach islocated at the mouth of the Barham River in MountsBay.

Overlooking Apollo Bay are rolling green hills, whichcreate quite a scenic backdrop when viewed from thebeach, foreshore and shops. Panoramic views canbe enjoyed from the Marriners Lookout, located at thenorthern end of town off Marriners Lookout Road. It'sa short walk from the car park along a scenicmountainside pathway to the lookout where there areviews of Apollo Bay's town centre, the harbour andbeaches up and down the coast. Under certainweather conditions the silhouette of the SS Casino, asteamship which sank in 1932 while trying to dock atApollo Bay, can be seen in the waters close to theshore when looking eastwards over the caravan park.

A couple of museums are worth exploring in ApolloBay. There is the Bass Strait Shell Museum, at thegolf course end of town, offering a good collection oflocal and overseas shells, coral and preserved sealife specimens. The Old Cable Station Museum, onthe Great Ocean Road at the northern edge of Apollo

Parks, gardens & trails:

Great Ocean WalkStretching about 100 kilometres from Apollo Bay to nearthe 12 Apostles, this walking route hugs much of thescenic and rugged coastline, passing through beautifulNational Parks, and allowing visitors to enjoy short, day orovernight hikes

Great Otway National ParkSpanning over 100,000 hectares along the coast betweenAnglesea and Princetown and inland towards Colac, thispark features the steep timbered ridges of the OtwayRanges, fern gullies, waterfalls, and a coastline dominatedby tall cliffs, coves and sandy beaches

Festivals & events:

Apollo Bay Music FestivalA coastal music extravaganza with a large line-up ofperformers, street theatre and workshops

* All the above links are external and open up in a new window

W Travel Victoria provide a webpage with extensive in-formation about Apollo Bay. This includes accomo-dation, information, tours, food and wine, transport, maps, services, weather information and photos.

This information helps to give a broad overview of everything Apollo Bay offers. However it does lack some vital information such as budget accomodation, services for day vistors, services for bike riders and services for backpackers.

5/04/11 12:46 PMApollo Bay Accommodation Last Minute Apollo Bay Online Booking Service & Guide Victoria Australia

Page 1 of 10http://www.apollobay.com/

Gwinganna CountryHouse

Apollo Bay House

Gwinganna Country House has much to offer those seeking sanctuary from the rush and crush of the cityand is surrounded by a picturesque garden on a 2 acre secluded setting. Magnificent eucalypt tall treesare a back drop to the boundaries. 3 bedrooms in the main house boast 2 queen size bedrooms plus aloft with 2 single beds that can be made up as a king bed if required. The beautiful interior has a touch ofthe old with it's polished timber floors, slow combustion stove and heater, dishwasher, walk-in pantry, Ipoddock, dining table for 12, rustic furniture, reverse cycle heating/cooling and contemporary Australianartworks.A separate games room and outdoor decks with a BBQ and outdoor dining provide delightfulreading areas with magnificent back drops to admire.

Accommodation – Ideal for couples, families and groups more>>

Bay Beach Hut Apollo Bay Accommodation Beach Hut / StudioThe Hut has a warm cosy coastal ambiance and is tastefully decorated with colourful fabrics , furnitureand coastal paintings. The Hut is fully self contained and is perfect for two or more days. It has beenthoughtfully designed for you comfort and privacy and is set in an established sea side garden with oceanviews. Facilities also include blue ray DVD, CD Player, LCD HD TV, under cover parking and out doorgarden & Webber Gas BBQ.. Pampered pet friendly by arrangement.

Accommodation – Ideal for couples. more>>

Point of View Apollo Bay Accommodation VillasExclusive accommodation for couples, panoramic views overlooks Apollo Bay and is located just off thespectacular Great Ocean Road. King size beds, wood fire, spa, quality linen and spacious sun deck.Only 5 mins drive from Apollo Bay & beach.

Accommodation – Ideal for couples more>>

On The Great OceanRoad

Apollo Bay Apartment

Tranquil and luxurious 3 bedroom as new apartment are the words that best describe this property whichcaptures both the beauty of the ocean, the luscious green mountains and the buzz of the main street fromthe front balcony. Listen to the waves roll in or take on all of the activities that Apollo Bay has to offer.Fully self contained kitchen with coffee machine, 2 ensuite bathrooms with heated towel rack, doubleshower and spa bath, quality linen, reverse cycle heating and cooling, AUSTAR – Pay television,television reception, Ipod docking station, stereo and baby and toddler toys make it perfect for familygetaways.

Accommodation – Ideal for couples and families - sleeps 5 - 6 more>>

The Beachfront Motel Apollo Bay MotelStay at the Beachfront and leave the "rest" to us.Centrally located in Apollo Bay on The Great Ocean Road. Convenient, quiet location opposite the beachand one minute walk to good restaurants and shops. Architect designed, thoughtfully appointed withyour comfort and privacy in mind. Our environmentally friendly motel units (including kitchenettes) areideal for one, two or more days.

Accommodation –ideal for couples (maximum 3 people per unit) more>>

Marni Kirram Apollo Bay House

Apollo Bayaccommodation.

Details found onapollobay.com, providevisitors with a largeselection of fineaccommodation properties.Take your pick from bedand breakfasts, self-contained cottage stays,guest house bed andbreakfast, ruralaccommodation, luxury andromantic accommodation,retreats, beach holidayhouses and apartmentrentals. Accommodation

Apollo Bay accommodation online booking service and travel information guide to the great ocean road Victoria Australia

Apollo Bay accommodation options and the variety of accommodation Apollo Bay has to offer is extensive. They range from basic camping throughbackpacker hostels, cottages, B & Bs , motels, beachside accommodation, pet friendly and secluded forest retreats. Apollo Bay also boasts oceansurf beaches and safe swimming beaches, a boat harbour, golf course, weekend craft markets, fine dining, and nature and eco tours, including sealwatching. Put together these make Apollo Bay the complete coastal package to visit.

LAST MINUTE BOOKINGS APOLLO BAY ACCOMMODATION TOURS & ATTRACTIONS CULTURE & LIFESTYLE

Apartments / Cottages Bed & BreakfastFarm StaysGuest HousesHoliday Houses / Units Motels / HotelsBackpackersHoliday Parks

BeachsideIn TownCoastal / RuralGroupsPet FriendlySwimming PoolBy LocalityA - Z (All)

Bus ToursScenic FlightsHorse RidingGreat Ocean WalkLorne Walks

Health & WellbeingMarketWineriesApollo Bay Arts Calendar Business & Services List

Apollo Bay Accommodation A - Z( or choose a search category from the menu above )

Apollo Bay accommodation details found on apollobay.com, provide visitors with a large

selection of the finest accommodation properties. Take your pick from bed and breakfasts, self-contained cottage stays, guest house bed and breakfast, rural accommodation, luxury andromantic accommodation, retreats, beach holiday houses and apartment rentals.Accommodation choices are suitable for couples, families, large and small groups and petowners.

"Pampered pets alsowelcome 100 mtrs from

the beach" more>>

Find out more>>

1

Apollo Bay

ACCOMMODATION

SPECIALS

COMMUNITY

INFORMATION-----------------------------------Apollo Bay MarketApollo Bay Arts Inc.Apollo Bay CommunityGarden

1. TRAVEL VICTORIA

Apollobay.com is what looks to be the offical Apollo Bay website for the town. Advertising local delis, ac-comodation and the weather. However, this website only provides information about accomodation. It lacks information about transport, services and food.

2. APOLLOBAY.COM

5/04/11 12:53 PMApollo Bay - Destinations - Great Ocean Road, Victoria, Australia

Page 1 of 2http://www.visitvictoria.com/displayobject.cfm/objectid.000ACFA0-E40C-1A5C-BC6180C476A90000/

APOLLO BAY

Accommodation (35)

Attraction (11)

Event (2)

Tour (52)

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Add to my suitcase

Things to do

more >

The Great Ocean RoadDrive the famous Great Ocean Road and experience one

of the worlds most breathtaking coastal drives.

more >

Great Ocean WalkTake in some of Victoria's most spectacular coastline on

the Great Ocean Walk.

more >

Twelve ApostlesVisit these icon's of the Great Ocean Road, majestic

rock stacks towering above the Southern Ocean.

The OtwaysSee some of Australia's best rainforest scenery and

spectacular waterfalls in the nearby Otway Ranges.

Apollo Bay

Base yourself in Apollo Bay at the foothills of the Otways toexplore the Great Ocean Road region, 12 Apostles or stopoveralong the Great Ocean Walk.

Seaside village life

Swim in the clear water, sea kayak with local seals, indulgein some deep-sea fishing, learn to surf, or horse ride alongthe beach at sunset. Fishing is an important local industryand seafood is always on the menu at the local cafés andrestaurants. For great views try Chris's at Beacon Point highin the hills overlooking the sea. Shop for art and curios in themany gift shops, galleries and tea houses and peruse theregular Saturday foreshore market for local crafts andproduce.

Natural beauty

Head into the Otways to find mainland Australia's oldestlighthouse. Explore nearby forest and waterfall walks or enjoyan exhilarating ride through the ranges on a mountain bike.Take a treetop walk along the Otway Fly and enjoy a bird'seye view of the spectacular Otway Ranges. Spot nativewildlife such as glow worms at Melba Gully, the elusiveplatypus at Lake Elizabeth or koalas at nearby Kennett River.

Get expert advice from a

local

more >

Map your trip to Apollo Bay

more >

Get outdoors in this

beautiful region

more >

Sample the local food and

wine

more >

Visit Victoria provides a broader range of information providing links to information center, route planner, local websites, accomodation and things to do. In terms of layout and easy access this website is over-all better than Apollobay.com and Travel Victoria’s webpages.

3. VISIT VICTORIA

Information Provided

Improvem

entsInformation for BackpackerInformation for Caravan ToursInformation for bike ridersInformation for localsLocal buisness advertising/promotionsOption for accomodation based on budgets.LayoutTravel TipsDriving TipsRoute planner for bus, train, car, bike, caravanFarmers marketsTips as to why you should shop in Apollo BayRecipies with local produceWhere to find wildlife/plants and identify them

WeatherMaps

TransportSome services

Food and WinePhotos

InformationHistory

AdvertisingRoute Planner

InformationLocal website links

Events and NewTour Services

Websites which provide information to tourists about traveling to Apollo Bay. Including sights, accomodation, food and wine and transport.

Websites

Olivia Fitch

AAccommodation

$

$$

$$$

$$$$

Budget Accommodation includes:Caravan ParkJucy Vans or Wicked VansHostelsRenting Caravans from ParksOtway National Park

BUDGET ACCOMMODATIONBudget Less Expensive includes:Some B&B’sSpecial Deal Accommodation - Off PeakCabins in the Caravan Park

LESS EXPENSIVE ACCOMMODATION

MORE EXPENSIVE ACCOMMODATION

MOST EXPENSIVE ACCOMMODATION

The more expensive accommodation available in apollo bay are fully serviced units and holiday homes. The prices are seasonal so during off peak or mid sea-son you can get expensive accommodation for a lesser price.

Most of these properties are either organised through private hotel companies or real estate agents who manage the properties for the house owners.

There is not much in terms of high end accommodation in Apollo Bay. Unless you stay at the Captains on the Bay or the International, many of the more expensive properties are outside of Apollo Bay. These properties are closer to Lorne.

Olivia Fitch

AAccommodation

Wicked Vans fail to support local businesses. People rely on free services such as public toilets instead of camping in caravan parks.

Not only that, they take away the need to use public transport.

However, the Vans do provide you with convience and are a cheaper alternative than staying in back-packers and taking public transport.

Skenes Creek Caravan park was along way from Apollo Bay. Reception did not know their own prices.There was limited shower facilities and cooking facilities. There was no service for hiring camp fires and wood. It was an expensive alternative

However, the location was great. It was right on the beach. It was also a very cheap way to stay for the night. They also provided you with the option of a powered, non powered sight or a caravan.

Backpackers is a great alternative to camping. They provided a kitchen, internet and private rooms or dorms. In comparison to other hostels, this was rea-sonably prices. However the facilities did look a little old and dirty. Despite other hostels in closer proxim-ity to the town, Apollo Bay Backpackers was a long walk from the town.

Similar to the Backpackers, this B&B was a long dis-tance from the town.

As for the caravan park, this is a great alternative if there is a large group of people sharing a holiday. However, both of these facilities require the use of a car in order to see the surrounding areas and towns. There is no shuttle bus system that runs from the caravan park to any of the sights.

RELY ON OWN CAR

STIMULATING LOCAL BUISNESSES

LIMITED SERVICES

CHEAPER ALTERNATIVE

CONVENIENT

PRICES AND TYPES OF ACCOMODATION VARY

Olivia Fitch

iThe Apollo Bay information centre is a newish facility which holds plenty of brochures for walks, guided tours, accommodation, transport, maps, food and wine. It also stocks local produce and arts and craft, books and mu-sic.

The staff at the centre are helpful and friendly and are willing to give advice about the best places to see and eat and stay. However, as the tourist centre is also the V/Line bus stop, it does not offer enough shelter or infor-mation in an attractive manner for the transport service.

Information Centre

Olivia Fitch

LOCAL

Brad the Butcher NAME - Brad

OCCUPATION - FoodWorks Buttcher

COMMENTS - “I have control over what I buy from the quality of meat to the area of Victoria it comes from. Every-thing but the pork is from Geelong. My only restric-tions are Foodwork’s weekly specials which are organised through head office and are sent to me.”

NAME - King George Whiting

OCCUPATION - Retail Shop at Apollo Bay Fishing Co-op

COMMENTS - “I dont want to see over development in Apollo Bay. The beauty of this place is its openess. This harbour is a working harbour, we dont want to see shop fronts along this part of the harbor. It would kill the buisnesses else where.”

King George Whiting

Liz the Retailer

NAME - Liz

OCCUPATION - Manager at Home Hardwares

COMMENTS - “ 80% of people who shop here are locals. Most of those people are tradies with their own business. Unless they buy there heavy duty products from Geelong, most come here. There is alot of com-pertition with the other towns.

The local shop keepers from Foodworks, Home Hardware and the Fishing Co-op were all friendly and happy to provide us with useful information. Their main concerns was over-development.

FarmersRetailTourismStudentsSmall Business OwnersTradiesRetiredSea Change

Locals Occupations

Olivia Fitch

PART TIME

LOCAL

Geoff the Lawyer

The Slocals

NAME - Jake & Steph

OCCUPATION - Teacher, Engineer

COMMENTS - “We are only here for 2 years for work. We like the enviornment but there is nothing quite like going back home to Melbourne on the week-ends. This is more of a lifestyle town and we cant see ourselves here any longer than we need to be.”

Limited to driving a car to Apollo Bay.

Puchase groceries in Melbourne due to cheaper prices.

Not involved in the local committies or clubs.

Mostly eat at home except for lunch.

Will rent out holiday homes over the summer

holidays to get extra money.

NAME - Geoff & Co

OCCUPATION - Lawyer

COMMENTS - “I work hard so coming to Apollo Bay for the weekends is a do-able journey. It would be nice if on a Friday night I could go straight from the city to Apollo Bay via public transport, but the times just dont correspond. It would also be nice not have to spend my weekends doing maintaince. I wish I could get someone to help out.”

ProfessionalsHoliday home ownersRetiredLong Staying touristsYoung familiesSchool Holidays

Part TimeLocals Include:

Olivia Fitch

TOURIST

The Happy Campers

The BackPackers

The local shop keepers from Foodworks, Home Hardware and the Fishing Co-op were all friendly and happy to provide us withuseful information. Their main concerns was over-development.

Young singlesgroup toursgroup walks/ridesfamiles with young childrenRetiredWeekend tripspassing throughbackpackersinterstateInternational

Tourists Include:

NAME - Charlotte

OCCUPATION - Student

COMMENTS - “The bathrooms were pretty grotty. I couldn’t imagine this place in summer with a full camp-site only sharing three toilets and two showers.

Camping was fun, but we did leave behind a few luxuries such as lights. Perhaps if the camp site had the fire drums already located on the camp site it would intise people to use the fire more. The fact that we had to walk the fire wood and drum ourselves back to the camp site really didn’t show good customer service.”

NAME - Schenn & Schvinn

OCCUPATION - Professional Travellers from Sweden

COMMENTS - “This is the cheapest and most convenient way we can see the Great Ocean Road. There is no way we could catch public transport everytime we move around. Its far to expensive by the time you pay for the bus and accommodation.

This way we have our own control over what time we depart and arrive in the next town. We even get to choose what view we get to wake up to in the morning. We chose to wake up out the front of FoodWorks this morning.”

Olivia Fitch

Domestic Day TripsDomestic day trips are groups of people or indi-viduals who travel to the Great Ocean Road region in a short space of time.

For people to travel to these areas, there needs to be an appeal in each town. Apollo Bay is not a town people would travel to unless there was an appeal. The cape Otway national park, food and wine, bike rides and walks around the area are reasons for peoples travelling to this town.

Apollo Bay is an open and quiet town which is why it appeals to many. It is not as developed as Lorne or Torquay however, it does lack some infrastruc-ture and community facilities which other towns have.

Infrastructure Ideas:- Sea Baths for Adults and Children- Skate park- Playgrounds- Beach front decking/board walks- Lockers- Bike station- New bus stop with interactive maps - Day trip kitchen facilities- Laundry service and toilets- Rental equipment for beach- Local aboriginal art gallery- Museum- Improvements to ‘sea side’ activities - Boat ramps - Sail boats for hire and lessons - Kite Surfing equipment - Boogie board/surf hire - Bike paths- Reduce traffic on Great Ocean Road by reducing amount of produce bought down from Geelong and Melbourne. Therefore using more locally pro-duced goods.

Service Design Ideas

Otago Rail Trail Model- Rent Bikes- Free support Vehicles- Rail trail and road maps- Repair shops and cafes along the track

V/Line Stop and Go:- One ticket flat price- Can get on and off the bus as pleased

Mini Bus/Collectivo:- Cheaper fares- Transports from specific locations only on weekends and busy periods.- Use community bus

DIY or Organised Day Trip itineraries based on price/activities:- Food and Wine Tours- Culture Tours- Sport/adventure- Animal/ Fauna

Create Community oriented and tourist group days such as planting tree days.

Cooking Lessons:- Local produce from area- Cooking tours can roam the areas to buy the produce

RSPCA/ Fauna programs:- Farm animals - Dairy farming- Native plants

Food/ Wine tasting stalls/Mr Wippie Vans

‘Yellow Brick Road’ Sign DIY tours- Around Apollo Bay- Around Otway National Park/Lighthouse

School Holiday Program day trips.

The PeopleYoung Singles/CouplesFamiliesInternational bus groupAdventuresProbus Groups

Olivia Fitch

Apollo Bay

Lorne

Torquay

Geelong

Skenes Creek

Hidden Cave

Economically, the Great Ocean Road region and the surrounding inland communities continues to change and develop. Rural enterprise underpins the regional economy. Dairying is the back bone of this region contributing largely to the economic growth of this area.

While agriculture, forestry, fishing and mining make up 40% of the regions workforce. Much of the other people in this area are working in the hospitality and tourism industries.

Total Expenditure Food & Drink Fuel Shopping Other EntertainmentDomestic Day Expenditure by item:

$ million

74 57 32 12 2 184

Per Visitor$

Expenditure$ million

Share of $%

Visitors‘000

119 71 1,459 8225 15 441 57NP NP NP NPNP NP NP NP

HolidayVisiting Friends/relativesBusiness Other

Expenditure by purpose of visit:

Economic Impact of Day Trips to Apollo Bay

Benefits

More local produce and productsIncrease in community servicesRetail servicesIncreased agricultural industriesMore eventsMore local facilities

Down Sides

Infrastructure issuesSustainabilityLimited routes into townCommunity identitySeasonal

Day Trips & the EconomyWhile these businesses underpin the regional econ-omy their can be improvements made through road infrastructure and sustainable initiatives.

However it is also tourism and in particular ‘day trips’ which have been placing enormous pressure on the Great Ocean road creating problems of infra-structure and above state average accident rates.

‘3.8 Million Visitors between 2009-10 and 58% were ‘Domestic Day Trips’ totalling an estimated 2,211,000 travellers during that year. ‘

Olivia Fitch

Day Trips & the EnvironmentDay trips to Apollo Bay via the Great Ocean Road creates enormous pressure on the road and this constant stress has inevitable cause in-frastructure issues.

During peak season this road is constantly being used created local traffic, accidents, pedestrian traffic and the road degrading. This is due to the influx of tourists, particularly the day trippers as well as B-double trucks supplying towns along the coast with products.

Heaving congestion and lack of infrastructure has also created a great issues in regards to emergency evacuations. Fires are prevalent in this region due to the immense amount of for-estry.

While the Great Ocean road is heavily used, it also the appeal and reason for many of these towns popularity. If traffic was to be redirected, the appeal to travel to many of the costal towns would be abandoned in the day trippers itiner-ary.

It is important to enhancement the economic and social wellbeing of this region and in-particular Apollo Bay. This is to be done by improved qual-ity of life, and the economic prosperity in this area while not compromise any sustainable incentives. It is also important to note that sustainable initia-tives should not compromise the regions economic and social wellbeing. Therefore, because this region and town depends heavily on tourism for economical support, envi-ronmental incentives should not effect the economy.

In order to achieve a successful-ly sustainable town, Apollo Bay needs to meet present-day and future needs which will benefit and not compromise the local en-vironment and economy.

Environmental Impact of Day Trips to Apollo Bay

Benefits

Government IncentivesLand CareDevelopment of InfrastructureCleaner FutureSustainable tourismSecurity for future generations

Waste ManagementLand CareInfrastructure capacityTrafficAccessLocal PlanningTownship IdentityOver Development

Down SidesOlivia Fitch

V/Line Service

Providing Food & Drinks On-board Entertainment

Tray Table

Olivia Fitch

More for your dollarAttractive serviceSimilar to flight serviceMore interest in taking public transport

Infrastructures restrictions such as roads and rail and buses.Cost of flying outweighs cost of public transport

Cost of ticketing may increaseMay not entice people to use serviceInfrastructure issues still restrict certain equipment on the bus restricting the use of the service.

More interest may increase services per-dayprovide a ‘flight’ system.Increase in jobsOpportunity to update system

Strength Weakness

ThreatOpportunity

Olivia Fitch

Apollo Bay

Otway National Park

Apollo Bay

Koala

Rainforest Walk

Otway Light House

Camp SiteCamp Site

Camp Site The Collectivo

Make use of aged care and disability transport bus services.

Fit bike rack and roof racks to transport goods

Able to transport people to and from Apollo Bay

Able to Transport people to and from Cape Otway National Park

Able to Transport goods to Campsites and other locations

Exploit Community Bus

Deliver Goods

Fitted with Roof Racks and Roof Racks

Transporting people

Olivia Fitch

Opportunity to reduce use of carsJob opportunityCan link up unexplored areas of Apollo Bay

Specification restrictionscost of petrol Tour bus and cars are main competition

Seasonal demandsrestrictions of vehicleServices may not always be available

Combine sherpa service and delivery services in oneCar free town (excluding resident). Cars are to park away from the town and are only to get around either walking or using the service.

Strength Weakness

ThreatOpportunity

Olivia Fitch

Fish & Trip

Passengers Board Commercial Fishing Boat

Participate in Fishing

Transport to the Next PortApollo BayFish Co-Op

Torquay

Transport People from Port-Port perhaps as far as Melbourne.

Can help commercial fisherman.

Can take home any fish they catch.

Apollo Bay

Queenscliffe

Geelong

MelbourneOlivia Fitch

Opportunity to use existing materialsIncreases the popularity of the Fishing Co-opMinimises amount of cars usedrelaxed servicelearn about local sea life

WeatherAbility to have working ports linking together

Fishing boats may not go particular directionfishing demands in areas will changeunorganised system

Turn this into more of a ferry systemWork with other fishing portsLink Tasmania and Apollo Bay togetherLink South Australia and Apollo BayIncrease fishing business in Apollo Bay

Strength Weakness

ThreatOpportunity

Olivia Fitch

Gondola

Colac Railway Station

Apollo Bay

Storage on the exterior

Scenic 1.5 hour Journey

Connecting V/Line Service

Olivia Fitch

Reduce carsTakes pressure of roadsAbility to transport luggageAbility to transport freight to the areaScenic tour/attraction

Government fundingCommunity rejectionDamage to roads or national parkFire risksMaintance issues Cost of running may increase cost of tickets

Over-development of area Landcare issuesdamage to landscape due to infrastructure Damage to scenery Community rejection

Government fundingLinking up with the V/Line serviceAble to follow the road or through national parkCan transport freight in about out of the town reducing the use of the Great ocean road to the town.

Strength Weakness

ThreatOpportunity

Olivia Fitch

AUSTRALIA

Transportation Pods

Equipment such as camping, surfing and bicycles can be packaged

Equipment is stored in the pods and transported by the Australia Post Van

AUSTRALIA

Equipment and luggage is retrieved from the Australia

Post Office.

Olivia Fitch

People need not to worry about luggage on public transportMaking use of courier services which already transport goods to the areaCan give people the opportunity to visit sites with-out having to carry luggage around

Damaged iteams Infrastructure issues which restrict couriersCouriers may have limited visits to area

Peoples interestSecurity of iteams especially sporting equipmentDamaged goods in the processPeople may worry it wont be delivered in time

To join forces with Australia Post and Fed ExPossibility to combine service with other ideasAbility to track the progress of you goods.

Strength Weakness

ThreatOpportunity

Olivia Fitch

The Sherpa Service

Great Ocean Walk

Enjoy an already prepared camp site after a long walk

Goods are carried by Sherpas

Camp site is prepared by sherpas

Apollo Bay

Otway Light House

Camp Camp

Camp

Olivia Fitch

Strength Weakness

Threat

FitnessIncrease visits to the areaimprovement to tracklocal knowledgefactors in every type of personemployment opportunities

WeatherFunding both internal and externalseasonal interestlandcare issues

Peoples interestEnough information about serviceemployeestransportlack of facilitiesInfrastructure Issues

Government funding for better facilitiescreates opportunity for charity events and compitions potencial to work with land care groups

OpportunityThe greatest opportunity is to combine many of the other ideas into the one service. Creating a:

1. Sherpa Service2. Support Vehicle

The Sherpas would carry peoples luggage and set up the camp site.

The support vehicle would offer people to do DIY tours while delivering their luggage to the destina-tion or campsite and holiding it there in lockers. The support vehicle would also bring people back to Apollo Bay if they feel they are unable to com-plete the walk or have sercome to injury.

OpportunityOlivia Fitch

Apart from privately organised luxury hiking trips, there is nothing that accommodates those who still want to hike and camp on the Great Ocean Walk. Packages at current are incredibly expensive and cater for those who enjoy walking and fine dining.

My Service provides an alternative for those who still enjoy hiking and camping. However it does provide a level of convenience at a low cost.

By having this service it provides people with the safety, confidence and security of having a support vehicle and Sherpa service. The convenience of having your trip already planned, having the security and safety and knowing that permits have been pre-organised.

Having ‘someone there’ really helps people feel comfortable knowing they can call upon someone if anything goes wrong, if they need to be given a lift home or if they need information about tidal changes and path conditions.

Therefore, this service is needed to cater to those who may want the extra support, convenience, safety and security of having their trip planned and guided for them.

The service includes a Sherpa guided service which guides hikers through the track, sets up tents and provides them with walking conditions.

The other component of this service is the Support Service that transports, delivers goods and food drop off. They are also their to offer information and guidance if the hikers need.

These service can work together or separately to provide a complete package at a low cost which benefits the local community, economically and environmentally.

Olivia Fitch

The Service & It’s NeedThe two services include:

1. Sherpa Walker - Guided and As-sisted Hikes.

2. Support Vehicle - Assistance with transportation of goods and people

Otway Light House

1.

2.

The Sherpas

Sherpa Support

Apollo Bay

Campsite

Olivia Fitch

The Logistics of the Sherpas

Who pays for it?The customers par-taking in the walk are required to pay for the services used as well as administration fees required for the campsites. Local community groups can help to raise money such as lions group, rotary international, local school and Otway Shire Council. The money raised will help to buy equipment and make upgrades to materials. This however, will be a low cost hiking trip with a percentage of the profits going back into the community.

Training?Their will be a level of training needed in order to do these walks. Therefore working closely with land care groups or parks victoria may be able to offer a park ranger to help with the guided walks or facilitate in training the sherpas for things such as local knowledge of area, tidal changes, conditions, first aid and flora fauna.

Who uses it?Perhaps in some ways this is a service for convenience. However, this service is creating the opportunity to factor every type of person in or group in. Families with small children with prams and strollers not wanting to carry cots and prams for 10km. People in Wheel chairs who may only be able to do sections of the path. Middle aged to Elderly people who enjoy camping but are not capable of carrying all their equipment. Scout groups and school camps. Training camps such as football groups or training for the Oxfam 100km walk.

How to book the Service?For the use of the Service, this needs to be done 2 weeks prior to leaving for the hike. This can be done over the phone or via email/internet. It will be advertised on the Visit Victoria and Great Ocean Walk website. It needs to be made 2 weeks prior to ensure permits are processed in time for availability of campsites as well as registration. However if a hiker only requires the assistance of the Support Vehicle for transport between locations, this can be done on demand.

Where does the Money go?As this will be a government supported businesses working closely with local community groups, a percentage of the profits will go directly back into the community, whether it be new equipment, infrastructure improvements to the track or facility up grades at the campsites such as lockers, shelter, showers. It could also go back into education and aboriginal groups.

Who is the Sherpa?The Sherpa could be a volunteer group or individual who will benefit from this service such as an athlete, Duke of Edinburgh or an Athlete. Or perhaps it is a local land-care worker who has a passion for this area. Or even a backpacker trying to earn some cash or learn more about the region by working as a Sherpa.

What Equipment is used?The Sherpa Service will require the use of the companies as well as funding their own equipment. This ensures that the right equipment is packed and no excess materials are carried. It also means the sherpas have quality bags to ensure comfort. As for personal items, the individual would bring the recommended amount of clothing and any other things. It would be the Sherpa service which would provide tents, mattresses, food, water and cooking equipment.

When is it needed?The sherpa is needed when people are walking long distances and don’t have the knowledge or confidence to do long hikes without the guidance of someone else. The sherpa service works well together with the Support Vehicle. In many cases, different hikes are only one way and access to these destinations can only be reached by car. Therefore, it works well because the shuttle bus is able to take the team back to Apollo Bay. However, if you are able to do a return hike, the support vehicle is not needed unless otherwise requested.

When does it run?This Service would be booked over the phone or in advance to commencing the journey. Therefore the service would run on demand. However, the Support vehicle would be a recommended option for anyone taking part in the walk as an option for support.

Olivia Fitch

i

5. Sherpa and group hike until destination.

The Sherpas

6a. Sherpa and group hike back to Apollo Bay information centre depending on if they are able to.

iWhen the group arrive all camping permits have been organised through the company. The group is given a booklet which contains maps of area as well as day trip hikes, campsite facilities. It also consists of information about what to do in an emergency as well as the phone number for the support vehicle. The group is also given any required equipment which had been previously arranged. One this is organised the group then set of for their walk with the sherpa. The group then walk to their designated campsite where the sherpas cook and set up the campsite. The next day the group resume walking to their finished destination. As many hikes are different, it is either possible to return the same what you came or the shuttle is required to pick you up. The group and sherpa then return to Apollo Bay.

1. Group arrive in Apollo Bay. Packing all their equipment. 2. Itinerary, phone number of support vehicle, maps, campsite and equipment is handed to the walkers.

3. Sherpa and group hike until campsite.

4. Sherpas Set up the campsite while the group relax

6b. Support Service pick up sherpa and Group at their destination to take them back to Apollo Bay.

Olivia Fitch

Apollo Bay

The Logistics of The SupportVehicle

Who uses it?The Support Vehicle coincides with the Sherpa Service. They can work together or separately. Therefore giving people the option of a guided or self guided walk. The self guided hikers may opt to use the Support Vehicle for destination transport or delivery of goods to their campsite. This may be people who are doing long treks and have alot of luggage unable to carry for the duration of the walk.

Who is the driver?The drives will be local drivers who obtain a light vehicle licence. They may be people who already have established a transportation businesses and are interested in working along side this service.

When does it run?This service is run on demand. People would pre-book their trips or simply ring and arrange with the driver to be picked up. If the hiker is travelling for more than a day, the driver will need a copy of the itinerary to ensure times and locations correspond.

How is it run?The car will be waiting at the Information centre for the arrive guests. It will then collect and transport their goods or the people to their destination. Goods are secured in a locker. The hikers are able to contact the driver or organise a pick up time and destination on demand to bring them back to Apollo Bay.

Who Supplies the Bus?The bus can be obtained either through local donations and fund raising or exploiting already exciting vehicles.Parks Victoria may have troop carriers they are able to use. Apollo bay may also have unused community buses such as the health care service bus which does not get used on the weekends. This provides the opportunity to work with local council. Alternatively, working with Great Ocean Walkers Shuttle service.

Where to catch the bus?The bus organises with the group where the next pickup and delivery of goods is being transported to. The pick ups will all be at accessible camping grounds or landmarks. Vehicle Access is at Shelly Beach Picnic Area, Blanket Bay Picnic & Campground, Parker Hill Campground, Aire River West, Johanna Beach, The Gables, Wreck Beach.

Olivia Fitch

The Support Vehicle

When the group arrive all camping permits have been organised through the company. The group is given a booklet which contains maps of area as well as day trip hikes, campsite facilities. It also consists of information about what to do in an emergency as well as the phone number for the support vehicle. The group then gives all their camping equipment to the Support Vehicles who will deliver it to the campsite. The group then walk to their designated campsite where their goods have been delivered by the Support Vehicle and placed in a secure locker. In the morning the Support Crew will then pick up the goods which have been stored in the lockers and deliver it to the next destination. At the end of the walk, the Support Crew pick up the group of hikers.

6b. Group hike back to Apollo Bay information centre depending on if they are able to where their goods are.

i

i1. Group arrive in Apollo Bay. Packing all their equipment. 2. Itinerary, phone number of support vehicle, maps,

campsite and equipment is handed to the walkers.

3. Group hike until campsite.

2a. Luggage and Camping equipment are delivered at the campsite and stored in on site lockers.

4. Group arrive at the campsite where all their belongings are stored in the locker

5. The group then leave the camp and store

6a. The Support Vehicle collect goods from the campsite and bring the hikers back to Apollo Bay.

Olivia Fitch

Environment & Economy

Day trips to Apollo Bay via the Great Ocean Road will soon be financially unrealistic due to the in-creasing prices of petrol. Therefore, it has been identified that day trips to Apollo Bay need to be turned into longer staying holidays.

It is also identified that large proportion of money spent during these day trips is spent on food and drinks with people spending $74m per annum. They also spend a large percentage of their money of petrol and shopping. Yet very lit-tle money is spent on entertainment and activi-ties around Apollo Bay.

The Great Ocean Walk is usually undertaken by day trips or people who hike for many days on end. Sherpa service and Support Vehicle service provide an alternative way to participate in the hike. It means people who wouldn’t necessarily participate in hikes are able to due to more con-vince. This will bring more tourism to the town as well as increase the number of people who stay in the Apollo Bay area. It also means people are putting money towards

entertainment and activities rather than petrol and shopping. It gives people another reason to come to the region. This service helps to provide a suc-cessful and sustainable future that meet present and future needs which will benefit the local envi-ronment and economy.

As for the environment, while this does cause issues such as waste, increase use to tracks and campsite it does provide more opportunities for funding to be put back into the regeneration and maintenance of land care.

Environmental

Benefits

Government IncentivesLand CareDevelopment of InfrastructureCleaner FutureSustainable tourismMore money invested into regionSustainable FacilitiesLess Traffic on Roads

Benefits

Economical

Money going into communityMoney going into EnvironmentGovernment Funding and SupportDiverse range of tourism spending money

Olivia Fitch

The ServiceCurrently 98% of people who travel to Apollo Bay are using private vehicles while the remaining 2% is made up of public transport or hire vehicles. With such a large influx of traffic and cars annually, as current Apollo Bay does not offer any means to reduce this large percentage of private vehicles.

While the V/Line does offer three daily services to Apollo Bay, once you are in the town, the only way to get around is by walking or hitching a lift.

Therefore, in order to reduce the amount of local traffic in and around the town, whilst not discouraging people and limiting them to the V/Line service a Apollo Bay shuttle service has been designed.

Once arrived in Apollo Bay, the tourists encouraged to park in a car park and pay a fee for the duration of their stay. This is to encourage a ‘car free’ Apollo Bay. In order to get around the town the tourists are either to walk or catch the shuttle bus service which operates in and around the town.

The Car Park:The carpark will store the tourists car for the duration of the stay in Apollo Bay. The money paid by the tourists will help continue to run the shuttle bus and any other infrasturcture needed for the service.

The Apollo Bay Shuttle Bus:The Apollo Bay shuttle Bus will collect people from the carpark and transport the community and tourists in and around the town. The shuttle will stop and all the major destinations in the town such as the supermarket, medical centre, caravan park, information centre, golf course and other hotels. It will also do a circuit outside of the town to the Maits Rest Area.

The Cape Otway Shuttle:The Cape Otway Shuttle runs services between the Maits Rest Area and the Cape Otway Lighthouse. It will connect up with the Apollo Bay Shuttle Bus as well as the V/Line Service. This shuttle also offers on demand services for pick up and delivery to major campsites

along the Great Ocean Walk. These services need to be made either through the Information Centre or with the driver directly via mobile phone.

The V/Line Service:In order to achieve a sufficient connecting service the V/Line service will be encouraged to include 3-4 new bus stops along the route. This is to encourage people to use the V/Line beyond the one destination.

Shuttle

Olivia Fitch

V/line/ Private Tour Bus

Private Vehicles

Private with Caravans

Welcome to Apollo Bay

Town Car Park

Shuttle

Caravan ParkOn Demand Service

Cape Otway Shuttle Service

Apollo Bay Shuttle Service

V/Line Service Geelong-Warrnambool

Warrnambool

System MapOlivia Fitch

Apollo Bay

Marengo

Shelly Beach

Blanket Bay

Parker River Inlet

Cape Otway

Aire River

Castle Cove

Johanna Beach

Milanesia Beach

Moodlight Head

The Gables Lookout

Devils Kitchen

Prince town

Glenample Homestead

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Conditions of Walking

- Permit at least 2 weeks before your hike start-date. - Overnight hikes must move in an east to west direction. - A limit of one night at each hike-in campsite unless otherwise approved by Parks Victoria.

The camping permit and fee allows Parks Victoria to manage this popular hiking experience and provide adequate and safe facilities along the route. Overnight hikes must move in an east-west direction to maximise tent site availability.

Link The Road and the Great Ocean Walk

1. Marengo to Shelly Beach Hike Type: Car Shuttle or Return Walk Distance: 4.7km One-way Time: 2hrs One-way Grade: Medium/HardFollow low cliff tops overlooking the ocean and the exposed aptly named Bald Hill. It traverses on and off the beach through sheltered forest to picturesque Shelly Beach.

2. Blanket Bay to Parker Inlet Hike Type: Car Shuttle or Return Walk Distance: 4 km One-way Time: 2hrs One-way Grade: EasyThe contoured track passes through shady coastal forests, grass trees, in and out of gullies and decends to beautiful Parkers Inlet. Two lookouts provide wonderful views into the estuary and over the ocean. Parker Inlet is a great location to explore geology and wildlife. Parker Inlet is un-bridged.

3. Cape Otway to Aire River Hike Type: Car Shuttle Distance: 10 km Time: 4hrs Grade: MediumThe walk to Aire River carves into way through the wind sculptured landscape of sand dunes, coastal scrubland and calcified cliffs. Rainbow Falls is spring-fed and trickles through algae to the rock platform below. To reach the Aire River lookout choose between the inland route or the Station Beach route.

4. Aire River to Johanna Hike Type: Car Shuttle Distance: 12.4 km Time: 5 hrs Grade: Medium/HardThis is a long but satisfying walk through diverse terrain to beautiful Johanna Beach. Pass through headland with spring wildflower and experience awesome sea views. Look out for Peregrine Falcons flying above. Johanna River is unbridges.

5. Princetown to Glenample Hike Type: Car Shuttle or return Distance: 5.5 km One way Time: 2 hrs 25min one way Grade: MediumTake this walk and be rewarded with spectacular viewsof the Twelve Apostles. Hike along cliff tops through coastal scrubland and low health to GlenampleHomestead. Kangaroos are regular grazers in nearby paddocks and pods of dolphins can sometimes be seen in the Marine National Park.

Olivia Fitch

Vehicle Access Areas

Walking Tracks

The Service

V/Line Bus Stops

Otway National Park Shuttle Bus Stops

Apollo Bay Shuttle Bus Stops

On Demand Otway National Park Service Road

Otway National Park Service Road

Apollo Bay Shuttle Bus Service Road

V/Line Service Road

Olivia Fitch

i

Apollo Bay Town Shuttle

The Service

V/Line Bus Stops

Otway National Park Shuttle Bus Stops

Apollo Bay Shuttle Bus Stops

Apollo Bay Shuttle and Cape Otway Bus Stops

Cape Otway and V/Line Bus Stops

Apollo Bay Shuttle & V/Line Bus Stop

On Demand Otway National Park Service Road

Otway National Park Service Road

Apollo Bay Shuttle Bus Service Road

V/Line Service Road

Delivery of goods to campsiteGoods are transported from Apollo Bay informaiton centre and are organised with the Cape Otway and Apollo Bay shuttle service. These goods are delivered on requirest proir or during the walk.

Olivia Fitch

Otway Lig

hthouse Road

12 Apostles

Princetown

Cables Lookout

Laver Hill

Castle Cove

Johanna Beach

Aire River E

ast

Shelly Beach

Maits Rest A

rea

Marengo

Carpark

Apollo Bay

Apollo Bay

Apollo Bay

Cape Otway Lig

hthouse

Blanket Bay Campsit

eParker H

ill

Vline Service & Bus StopsOperates on Monday & Wednesday

12 Apostles

Princetown

Castle Cove

Laver Hill

Cables lookout

Otway Nation Park

Apollo Bay

Olivia Fitch

12 Apostles

Princetown

Laver Hill

Apollo Bay

Additional V/Line Service Bus Stops

Service No.Train/ Coach

WARRNAMBOOL stnBay of IslandsBay of IslandsPeterboroughLondon BridgeLondon BridgePort CampbellLoch - Ard GorgeLoch- Ard GorgeTwelve ApostlesTwelve Apostles

Lavers HillAPOLLO BAY

CHANGE SERVICEAPOLLO BAYLorneAngleseaGEELONG Stn

CHANGE SERVICEGEELONG StnMELBOURNE

C220Coach

08.3009.1009.2009.2509.3009.4009.4509.5010.0510.1010.4010.4511.1511.55

14.3015.2516.1517.15

C21617.3018.33

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arr

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Service No.Train/ Coach

WARRNAMBOOL stnBay of IslandsBay of IslandsPeterboroughLondon BridgeLondon BridgePort CampbellLoch - Ard GorgeLoch- Ard GorgeTwelve ApostlesTwelve Apostles

Lavers HillCastle Cove

APOLLO BAY

CHANGE SERVICEAPOLLO BAYLorneAngleseaGEELONG Stn

CHANGE SERVICEGEELONG StnMELBOURNE

C220Coach

08.3009.1009.2009.2509.3009.4009.4509.5010.0510.1010.4010.4511.0011.1011.2511.3511.55

C21612.151.101.502.50

3.294.29

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Friday, Saturday & SundayV/Line Service

Monday and WednesdayV/Line Service

Improved V/Line Service & Stops

The V/Line Service and

Idealily the Cape Otway National Park in conjunction with Parks Victoria and the Cape Otway Lighthouse will run services between the Lighthouse, Otway Lighthouse Road, The Great Ocean Road and Maits Rest Visitors Area.

The Otway Bus Service will link up with the V/line service. The Otway Bus Service will also connect with the Apollo Bay Shuttle Service at the Maits Rest Area.

Olivia Fitch

Cape Otway Bus Stops

Cape Otway On Demand Service

Great Ocean Road

Cape Otway Bus Service

Cape Otway Bus Service

As the aim of this service was to link Apollo Bay, The Great Ocean Road, Attractions and The Great Ocean Walk, an on demand service has been created. This on demand service is used only when a person using the Great Ocean Walk requires goods to be delivered or they need to be picked up. The four on demand bus stops are the major points of interests for walkers and campsites.

This service can be organised through the Information Centre, Lighthouse or with the driver via mobile phone prior to the commencement of the walk or after.

Cape Otway On Demand Service

Cape Otway Bus Service

Marriners Lookout

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Caravan Park

Medical Centre

Swimming & Leisure Centre

Golf Course

Fishing Co-Op

Customer Service Centre

Information Center

Bus Stops

Bus Route

Not to Scale

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Olivia Fitch

Those who partake in the Great Ocean Walk will leave their car at the car park and catch the shuttle bus to the information centre or fishing co-op. They leave their belongings on the bus and make arrangements with the shuttle company to deliver their goods at the campsite. However if they wish to commence their walk from an alternative location, they arrange with the driver to transport them their. Refer to next page for walking tracks.

People are able to walk a ‘reasonable’ distance if the walk is deemed ‘pleasant’. However, if the walk is not pleasant people will walk a maximum of 200m. Therefore, safety, security, lighting, gradient and distance, time of the walk is from bus stops to destinations need to be considered when designing the Apollo Bay town shuttle bus.

On average 98% of visitors to Apollo Bay drive in private vehicles. While the other small percentage is made up of public transport or hired vehicles. Therefore, by encouraging vehicles to park their cars in an alternative location and not allowing tourists to drive in and around the area means there will be less cars on the road. This will greatly reduce a number of factors. These factors include:

- Road Accidents.- Local Congestion.- Road Infrastructure Issues.

Therefore, working in conjunction with the Apollo Bay shuttle service, V/Line service and the Cape Otway shuttle service a Apollo Bay car park will be built.

As a result of the carpark is traffic is reduced away from the main street and the town, and surrounding area. The idea was to encourage people to walk and not drive around the town or use the shuttle bus service as a means of transport.

The Apollo Bay - Otway National Park Shuttle and Car Park can increase local economy and decrease environmental impact.

The Car Park - When tourists in private or hired vehicle arrive to Apollo Bay, they are required to park in the Apollo Bay Town Car Park. This car park is a secured carpark which stores cars for the duration of the stay. The idea to reduce cars on the road is for financial, environmental and safety reasons. Financially, more jobs are created from this project. Environmentally, less cars are on the road impacting infrastructure issues, wildlife and emissions. International and some domestic day trippers may also feel the conditions of these roads too difficult to drive meaning leaving their car in a safe lock up and being driven around is more appealing.

The shuttle bus helps to transport those who leave their car behind around the area.

The Service

The Great Ocean Walk

Considerations

The Car Park

Apollo Bay Local Bus Service

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CT

CT

EVAN

S

SQ

ST

APOLLO BAY

SC

OTT

BANKSIA

SCENIC DRIVE

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MARTIN

AV

RAMSDEN ROAD

FRY

THOMSON

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OUTLOOK

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NO

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CAM

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RCZ

RCZ

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PUZ3

PUZ7

PUZ7

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RDZ1RCZ

PPRZ

R1Z

PCRZ

R1Z

R1Z

RDZ1

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R1Z

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PPRZ

R1Z

COLAC OTWAY PLANNING SCHEME - LOCAL PROVISIONCOLAC OTWAY PLANNING SCHEME - LOCAL PROVISIONCOLAC OTWAY PLANNING SCHEME - LOCAL PROVISIONCOLAC OTWAY PLANNING SCHEME - LOCAL PROVISIONCOLAC OTWAY PLANNING SCHEME - LOCAL PROVISIONCOLAC OTWAY PLANNING SCHEME - LOCAL PROVISIONCOLAC OTWAY PLANNING SCHEME - LOCAL PROVISIONCOLAC OTWAY PLANNING SCHEME - LOCAL PROVISIONCOLAC OTWAY PLANNING SCHEME - LOCAL PROVISION

This publication is copyright. No part may be reproduced by any process exceptin accordance with the provisions of the Copyright Act. State of Victoria.©

This map should be read in conjunction with additional Planning OverlayMaps (if applicable) as indicated on the INDEX TO MAPS.

MAP No 29ZONES

AUSTRALIAN MAP GRID ZONE 54

INDEX TO ADJOININGMETRIC SERIES MAP

12/6/2009Printed:

NNNNNNNNN

AMENDMENT C17

Scale: 1:4,996100 0 100 200 300 400 500 mBusiness

Business 1 ZoneB1Z

IndustrialIndustrial 1 ZoneIN1Z

Public LandPublic Conservation And ResourceZone

PCRZ

Public Park And Recreation ZonePPRZ

Public Use Zone - EducationPUZ2

Public Use Zone - Health AndCommunity

PUZ3

Public Use Zone - Other PublicUse

PUZ7

Road Zone - Category 1RDZ1

ResidentialResidential 1 ZoneR1Z

RuralRural Conservation ZoneRCZ

26 27

25

20

28

21 22

24

19

15 16 18

14 6 11

5 9

13

128

1 2 4

GREAT OCEAN

FERRIER

-

RO

AD

ROAD

BEECHFOREST

APOLLO BAY

ROAD

Barham

(East

RO

AD

NEWCOMBE

DR

FERRIER

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RO

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Branch)

TELFORD

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AD

MAN

LYS

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RD

GREAT OCEAN

RO

AD

DR

OCEAN PARK

TCE

CO

STE

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RD

BEE

CH

FOR

River

WA

Y

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DR

OC

EAN

GR

EAT

GALBRAITH

MARENGO

ST

ST

ST ROAD

BAYVIEW

HARRISON

HARRISON

ST

RD

MITCHELL

CR

PANORAMA

ST

McMINN

CT

CT

Bass

Strait

GRE

ATO

CEAN

River

RD

PCRZ

PPRZ

RCZ PUZ6

PCRZ

RCZ

RCZ

PCRZ

PUZ1

SUZ1

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PUZ1

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PCRZRCZ

PUZ1

RCZ

PPRZ

PCRZ

PPRZ

LDRZ

PPRZ

PPRZ

RCZ

RCZ

LDRZ

PPRZPPRZ

SUZ1 RCZ

PUZ5

R1ZPCRZ

RDZ1

R1Z

PPRZPCRZ

PCRZ

RDZ1

COLAC OTWAY PLANNING SCHEME - LOCAL PROVISIONCOLAC OTWAY PLANNING SCHEME - LOCAL PROVISIONCOLAC OTWAY PLANNING SCHEME - LOCAL PROVISIONCOLAC OTWAY PLANNING SCHEME - LOCAL PROVISIONCOLAC OTWAY PLANNING SCHEME - LOCAL PROVISIONCOLAC OTWAY PLANNING SCHEME - LOCAL PROVISIONCOLAC OTWAY PLANNING SCHEME - LOCAL PROVISIONCOLAC OTWAY PLANNING SCHEME - LOCAL PROVISIONCOLAC OTWAY PLANNING SCHEME - LOCAL PROVISION

This publication is copyright. No part may be reproduced by any process exceptin accordance with the provisions of the Copyright Act. State of Victoria.©

This map should be read in conjunction with additional Planning OverlayMaps (if applicable) as indicated on the INDEX TO MAPS.

MAP No 30ZONES

AUSTRALIAN MAP GRID ZONE 54

INDEX TO ADJOININGMETRIC SERIES MAP

12/6/2009Printed:

NNNNNNNNN

AMENDMENT C55

Scale: 1:4,996100 0 100 200 300 400 500 mPublic Land

Public Conservation And ResourceZone

PCRZ

Public Park And Recreation ZonePPRZ

Public Use Zone -Cemetery/crematorium

PUZ5

Public Use Zone - LocalGovernment

PUZ6

Public Use Zone - Service AndUtility

PUZ1

Road Zone - Category 1RDZ1

ResidentialLow Density Residential ZoneLDRZ

Residential 1 ZoneR1Z

RuralRural Activity ZoneRAZ

Rural Conservation ZoneRCZ

Special PurposeSpecial Use Zone - Schedule 1SUZ1

26 27

25

20

28

21 22

19

15 16 18

14 6 11

5 9

13

128

1 2 4

Potential Areas for Carparks in Apollo Bay

1. Utilise the pre-exciting foreshore carpark area. This reduces the need for infrastructure cost. However a depot needs to be built in order to store the vehicles. This is a great idea as it wont create over development in Apollo Bay and is a good solution for parking whilst this service is tested.

2. Utilising the Industrial areas in Apollo Bay to design and build a functioning carpark and depot for cars.

Potential Areas for Carparks in Marengo

1. Utilise PUZ1 - Public Use Area.

2. Utilising PUZ6 - Public Use Areas which has been

allocated to local government for use.

Olivia Fitch

Apollo Bay Car Park

PRE ENGAGEMENT ARRIVAL TRANSPORT ACTIVITY TRANSPORT DEPARTURE

RESEARCH & ORGANISE TRIP

PARK CAR

OPERATOR NOTIFIYING

DRIVER

CONSULTATION WITH

OPERATOR

WAIT FOR BUS

COLLECT PASSANGER

DRIVE APOLLO BAY BUS CIRCUIT

GET OFF AT DESTINATION

DRIVE APOLLO BAY BUS CIRCUIT

WAIT FOR BUS

GET OFF AT CARPARK BUS STOP

COLLECT CARFROM

CARPARK

$

This customer journey map shows the process the customer takes in each aspect of their journey.

Olivia Fitch

Customer Journey Map

Age: 61 June/ 65 JimSex: Female/MaleOccupation: Retired

Reason for travel: Travelling from Perth to Melbourne in their new caravan.

Perth

Apollo Bay

Melbourne

Day 1: V/Line from Melbourne-Apollo Bay.Catch Shuttle Bus caravan parkWalk to information centre and have lunch.

Day 2: Catch shuttle to Otway National Park. Walk 10km to Aire Beach Camp-ground.

Day 3: Catch Shuttle to Princetown and commence journey to Adelaide on the V/Line service.

ShuttleShuttle

Jim & June

Shuttle i Shuttle

Shuttle Shuttle

Day 1

Day 2

Day 3

Itinerary

Olivia Fitch

i

Apollo Bay

Lorne

Geelong

Melbourne

Schwin: Male ,28, Professional backpackerSchvenn: Female, 23, Student

Country of Origin: Sweden Duration of Stay: Australia: 12 Months Apollo Bay: 3 Days

Reason for travel: 3 day trip to Apollo Bay and the sur-rounding area. To surf and get drunk.

Day 1: V/Line from Melbourne-Apollo Bay.Catch Shuttle Bus caravan parkWalk to information centre and have lunch.

Day 2: Catch shuttle to Otway National Park. Walk 10km to Aire Beach Camp-ground.

Day 3: Catch Shuttle to Princetown and commence journey to Adelaide on the V/Line service.

ShuttleiShuttle

Shuttle

Schwin & Schvenn Itinerary

Day 1

Day 2

Day 3

Olivia Fitch

Customers

V/Line

V/Line Driver

Touchpoint

Touchpoint

Touchpoint

Time Indicator

Role

1Ro

le 2

Role

3

Shuttle Driver

Touchpoint

Role

400

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ails

cor

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Schwin & SchvennTouchpoint Blueprint

‘A Blue print is based on a graphical technique that displays the process functions above and below the line of visibility to the customer: all the touchpoints and the back-stage processes are documented and aligned to the user experience.’

‘http://www.servicedesigntools.org’

This blueprint describes the the touchpoints of communication between the customer, V/line company, V/Line driver and the community shuttle bus driver.

This is an example of a situation which could occur during the personas journey to Apollo Bay. At some stage through the journey the customer was discouraged due to incorrect details on the itinarery, otherwise they were happy and excited about their holiday.

Common elements through out this process which could cause for an unpleasant journey are:- Waiting longer than 15 mintures for transport- Alight their own luggage- Delays in transportation

Olivia Fitch

Apollo Bay

Lorne

Geelong

Melbourne

John: Male ,43, AccountantJane: Female, 40, Retail Store OwnerJack: Male, 14, West High SchoolJessica: Female, 10, Lower West Primary School

Reason for travel: Domestic day trip to Apollo Bay and around the area.

Arrive in Apollo Bay

Park in the Town Car Park

Catch Shuttle to Information Center

Eat lunch

Catch Shuttle to Otway National Park

Catch Shuttle Back to Apollo Bay Car Park

Drive Home

Shuttle i Shuttle Shuttle

The Smith Family Itinerary

Domestic Day Trip

Olivia Fitch

Customers

Car ParkOperator

Touchpoint

Touchpoint

Touchpoint

Time Indicator

Role

1Ro

le 2

Role

3

Shuttle Driver

00.0

0

10.0

0

20.0

0

60.0

0

00.0

0

65.0

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t del

ays

Olivia Fitch

i

i

The Bus Stops & Vehicles

Signage

Information Centre

Small amounts of infrastructure need to be introduced in and around the town to cater for the shuttle system. Many bus stops will work in with conjuction with the V/Line bus stops. However, with this new service, their will need to be additional V/Line bus stops and shuttle bus stops. Most should be undercovered shelters with a timetable and general information for advertising or local attractions. The vehicles used in this service can be any vehicle that is accessible and either already available or new from funding. The local community and council could utilise the following vehicles:- Otway health community bus. - Home and Community Care (HACC)- Colac Community Bus- School bus- Footy club busAlternativley, with support of the community, local council, cape otway lighthouse and Parks Victoria enough funding can be raised to purchase a new vehicle.

With the new transport service, new signs need to considered in the design. These signs need to be signs such as bus stops and driving route maps. These need to be designed to help the driver and the users locate and understand this service.

The information centre will obtain all the information for the service. This includes:- Timetables- Service route- Contact information- Walking tracks and campsites which pickup and delivery of goods

Olivia Fitch

BENEFIT STRATEGICINTERVENTIONS CHANGES ASSETS

NEEDED

INVESTMENTLOGIC MAP

PROBLEM

Reduced cost in road

maintenance and

preservation of National Parks

and wildlife

Volume of private vehicles causing

local trafficcongestion and infrastructure

damage

Dedicatedsecure car park

Identify suitable car parking site

Increase in local

employment and improved

economy

Improved safety for the

community and reduced health

care costs

Support from tourist and

local businesses

Support from Otway Shire

Council

Minimum of two vehicles and

operator

Prohibitive cost of private transport and lack of public

transport to connect to

community and visitor attractions

Above average road trauma due challenging road conditions and inexperienced

drivers

Upgraded V/Line service

New way finding signs and

bus stops

Carpark and operator

A highly reliable shuttle

community transport

DEPARTMENT OF TRANSPORT

Increasing Sustainable Transport Service in Apollo Bay

Investor:Facilitator:

Initial Workshop:Version no:

Last modified by:

Department of Sustainable EnvironmentOlivia Fitch26/05/20111.0Olivia Fitch

Agreed way finding system

Ministerial approval for

service upgrade

Source funding for the shuttle

service

Olivia Fitch

PARTNERS- Dept Transport

- Dept of Planning and Community Development (Regional Victoria)

- Otway Shire Council- Tourism Victoria

PARTNERS

Vic Roads

V/line

RACV

Parks Victoria Permaculture

Local BusinessesLocal Business CouncilChamber of Commerce

LandcareCape Otway LightStation

- Service clubs-Apex-Rotary Groups

Community Health ServiceClients

People with a Disability

Tourists

Elderly Locals

PRIMARY STAKEHOLDERS

PRIMARY STAKEHOLDERS

SECONDARY STAKEHOLDERS

SECONDARY STAKEHOLDERS

BENEFICIARIES

BENEFICIARIES

Indigionous Community

Great Ocean Walkers Campers

Unemployed

Olivia Fitch