SUSTAINABLE TRANSPORTATIONHow do we get there from here?

Community College League Annual Convention

Reginald James, Intern, AC Transit

November 20, 2009

Ride the bus!

Transportation produces 33% of all green house gas (GHG)emissions in United States.

Source: Dept. of Energy (2007)

Transportation accounts for 40% of Greenhouse Gas Emissions Gases in California. Source: California Dept. of Energy

Source: TransformCA.org

With the high cost of transportation, many students have to choose between eating and taking bus home.

Solution?

UPASS

Partnerships between community college districts and transit agencies save students money, reduce carbon emissions and improve college retention and enrollment.

Universal Transit Pass (UPASS) programs provide students (and often faculty and staff) with access to unlimited transit access – for free or for a deep discount – increasing public transportation use and decreasing single occupancy vehicle commutes to campus and beyond.

Source: AASHE

UPASS Program Benefits:

Save students moneyReduce carbon emissionsIncrease transit ridershipImprove service to institutions

Transit UniverseThe universe is the population of students who

are eligible to participate. It may also be the population of students who are required to fund

the program.

Types of Programs

Opt-In

Students choose to participate

Opt-Out

Students automatically enrolled

Mandatory

All students automatically participate

PROS CONS

MANDATORY Lower overall costs

Higher participation rates

Access for all

All students pay

OPT-OUT Higher participation than opt-out

All are eligible

Lower participation than mandatory

Higher costs

OPT-IN Students choose to participate

Lower participation rates

Higher costs

Doesn’t encourage transit use

Model Programs

UMASS

Began in 1960sStudents, faculty and staff ride freePartnership between University of Massachusetts (UMASS) and Pioneer Valley Transit Authority (PVTA)Funding Source(s): Local, state and federal funds

CSUsClockwise from right; San Jose State (TowerCard), CalPoly San Luis Obispo (PolyCard) and Sac State (OneCard)

UCsClockwise from topright, UC Santa Barbara (Access Card), UC Berkeley (ClassPass), UC Riverside (R’Card)

Counterclockwise from top right, Los Rios, Peralta and Los Angeles

CCCs

Before we continue, you’re probably wondering:

Where do you get the money?

Funding Sources:

Student FeesAssociated StudentsParking and TransportationCongestion Management

Los RiosBegan 2004

Cost: $15 per studentEligibility: Full-Time StudentsFunding Source: General Funds

Initial estimated ridership

400,000

Actual ridership

1,400,000

One million more rides than expected

Los Rios discovered:

Lower income students were riding, but did not pay. They didn’t have to.

Ed. Code exempted low-income students from being charged for transportation fees

Existing law required:

“a governing board maintaining transportation services to adopt rules and regulations governing the exemption of low-income students from these fees andauthorizes the governing board to adopt rules and regulations that provide for the exemption of others.”

Source: California Education Code Section 76361 (2006)

AB 1968 (Leslie and Jones)

“Eliminates the mandate that low income California Community College (CCC) students be exempt from paying transportation fees.”

Source: Asm Comte on Higher Education (March 14, 2006)

AB 1968 (Leslie and Jones)

Bill required referendum, or student vote in favor of implementing student fee.

Also requires that the total number of students voting in favor of the measure must be greater or equal to the average number of students who voted in the past three elections.

Although AB 1968 passed both the Assembly (64-0) and the Senate (36-0) unanimously, the Governor threatened to veto the bill.

AB 1968 was then amended to apply to Los Rios and Rio Hondo, only.

Rio HondoBegan in 2006

Cost: Free Eligible: Full-Time students (up to 2,000)Funding: Bond Funds

Los Rios held referendum in Fall 2006.

92% of Los Rios students approved the referendum.

Los RiosMandatory program

$15 for 12 units or more$10 for 6-11.9 units$5 for less than 6 units (All students receiving BOG pay half)

Funding: Student FeesExemptions: Criminal Justice Training, Apprenticeship programs, UC Davis students, students studying abroad

Source: LosRios.edu

Rio Hondo held student referendum in fall 2008

72% of Rio Hondo students approved referendum.

Rio Hondo (Go Rio)Began Fall 2008

Cost: $3Eligible: Full-Time students (up to 2,000)Funding: Student fees

Source: Go Rio Homepage

In 2001, Peralta students seized control of a district Board meeting.

One of their demands…

…subsidized transit passes.

Source: Laney Tower newspaper

Additional discussions occurred between elected officials.

However, groups never coalesced and funding was always an obstacle.

There was never active student participation.

In 2006, the planets aligned.

AC Transit and Peralta began initial meetings in December 2006.

Major challenge was convincing Board members that there was a need, and demand for transportation.

Additionally, proposal seen as competition/conflict for health initiative.

Environmental Scan stated:

One-fourth of income of students attending Peralta Colleges was spent on transportation.

Source: Chuck McIntyre

Additionally, results from survey administered by Peralta’s Marketing Dept. showed students were willing to pay fee for transportation.

Also, students initiated letter writing campaign and consistently attended District Board meetings pressing for discounted bus passes.

AB 1980 introduced by Sandre Swanson (former Laney student body president) in Spring 2008.

The bill, like 1968, required:Removal of low-income fee exemptionMajority of students must vote favorablyRequired district to set minimum no. of units to be eligiblefor program.

Spring 2008

Students testified about need for transportation before Assembly and Senate Higher Education Committees and in favor of AB 1980 legislation. Source: Laney Tower newspaper

AC Transit and Peralta agreed to initiate one-year pilot program.

Peralta would pay $500,000 for all full-time students to be eligible for unlimited riders on AC Transit.

Peralta EasyPass (Pilot)Fall 2008

Cost: $50 per semesterEligibility: Full-time studentsFunding: Parking fees

Source: Peralta EasyPass

IssueStudents were told what the program was, but NOT how the program work or how to enroll.

Campus OutreachAC Transit team and student volunteers tabled on campus to promote program and answer questions.

Fall 2008 STATSMONTH UNIQUE USERS BOARDINGS RIDES PER USER

(AVERAGE)

September 767 21,327 28

October 1059 49,613 47

November 1029 40,918 40

December 931 31,802 34

TOTAL 947 35,915 37

Spring 2009Based on Peralta’s Level of Service, and a pricing matrix adapted by AC Transit, an annual price of $62 for all students with nine or more units was set.

It was determined that 11,000 students would be eligible to receive an EasyPass.

Peralta Student Referendum set for April 28-29 with two propositions before students.

Proposition AAC Transit EasyPass

Proposition BStudent Representation Fee

Referendum

A majority of full-time students voting in this election must vote “YES” in order for the Proposition to pass.

For the purposes of this Proposition, full-time students are students who are enrolled in 9 units or more at the time of the election this Spring semester.

Proposition A Ballot Language:Shall the Peralta Community College District Board of Trustees require that full-time students pay a $31 transportation fee per semester for the purpose of providing an AC Transit Transbay “EasyPass” (valued at $795) for each full-time student for the academic years covering Fall 2009 through 2017?

Source: EasyPass Ballot

Public Information Campaign

Laney Tower article Article promoting election

Referendum Website Site describing election

Districtwide emailMessage to all students informing them of elections

Advocacy Campaign

Facebook GroupWebsite (Blog)Flyers mailed + DistributedRobocallEmail to current users

AC Transit tabled on election days, encouraging students to sign up for current program.

And the winner is…

Proposition A: EasyPass

(Get it? Easy pass!)

88% of Peralta students voting in the election approved the proposition.

Election Results

CriticismsLack of informationStudents “misled”Lack of student involvement

SPRING 2008 STATS

MONTH UNIQUE USERS BOARDINGS RIDES PER USER (AVERAGE)

January 877 24,017 27

February 1,207 40,604 34

March 1,231 52,841 43

April 1,123 44,952 40

May 1,003 40,262 40

TOTAL 1,090 40,535 37

Other Community College Programs

RiversideLos MedanosSanta Monica

Other Community College Programs

Santa BarbaraSanta RosaLACCModesto Junior College

Referendum recaps

Los Rios 92% (2006)Rio Hondo 72% (2008)Peralta 88% (2009)

Peralta EasyPassFall 2009

Costs: $31 per semesterEligibility: Students with nine or more unitsMandatoryFunding: Student fees

Program MarketingEmailWebsiteCampus promotion(NO marketing budget)

Some students also complained about election, fee in campus newspaper. “Hom cited the AC Transit EasyPass program as an example. "Many students voted for it not really knowing that they would be charged $32 on their tuition," she said.”

Source: Laney Tower (September 3, 2009)

"Students voted on this Prop. A, so we cannot do nothing about that. But at the same time, we're trying to inform them, educate them," said Hong.

Hong said yes, but it's only for students with extreme financial hardship. "We're just encouraging students to take the bus, since it's (Prop. A) passed and we voted on it."

Source: Laney Tower (September 17, 2009)

Oakland Tribune

HERALDED PERALTA PROGRAM…

“OAKLAND — A program giving college students unlimited bus trips appears headed for failure after thousands of the students failed to pay a $31-per-semester fee, leaving the college district owing $500,000.

Fewer than half of the Peralta Community College District's 13,216 eligible students — those taking nine or more units — have paid the fee for the Easy Pass program, which was approved earlier this year in a student election that attracted just 1,048 voters. Eighty-eight percent of those students voted yes on the measure.”

Source: Oakland Tribune (October 9, 2009)

Unfortunately, the report shed program in negative light. Fortunately, the panic it caused motivated action to maintain the program, particularly among students.

Future

Agreement is for seven-years.

AC Transit has hired one FTE Coordinator.

Peralta now has allocated marketing funds.

Potential Partnerships

• California Transit Association (CTA)

• State Chancellor’s Office (CCCCO)

• Statewide Student Senate (SSCCC)

Questions?

Contact Me

Reginald James

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FIN