Sustainable tourism in practise, does it pay back? Case .... Jari...Conference on Sustainable...
Transcript of Sustainable tourism in practise, does it pay back? Case .... Jari...Conference on Sustainable...
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Conference on Sustainable Tourism
8 May 2017
Valletta, Malta
Sustainable tourism in practise,
does it pay back?
Case: Metsäkartano resort, Finland
Jari Korkalainen, CEO, Manager
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1. The venue
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Metsäkartano is:
• A Youth Centre
• A nature travel resort
• Run by a non-profit foundation
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Purpose:
To promote international youth co-
operation, non-formal education and
environmental education
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Nature travel income is partly
funding the youth work
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Services:
• Accommodation
• Restaurant
• Program services
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Nature activities all year round
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2. Why EU-ecolabel?
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1.Mission and history
2.Credibility
3.Management tool
4.Image and profile,
communication tool
5.Motivation tool
6.Competiveness
7.Known in European
market
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3. The Benefits
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3.1. Savings: electricity
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3.2. Savings: heating energy
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3.3. Savings: water
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3.4. Other benefits
• Competitiveness
• Motivation
• Communication
• Image
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4. Other environmental/sustainability
actions
• Local and organic food
• Composting
• Environmental education
• No motorized activities
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See You in…