Sustainable tourism
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Transcript of Sustainable tourism
Sustainable Tourism
Bruno Maia/Naturezafotos.org
Bruno Maia/Naturezafotos.org
Bruno Maia/Naturezafotos.org
What is sustainable tourism?
The tourism industry has trouble defining it…
• Green Tourism
• Ecotourism
• Geotourism
• Authentic Travel
• Cultural Tourism
• Adventure Tourism
• Community Tourism
• Responsible Tourism
Sustainability is vital to the life of the tourism industry.
Sustainability principles refer to the environmental, economic and socio-cultural aspects of tourism development. A suitable balance must be established between these three dimensions to guarantee its long-term sustainability. UN World Tourism Organization
Every day, tourism plays a larger role in our world.
Sustainable Tourism has the power to create change on a global scale.
• Preserve destinations for generations to come
• Safeguard our cultural and environmental heritage
• Promote social equality
• Energize new markets to travel to the destination
• Revitalize local communities
• Create jobs along the rich value chain
• Keep tourism dollars within destinations
• Help businesses reduce costs
Bruno Maia/Naturezafotos.org
… but there is hesitancy.
• “It’s Just a Fad”• “Too Expensive”• “Too Complicated”• “Requires Sacrificing
Quality”• “No Return on Investment”
Consumers are ready.
• 66% in U.S. believe their travel choices make a difference
• 80% in Europe believe their travel choices make a difference
• 95% of business travelers think hotels should be “green”
• 44% consider the environment when making travel decisions
• 67% would change travel habits if they knew it made a difference
Bruno Maia/Naturezafotos.org
*Sabre Holdings, 2010**TUI
***Deloitte
What do “sustainable travelers” look like?
• Younger. Average age is 39. Non-green traveler is 44.
• Educated. 48% have a college degree.
• Wealthier. 13% higher income.
• Spendy-er. $2,000 more on travel per year.
• Tech Savvy. Book online and value technology.
Bruno Maia/Naturezafotos.org
*Saber Holdings, 2010
** LOHAS**TUI*
Tree Hut, Wayanad
African Safari, Botswana
But what are they looking for?
Bruno Maia/Naturezafotos.org
The things that you can probably guess…
• Conservation of natural resources• Protecting biodiversity• Reduction of waste• Minimizing effects on climate change
Bruno Maia/Naturezafotos.org
And some you didn’t know you knew...
Uniqueness Quality ParticipationAuthenticity
Bruno Maia/Naturezafotos.org
Bruno Maia/Naturezafotos.org
Sustainable tourism measures success in different ways
Type of Travel
Number of Visitors
How much money is spent
Quality of Travel
Length of Stay
Where themoney is spent
With sustainable tourism all are
benefited.Travelers
Businesses
Tourism Boards
Governments
Residents
Bruno Maia/Naturezafotos.org
The journey may be long.But it’s worth it.
Sustainability will not happen all at once.But, every little bit counts – for you and the traveler.