Sustainable Tourism

Sustainable Tourism

Bruno Maia/Naturezafotos.org



What is sustainable tourism?

The tourism industry has trouble defining it…

• Green Tourism

• Ecotourism

• Geotourism

• Authentic Travel

• Cultural Tourism

• Adventure Tourism

• Community Tourism

• Responsible Tourism

Sustainability is vital to the life of the tourism industry.

Sustainability principles refer to the environmental, economic and socio-cultural aspects of tourism development. A suitable balance must be established between these three dimensions to guarantee its long-term sustainability. UN World Tourism Organization

Every day, tourism plays a larger role in our world.

Sustainable Tourism has the power to create change on a global scale.

• Preserve destinations for generations to come

• Safeguard our cultural and environmental heritage

• Promote social equality

• Energize new markets to travel to the destination

• Revitalize local communities

• Create jobs along the rich value chain

• Keep tourism dollars within destinations

• Help businesses reduce costs


… but there is hesitancy.

• “It’s Just a Fad”• “Too Expensive”• “Too Complicated”• “Requires Sacrificing

Quality”• “No Return on Investment”

Consumers are ready.

• 66% in U.S. believe their travel choices make a difference

• 80% in Europe believe their travel choices make a difference

• 95% of business travelers think hotels should be “green”

• 44% consider the environment when making travel decisions

• 67% would change travel habits if they knew it made a difference


*Sabre Holdings, 2010**TUI

***Deloitte

What do “sustainable travelers” look like?

• Younger. Average age is 39. Non-green traveler is 44.

• Educated. 48% have a college degree.

• Wealthier. 13% higher income.

• Spendy-er. $2,000 more on travel per year.

• Tech Savvy. Book online and value technology.


*Saber Holdings, 2010

** LOHAS**TUI*

Tree Hut, Wayanad

African Safari, Botswana

But what are they looking for?


The things that you can probably guess…

• Conservation of natural resources• Protecting biodiversity• Reduction of waste• Minimizing effects on climate change


And some you didn’t know you knew...

Uniqueness Quality ParticipationAuthenticity



Sustainable tourism measures success in different ways

Type of Travel

Number of Visitors

How much money is spent

Quality of Travel

Length of Stay

Where themoney is spent

With sustainable tourism all are

benefited.Travelers

Businesses

Tourism Boards

Governments

Residents


The journey may be long.But it’s worth it.

Sustainability will not happen all at once.But, every little bit counts – for you and the traveler.

Sustainable Tourism

Technology

Transcript of Sustainable Tourism