SUSTAINABLE SUCCESS: BUILDING AND MARKETING A XC PROGRAMNicholas MartinezLa Cueva XC

Presentation Highlights

Success is enabled by planning, compassionate coaches, hard working athletes, and understanding that there are no shortcuts.

Review of La Cueva XC Ideals Surrounding Yourself with Talent Communicating Transparency

Creating a Action Plan & Blueprint Marketing your Team

Building Goodwill and Awareness Attracting Future Team Members

Celebrating Team Success

Fundamental Goals

Improve Every Season Train Consistently & Reduce Injuries Train & Race with established goals &

strategies Collaborate with coaches & athletes Create incentives to overachieve Communicate Clearly Acknowledge our Best & Brightest

Coaches, Mentors, & Alumni: Surround yourself with talented support, always value and implement their input.

Support Crew

Coaching Staff & Support

Managing Large Teams

Create individual coaching responsibilities/duties

Delegate & Empower Understand your

limits Provide feedback Share best practices

3 coaches – 90 kids Varsity athletes (25)

Meet Report review Strategy cards Feedback

JV & C Team (65) Reinforce standards Support & Guidance

Guidelines Implementation

Celebrate Alumni

Establish your standards bearers

Explain their journeys

Invite them to return Introduce them to

current team Alums are teaching

tools!

Provide Inspiration Share their Stories

Regularly posted to communication channels to increase transparency. Archived results help athletes to gather data and measure their yearly improvement.

Team Info & Handouts

Team Communication

Team Website – www.bearscrosscountry.com

Facebook – La Cueva XC Instant communication & updates Bears of the Week

Meet Reports Performance reviews, meet results, workout

schedule Twitter

Instant picture updates Shared by School AD & Athletic Director

Training Philosophy

Athlete Nutrition

Parent Support & AssistanceParent Requests Booster Fee Breakdown

Meet Reports

Full Results Coaching Notes Meet Highlights Top Performers Upcoming

Schedule Workouts Meet Info Time Schedule

Our Weekly Workouts are developed by coaching staff as season progresses, addressing needs & competitive strategies as season unfolds.

Weekly Workout Breakdown

Daily Schedule

Mon – Speed Session Repeats Varsity location JV/C at school

Tue – Fitness Runs 3 – 5 laps (30–50min)

Wed – Long Run Foothills 50-80 min

Progression 3 week rotation Finish with uphill

strides

Thu – Flat, Fast & Easy 40 – 60 min Hard sprints mixed in

at halfway mark Controlled, steady

rhythm. (Group Effort)

Fri – Pre Race Easy 30 min Strides & Info Session

Sat – Race Day

Favorite Speed Sessions

Blend of Tempo, Fartlek, and Repeats

Parks (grass), Trails (hilly & dirt)

Primary speed workout on Monday

“Teaching Day”

3x 1600m, 3x 300m 4x 1200m 4x 800m, 4x 400m

Rest is normally half of repeat portion

Rest interval is most important

Rarely run above 90% effort…

Working Format Benchmark Workouts

The Long Run – Consistency Counts

Weekly long run (50-80 minutes) Always on dirt – Foothills or Bosque

Helps with injury prevention Beautiful scenery, connection to nature Tech not allowed, must engage with teammates/nature

Progression runs, Loops, & Timed runs AVG pace isn’t concern, neither is mileage Indicators are sensory data & effort-based runs 3 week rotating cycle of runs (never same run

week to week) Usually finish fast, always conclude with 60m

sprints

Tactics to incentivize participation and produce over-achievers

Motivation & Accountability

Bears of the Week

Formalized Goals

Goal Sheets Leadership Code of Honor

Standards

Team Bear Wear Look Good, Feel

Good Bears of the Week Team MVP Awards Team Captains Leadership

Opportunities

State Roster Seasonal Recap of

each athlete’s performances

Ranked by fastest AVG time

Identifies improvement & performance trends

Always final decision from coaches

Think of new & unique ideas to share your teams success!Your athletes are the ambassadors for your program!

Marketing Success

Team Pride

Invest in the Student Athletes

Differentiate your Team

Celebrate Together

Keys to Remember

Leverage your support Try new ideas Share best practices Ask for help, use it Keep what works Tinker to improve Don’t settle for old habits