The Journey of a ‘Green’ Micro-Enterprise –

The Green Planet

Aditya Andika Esau Mandang - 12865820Rishabh Bhatia- 12895093

9 July 1990 Newton, MassachusettsMid 1990s Started supplying retail chain2001 Supply large number of store in Boston2002 Focus on her own store2003 Change the main products2010 Well know with green quality

and community engagement

The Green Planet

Green Conscious

3BL in The Green Planet

Planet – Environmental Indicator

Indicator The Green PlanetWaste Considering how plastic product can be

recycleNatural resources

• Use natural ingredient (Natural wood, organic cotton, natural fiber, etc)• 80% of her stock has some association with a ‘green’ or ethical attribute

Environmental quality

• Produce green science products• Using recycled material

People – Social IndicatorIndicator The Green Planet

Individual Health

• Sell product with environmental friendly and safety material• Held Free lead-testing

Community • Held various free events• Allowed products from other stores to be tested

Social Network Let community rent the space on the store to hold various activity

Employee Make regulation that protect and make sure company’s employees are respected

Customer Staff are told and train to serve customer fully

Profit – Economic Indicator

Indicator The Green Planet Productivity, • Have 7500 different stocking codes

• Produce various ‘green’ toys only, less differentiation on productions

Skill Experienced, understood and lead in green products

Competition • Survive for 20 years in business• Trusted by customer• Produce innovative product• Social and Environment aspect increase awareness of the company,

The Trade-off

• Market trend VS Company continuity

• High cost material VS Quality

• High profit VS Community engagement

• Lack of Financial knowledge

• Lack of access to microfinance or microcredit

Vicenta learn about recycling from training she got in the school she used to teach not Fundación Paraguaya

Lack of access to technology

Lack of access to resources

Lack of Innovations

Resources• http://www.globalpartnerships.org/impact-areas/microentrepreneurship/

• http://www.globalpartnerships.org/impact-areas/green-technology/

• http://www.globalenvision.org/library/4/1051