SustainableKodak

JC MorrowZarina JakipbayevaBryghton Rogosky

Harshad Fatehpuria

The Purpose of Our Presentation…• To thank you for your new recycled brand of

disposable cameras• Inform you of the problems with you product• To encourage you to consider our proposal of a

new SUSTAINABLE version of your product

The Product that Gives Back…

The Product that Gives Back…

The Biggest Problem!!!

1st recycled… Now SUSTAINABLE!!!

OR

Less Plastic… Lower Production Cost…

AA AAA$0.00

$1.00

$2.00

$3.00

Rechargeable

Single-Use

AAA vs AA and Rechargeable vs Non-Rechargeable

AA Rech. AA Single AAA Rech. AAA Single0

5000000

10000000

15000000

20000000

25000000

30000000

35000000

40000000

Capacity in mAh/Dollar

0 to 2 3 to 5 6 to 8 9 to 11 12 to 14 15 to 17 18 to 200

2

4

6

8

10

12

14

Willingness to pay for Disposable Camera

Price Range ($)

Num

ber

of

People

Price war!As we can see in this graph 40% of the people we have surveyed do not wish to pay more than $5 for the disposable camera. Which is a dollar less than the current price while there is a very small percentage of people willing to pay more $20.

Sustainability Can Benefit both You and Me… • Reduce E- Waste• Lower production costs• Increase market sales Making everyone happy!!!

Kodak

QUESTIONSOR

COMMENTS

Image Sources• http://gicl.cs.drexel.edu/wiki/Group_32_-_Kodak_Funsaver_Camera • http://www.twenga.co.uk/prices-underwater-disposable-camera.html • http://commons.wikimedia.org/wiki/File:AA_battery.png • http://

www.buycheap4u.net/bestselling-in-duracell-pre-charged-rechargeable-nimh-aa-batteries.html

• http://www.digitalweddingforum.com/blog/how-to-start-a-photo-biz-really