a sustainable ecosystem for Joomladrive adoption, drive contribution

sustainably, define our target market

https://tinyurl.com/jecosystem

Good Morning !

Thank you for making it for a 9 45 AM presentation.

I’m barely there myself !

Parth LawateAssistant Team Lead, Joomla Marketing Team (Strategic Marketing Manager)

CEO, Tekdi Technologies, Techjoomla & Appcarvers

My Joomla Story

User DIY

System Integrator

System Integrator

+Consulting, Custom Dev

System Integrator+

Consulting, Custom Dev

+Extension Dev

System Integrator+

Consulting, Custom Dev+

Extension Dev+

Mobile Apps+

Enterprise+

Cloud

Static

Usage has shot up from where it was in 2003 to now !

Internet Usage

That’s fantastic!It means more users for web systems like Joomla ! Does it not ?

Market DynamicsA lot has changed in 10 years

● It's much easier to connect to the internet now than ever before

● The volume of non technical, non super savvy users on the Internet is increasing

● Your Granny is on the internet

more consumers than ever

In all likeliness, the consumers on the internet far outscale the builders, the geeks

Impacton the CMS Market

Systems that are closer to End Users are bound to get bigger Volumes of users

What does this mean for

?

Which are the users Joomla! wants ?the end users or the Geeks ?

can’t we have both ?

WordpressEnd Users First

No Migrations ever

No MVC, Forever in Tech debt

They will not do ANYTHING that will turn away their TARGET users.

DrupalAgencies First

Migrations for Ever

Always reducing Technical Debt

They do what benefits Agencies the most !

JoomlaWho First ?

?

Purposeas a tool for Project Alignment

Let’s find our Purpose !

Purpose, Positioning & Target Market

● Are we loyal to our target users

● Who are our target use ● What is our Purpose

Pro GeekProgrammer End ConsumerSystem

Integrator

SAAS X$ / User

Completely Bespoke

XXXXXXXX $ + XXX $ per user

0

Hobbyist / DIY

Flexibility

Cost of Acquisition

Level of Expertise

Expectation of simplicityWordpress

Advanced

Frameworks

Drupal

Facebook

Joomla

CMS

Wix

Wordpress

BasIc

Joomla

Platfor

m

Joomla

DiStros

Wordpress.com

Perceived Market Share

Positioning Joomla in the market

‘Joomla as Joomla’ Market

Partners that help us ‘Go to market’

Extension Devs Template Clubs Cloud Services Hosting Companies

System Integrators Developer Consultants

the Joomla PlatformProvides the ‘Starter Kit’ infrastructure of Libraries and Horizontal commonly used features to build your own custom applications. Features offered are

● User Management ● Access Control ● Versioning ● Menu Management ● Categories ● Tags● Languages● Fields● Router● Web Services

the Joomla CMS Our core distribution

Leverages the platform to provide a Solid base to build Powerful websites building upon 8000+ Extensions

Extending the Stack via Distributionsthe ‘Joomla as something else’ market

The Framework

The Joomla Platform

Joomla CMS - the core Distro

Blogging Distro

3rd Party Distributions Directory

Ecommerce Distro Social Distro ??? Distro

adding context & relevance

JoomlaPlatformJoomla

PlatformJoomla

PlatformJoomla

Framework

Platform

The CMS

Joomla Distributionsextending horizons

Leverages the platform to create ‘Use Case’ centric distributions to serve specific markets

The Joomla Avatarsfinding our target users

Joomla - The application Development Platform

Joomla - CMS/Site Builder Our Core Distro

Joomla based SAAS/Distributions

Persona definitions for each Avatar …

Supporting & Growing our ecosystem

Encouraging individual contribution

Give a boost to the volunteers with a combination profile either via Resources directory or Volunteer portal

Give Incentive to Corporate Contributions & attract large and small corporates to contribute

Encouraging agency contributions

Recognise agency contributions

Recognise and Promote via the Resources directory showcasing their ‘Contribution Credentials’

Extension driven marketingDrive Joomla use by creating ‘Extension Category’ focused use cases to broaden usage base

A lot of Joomla power is because of its Extensions

Piggy back on Extension flexibility and use cases to give Joomla new Users

Drive more ‘Problem to Solution’ user acquisition

drive sustainable contribution

DistributionsFor extension developers, Agencies & Integrators to reach new horizons and markets!

Extension developers can position distros based on their extensions in Joomla as well as non Joomla markets

Consultants, Developers & Integrators can create focussed distributions like ones for Schools , SEO Agencies etc

Core will enable easier distro creation and maintenance & Promote via a Distro Directory.

Value added servicesWays to list & promote Joomla based services like Monitoring, Security , Backup, Hosting etc maybe via JED

Volunteer onboarding & utilisationWe need to improve our Volunteer onboarding process to make them feel welcome

A ‘Task Pile’ needs to be maintained where validated ‘Help Requests’ are available for Volunteers to pitch in

Volunteers can submit their work against the tasks and earn points for volunteering

Next Steps

1. Work with Resources Directory & Volunteer Directory to create a gamified Individual and Agency profile

2. Define Extension based marketing strategy

3. Define the rules for the Distro Ecosystem & promote it

4. Drive value to each of our User personas

Full list of 2017 Goals for Joomla Marketing

Thank you !Questions ?