SUSTAINABLE · investment goals. Bringing about an increase in sustainable-investment action relies...

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SUSTAINABLE INVESTMENT: MATCHING STRATEGIES TO INVESTORS’ GOALS Volume II Spring 2020 This document is for US institutional investors only. Please read the important disclosure at the back of this document.

Transcript of SUSTAINABLE · investment goals. Bringing about an increase in sustainable-investment action relies...

Page 1: SUSTAINABLE · investment goals. Bringing about an increase in sustainable-investment action relies on raising awareness that sustainability objectives can be met with investments,

SUSTAINABLE INVESTMENT: MATCHING STRATEGIES TO INVESTORS’ GOALS Volume II

Spring 2020

This document is for US institutional investors only. Please read the important disclosure at the back of this document.

Page 2: SUSTAINABLE · investment goals. Bringing about an increase in sustainable-investment action relies on raising awareness that sustainability objectives can be met with investments,

3 INTRODUCTION. GETTING GRANULAR WITH GOALS FOR GOOD

5 PART 1. OUTLINE OF RESEARCH

6 PART 2. CREATING AND SUSTAINING INTEREST

10 PART 3. SIMPLE AND SPECIFIC: THE SECRETS TO SELF-SUSTAINING SOLUTIONS

16 PART 4. CONCLUSION

17 PART 5. KEY FINDINGS

18 FOR MORE INFORMATION

CONTENTS

Page 3: SUSTAINABLE · investment goals. Bringing about an increase in sustainable-investment action relies on raising awareness that sustainability objectives can be met with investments,

3Sustainable Investment: Matching Strategies to Investors’ Goals, Volume II

It is well understood that individuals’ investment goals sit along a spectrum.

Those goals are well-mapped, and well-catered for.

It is not always so clear that individuals’ sustainable goals also sit along a

spectrum encompassing:

• full-on philanthropy

• focused smaller-company impact projects

• active ownership via portfolios which integrate environmental, social and

governance (ESG)-related considerations and engagement activity

• strategies which more explicitly emphasize the achievement of positive

societal and environmental outcomes

• the exclusion of parts of the investment universe in order to reflect values

It is often overlooked altogether that sustainable objectives can be a subset of, not separate from,

investment goals. Bringing about an increase in sustainable-investment action relies on raising

awareness that sustainability objectives can be met with investments, and improving clarity over

which investment goals – if any – need to be compromised to do so.

All investment goals involve trade-offs. Beyond the headline trade-off between risk and return lie

considerations of diversification, liquidity, short-term volatility, and emotional comfort. Sustainable

objectives add an extra dimension to this calculation.

Just as some individuals may prefer philanthropy (where no financial return is implied), and others

favor a greater sustainable focus in corporate decisions, different investors will be motivated by

different trade-offs. Where one investor will pursue only financial returns, others will put societal

outcomes on an equal footing to (or even ahead of) financial returns.

There are non-monetary opportunity costs too. Given the opportunity to reflect sustainable

values, plenty of investors are keen to do so, but they are wary of the research costs of finding the

best-fitting solution for them. This can place the sustainable investment manager in the position

of a democratic representative – hired not only as a ‘vote’ for a desired change in the world, but also

as a tool for bringing it about via engagement with the companies being voted for – to ensure that

promises of sustainable outcomes are being kept.

Understanding these motivations is key to encouraging investment in the first place. If sustainable

investments already bore all the hallmarks of their non-sustainable alternatives, there would be

no need for a conscious effort to promote them to those with specifically sustainable values.

Doing good can be difficult. Knowing what sort of good you want to do is not enough; you need

to know how to do it too.

Some sustainable investors are driven by a desire which is strong enough to meet these demands

and convert their good intentions into investment actions. Most, however, have the willing, and

the financial resources, but need help with the research.

Where there are a lot of options, there is a lot of noise. It can be hard to make sure the right

messages are heard by the people that want to hear them.

We know that sustainable investment does not happen by accident: there are gaps, first, between

interest in the idea and awareness of options for converting that interest into investment, and,

secondly, between this awareness and actions. The options need to speak clearly to their

interested audiences, but what exactly do those audiences want to hear?

It depends who you ask.

INTRODUCTION. GETTING GRANULAR WITH GOALS FOR GOOD

SUSTAINABLE INVESTMENT: MATCHING STRATEGIES TO INVESTORS’ GOALSVolume II

Page 4: SUSTAINABLE · investment goals. Bringing about an increase in sustainable-investment action relies on raising awareness that sustainability objectives can be met with investments,

This paper is not about how investments should meet different goals, but about what type of investments different investors want, and how to raise awareness of the fact they exist.

The most reliable differences in preferences

found in our previous research1 were

replicated here in this new research.

The major attitudinal factors that separate

investors are:

IMPACT DESIRE

The degree to which investors want to

make a positive difference and have

a social impact at all; and

IMPACT TRADE-OFF The degree to which investors are

willing to make trade-offs to bring about positive

societal and environmental outcomes, for example

being willing to accept greater risk, or to endure

emotional discomfort through exposure to

more short-term volatility.

Our previous research found six clusters of personality dimensions that predict attitudes to social investment far more strongly and precisely than demographics.

This latest research takes these findings a few steps further, showing how a more refined understanding of underlying attitudes is best matched to solutions and the narratives that surround them. Beneath a shared interest lies a matrix of motivations.

There is already sufficient underlying interest. For sustainable investment to grow, it needs an increase in general awareness, and a clear path from there to the sort of suitable solution that answers the questions a given investor is asking. While potential sustainable investors divide into statistical groups, active sustainable investors are individuals. For each one, having a range of available options is less important than having a single option which addresses their goals.

Behavioral and attitudinal profiling, such as that which forms the basis of this paper, is a bridge between the two: an insight into both the general attitudes to sustainable investing that guide product creation and the specific messages that resonate best with each buyer. It is the key to personalizing both a portfolio and the narrative that reassures the owner they have made the right call.

Some investment solutions are easier to personalize than others, depending on the scope to make bespoke changes to a portfolio. It will be easier to tailor a portfolio to specific social concerns for a wealthy individual than to modify portfolios which need to serve the requirements of thousands of pension investors. However, even where it is difficult to personalize a portfolio itself, much can be achieved by communicating a narrative that resonates with the areas of social good investors are most interested in achieving.

Introduction. Getting Granular with Goals for Good

1 https://www.newtonim.com/us-institutional/insights/articles/social-investment-matching-strategies-to-investors-goals-nimna/

SOCIAL INVESTMENT:MATCHING STRATEGIES TO INVESTORS’ GOALS

Spring 2019

For institutional investors only.

Not for distribution outside the US or to any individual investors.

Please read the important disclosure at the end of this document.

4 Sustainable Investment: Matching Strategies to Investors’ Goals, Volume II

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5Sustainable Investment: Matching Strategies to Investors’ Goals, Volume II

In this paper, we build on the findings of our previous research in using a new study of US and Canadian investors, which was commissioned in September 2019 from behavioral finance specialists Oxford Risk.

The US and Canadian samples each consisted of 1,000 individuals who were

representative of the broad investor population (i.e. those over 18 with access to

some investible wealth), and captured a broad spread of respondents by age,

gender, geographic location, education, and wealth.

For example, the respondents:

• were divided 50/50 male and female

• ranged in age from 18 to over 90

• had household investible assets ranging from US$40k to over US$4m

• were spread across all regions of the country, and across rural, suburban,

and urban areas.

The survey took each respondent approximately 15 minutes to complete, and, to ensure

academically reliable findings, the questions were randomized for each individual, thus avoiding

biases that often arise from question ordering.

The data was put through a battery of statistical analyses (including factor analysis, cluster analyses,

and fully controlled multivariate regressions) to ensure findings were valid and robust. Both

countries showed broadly similar results, though in this paper we focus on the US data.

PART 1. OUTLINE OF RESEARCH

Behavioral Finance. Applied.

Twitter: @OxfordRiskLtd

OxfordRisk.com

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6 Sustainable Investment: Matching Strategies to Investors’ Goals, Volume II

PART 2. CREATING AND SUSTAINING INTEREST

ONLY 44% of respondents claim to know

what sustainable investing is

Until a sustainable investment option becomes a standard option for an investor, active interest in doing good with one’s investments must precede active investment in doing so.

Thankfully, interest is relatively high, and there is every reason to think it will continue to climb.

Only 24% of US respondents in the survey are not at least moderately interested in

sustainable investing.

Exhibit 1: How Interested in Sustainable Investing Are You?

Source: Oxford Risk, January 2020.

Nonetheless, however much interest grows, it will not matter if no action is taken in turn.

Strong interest alone is necessary, but insufficient. Awareness of sustainable-investment options

is also needed and awareness is still relatively low. Only 44% of respondents claim to know

what sustainable investing is.

Exhibit 2: Do You Know What Sustainable Investing Is?

Source: Oxford Risk, January 2020.

0

20

10

40

30

50%

60

70

80

90

100

13

19

22

22

7

7

10

Extremely interested

3

5

6

2

4

Not at all interested

US

0

20

10

40

30

50%

60

70

80

90

100

No

Yes

US

56

44

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7Sustainable Investment: Matching Strategies to Investors’ Goals, Volume II

For want of knowing that there is a solution that meets their specific goals, and being able

to access it easily, many potential investors fall into the interest-awareness gap. Their inclination

to discover solutions is rarely as strong as the interest that inspired them to look at the idea of

sustainable investment in the first place.

This is true even for the more prominent frameworks of sustainable goals. As Exhibit 3 shows,

familiarity with the UN Sustainable Development Goals framework, for example, is low. However,

this does not mean people are not interested in the goals, nor that they do not have investments

that they would be willing to transfer to options supporting those goals. There is a correlation

between those that have heard of the goals and those that score highly on impact trade-off

(i.e. that actively want to feel something is being given up in pursuit of sustainable goals).

Exhibit 3:

Are You Familiar With the UN Sustainable Development Goals (SDG)

and the UN Principles For Responsible Investment (PRI)?

Source: Oxford Risk, January 2020.

This low knowledge is not reflected in a lack of interest in social causes; far from it. Only 16% of

respondents support no charitable, social, or religious causes. Where support does exist, it is

often expressed in giving money away without any expectation of return.

Instead, lack of knowledge is attributable to a lack of awareness of the institutions that exist to

support sustainable investing, and of the possibility of doing good through investment choices.

Even when asked directly, only 38% of respondents said they were aware of the possibility of

accomplishing social goals with their investible assets.

ONLY 38% of respondents said they were aware of the

possibility of accomplishing social goals

with their investible assets

0

20

10

40

30

50%

60

70

80

90

100

SDG PRI

78

22

75

25

No

Yes

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8 Sustainable Investment: Matching Strategies to Investors’ Goals, Volume II

Bridging the Gap

Awareness of sustainable investing in general is crucial to inspiring investment in any of its specific

varieties. Knowing something is available can get people browsing. Finding something that

speaks to them can get people buying.

Even in the forced-choice environment of self-invested pensions (be they corporate or personal),

where investors have to do at least some browsing, only 20% of US investors were aware they

had a sustainable-investing option. Of the 20%, 53% had chosen to invest in it.

Exhibit 4:

If You Have a Pension Can You Invest

in Sustainable Fund Options?

Source: Oxford Risk, January 2020.

Part of the awareness challenge is that sustainable investment has yet to find its voice. In fact, it

has yet to even find its name. The jumble of terminology for the concept as a whole, as well as its

constituent parts, hinders the construction of an enticing, investible narrative.

Exhibit 5: Which of the Following Terms Are You Familiar With?

Source: Oxford Risk, January 2020.

“The jumble of terminology for the concept as a whole hinders the construction of an enticing, investible narrative.

Do You Currently Invest

in That Option(s)?

Don’t know

No

Yes

20

40

60

80

100

0

%

US

0% 10% 20% 30% 40%

40

30

27

13

33

29

21

9

6

None

Sustainable investing

Responsible investing

Social investing

Ethical investing

Low carbon investing

Impact investing

ESG investing

SRI

Part 2. Creating and Sustaining Interest

44

36

20

53

37

10

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9Sustainable Investment: Matching Strategies to Investors’ Goals, Volume II

“Investors do not buy products, they buy stories. They would rather not have to write the stories too: they are paying for someone to do their homework, not set it.

Exhibit 6: To What Extent Do These Reflect Distinct Ways of Investing?

Source: Oxford Risk, January 2020.

Investors do not buy products, they buy stories. They would rather not have to write the stories too:

they are paying for someone to do their homework, not set it.

The good news is that when the homework is done – either personally, or by a professional delegate

– investment need not be too far behind. The gap between interest and awareness is bridged not

with a jumble of jargon, but with an understanding of what is personally important, and a precise

means of supporting it.

The biggest jump in interest comes once someone is over the initial hurdle of making their first

investment, however that happens. Reinforcing a finding from the previous research, those that have

invested before have a much stronger interest than those yet to do so.

Exhibit 7: Interest in Sustainable Investing Depending on Previous Investment

Source: Oxford Risk, January 2020.

0

0

20

20

10

10

40

40

30

30

50

50

%

%

60

60

70

70

80

80

90

90

100

100

They are all quite similar

Extremely interested

3

3

5

5

6

6

2

2

4

4 Moderately interested

They are very different

Not at all interested

US

Yes

US

No

10

14

19

35

10

6

6

427

29

16

21

21

7

24

9

9

14

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10 Sustainable Investment: Matching Strategies to Investors’ Goals, Volume II

Personality Dimensions: Who Are We Talking To?

Overview

Our previous research identified six clusters of personality tendencies which

together provide insight into what sustainable-investment messages are likely to

resonate best with each given group.

The major attitudinal factors on which people in these clusters differ are:

• Impact desire – How strongly an investor wants to have an impact at all, and wants to make a positive difference through their investments

• Impact trade-off – The degree to which they will trade off another investment goal (e.g. returns, liquidity) for social good. This is the most salient of the factors that distinguishes the groups.

Precisely what investors are willing to trade off is nuanced, and depends on where they sit on the

spectrum of social and wider investment goals. At one extreme, philanthropists are willing to trade

off just about everything, while, further along the spectrum, increased exposure to short-term

volatility is likely to be a more acceptable compromise than risking the final outcome.

For truly deep impact products, which may require investments in small-scale, illiquid, or high-risk

ventures, this spectrum will help to identify which investors will be prepared to get involved at this

end of the investment continuum at all. For more traditional investment portfolios of publicly quoted

equities which focus on ESG and sustainability considerations, the long-term risk-return profile may

be no different from non-sustainable investments. The trade-off scale will identify those investors

who, because of their desire to do social good, may be prepared to commit to sustainable

investments for longer, or to better withstand the emotional ups and downs of asset prices in the

knowledge that they are contributing to social good.

Overall, there are some investors who are unlikely to be that interested right now, some who would

be if they were more aware, and some who are highly interested. The latter group is split between

those who are actively keen to make trade-offs to do good, and those who would rather not.

“There are some investors who are unlikely to be that interested right now, some who would be if they were more aware, and some who are highly interested.

PART 3. SIMPLE AND SPECIFIC: THE SECRETS TO SELF-SUSTAINING SOLUTIONS

The clusters were determined by attitudes to sustainable investment as a whole.

With regard to specific goals,

we found that:

• there was little pattern to the specific

causes that most influence potential

investors

• there is a very strong tendency for

individuals to either support all causes

or none

• those who believe in doing social good

will be inclined to believe all social causes

or development goals are important,

while those who are not will be relatively

unconcerned about all causes

and goals.

These findings are reinforced by our latest

research. However, additional analysis has

also revealed new insights. As well as the

dimensions that determined the original

clusters, in this new work we:

• uncovered an extra dimension – charity

orientation, which captures how much

people prefer to donate, rather than invest,

to do social good

• enhanced our understanding of the key

impact-desire dimension, establishing that

it measures not only investors’ desire to

reflect their social preferences in their

investment portfolios, but also their desire

for their asset managers to engage with

investee companies to take action on

these preferences.

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11Sustainable Investment: Matching Strategies to Investors’ Goals, Volume II

Active Investment as Representative Democracy

This last finding was very revealing. We had anticipated that investors would differ from each other

in their desire for management engagement, and therefore that this would result in a separate

attitudinal dimension. However, attitudes to ‘engagement’ were inseparable from impact desire.

Investors who scored high on the latter also scored high on the former.

This new finding underscores the fact that picking companies is only half of the job that sustainable

investors hire asset managers to do. They also want those managers to engage with the companies

in which they are invested – to collaborate on sustainability issues, and escalate their engagement

if companies fail to change unsustainable practices. This is a key finding for active investment

managers. Whether a company keeps its promises is not a criterion for inclusion in an index, so

this is an area where active managers have the leverage to influence outcomes well beyond that

of passive funds.

This can be compared to a representative democracy: by investing sustainably, people are voting

for the sort of change they want to see in the world, and they are also voting for their representative

(in this case an investment manager) to fight to make that change happen.

Positive answers to engagement items are also correlated with investors’ requirements for both

evidence and quick action. This suggests a profile of someone who wants to delegate quickly

when the evidence indicates it is the smart thing to do.

There is also an additional, specific, and stronger attitude to engagement, which stands out as

distinct: I would prefer to actively engage with the management of unsustainable companies than

to invest only in sustainable companies. While all those with high impact desire are keen on

management engagement, the wish to engage but not divest is more closely related to those

with high impact trade-off, i.e. those willing to make financial trade-offs to more effectively

do social good. These investors show a keen preference for engaging with companies in a bid to

improve them (rather than ignoring or disinvesting from them).

“Picking companies is only half of the job that sustainable investors hire asset managers to do. They also want those managers to engage with the companies in which they are invested.

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12 Sustainable Investment: Matching Strategies to Investors’ Goals, Volume II

Who Cares? And What Do They Care About?

Narrative Nuances

To get people to buy into sustainable investments, narrative is vital – telling them a story about the

social good that will ensue, and thereby the emotional returns they will get, which resonates with

them personally.

We looked at attitudes to the 17 UN Sustainable Development Goals. This shows which causes most

resonate with people (on average).

Exhibit 8: Importance of Causes (Average Response)

Source: Oxford Risk, January 2020.

Goals considered most universally important tend to be those reflecting a desire for equality of

opportunity (clean water, good health, zero hunger, affordable clean energy, and quality education)

rather than equality of outcome (gender and income inequality).

There’s an important nuance to these numbers, which is of relevance to messages that speak to

these concerns.

Labels alone can be fairly uninformative, and previous research therefore tested the effects of

adding descriptions. Where the cause was already popular (e.g. good health, quality education), a

description diluted the perceived importance. Where the meaning of the label was less clear

(e.g. life on land, industry, innovation and infrastructure), a description boosted it.

As we found in our previous research, respondents tend to support all causes or none of them.

This is not to say people do not have interests in particular causes, but by and large these are quite

personal and idiosyncratic, and in general if someone thinks one form of social good is important,

they are quite likely to be concerned for all the others too. In short, they are concerned with

doing good for the world in some form, or they are not.

However, looking at overall averages and individual causes hides helpful insights, both in terms of

the differences within causes, and in terms of which causes tend to cluster together among people’s

concerns. While the ‘all or nothing’ finding remains dominant, our new research has revealed three

distinct clusters of underlying attitudes to the development-goal causes which are concealed

when looking only at high-level averages.

Part 3. Simple and Specific: The Secrets to Self-Sustaining Solutions

2.3

1.5

2.1

1.2

0.9

2.2

1.2

1.0

1.8

1.2

0.8

2.1

1.2

0.9

1.5

1.1

0.7

Climate action

Zero hunger

Clean water and sanitation

Good health and wellbeing

Quality education

Affordable and clean energy

No poverty

Decent world and economic growth

Industry, innovation and infrastructure

Peace, justice and strong institutions

Gender equality

Life on land

Reduced inequalities

Sustainable cities and communities

Life below water

Responsible consumption and production

Global partnerships for sustainable development

0 1.00.5 2.01.5 3.02.5

0 = Lowest importance 3 = Highest importance

“In general if someone thinks one form of social good is important, they are quite likely to be concerned for all the others too.

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13Sustainable Investment: Matching Strategies to Investors’ Goals, Volume II

Clusters of Cause Support: ESG Revisited

The environmental-social-governance (ESG) terminology is well-established and well-understood

within the investment industry. However, investor awareness of the terms remains low (with fewer

than 9% of US investors being familiar with the term ‘ESG’), especially in distinguishing between

the three elements. This is an issue.

There is actually an inverse relationship between what people want and what the investment

industry offers. The order of investor interest is indeed E-S-G, but the industry’s focus and priorities

tends to be ordered G-S-E. This is understandable – the ‘G’ (governance) is easier to establish and

measure – but efforts to attract investors are hindered by both the order and the lumping together

of the three components, especially, as we will see below, when it comes to climate change.

Exhibit 9: Overall, Are You More Concerned About

Source: Oxford Risk, January 2020.

This lumping together could also be missing a trick. While not specifically focusing on this area,

the analysis of the support for the UN Sustainable Development Goals (SDGs) revealed three clear

groups of people, each of which tends to have a greater concern for a particular cluster of social

goals. Two of the highest-ranked SDGs were valued by all three groups (clean water and sanitation

and good health and wellbeing), but beyond these the three themes map neatly to the

investment industry’s broad environmental, social and governance terminology.

This finding suggests that speaking to all goals in a given cluster will strengthen a message,

rather than diluting it.

Environmental issues

Social issues

Governance issues

None of the above

9% of US investors are familiar

with the term ‘ESG’

FEWER THAN

15

5

10

30

25

20%

35

40

0

45

39

28

23

10

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Environmental Social Governance

Interested in… Environmental issues Other people Institutions and efficiency

Most resonant

UN Sustainable

Development

Goals

a) Climate action

b) Clean water and sanitation

c) Life on land

d) Affordable and clean energy

e) Life below water

a) Zero hunger

b) Good health and wellbeing

c) No poverty

a) Quality education

b) Decent world and economic growth

c) Justice and strong institutions

d) Industry, innovation and infrastructure

Least resonant

UN Sustainable

Development

Goals

a) Reduced inequalities

b) No poverty

c) Gender equality

a) Global partnerships for sustainable development

b) Industry, innovation and infrastructure

c) Responsible consumption and production

Climate action

Relative interest

in sustainable investing

Highest Middle (closer to environmental)

Lowest

Key profile

factors

• Strong focus on global warming

• Lowest charity orientation (prefer to do good through

investing)

• Tend to be younger and more female

• Similar to environmental group, but less focus on global warming and lower risk tolerance

• Tend to be younger and more female

• More money-focused

• Disinclined to divest

• Think global warming is exaggerated

• Tend to be older and more male

“Analysis of the support for the UN Sustainable Development Goals revealed three clear groups of people, each of which tends to have a greater concern for a particular cluster of social goals.

”Resonance of UN Sustainable Development Goals With the Three Groups

Part 3. Simple and Specific: The Secrets to Self-Sustaining Solutions

14 Sustainable Investment: Matching Strategies to Investors’ Goals, Volume II

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15Sustainable Investment: Matching Strategies to Investors’ Goals, Volume II

The three roughly equally sized groups do not differ much in their overall interest in sustainable

investing, but, as Exhibit 10 shows, they do differ in what they would like to see their investments

achieve. Demographically, the governance group stands out for containing different types of

people, whereas the other groups predominantly differ only in their interests.

Exhibit 10: Importance of Causes

The differences should not be interpreted as indicating that people in each group do not care

about other causes, but rather that certain outcomes resonate more strongly than others,

relative to the population average. For example, all groups think that health and education are

important, but they differ on how they prioritize other goals.

Differences Within Cause Support: Climate Action

Averages are key to understanding the general concerns and high-level trends which should

guide broad areas of focus for investment managers. However, messages are ultimately read by

individuals, and averages can hide idiosyncratic variations.

This is especially true of concern for climate change.

Concern for ‘climate action’ is bimodal. Hidden under its headline importance are two very

different groups: those for whom it is overwhelmingly the most important, and those who think it

is overblown. It has the highest proportion who give it the highest importance, and the

lowest proportion who put it in the middle group.

Those who rate it as the most important fall into the ‘environmental’ group. They are likely to

respond more strongly to messages in support of climate action than anything else… although

those same messages will alienate others.

0 = Lowest importance 3 = Highest importance

0

2.0

1.5

1.0

0.5

2.5

3.0

Source: Oxford Risk, January 2020.

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Page 16: SUSTAINABLE · investment goals. Bringing about an increase in sustainable-investment action relies on raising awareness that sustainability objectives can be met with investments,

People care about sustainable investing. However,

interest in the intentions outstrips awareness of the

investment options. This lack of awareness means

action is less likely to take the form of authoritative

asset-management solutions, and more likely to

be represented in either ‘DIY’ approaches or

indefinite delay.

Combatting this requires clearer messages which

are precisely targeted at the groups of people and the

clusters of causes that they care about. Sustainable

investing is about satisfying a collection of inherently

niche desires. To be done well, it calls for research

which can match investors to strategies (having the

answer come to the investor, not the other

way around).

In the eyes of many investors, the role of the

sustainable fund manager is as much a representative

of the change they want to see as a constructor of

a portfolio.

PART 4. CONCLUSION

16 Sustainable Investment: Matching Strategies to Investors’ Goals, Volume II

Page 17: SUSTAINABLE · investment goals. Bringing about an increase in sustainable-investment action relies on raising awareness that sustainability objectives can be met with investments,

PART 5.KEY FINDINGS

1. Interest

Interest in reflecting sustainable values is high, or at least high enough.

However, high interest alone is not much good without awareness of

appealing investment options into which to channel it. Interest among those

who have invested in sustainable investments previously is markedly higher

than among those who have not.

2. Awareness

Awareness of how to reflect sustainable values via investment is low.

This challenge is exacerbated by the confusing jumble of terms used to

describe the options as a whole, and by the lumping together of audiences

or messages that are better off kept apart.

3. Engagement

Investors hire investment managers to represent their desires. They vote for

the changes they want to see in the world, and appoint a delegate to help

bring those changes about. In the eyes of many investors, investment

managers have a duty to influence the management of companies, not

just invest in their securities.

4. ‘ESG’ Is a Collection, Not a Union

Investor interest in the components of ESG runs in the opposite direction

to industry focus. Each element also appeals to a different type of investor.

Merging the messages dilutes their influence.

5. Climate Change

Of all causes, climate action receives the highest support from the highest

number of individuals. However, hidden under its headline importance

are two very different groups: those for whom it is overwhelmingly the

most important, and those who think it is overblown.

17Sustainable Investment: Matching Strategies to Investors’ Goals, Volume II

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18 Sustainable Investment: Matching Strategies to Investors’ Goals, Volume II

T: +1 212 922 7777

E: [email protected]

FOR MORE INFORMATION

1 https://www.newtonim.com/us-institutional/insights/articles/taking-action-on-the-implications-of-climate-change-2/

2 https://www.newtonim.com/us-institutional/insights/articles/responsible-investment-policies-and-principles-nimna/

3 https://www.newtonim.com/us-institutional/insights/articles/active-ownership-does-it-work-nimna/

Further Reading

1Responsible Investment Policies and Principles

February 2020

RESPONSIBLE INVESTMENTPOLICIES ANDPRINCIPLES

For institutional investors only.

This document is not for distribution outside the US or to individual investors.

Please read the important disclosure at the back of this brochure.

November 2019

For institutional investors only.

Not for distribution outside the US or to any individual investors.

Please read the important disclosure at the end of this document.

ACTIVEOWNERSHIPDoes it work?

1Taking Action on the Implications of Climate Change

TAKING ACTION ON THE IMPLICATIONS OF CLIMATE CHANGE

This document is for US institutional investors only.

Newton Investment Management Limited is Authorised and regulated in the United Kingdom by the Financial Conduct Authority

and also registered as an investment adviser with the US Securities and Exchange Commission (SEC). Securities offered in the US by

BNY Mellon Securities Corporation (BNYMSC), a registered broker-dealer. Investment advisory products offered in the US through

BNYMSC employees acting in their capacity as associated investment adviser representatives of BNYMSC.

February 2020

1 2 3

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Important Information

The research and data contained in this document was commissioned by Newton in 2019. No warranty is given to the accuracy or completeness of this information, and no liability is accepted for errors or omissions in such information. Information or data obtained from outside sources is third party data.

Issued by Newton Investment Management Limited, The Bank of New York Mellon Centre, 160 Queen Victoria Street, London, EC4V 4LA. Registered in England No. 01371973. Newton Investment Management is authorized and regulated by the Financial Conduct Authority, 12 Endeavour Square, London, E20 1JN and is a subsidiary of The Bank of New York Mellon Corporation. ‘Newton’ and/or ‘Newton Investment Management’ brand refers to Newton Investment Management Limited. Newton is registered with the SEC as an investment adviser under the Investment Advisers Act of 1940. Newton’s investment business is described in Form ADV, Part 1 and 2, which can be obtained from the SEC.gov website or obtained upon request.

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