Sustainable Innovation @ Google Sajith Sivanandan, Google
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Transcript of Sustainable Innovation @ Google Sajith Sivanandan, Google
![Page 1: Sustainable Innovation @ Google Sajith Sivanandan, Google](https://reader033.fdocuments.us/reader033/viewer/2022051318/58efab0b1a28ab01498b4573/html5/thumbnails/1.jpg)
Sustainable Innovation @ GoogleSajith Sivanandan, Google
![Page 2: Sustainable Innovation @ Google Sajith Sivanandan, Google](https://reader033.fdocuments.us/reader033/viewer/2022051318/58efab0b1a28ab01498b4573/html5/thumbnails/2.jpg)
…has become so much more…
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Innovation cannot be ordained.
However, you can create an environment
in which it will evolve organically.
![Page 4: Sustainable Innovation @ Google Sajith Sivanandan, Google](https://reader033.fdocuments.us/reader033/viewer/2022051318/58efab0b1a28ab01498b4573/html5/thumbnails/4.jpg)
1. HAVE HEALTHY DISREGARD FOR THE IMPOSSIBLE
2. FOCUS ON THE USER
3. KEEP IT SIMPLE
4. SHARE EVERYTHING YOU CAN
5. HIRE AND INSPIRE
Five guiding principles of innovation
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1. Have healthy disregard for the impossible
Think 10X…not 10%
Set audacious goals
Fail fast and iterate
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2. Focus on the user
Show users the magic
Win user love and trust
Pass the “toothbrush test”
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2. Google Search – THE PAST
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2. Google Search – THE PRESENT
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3. Keep it simple
Innovation ≠ expensive
Reinvent existing concepts
Think about scale and reach
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4. Share everything you can
Share opinions and value data
Make goals and metrics public
Collaborate across teams and geos
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5. Hire and inspire
Be deliberate with hiring
Ideas come from everywhere
Allow time for 20% projects
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5. Some of our top products were born from 20% projects
Google Maps Google AdSense Gmail
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1. HAVE HEALTHY DISREGARD FOR THE IMPOSSIBLE
2. FOCUS ON THE USER
3. KEEP IT SIMPLE
4. SHARE EVERYTHING YOU CAN
5. HIRE AND INSPIRE
Five guiding principles of innovation
![Page 14: Sustainable Innovation @ Google Sajith Sivanandan, Google](https://reader033.fdocuments.us/reader033/viewer/2022051318/58efab0b1a28ab01498b4573/html5/thumbnails/14.jpg)
Thank You!