Sustainable innovation adobe conference
-
Upload
erwin-huang -
Category
Education
-
view
725 -
download
1
description
Transcript of Sustainable innovation adobe conference
SUSTAINABLE INNOVATIONSharing @Adobe Education Leadership Forum
HK, Mar 2011
add me facebook: erwinhuang1 erwin huang, entrepreneur
•Sustain
• Innovation
AGENDA
•from Apple to Apple App
•from 平安 TO 手機
•from 窮富翁 TO
INCLUSION
FROM APPLE.. TO APPLE.. TO APPLE APP..
to Apple App
• its the design
•what is design
ITS NOT JUST TECH
• its not fine art
• its about
•target audience,
•time,
•$$
•Results
WHAT IS DESIGN?
MY FIRST PROJECT..
•the logo
•newspaper in 1965
•Appledaily logo
THE APPLE DAILY DESIGN
FROM 平安 TO 手機to iPad
SAFETY HANDSET
•disaster.. in 1995
THE HISTORY OF SCHSA
• its about the customer
ITS JUST NOT ABOUT THE TECH
UNDERSTANDING CUSTOMER-CENTRIC SYSTEMS: HSBC
• Customer “Life-Cycle”• When you are 12, your mother open your first
Bank Account.. Your first HSBC account• 15 your first ATM card…• When you are 18, HSBC offers you your
University Loan, or your first Credit card (even when you have no credit yet)
• When you are 23, HSBC will be your natural choice for your first Salary payment… then first Autopay
• 24, your first Tax• 30 your first Insurance sales• 34 your first house mortgage• 35 plan for your first kid..• 35 your investment accounts• 45 your retirement accounts etc…
Aging Population
•New Factors •An Aging Society•More People with Special Needs•Mobility
•Changing Consumption model•Fixed line vs Mobile
15
MOBILE LINK DEVICE
Full-duplex voice
communication
Auto-answer
Location searching
& tracking
RemoteVolumeControl
RFTransmission
Remote-ControlledEmergency
Alarm
One-touch Button
Pull Pin
11
HOW MOBILELINK WORKS?
A live demo
• its about the customer
•my toughest customer..
•this is my mother in law
ITS NOT JUST TECH
• how do one deliver “平安”
“Peace and Safety”?
• from security
•to active lifestyle
•to connection
ITS ABOUT CUSTOMER VALUE
FROM POORMATE/窮富翁.. TO
INCLUSION..
THE 2 FACES OF HK
The Netbook
NiCE x SLAM
2
have you seen Netbooks @$2000 lately?
Network
3
Marginal Cost vs Marginal Utility
$100/month x 36 months
• Top of the line Samsung 3G netbook
• Unlimited 3G data
• Parents involvement
The NICE Deal
4
NiCE = Netbook Inclusion for Children Empowerment
SLAM
The “Servant Leader”
• To become a true leader, one must learn to serve first
• Respect is earned not given
• Learning thru Teaching and Caring others
5
Bridging the Digital Gap
Walking together
6
a NiCE Project, what then..
7
From Dream to Live• from concept till
now.. 18 month..
• Phase 1.0
• proven concept
• community support
• Starting at 50:50
• Inspiring the HK
50500,000• HKD 500Million (USD65m) approved
(by hk gov june 2010)
• 8% of HK’s Population
• Integration w eLearning
• its All about the customer
ITS JUST NOT ABOUT THE TECH
•Sustain
• Innovation
SUMMARY, A CAREER OF INNOVATION..
•from Apple to Apple App
•from SAFETY TO PHONE TO IPAD
•from PoorMate TO INCLUSION
•add me at facebook
• erwinhuang1
DISCUSSIONS