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Global Attitudes about Sustainable Fishing and Policies to Curb Overfishing Public September 2019 | Version 1 | Public |

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1

Ipsos Survey for the World Economic Forum

Conducted on Global Advisor (September 2019 Wave)

© Ipsos 2019

Global attitudes about

sustainable fishing and

policies to curb overfishing

Sustainable Fishing

2Global Attitudes about Sustainable Fishing and Policies to Curb Overfishing Public September 2019 | Version 1 | Public |

Q1. How often do you buy any

kind of fish (whether fresh,

frozen, canned, raw, or cooked)?

3%

2%

18%

3%

7%

7%

5%

5%

6%

5%

7%

11%

8%

8%

26%

6%

7%

7%

5%

6%

7%

8%

30%

23%

12%

19%

31%

25%

11%

14%

21%

21%

21%

20%

21%

26%

26%

31%

26%

24%

36%

24%

38%

30%

34%

34%

37%

34%

34%

32%

38%

27%

36%

47%

41%

39%

46%

31%

29%

28%

15%

31%

31%

31%

34%

36%

31%

37%

38%

23%

40%

26%

18%

34%

33%

31%

37%

36%

37%

34%

24%

26%

26%

27%

19%

19%

30%

46%

31%

14%

28%

26%

33%

25%

27%

19%

28%

24%

18%

23%

12%

13%

18%

20%

19%

19%

19%

20%

12%

13%

10%

11%

11%

9%

7%

20%

8%

18%

32%

17%

16%

9%

11%

5%

14%

4%

7%

12%

4%

15%

13%

8%

6%

6%

5%

5%

4%

9%

6%

5%

4%

1%

3%

3%

9%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Hungary

Argentina

India

Canada

United States

Brazil

Germany

Turkey

Australia

Mexico

Colombia

Great Britain

South Africa

Netherlands

Japan

France

Poland

Belgium

Chile

South Korea

Russia

Sweden

Saudi Arabia

China

Italy

Peru

Malaysia

Spain

Total

Several times a week About once a week Once or twice a month Less often Never

Global Average

% at least once a month

71%

90%

89%

88%

85%

85%

81%

79%

76%

76%

75%

75%

74%

74%

74%

73%

73%

70%

69%

68%

68%

67%

65%

58%

58%

55%

54%

50%

46%

Base: 19,527 online adults aged 16-74 across 28 countries

Globally, seven in 10 adults (71%) say

they buy fish at least once a month.

Among 28 countries surveyed, those

where consumers are most likely to

buy fish at least once a month are:

Spain (90%), Malaysia (89%), Peru

(88%), Italy (85%), and China (85%);

those where they are least likely to do

so are: Hungary (46%), Argentina

(50%), and India (54%).

At least one in four consumers in

Malaysia (31%), Saudi Arabia (30%),

Japan (26%), and Spain (25%) buy fish

several times a week.

India is the country with the highest

proportion of consumers who never

buy fish (32%).


Q2. How important are each of

the following to you when it

comes to choosing a specific type

of fish:

Sustainably caught or farmed (in

a way that does not lead the fish

population to decline over time)

3%

33%

30%

12%

27%

36%

26%

34%

24%

33%

22%

47%

33%

34%

19%

43%

29%

34%

55%

41%

47%

31%

50%

43%

43%

42%

28%

45%

33%

37%

40%

44%

62%

50%

42%

53%

45%

55%

47%

58%

34%

47%

46%

63%

39%

53%

48%

28%

44%

38%

54%

35%

42%

43%

45%

59%

44%

47%

49%

19%

20%

24%

16%

18%

17%

16%

17%

18%

19%

17%

17%

16%

16%

14%

15%

15%

16%

14%

13%

14%

12%

12%

12%

10%

10%

11%

17%

11%

9%

6%

2%

7%

5%

4%

5%

3%

3%

1%

3%

3%

4%

2%

4%

3%

3%

1%

2%

2%

1%

3%

3%

2%

3%

3%

0%

3%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Japan

Russia

Netherlands

South Korea

Hungary

Saudi Arabia

Belgium

Argentina

Spain

Sweden

Malaysia

Chile

United States

Canada

Poland

Colombia

France

Germany

Turkey

India

South Africa

China

Brazil

Australia

Mexico

Great Britain

Italy

Peru

Total

Very important Somewhat important Not very important Not important all

Global Average

Base: Buy fish at least once a month, 14,057 online adults aged 16-74 across 28 countries

% important

80%

89%

88%

87%

86%

85%

85%

85%

85%

84%

83%

82%

82%

82%

82%

81%

80%

80%

80%

80%

80%

79%

79%

78%

77%

75%

74%

73%

40%

Globally, eight in 10 consumers who

buy fish at least monthly say that

choosing fish that is sustainably

caught or farmed is very important

(33%) or somewhat important (47%)

to them.

More than 70% say it is important to

them in every single country surveyed

with the notable exception of Japan

(40%).

In Turkey (55%) and Brazil (50%),

about half say it is very important to

them compared to just 3% in Japan

and 12% South Korea.





of fish:

Not on a list of species at risk of

disappearing (i.e., have seen

their population decline sharply)

5%

34%

32%

35%

21%

37%

20%

32%

34%

29%

38%

52%

28%

31%

43%

36%

40%

44%

58%

52%

39%

29%

48%

40%

59%

60%

57%

66%

39%

33%

37%

43%

42%

57%

41%

58%

47%

47%

52%

45%

31%

55%

52%

40%

47%

44%

40%

27%

33%

47%

57%

39%

47%

29%

29%

33%

25%

42%

53%

20%

19%

19%

22%

17%

19%

19%

15%

15%

15%

14%

15%

14%

11%

14%

14%

13%

9%

10%

11%

12%

11%

11%

10%

10%

10%

7%

15%

10%

10%

6%

4%

1%

5%

2%

2%

4%

4%

3%

3%

2%

3%

5%

3%

3%

3%

7%

5%

4%

2%

3%

2%

2%

2%

1%

2%

4%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Japan

Russia

Saudi Arabia

United States

Malaysia

Netherlands

South Korea

India

Hungary

Belgium

Canada

Brazil

Italy

France

Sweden

Spain

Australia

Germany

Turkey

Argentina

Great Britain

Poland

South Africa

China

Colombia

Chile

Peru

Mexico

Total


Global Average 81%

91%

90%

89%

88%

87%

87%

86%

85%

85%

85%

84%

84%

83%

83%

83%

83%

83%

82%

81%

81%

79%

78%

78%

77%

77%

75%

70%

38%

% important


Across the 28 countries surveyed,

eight in 10 (81%) consumers who buy

fish at least monthly say that

choosing fish that is not on a list of

species at risk of disappearing is very

important (39%) or somewhat

important (42%) to them.

Except for Japan (38%), at least seven

in 10 fish buyers in every single

country surveyed say it is very or

somewhat important to them.

In all six Latin American countries

surveyed and in Turkey, more than

half of fish buyers say it is very

important.





of fish:

Caught or farmed locally

8%

9%

11%

14%

15%

22%

32%

15%

15%

15%

16%

30%

25%

25%

21%

9%

17%

21%

36%

38%

39%

32%

36%

34%

36%

28%

25%

39%

23%

44%

46%

44%

49%

48%

44%

35%

52%

53%

55%

54%

40%

46%

49%

54%

66%

59%

56%

42%

40%

40%

47%

44%

46%

44%

53%

58%

47%

49%

41%

37%

36%

32%

30%

29%

21%

29%

25%

27%

27%

26%

21%

22%

24%

23%

23%

20%

17%

17%

17%

16%

19%

19%

16%

16%

15%

13%

23%

8%

9%

9%

5%

7%

6%

13%

4%

7%

4%

3%

4%

9%

5%

1%

2%

1%

3%

5%

5%

4%

4%

1%

1%

3%

4%

3%

2%

5%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Japan

Netherlands

Sweden

Germany

Hungary

United States

Russia

Great Britain

Belgium

Poland

Spain

South Africa

Argentina

Canada

China

South Korea

Malaysia

France

Colombia

Saudi Arabia

Brazil

Mexico

India

Turkey

Chile

Australia

Italy

Peru

Total


Global Average 72%

86%

82%

81%

81%

80%

80%

79%

79%

78%

78%

77%

76%

75%

75%

73%

70%

70%

70%

70%

68%

67%

67%

65%

63%

63%

55%

55%

52%

% important


Globally, seven in 10 (71%) fish buyers

say choosing fish that is caught or

farmed locally is very important

(23%) or somewhat important (49%).

Local sourcing is deemed very or

somewhat important by a majority of

fish buyers in every single country

surveyed, ranging from more than

80% in Peru (86%), Italy (82%),

Australia (81%), and Chile (81%), to

just over half in Japan (52%), the

Netherlands (55%), and Sweden

(55%).


Q2. How important are each of the following to you when it comes to choosing a specific type of fish?

(% important)

Perceived

Importance of

Sustainable

Fishing


Tota

l

Arg

enti

na

Au

stra

lia

Bel

giu

m

Bra

zil

Can

ada

Ch

ile

Ch

ina

Co

lom

bia

Fran

ce

Ger

man

y

Gre

at B

rita

in

Hu

nga

ry

Ind

ia

Ital

y

Jap

an

Mal

aysi

a

Mex

ico

Net

her

lan

ds

Per

u

Po

lan

d

Ru

ssia

Sau

di A

rab

ia

Sou

th A

fric

a

Sou

th K

ore

a

Spai

n

Swed

en

Turk

ey

Un

ited

Sta

tes

Not on a list of species at risk of

disappearing (i.e., have seen

their population decline sharply)

81% 85% 84% 81% 83% 82% 89% 87% 88% 83% 84% 85% 81% 79% 83% 38% 78% 91% 78% 90% 86% 70% 75% 87% 78% 84% 83% 85% 77%

Sustainably caught or farmed

(in a way that does not lead the fish population to

decline over time)

80% 79% 85% 79% 85% 81% 80% 85% 82% 82% 82% 87% 77% 84% 88% 40% 80% 86% 74% 89% 82% 73% 78% 85% 75% 80% 80% 83% 80%

Caught or farmed locally

72% 70% 81% 68% 79% 73% 81% 75% 78% 77% 63% 67% 63% 80% 82% 52% 76% 79% 55% 86% 70% 67% 78% 70% 75% 70% 55% 80% 65%


Q3. In order to curb overfishing,

to what extent would you

support or oppose each of the

following:

Banning fishing of all

endangered species altogether

16%

43%

35%

44%

45%

42%

56%

46%

43%

49%

55%

56%

45%

45%

50%

50%

49%

44%

61%

56%

43%

57%

69%

75%

71%

78%

79%

75%

53%

32%

23%

34%

26%

28%

31%

17%

27%

32%

26%

20%

21%

31%

31%

27%

27%

28%

34%

17%

24%

37%

25%

19%

13%

17%

12%

12%

15%

24%

38%

17%

19%

19%

15%

18%

14%

15%

15%

13%

14%

15%

15%

12%

14%

15%

15%

15%

14%

13%

13%

12%

5%

8%

6%

6%

5%

5%

14%

9%

8%

7%

4%

4%

5%

6%

5%

4%

8%

5%

4%

3%

7%

4%

3%

5%

4%

5%

4%

5%

3%

3%

3%

2%

3%

2%

3%

5%

3%

3%

3%

4%

4%

3%

3%

3%

2%

2%

4%

3%

2%

2%

3%

2%

2%

2%

3%

2%

1%

2%

2%

1%

3%

2%

1%

2%

2%

4%

5%

4%

3%

5%

2%

4%

4%

4%

2%

2%

2%

3%

2%

3%

3%

2%

1%

1%

1%

1%

3%

1%

1%

1%

1%

2%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Japan

India

United States

Belgium

Netherlands

Hungary

Brazil

Australia

Canada

Saudi Arabia

South Africa

Sweden

Great Britain

Malaysia

Germany

France

Italy

Poland

Turkey

Spain

South Korea

China

Russia

Chile

Argentina

Peru

Mexico

Colombia

Total

Support strongly Support somewhat Neither support nor oppose Oppose somewhat Oppose strongly Not sure

Global Average


% support

77%

91%

90%

89%

88%

87%

87%

82%

81%

80%

79%

79%

78%

77%

77%

77%

77%

76%

76%

75%

75%

73%

73%

73%

72%

69%

68%

66%

47%

Three out of four adults (77%)

surveyed across 28 countries support

a ban on fishing of all endangered

species altogether: 53% support it

strongly and 24% support it

somewhat. Only 2% oppose it

strongly and 5% oppose it somewhat.

With the exception of Japan (47%),

those supporting a ban either

strongly or somewhat make up a large

majority in every country surveyed.

Strong support of a ban is expressed

by more than two out of three adults

in Mexico (79%), Peru (78%),

Colombia (75%), Chile (75%),

Argentina (71%), and Russia (69%),

but only by 16% in Japan and 35% in

the United States.





following:

Banning stores and restaurants

from selling endangered species

of fish

16%

41%

45%

41%

45%

45%

55%

40%

41%

48%

58%

48%

47%

43%

53%

59%

55%

40%

51%

50%

57%

52%

64%

70%

75%

77%

74%

80%

53%

32%

25%

25%

30%

26%

26%

17%

32%

32%

26%

17%

27%

30%

35%

25%

20%

24%

39%

28%

29%

23%

30%

21%

16%

11%

13%

15%

10%

24%

36%

18%

16%

19%

14%

16%

13%

17%

16%

16%

14%

15%

14%

15%

14%

11%

12%

12%

13%

14%

13%

11%

5%

7%

8%

5%

6%

5%

13%

9%

6%

7%

7%

7%

7%

6%

5%

6%

4%

5%

5%

3%

3%

4%

6%

4%

6%

4%

4%

3%

5%

3%

4%

3%

3%

2%

3%

5%

3%

5%

4%

1%

4%

2%

4%

4%

2%

1%

2%

2%

3%

3%

1%

3%

3%

2%

2%

1%

3%

2%

2%

3%

1%

2%

2%

2%

2%

5%

5%

3%

3%

4%

4%

5%

3%

3%

4%

4%

3%

4%

2%

3%

2%

3%

1%

3%

2%

1%

1%

4%

1%

2%

1%

1%

3%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Japan

India

Belgium

Hungary

Saudi Arabia

Netherlands

Brazil

United States

Malaysia

Australia

Turkey

Germany

Canada

Poland

France

South Africa

Sweden

South Korea

Great Britain

Italy

Spain

China

Russia

Argentina

Chile

Peru

Colombia

Mexico

Total


Global Average 77%

90%

89%

89%

86%

86%

85%

82%

79%

79%

79%

79%

79%

79%

78%

78%

76%

75%

75%

74%

73%

72%

72%

71%

71%

71%

70%

66%

48%

% support



support banning stores and

restaurants from selling endangered

species of fish: 53% support it








Strong support of a ban is most

widespread in Mexico (80%), Peru

(77%), Chile (75%), Colombia (74%),

and Argentina (70%), but less so in

Japan (16%), South Korea (40%), the

United States (40%), India (41%),

Malaysia (41%) and Hungary (41%).





following:

Banning government subsidies to

fisheries that contribute to

overfishing, overcapacity and

illegal fishing

21%

33%

39%

36%

42%

41%

46%

50%

44%

37%

37%

54%

32%

47%

43%

51%

46%

52%

54%

56%

48%

57%

47%

63%

62%

67%

69%

70%

48%

27%

32%

26%

29%

25%

28%

23%

19%

27%

34%

34%

19%

41%

26%

31%

24%

29%

24%

23%

23%

31%

23%

33%

18%

19%

15%

15%

17%

26%

37%

20%

20%

23%

18%

18%

18%

16%

21%

19%

18%

18%

17%

17%

17%

16%

15%

15%

13%

10%

12%

9%

12%

11%

9%

11%

10%

7%

16%

8%

10%

8%

7%

7%

6%

6%

6%

3%

5%

5%

3%

8%

5%

5%

6%

3%

3%

7%

5%

3%

4%

3%

5%

5%

4%

2%

3%

5%

3%

3%

3%

2%

3%

2%

3%

3%

2%

1%

3%

5%

1%

1%

2%

2%

2%

2%

1%

4%

2%

3%

3%

2%

4%

2%

2%

2%

2%

4%

3%

4%

2%

6%

6%

4%

7%

4%

4%

3%

2%

1%

5%

3%

2%

5%

4%

2%

2%

4%

5%

2%

1%

2%

1%

2%

1%

3%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Japan

Malaysia

Saudi Arabia

Hungary

India

Netherlands

Belgium

Brazil

Germany

Poland

United States

Turkey

South Korea

Australia

Italy

Spain

Canada

France

Sweden

South Africa

Great Britain

Russia

China

Colombia

Argentina

Mexico

Chile

Peru

Total


Global Average 73%

87%

84%

82%

81%

81%

79%

79%

79%

79%

77%

76%

75%

74%

74%

73%

73%

72%

72%

71%

71%

69%

69%

69%

66%

66%

65%

65%

48%

% support



globally support banning government

subsidies to fisheries that contribute

to overfishing, overcapacity and

illegal fishing: 48% support it strongly

and 26% support it somewhat. Only

2% oppose it strongly and 5% oppose

it somewhat.





Strong support of a ban ranges from

70% in Peru, 69% in Chile, and 67% in

Mexico to just 21% in Japan, 32% in

South Korea, and 33% in Malaysia.





following:

Requiring stores and restaurants

to inform consumers about the

endangered status of the fish

species they sell

8%

33%

32%

35%

38%

36%

41%

27%

39%

48%

39%

35%

37%

42%

49%

40%

42%

26%

50%

42%

48%

58%

60%

54%

61%

57%

64%

64%

43%

31%

27%

29%

27%

28%

31%

26%

40%

29%

20%

30%

34%

34%

29%

23%

32%

30%

47%

23%

32%

28%

21%

21%

26%

21%

26%

21%

22%

28%

45%

25%

25%

24%

19%

24%

19%

25%

19%

18%

17%

20%

21%

14%

20%

18%

19%

19%

17%

17%

15%

14%

13%

9%

12%

11%

9%

10%

18%

8%

7%

6%

5%

9%

6%

5%

4%

6%

6%

6%

6%

5%

4%

5%

5%

4%

5%

4%

4%

4%

2%

3%

3%

3%

2%

5%

3%

5%

2%

2%

4%

3%

3%

2%

4%

1%

3%

3%

3%

2%

3%

6%

2%

2%

2%

2%

4%

2%

2%

1%

2%

4%

2%

2%

1%

2%

3%

5%

5%

4%

6%

4%

2%

6%

4%

4%

5%

4%

2%

1%

5%

2%

2%

3%

1%

2%

4%

3%

3%

2%

3%

1%

2%

1%

1%

3%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Japan

Netherlands

United States

Canada

Belgium

Hungary

India

Malaysia

Australia

Brazil

Saudi Arabia

Poland

China

Russia

Spain

Italy

Germany

South Korea

Argentina

Great Britain

France

Turkey

Chile

Sweden

Colombia

South Africa

Mexico

Peru

Total


Global Average 71%

85%

85%

83%

82%

80%

80%

80%

77%

74%

73%

73%

72%

72%

72%

71%

71%

69%

69%

68%

67%

67%

67%

67%

66%

62%

61%

60%

39%

% support


Seven in 10 adults (71%) globally

support requiring stores and

restaurants to inform consumers

about the endangered status of the

fish species they sell: 43% support it




In every country except Japan (39%),

a majority (ranging from 60% to 85%)

support a ban either strongly or

somewhat.

Strong support of a ban ranges from

64% in Peru and Mexico to only 8% in

Japan, 26% in South Korea, and 27%

in Malaysia.



Q3. In order to curb overfishing, to what extent would you support or oppose each of the following?

(% support)

Support for

Policies to

Curb

Overfishing

Tota

l

Arg

enti

na

Au

stra

lia

Bel

giu

m

Bra

zil

Can

ada

Ch

ile

Ch

ina

Co

lom

bia

Fran

ce

Ger

man

y

Gre

at B

rita

in

Hu

nga

ry

Ind

ia

Ital

y

Jap

an

Mal

aysi

a

Mex

ico

Net

her

lan

ds

Per

u

Po

lan

d

Ru

ssia

Sau

di A

rab

ia

Sou

th A

fric

a

Sou

th K

ore

a

Spai

n

Swed

en

Turk

ey

Un

ited

Sta

tes

Banning fishing of all endangered species

altogether77% 88% 73% 69% 73% 75% 87% 82% 91% 77% 77% 77% 73% 66% 77% 47% 77% 90% 72% 89% 79% 87% 75% 76% 81% 80% 76% 79% 68%

Banning stores and restaurants from selling

endangered species of fish77% 86% 74% 70% 72% 76% 86% 82% 89% 78% 75% 79% 71% 66% 79% 48% 73% 90% 71% 89% 78% 85% 71% 79% 79% 79% 79% 75% 72%

Banning government subsidies to fisheries that contribute to overfishing, overcapacity and illegal

fishing

73% 81% 73% 69% 69% 75% 84% 79% 81% 76% 71% 79% 66% 66% 74% 48% 65% 82% 69% 87% 71% 79% 65% 79% 73% 74% 77% 72% 72%

Requiring stores and restaurants to inform consumers about the

endangered status of the fish species they sell

71% 73% 67% 66% 68% 62% 80% 71% 82% 77% 72% 74% 67% 67% 72% 39% 67% 85% 60% 85% 69% 71% 69% 83% 73% 72% 80% 80% 61%

www.ipsos.com

Global Attitudes about Sustainable Fishing and Policies to Curb Overfishing Public September 2019 | Version 1 | Public | 12

• These are the results of a survey conducted by Ipsos on the

Global Advisor platform.

• Ipsos interviewed a total of 19,527 adults aged 18-74 in

United States, Canada, Malaysia, South Africa, and Turkey,

and 16-74 in 23 other countries on its Global Advisor online

survey platform between August 23 and September 6, 2019.

• The sample consists of approximately 1,000 individuals in

each of Australia, Brazil, Canada, China (mainland), France,

Germany, Italy, Japan, Spain, Great Britain and the U.S., and

500 individuals in each of Argentina, Belgium, Chile,

Colombia, Hungary, India, Malaysia, Mexico, the

Netherlands, Peru Poland, Russia, Saudi Arabia, South Africa,

South Korea, Sweden and Turkey.

• The samples in Argentina, Australia, Belgium, Canada,

France, Germany, Great Britain, Hungary, Italy, Japan, the

Netherlands, Poland, Singapore, South Korea, Spain,

Sweden, and the U.S. can be taken as representative of these

countries’ general adult population under the age of 75.

• The samples in Brazil, Chile, China (mainland), Colombia,

India, Malaysia, Mexico, Peru, Russia, Saudi Arabia, South

Africa and Turkey are more urban, more educated, and/or

more affluent than the general population. The survey

results for these countries should be viewed as reflecting the

views of the more “connected” segment of these population.

• The data is weighted so that each country’s sample

composition best reflects the demographic profile of the

adult population according to the most recent census data.

• Where results do not sum to 100 or the ‘difference’ appears

to be +/-1 more/less than the actual, this may be due to

rounding, multiple responses or the exclusion of don't

knows or not stated responses.

• The precision of Ipsos online polls are calculated using a

credibility interval with a poll of 1,000 accurate to +/- 3.5

percentage points and of 500 accurate to +/- 4.8 percentage

points. For more information on the Ipsos use of credibility

intervals, please visit the Ipsos website.

http://www.ipsos-mori.com/ipsosconnect

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