SUSTAINABLE SUSTAINABLE DEVELOPMENTDEVELOPMENTASPECTS AND BEHAVIORS IN MY ASPECTS AND BEHAVIORS IN MY

TOWNTOWN

PAOLO MANENTI

Identity card of Orzinuovi

Positive aspects

Aspects to improve

Conclusion

Rural roots

Recycling

Green housing

No confidence in local administration

Crisis small business

Potential of retired people

=ECOLOGY=ECOLOGY =POLITICS=POLITICS=ECONOMICS=ECONOMICS =SOCIETY=SOCIETY

IDENTITY CARD OF MY TOWN

HERE

Name: ORZINUOVI

Num.inh.: 12.000

Location: North Italy

Economic: Tipical rural town, with small industries

History: It was established in 1193 like military settlement

Social: Quite and safe place to live

Landscape: Pianura Padana, closed to a natural park

Logo Particular feature:

Mr. Prandelli, coach of Italy football team, lives here

RURAL ROOTSRURAL ROOTS(culture and traditions)

COMMUNITCOMMUNITYY

IMPORTANCIMPORTANCE OF E OF

ANIMALSANIMALS

RESPECT RESPECT FOR FOR

LANDLAND

SUBSISTENSUBSISTENCE CE

TRADITIONSTRADITIONS

CLEAR AND CLEAR AND WELL-THOUGHTWELL-THOUGHT LEGISLATIONLEGISLATION

PEOPLE’S PEOPLE’S RESPONSIBILITYRESPONSIBILITY

68%*68%*WASTE WASTE

RECYCLEDRECYCLED

WASTE MANAGEMENT WASTE MANAGEMENT COMPANYCOMPANY

* = ONE OF THE BEST RATE IN ITALY

GREEN GREEN HOUSINGHOUSING

EFFICIENT EFFICIENT HOUSESHOUSES

USE OF USE OF NATURAL NATURAL

MATERIALSMATERIALS

BETTER VISUAL BETTER VISUAL ENVIRONMENTAL IMPACTENVIRONMENTAL IMPACT

ACTRACTIVEACTRACTIVEDESIGNDESIGN

RELAXING RELAXING FEELINGFEELING

NO NO CONFIDENCE CONFIDENCE

IN LOCAL IN LOCAL GOVERNAMEGOVERNAME

NTNT

MEETINGS MEETINGS AND AND

ONLINE ONLINE FORUMSFORUMS

TRASPARENT TRASPARENT TOWN HALLTOWN HALL

DIRECT DIRECT LOCAL LOCAL

DEMOCRACYDEMOCRACY

PASSION PASSION FORFOR

LOCAL LOCAL POLITICSPOLITICS

CRISIS OF SMALL CRISIS OF SMALL ARTISANS AND SHOPSARTISANS AND SHOPS

COMMONCOMMONBRANDBRAND

QUALITYQUALITYSMART SHOPSMART SHOP

STRONG STRONG EXTERNAL EXTERNAL

COMPETITIONCOMPETITIONGENERAL GENERAL

ECONOMIC ECONOMIC CRISISCRISIS

BIG RETEALING BIG RETEALING AND SHOPPING AND SHOPPING

CENTERSCENTERS DIFFICULT ACCESS DIFFICULT ACCESS TO MARKETING TO MARKETING

STRATEGIESSTRATEGIES

NETWORKINGNETWORKING

POTENTIAL OF POTENTIAL OF RETIRED RETIRED PEOPLEPEOPLE

EDUCATIONALEDUCATIONALSERVICESSERVICES SUPPORT FOR SUPPORT FOR

YOUNG ENTREPRENEURSYOUNG ENTREPRENEURS

CHARITY/SOCIAL CHARITY/SOCIAL ACTIVITIESACTIVITIES

% IS % IS INCRESINGINCRESING

NEED TO FEEL NEED TO FEEL INVOLVEDINVOLVED

FREEFREETIMETIME

WIDE WIDE KNOWLEDGEKNOWLEDGE

CONCLUSION

COMMUNITYCOMMUNITY like main engine for every change and challenge

ECOLOGYECOLOGY 8/18/100

ECONOMICSECONOMICS 4/14/100

POLITICSPOLITICS 5/15/100

SOCIETYSOCIETY 7/17/100

Sustainable development should be reached through LOCALLOCAL behaviors

Sustainable development like OPPORTUNITYOPPORTUNITY for everybody

IE BUSINESS SCHOOL - MADRID

APPLICATION FOR INTERNATIONAL MBA

PAOLO MANENTI