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![Page 1: Sustainable consumption policy – real life impact, ambition, and potential Norma Schönherr, Öko-Institut e.V. Germany Eva Heiskanen, Kristiina Aalto, National.](https://reader036.fdocuments.us/reader036/viewer/2022082711/56649eec5503460f94bfdb47/html5/thumbnails/1.jpg)
Sustainable consumption policy –
real life impact, ambition, and potential
Norma Schönherr, Öko-Institut e.V. Germany Eva Heiskanen, Kristiina Aalto,
National Consumer Research Centre, Finland
![Page 2: Sustainable consumption policy – real life impact, ambition, and potential Norma Schönherr, Öko-Institut e.V. Germany Eva Heiskanen, Kristiina Aalto, National.](https://reader036.fdocuments.us/reader036/viewer/2022082711/56649eec5503460f94bfdb47/html5/thumbnails/2.jpg)
Background
Sustainable consumption on the political agenda since Rio Earth Summit, 1992
yet rarely examined as a separate policy field with very specific ambitions and characteristics
that require an integrated policy response across several governmental scales
if the problems linked to (over) consumption and
production are to be successfully tackled!
![Page 3: Sustainable consumption policy – real life impact, ambition, and potential Norma Schönherr, Öko-Institut e.V. Germany Eva Heiskanen, Kristiina Aalto, National.](https://reader036.fdocuments.us/reader036/viewer/2022082711/56649eec5503460f94bfdb47/html5/thumbnails/3.jpg)
Agenda
Summary results of a three-year European research project, EUPOPP (www.eupopp.net)
focus: food and housingcurrent consumption trends examined comparative analysis of case studies: 10 cases selected for detailed analysis from an inventory of 40 SC policy instrumentsdeveloped scenarios for future impacts of integrated SC instrument bundles
This presentation:1. factors of success and failure that explain limited
success in promoting sustainable consumption so far 2. lessons for future policy design and implementation 3. opportunities and challenges for future SC policy
![Page 4: Sustainable consumption policy – real life impact, ambition, and potential Norma Schönherr, Öko-Institut e.V. Germany Eva Heiskanen, Kristiina Aalto, National.](https://reader036.fdocuments.us/reader036/viewer/2022082711/56649eec5503460f94bfdb47/html5/thumbnails/4.jpg)
Conceptual framework of EUPOPP
Pathways for policy influence
Consumer behaviourFramework conditions
MarketSocial & physical
environment
Sustainable consumption strategies
Output
Outcome
Impact
Sustainable consumption instruments & measuresEconomic Communicative Procedural
Implementation
Regulatory
Sustainability impact
Environmental Social Economic
Systems of provision
Context factors
![Page 5: Sustainable consumption policy – real life impact, ambition, and potential Norma Schönherr, Öko-Institut e.V. Germany Eva Heiskanen, Kristiina Aalto, National.](https://reader036.fdocuments.us/reader036/viewer/2022082711/56649eec5503460f94bfdb47/html5/thumbnails/5.jpg)
Detailed cases analysedUK Germany Finland Latvia Spain
Carbon Emissions Reduction Target, CERT (2008-2012)
Mandatory EE standards for buildings (2009)
Energy & Environmental Expert (1995)
Individual heat metering (1995)
Catalan water conservation campaign (2007/08)
Regulatory Regulatory Voluntary procedural
Voluntary procedural
Communicative + tech. support
Framework conditions
Framework conditions
Consumer behaviour
Consumer behaviour
Consumer behaviour
High Medium Low Low Medium - high
Housing
UK Finland Latvia Germany Spain Framework for dialogue on reducing livestock GHG emissions (2009)
Sustainable public catering (2009)
“Quality product” label (2001/ 2008)
Deposit system for beverage packaging (2006)
Selective collection of organic waste in Catalonia (1993)
Communicative Economic (public procurement)
Communicative Economic Regulatory (municipalities); voluntary (consumers)
Framework conditions
Framework conditions
Consumer behaviour + framework conditions
Consumer behaviour+ framework conditions
Framework conditions
Low Low (as yet) Low Medium Low to medium
Food
Outcome
Outcome
![Page 6: Sustainable consumption policy – real life impact, ambition, and potential Norma Schönherr, Öko-Institut e.V. Germany Eva Heiskanen, Kristiina Aalto, National.](https://reader036.fdocuments.us/reader036/viewer/2022082711/56649eec5503460f94bfdb47/html5/thumbnails/6.jpg)
Success factors and barriers to effectiveness
A valid intervention logice.g. blind spots (-); targets, monitoring, control (+)
Accommodation of consumer needs and practicesconsumer-friendly design, understanding of user practices
Targeting consumer behaviour & framework conditionsenabling systems of provision needed for changes in consumption
Stakeholder involvement+/-, involvement in implementation often needed
Market context prices, availability, transparency, trust
Policy interaction synergetic/antagonistic with other policy fields
Other factorscommunication, political support, resources for implementation
![Page 7: Sustainable consumption policy – real life impact, ambition, and potential Norma Schönherr, Öko-Institut e.V. Germany Eva Heiskanen, Kristiina Aalto, National.](https://reader036.fdocuments.us/reader036/viewer/2022082711/56649eec5503460f94bfdb47/html5/thumbnails/7.jpg)
Impact assessment in EUPOPP
Based on most promising bundles of instrumentsUsing MFA to quantify effectsSustainable housing in 2030
top-runner scheme for BAT appliances, optimising EPBD with ’scrapping’ requirement, individual heat metering, RES heating quotas, minimum energy performance standards for air conditioning, capacity building for building owners and users, energy/CO2 tax
Sustainable food in 2030vegetarian day/week in public canteens, awareness-raising and social proof, tax on meat products, reducing food waste via extended best-before, tax exemption & public procurement for organic food, capacity building
![Page 8: Sustainable consumption policy – real life impact, ambition, and potential Norma Schönherr, Öko-Institut e.V. Germany Eva Heiskanen, Kristiina Aalto, National.](https://reader036.fdocuments.us/reader036/viewer/2022082711/56649eec5503460f94bfdb47/html5/thumbnails/8.jpg)
Sustainable consumption scenarios - food
Changing diet composition towards less meat and high-fat dairy could significantly reduce food related GHG emissionsReducing food wastage holds the biggest GHG reduction potential – currently there are no instruments tackling this issueOrganic food is already on the rise - additional instruments may still be useful
0
20
40
60
80
100
120
SC-1 SC-2
GHG
redu
ctio
n vs
. BAU
(mill
ion
t CO
2eq)
- reduced waste
more organic food
- sustainable diets
What difference can new policy instruments in the need area of food make for sustainable consumption in EU-27 by 2030?
4% (SC-1) / 16% (SC-2) emissions reduction
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Sustainable consumption scenarios - housing
Large GHG reductions could be achieved by making currently existing instruments more effective Improving the rate of retrofits and mainstreaming green heating alternatives are key for sustainabilityThe available instrument pool is much larger than for food – policy learning and collaboration!
What difference can new policy instruments in the need area of housing make for sustainable consumption in EU27 by 2030?
0
50
100
150
200
250
300
350
400
450
SC-1 SC-2
GH
G r
educ
tion
vs. B
AU
(mill
ion
t CO
2eq
)
- more efficient AirCon
- green heating quota
- individual metering
- buildings (scrapping only)
- more buildings retrofits
- better appliances
26% (SC1) and 28% (SC2) emissions reduction
![Page 10: Sustainable consumption policy – real life impact, ambition, and potential Norma Schönherr, Öko-Institut e.V. Germany Eva Heiskanen, Kristiina Aalto, National.](https://reader036.fdocuments.us/reader036/viewer/2022082711/56649eec5503460f94bfdb47/html5/thumbnails/10.jpg)
Lessons for policy makers
Global resource pressures: current consumption patterns not affordable in the long term Enhancing existing instruments1. Decision makers should not recoil from demanding instruments,
ambitious targets – and enforcing them2. Target consumers better by accommodating their needs & practices,
capacities & personal life situations 3. Tap into the potential of creating immediate co-benefits, highlight
progress and achievements
Improving collaboration and coordination1. Positive messages rather than guilt2. Coordinated action among policy, industry, civil society3. Adjustment of notions concerning quality of life
Bundling and ensuring policy coherence1. Sustainable consumption and sustainable production policies need to
be more closely aligned 2. Away from an individual policy focus towards coherent policy mixes or
bundles
![Page 11: Sustainable consumption policy – real life impact, ambition, and potential Norma Schönherr, Öko-Institut e.V. Germany Eva Heiskanen, Kristiina Aalto, National.](https://reader036.fdocuments.us/reader036/viewer/2022082711/56649eec5503460f94bfdb47/html5/thumbnails/11.jpg)
Thanks!
Comments and further questions:[email protected]@ncrc.fi
EUPOPP consortium:http://www.eupopp.net