This is the summary of the community strategy.

A full version of the plan is also available.

Further information about this Strategy or theNorth Yorkshire Coast Community Partnershipcan be found at

www.mycoast.org.uk

or please contact

Jo IrelandCommunity Partnerships Managerjo.ireland@scarborough.gov.uktel: 01723 384315

If you would like copies of this document in analternative format or language please contactus using the details above. Sustainable Community

Strategy for the Borough

of Scarborough

2010 - 2013

Foreword

1

WelcomeWelcome to the Sustainable CommunityStrategy for the Borough ofScarborough.

Much has happened since the lastCommunity Strategy was developed in2006.

Scarborough has been officiallyrecognised as the most enterprisingplace in Europe and our tourism marketsare strong with national recognition forthe area. There has been significantpublic and private investment which hasdelivered improvements across theBorough. New community facilities havebeen developed, including Green LaneNeighbourhood Centre in Whitby anda new Community Cafe in Eastfield.

The vibrancy of the arts and culture scene continues to grow with a newCreative Industries Centre, new festivalsand events, as well as more localcommunity arts projects.

Crime overall has reduced, the amount ofwaste recycled has increased significantlyand the standard of homes in the socialrented sector has improved. Newinitiatives have been put into place tokeep our town centres safe and to reducethe problems of alcohol misuse.

Exciting transport initiatives inScarborough and Whitby, with theintroduction of new Park and Ridefacilities will enable congestion andtraffic growth to be better managed. We have also developed as a partnership.

We have strengthened our links withspecialist partnerships and increased ourfocus on employment and skills, with newpartnership arrangements and deliveryplans in place to respond to this key issuefor the Borough. We introduced the AreaForums in 2007 to enable the Partnershipto reflect and respond to the differentneeds of communities across the Borough.

We are far from complacent, however. Weknow we have more to do as a partnershipto ensure we respond effectively to majorglobal challenges such as climate changeand the recession. We also need to ensurewe continue to tackle the problems ofserious disadvantage faced by some of ourcommunities and respond to the needs ofour rural communities, to ensure they canthrive and remain sustainable now and forthe future.

This Community Strategy sets out whatsome of these challenges are. It looks atwhat is distinctive and unique about thearea and our strengths and weaknesses. Itidentifies our priorities and some of theactions which need to be taken to addressthose.

Finally, many individuals, groups andorganisations invested time, energy andcommitment to help develop this strategy. Iwould like to thank all those involved and I look forward to working with you all.

Councillor Tom FoxChair of the North Yorkshire Coast Community Partnership

Councillor Tom Fox

What is a SustainableCommunity Strategy?Every area is required to produce aSustainable Community Strategy topromote “economic, social andenvironmental well being”. This Strategysets out what some of the challenges arein the Borough. It looks at what isdistinctive and unique about the area andour strengths and weaknesses. Itidentifies our priorities and some of theactions that need to be taken to addressthose.

The Strategy has been developed inpartnership and will be delivered througha wide range of partners in the public,private, voluntary and communitysectors.

Who are the NorthYorkshire CoastCommunity Partnership?This Strategy has been developed by theNorth Yorkshire Coast CommunityPartnership. This is the Local StrategicPartnership (LSP) for the Borough ofScarborough and brings together partnersfrom the public, private, voluntary andcommunity sectors.

The partnership takes account of theviews and needs of the local community,identifies what is important in an areaand works together to promote theinterests of the Borough and the wellbeing of its residents.

The Partnership includes a Board, links toother thematic partnerships that dealwith issues such as community safety and

Introduction iemployment and skills and four areaforums.

More information about the Partnershipand how to get involved can be found atwww.mycoast.org.uk

How has this strategybeen developed?This strategy has been developed bylooking at key information and statisticaldata about the area and by listening tothe views of people who live and work inthe area.

Our Vision for theBorough of Scarboroughis:

A dynamic, vibrant andprosperous place wherepeople want to live nowand in the future. Aplace where people haveopportunities to achievetheir full potential in anoutstanding naturalenvironment.

OUR VISION

The Community Strategy sets out whatwe need to do to make this vision moreof a reality and is set out around 5 keythemes.

32

1 Quality environments

2 Prosperous communities

3 Safe and healthycommunities

4 Inclusive and vibrantcommunities

5 Accessible communities

KEY THEMES

Protecting local andglobal environmentsThis is about big global issues such asclimate change and the need to reduceour consumption of finite naturalresources to reduce greenhouse gasemissions. We also need to mitigate (orreduce) the effects of climate change.Although this is a global issue, as a ruraland coastal community the Borough couldbe affected by climate change through arise in sea levels, increased risk offlooding, changes in soilquality and tourismpatterns.

Quality environments

Reduce the per capitaCO2 emissions in theBorough.

Reduce the % of peoplereceiving income basedbenefits living in homeswith low energyefficiency rating.

Increase recycling rates.

Achieve and maintain alevel 1 (very effective)for improved street andenvironmentalcleanliness.

Increase the % ofresidents who arevery/fairly satisfied withtheir area as a place tolive.

KEY MEASURES OF SUCCESS

WHAT DO WENEED TO DO?• Ensure planning

policies and decisions prioritise sustainable design

• Improve energy efficiency, reduce CO2 and promote responsible consumption.

• Support community led projects to cut carbon emissions.

• Target support in areas of disadvantage where fuel poverty is highest.

• Increase recycling.• Adapt to and plan for climate

change.

EXAMPLES OF HOW WE WILL DOTHIS• Adopt the Local Development

Framework Core Strategy for Scarborough Borough Council by July 2011 with core policies that promote energy efficient buildings,utilise renewable energy and reduce energy consumption.

• Deliver the Community Renewable Energy project (in the National Park) and achieve a 20% carbon saving in target communities.

• Deliver through the Community Energy Savings Programme, energy efficiency measures to homes in the most disadvantaged areas of the Borough.

1

54

KEY FACTS

38% of waste in the

Borough is recycled

(Jan 2010)

KEY FACTS

If everyoneconsumed at thelevel we do currently in the UKwe would needthree planets tosupport us

Quality environments

WHAT DO WE NEED TO DO?• Ensure planning policy encourages

and supports high quality buildings and protects our natural landscape for future generations.

• Ensure development is of a scale and type to support sustainable rural communities and a strong rural economy.

• Create clean, safe and high qualitypublic spaces with less flytipping, litter and dog fouling.

• Promote and support community pride.

• Support communities to develop and implement plans for the use ofgreen space within neighbourhoods.

EXAMPLES OF HOW WE WILL DOTHIS• Increase the capacity of the

Council’s dog warden service and increase the number of prosecutions for dog related offences.

• Develop a “masterplan” for Filey Country Park by September 2010,followed by delivery of projects.

• Develop “masterplans” for Eastfield and Barrowcliff by December 2010, followed by delivery of projects.

High quality built andnatural environments thatpeople take pride in.The quality of the natural environment isone of the greatest assets of the Borough.There are many distinctive localenvironments and people are keen toprotect these as part of the specialqualities of the area. Despite the qualityof much of the area, issues such as litter,graffiti, flytipping and dog fouling are aconcern for many communities.

1

76

KEY FACTS

83% of residentsare satisfied withtheir local area as aplace to live

98% of residents inDanby are satisfiedwith their area

KEY FACTS

27% of residents

thought that clean

streets were the

thing that most

needed improving

in the Borough

Enterprise and InnovationIn recent years the Borough hasexperienced positive economic growthwith significant new investment.However, the recent recession has had animpact and brought greater focus to someof the underlying economic problems. Tostrengthen the economy the focus is toencourage enterprise and innovation todiversify the economy, improve businessstart up, competitiveness andtackle economicinactivity.

Prosperous communities

Increase the proportionof the working agepopulation qualified tolevels 3 and 4 or higher.

Increase theachievement of 5 ormore A*-C grades atGCSE.

Reduce the number of16-18 year olds not inemployment, educationor training.

Increase the number ofnew members andaccess points for theCredit Union.

Increase the overallnumber of visitors by5% by 2013 (comparedto 2008).

Increase visitor spendby 5%.

KEY MEASURES OF SUCCESS

WHAT DO WENEED TO DO?• Maximise

regeneration funding and deliver key projects to stimulate new enterprise and opportunities.

• Address disadvantage and worklessness.

• Encourage economic diversificationand year round employment opportunities.

• Develop and support rural business opportunities.

• Research innovative ideas that will enhance enterprise and business opportunity.

• Support and promote social enterprise.

EXAMPLES OF HOW WE WILL DOTHIS• Establish funding for an

Enterprising Communities Programme business start up programme.

• Feasibility work to test market demand for an Innovation Centre inScarborough.

• Feasibility work and development of a masterplan for infrastructure improvements to Whitby Business Park, including access to next generation broadband.

• Develop options for Low Carbon Rural Capitals Projects in Whitby toinclude Kelp Farming, Whitby Pier Power, and Biomass Steam power.

2

98

KEY FACTS

42% of the working

population are

qualified to NVQ

level 3 or higher

KEY FACTS

The average weeklywage in theBorough is 82.5% ofthe nationalaverage

The % of pupils in2009 achieving 5A*-C grades in GCSEwas 44%

Employment and SkillsThe Borough has lower than average skillslevels, lower attainment at GCSE andhigher than average levels of working agepeople claiming benefits. This section isabout improving aspirations and skilllevels in the Borough as part of building astronger economy. It is also aboutaddressing the barriers that preventpeople from moving into work.

Prosperous communities

WHAT DO WE NEED TO DO?• Increase skills and aspirations.• Improve the attainment of young

people.• Increase employer engagement and

the demand for training from local businesses.

• Increase support to help people without work into employment.

• Improve and expand Further and Higher Education infrastructure.

EXAMPLES OF HOW WE WILL DOTHIS• Delivery of Scarborough JobMatch

programme which will assist 500 local businesses and support 360 people into employment by June 2012.

• Creation of 100 jobs by December 2011 through the Future Jobs Fund.

• Increase participation in apprenticeships.

2Financial InclusionThis is about debt and exclusion frommainstream financial services such asbank accounts or credit. As well ascausing financial hardship the widerimplications of debt can includehomelessness, physical and mental healthproblems and the financial loss toorganisations of unpaid bills.

WHAT DO WE NEED TO DO?• Promote benefit take up.• Improve access to bank accounts

and credit services.• Reduce illegal money lending.• Increase financial and debt services

and improve financial skills and capability of residents.

• Strengthen partnership working and co-ordination of financial inclusion issues.

EXAMPLES OFHOW WE WILL DO THIS• Expand and promote the North

Yorkshire Credit Union.• Deliver the Further Growth Fund

Programme (delivery of affordable credit services to those denied access to mainstream services).

• Secure funding for a financial capability worker, to deliver financial capability training and advice in target areas.

Sustainable, accessibletourism

WHAT DO WE NEED TO DO?• Increase visitor numbers and

expenditure, particularly off peak.• Ensure local tourism and customer

service is of the highest quality.• Develop civic pride and

improvements to public realm.• Ensure the planning system

optimises the supply of high qualitytourist infrastructure and protects the distinctive character of communities.

• Ensure town centres offer a vibrant, good quality and safe experience.

• Develop marketing and promotional initiatives, including on-line marketing activity.

EXAMPLES OF HOW WE WILL DOTHIS• Develop a new entertainment

programme at the Scarborough Spato achieve 38,000 new visitors by December 2012.

• Provide skills training for 50 individuals.

• Deliver the Rural Visitor Accommodation Improvement Scheme to offergrants to improve quality.

1110

KEY FACTS

In 2008/09 theScarborough andDistrict CAB saw5,400 people andhandled debts ofover £16m

KEY FACTS

Tourism is

estimated to be

worth £368m in the

Borough and

supports 8,000

jobs

Crime and anti-socialbehaviourThe Borough enjoys lower levels of crimecompared to many other places. However,the impact of crime and the fear of crimeeffects quality of life and crime is aparticular concern for some communities.

Safe and healthy communities

WHAT DO WE NEED TO DO?• Reduce crime overall, in particular

violent crime.• Improve services and support to

victims of sexual violence and abuse.• Reduce the perception of anti-

social behaviour and encourage parental responsibility.

• Provide opportunities for young people to participate in positive activities of their choice.

• Ensure feedback is given to communitieswho raise crime anddisorder concerns.

• Encourage safe use of the roads.

EXAMPLES OF HOWWE WILL DO THIS• Implement the

Safer Communities Partnership Plan and the Domestic Abuse Strategy action plan.

• Deliver the Making Safe Scheme forvictims and perpetrators of domestic abuse.

• Delivery of diversionary activities for young people.

• Delivery of road safety schemes and education events.

3Reduce overall crime.

Reduce the % of peoplewho think anti-socialbehaviour is a problemin their area.

Reduce people killed orseriously injured in roadtraffic accidents.

Reduce the perceptionof drunk and rowdybehaviour as a problem.

Reduce hospitaladmissions for alcoholrelated harm.

Deliver an additional299 units of affordablehousing by March 2013.

Increase the number ofsuccessful homelessnessprevention interventionsby 10% a year.

Reduce the % of childrenin year 6 who are obese.

Reduce the all age, allcause mortality rate.

KEY MEASURES OF SUCCESS Alcohol AbuseAlcohol misuse is a serious and growingissue for individuals and communities. Itis a major cause of crime and disorderand a serious health issue, resulting inillness, increased numbers of deaths andhospital admissions. Alcohol consumptionamongst young people is rising and youngpeople who do drink are drinking twice asmuch as they did in 1990.

WHAT DO WE NEED TO DO?• Reduce alcohol related deaths and

hospital admissions by improving the identification, treatment and support of people with alcohol relatedproblems.

• Improve awareness about the impact of alcohol.

• Continue to tackle under age drinking.

• Create vibrant and safe town centres through promotion of responsible retailing and drinking, effective enforcement and good design.

EXAMPLES OF HOW WE WILL DOTHIS• Increase screening and treatment

for people who drink above low harm levels.

• Undertake targeted alcohol awareness campaigns.

• Secure funding to maintain the Night Marshall initiative.

1312

KEY FACTS

60% of people feelvery/fairly safewhen outside intheir local areaafter dark.

Young people andthose aged 65+were least likely tofeel safe

KEY FACTS

29% of residents

think that people

being drunk and

rowdy in public

places is a

very/fairly big

problem

Good quality, affordablehousingAffordable housing is the single biggesthousing issue in the Borough. The averagehouse price is around 7 times the averageannual wage and in many areas is farhigher. Demand for second homes putsadditional pressure on the housingmarket. Other local issues include thecondition of some private sector rentedhousing, tacklinghomelessnessand meeting theneeds of anageingpopulation.

Safe and healthy communities

WHAT DO WENEED TO DO?• Increase the availability of

affordable housing.• Sustain the delivery of rural

affordable homes to meet local housing needs.

• Improve the supply and conditions of private sector housing.

• Maintain progress in reducing homelessness through advice, mediation and support.

• Target resources to meet the challenges of an ageingpopulation.

• Ensure existing and new services meet the needs of older people.

3Better health for allGood health includes good physical andmental health. Although in many respectsthe health of the people in the Borough isgenerally similar to the England average,our health is worse than other parts ofNorth Yorkshire and life expectancy islower than the England average. There isa link between disadvantage and poorhealth. On average men in the mostdisadvantaged areas of the Borough die10 years earlier than those in the leastdisadvantagedarea.

EXAMPLES OF HOW WE WILL DOTHIS• Complete 2 affordable housing

schemes per year in rural areas through the exception policy and work of the rural housing enabler.

• Complete and deliver a private sector renewal strategy and action plan.

• Develop extra care housing within phase 1 of Middle Deepdale.

WHAT DO WE NEED TO DO?• Reduce health inequalities by

targeting areas and groups that suffer the poorest health.

• Support residents to make healthy lifestyle choices, to reduce smoking and obesity and encouragehealthy eating and exercise.

• Encourage outdoor recreation.• Support the retention of local

services.• Deliver services as close to home

as possible.• Improve communication and co-

ordination when patients are discharged from hospital.

• Improve the availability of information about health services and how to access them.

EXAMPLES OF HOW WE WILL DOTHIS• Deliver a preventative health

checks programme in wards with the highest rates of Cardivascular disease mortality.

• Deliver the Health trainer Pilot to work with residents aged 40-74 in wards of disadvantage.

• Complete the Scarborough BoroughStrategic Review of Services and deliver service changes identified.

• Extending the Teleheath pilot which uses technology to deliver tailored health care for patients with long term conditions in their own homes.

1514

KEY FACTS

The average

housing price in

the Borough in

March 09 was

£151K

KEY FACTS

40% of residentsidentify affordablehousing as mostimportant inmaking somewherea good place to live

KEY FACTS

Life expectancy is

81.6 years for

women and 76.8

years for men

Art, culture and sportArt culture and sport bring hugeeconomic, social and community benefitsto the area. They help to improve healthand well being for residents and are animportant part of the attraction of thearea for visitors.

Facilities and activities are providedacross the Boroughand the role of thevoluntary,community and notfor profit sector iscrucial.

Inclusive and vibrant communities

WHAT DO WENEED TO DO?• Improve the quality of leisure

provision in the Borough.• Improve opportunities for

participation in sporting activity, including supporting voluntary and community sector provision.

• Improve opportunities for participation in cultural activities.

• Support delivery of a wide range offestivals.

• Improve and develop cultural facilities and activities

• Explore and maximise the potentialof the 2012 Olympics for the arts, culture and leisure sector locally.

4EXAMPLES OF HOW WE WILL DOTHIS• Develop an agreed development

model for a new sporting hub in Scarborough Town by December 2010 and development of facilities thereafter.

• Deliver a programme to improve arts and culture across the Borough, including development of the CHART arts trail across Scarborough, public art in Glen Gardens (Filey) and exploring Creative Coast development in Whitby.

Increase adultparticipation in sport by1% per annum.

Increase the % of 5-16years olds accessing 2+hours of quality physicaleducation or school sport.

Reduce the incidence ofbullying.

Increase the % of schoolsachieving healthy schoolsstatus.

Reduce residential careadmissions by 15%.

Increase the % of peoplewho think that olderpeople receive thesupport they need to liveindependently at home.

Increase the % of peoplewho feel they can influencedecisions in their area.

Increase the % of peoplewho feel that people fromdifferent areas get on welltogether.

KEY MEASURES OF SUCCESS

1716

KEY FACTS

The most popularphysical activity forsecondary schoolpupils is riding abike for boys (56%)and going for walksfor girls (60%)

Inclusive and vibrant communities 4

1918

Children and youngpeopleThis is about ensuring that all youngpeople have opportunities to thrive andachieve their full potential. This includesensuring youngpeople are safe,healthy and able tomake a positivecontribution tocommunity life.

WHAT DO WENEED TO DO?• Improve

support for families especially those with complex difficulties or needs.

• Increase opportunities for children and young people to influence decisions.

• Improve opportunities for children and young people to participate in positive activities of their choice.

• Improve understanding and relationships between people of different ages.

• Reduce the incidence of bullying.• Ensure young people have access

to emotional and psychological support.

• Reduce drug and alcohol misuse.• Improve educational attainment

and increase progression to furtherand higher education.

• Encourage children and young people to have healthy lifestyles.

EXAMPLES OF HOW WE WILL DOTHIS• Deliver weight management

services for overweight and obese children and their families.

• Complete the development of a new, innovative youth and community building in Scarborough(The Street).

• Fully establish and provide ongoingsupport to youth forums in Scarborough, southern and northern areas, ledby young people. Feed views from the forums into service planning.

Older peopleOlder people contribute significantly tothe economic and social lives of theircommunity. For many people older age isa healthy and positive experience.However, the Borough does have a higherproportion of older people and this has

planning implicationsfor the nature of thelabour force and indemands for publicservices.

WHAT DO WE NEED TO DO?• Promote and protect well being.

This includes promoting active involvement in local communities, access to advice and information, promotion of healthy lifestyle choices.

• Protect the most vulnerable and ensure dignity in care.

• Improve early intervention and prevention, this includes access to practical support and respite care when required.

• Ensure access to good quality services, including local services tosupport older people and carers in their own homes and communities.

• Involve older people in shaping services that meet their needs.

• Effective communication to enable informed choices.

EXAMPLES OF HOW WE WILL DOTHIS• Target older people in the most

disadvantaged areas for preventative health checks throughthe health trainer programme.

• Promote leisure activity targeted at older people.

• Expand and sustain the role of the Home Improvement Agency to support independent living.

KEY FACTS

In a survey 22% ofsecondary schoolpupils said theyhad been bullied inthe last 12 months

Over 40% ofresidents think thatactivities forteenagers is thething that mostneeds improving

KEY FACTS

7% of the totalworkforce is agedbetween 60-74

By 2028 over 40%of the populationof the Borough areprojected to beaged over 60

KEY FACTS

In a survey 34% of

secondary school

pupils (years 9 and

11) had drunk at

least one alcoholic

drink in the

previous week

Inclusive and vibrant communities 4

2120

Harmonious communitiesand participation indecision makingThis is about people being involved incaring for and shaping their community. Itincludes things like people taking anactive role by volunteering, feelingengaged enough to use their right to voteor communities working together tobecome more involved in local decisionmaking.

WHAT DO WE NEED TO DO?• Provide more opportunities for

individuals and communities to be involved in decision making.

• Support the development and implementation of Town/Parish andcommunity led plans.

• Ensure the Parish and Town Councils have information, support and opportunities to be involved ininfluencing decisions that affect their area.

• Increase regular volunteering and create an environment where the voluntary and community sector can thrive.

• Recognise the value of facilities such as community centres and village halls.

• Provide opportunities for different groups in the local community to come together.

EXAMPLES OF HOW WE WILL DOTHIS• Increase the use of participatory

budgeting.• Development of improved

accommodation for the voluntary and community sector in Scarborough Town.

• Provide practical advice and support to at least 2 communities per annum to review or implement Parish/Town or community plans.

KEY FACTS

28% of residents

have given regular

unpaid help in the

last 12 months

77% of people think

their area is a

place where people

from different

backgrounds get on

well together

Accessible communities

22

TransportBeing able to get to work, leisure andsocial activities and to access services isvital for a good quality of life. Goodquality, reliable transport is a major partof accessibility and is consistently raisedby local people as a priority. Transportchoices have an impact on theenvironment with transport emissions asignificant contributor to greenhouse gasemissions.

WHAT DO WE NEED TO DO?• Reduce the need to travel.• Promote sustainable forms of

transport such as walking and cycling.

• Increase the integration of transport systems in the Borough.

• Improve rail and bus infrastructure services.

• Improve information about public transport.

• Improve parking and traffic management in key areas.

• Increase the availability and use ofcommunity transport.

• Improve existing road infrastructure along the main transport corridors.

EXAMPLES OF HOW WE WILL DOTHIS• Complete a Park and Ride facility

for Whitby and associated traffic and parking management.

• Complete a local A64 study to identify short, medium and long term measures to improve road and rail connectivity from Scarborough to York and beyond.

• Develop action plan for the “CinderTrack” and implement actions to improve the route for cycling, walking and recreational use.

Increase the % of peoplevery/fairly satisfied withlocal bus services.

Increase the % of peoplevery/fairly satisfied withlocal transportinformation.

Decrease the amount oftraffic within the NorthYork Moors NationalPark.

Increase the % oftransactions able to becompleted on-line.

KEY MEASURES OF SUCCESS5

23

KEY FACTS

34% of employedpeople live lessthan 2kn from theirplace of work

40% of residentsthink thatcongestion is thething that mostneeds improving inthe Borough

KEY FACTS

53% of people

report they are

satisfied with local

bus services

70% of people aged

over 65 are

very/fairly satisfied

with local bus

services

Accessible communities

24

WHAT DO WE NEED TO DO?• Develop seamless on line service

delivery and improve accessibility, ease of use and linkages between public sector service websites.

• Encourage and support the deployment of a high speed broadband network across the Borough.

• Develop community access centres and make use of established services to offer customer access to a range of services from statutory and voluntary sector providers from a single point.

• Support the provision and retentionof services in local and accessible locations.

• Widen opportunities for people to contact public services in ways that suit them.

EXAMPLES OF HOW WE WILL DOTHIS• Develop a shared public sector web

portal by July 2011 to enable customers to draw information from a range of public sector websites from a single search.

• Develop a single point of face to face contact through Customer First Centres through which access to Borough, County Council and Inland Revenue Services can be obtained by December 2011. Thereafter extended to include other services.

Access to services andinformationAccessibility depends on the way aservice is provided and about thedifferent needs and priorities of peopleaccessing it. Transport is important butthe challenge is also to look at the waysservices are provided and whether theycan be provided in different, moreaccessible ways. Delivery of servicesthrough the internet and othertechnology is growing and is veryconvenient for some people, however,this doesn’t suit everyone and everyservice, so good quality alternatives stillneed to be made available.

KEY FACTS

52% of people in

the Borough have

access to the

internet