Sustainable Business Relationship Bui lding

Through Digital Strategy Solutions

NX3: DIGITAL

MARKETING

ENGAGEMENT PARTNER

NX3: IN-HOUSE PARTNER MODEL

IT Services

THE

IDEA

NX3 aims to lead Digital Transformation by inspiring, connecting,

enabling and empowering our cl ients with the relevant tools,

information and resources to help meet and manage their evolving

needs.

Understanding

Behaviors Setting Measurable

Digital Objectives

Defining Long Term

& Short Term Plans

Developing

Appropriate Digital

Ecosystem

Thinking Through

Measurement Strategy

Before Execution

People Purpose Plan

Platform Performance

The 5P Approach

IMPLEMENTING

THE IDEA

By providing Digital Strategy Solutions according to the unique

nature and need of each corporation, we nurture long term and

sustainable relationships between our cl ient and their customers .

NX3

IMPLEMENTATION APPROACH

The fundamentals of d igi tal s t rategy i s

appl ied to marketing automation. A

sustained, t imed

re lease ser ies of digital

communications in a mul t i -channel

envi ronment to achieve the end

goal. We harness the power of

engagement wi th Marketo, so that your campaigns cul t ivate

re lat ionships and

achieve your goals.

Get Them to Participate

Emotionally Connect

Get Them to Listen

Understand Your

Customer

The Big Picture

Digital

Enablement Technology

Enablement

Cloud

Enablement Social

Enablement

1 2 3 4

Customer Relationship

Management (CRM)

Campaign Management

Marketo Implementation

App Development

Web Development

E-Commerce

Search Engine Optimization

(SEO)

Search Engine Marketing

(SEM)

Social Media Marketing

(SMM)

Amazon Web Services

NX3 MARKETING CHANNEL BLUEPRINT

Traditional and

Digital Marketing

Opportunities

The assessment provides a

reference to the different

types of marketing initiatives

available through NX3

partner services

It portrays the different

digital and traditional

marketing initiatives that are

currently available to our

clients

Traditional

Channels

• Tradeshows

• Sales Force

• Mailers

• Box Stuffers

• Public

Relations

Digital

Channels

• Emails

• Landing Pages

• Blog

• SEO

• SEM

• Social Media

• Banner Ads

• Email Lists

• Websites

Emails Landin

g Pages

Blog

Google Rankin

g

Ad-

Words

Social Media

Banner Ads

Email Blast List

Trade-

shows

Field Force

Mailers

Journal Ads

Public Relatio

ns

DIGITAL

MARKETING

ENGAGEMENT

FOR SUCCESS

SUCCESSFUL DIGITAL

MARKETING ENGAGEMENT

A look at complete digital engagement l i fecycle

Measure

Execute

Approach

NURTURE YOUR LEADS

Develop the stages of your campaign to nurture email addresses into

paying customers.

Introduction of the Company Call to Action Complete the Sale

STREAMS

The roadmap of the campaign – what emails you are going to send and in what order.

TRIGGERS

The actions the user takes to move them from one stream to the next.

Each stage of the customer journey contains streams and t r igger points .

Users wi l l either move through each stream completely, or they wi l l take certain actions that wi l l push them into the next stream early.

Stream 1

•Email 1

•Trigger 1

•Email 2

•Trigger 2

•Email 3

Stream 2

•Email 1

•Trigger 1

•Email 2

•Trigger 2

•Email 3

Stream 3

•Email 1

•Trigger 1

•Email 2

•Trigger 2

•Email 3

Achieve

Bottom-line

NURTURE YOUR LEADS

Measure the success of campaigns with the data you receive from

customer actions

Instead of guessing what your customers want, learn what they want

through engagement

By tracking opens, clicks, and downloads from campaigns, and later

customer purchase and website interaction metrics, you can get a full

picture of your target audience and develop truly segmented campaigns

THE IMPORTANCE OF

CUSTOMER TRACKING

Stop Shouting at Customers and Listen to Their Actions.

Thank you.

NX3 Corporation About NX3

NX3 is a one stop solution for all your digital needs. Using

advanced digital platforms like Marketo and Salesforce for

coaching, marketing and enablement, NX3 has a knack for

transforming your business in a matter of months. We lay special

emphasis on developing a very personal relationship with our

customers. At NX3, we aspire to create a customized

individualistic experience through our services not only for our

customers but for their customers as well in a chain of steps

carefully designed in the form of a customer journey. We execute

across multiple channels to achieve maximum traction for our

clients.