Sustainability, Security & EntertainmentCFO CEO Intellistreets finance team Communication 1. Level...

© 2001-2014 ILLUMINATING CONCEPTS

3 073 3 W. Te n M i l e R o a dFarmington Hills, MI 48336t 248.478.2525 f 248.478.2568www.illuminatingconcepts.com

Sustainability, Security & Entertainment

Training Presentation



Intellistreets is a wholly owned division of Illuminating Concepts LLC (IC).

A 30 year old multi-media firm, IC’s clients range from Disney, Nike and Universal to Sands/Venetian, MGM Grand (including CityCenter), Caesars, Wynn and British Airways. Globally, we designed multi-media projects including Wembley Arena, The Chinese Museum of Film, Heron City Leisure Centers in Barcelona, Madrid, Valencia and Stockholm

Our typical scope of work includes total design, implementation and project management of all Lighting, Sound, Special FX and Video/Graphics driven by our own software.

Founder/Owner and Design Director, Ron Harwood’s career includes:

• Inventor: Over 40 patents in sound, lighting equipment and software

• Music: Manager, Producer and recording engineer for Grammy nominated releases. Producer of 9 specials currently shown on Public Television. Writer and music historian

• Pioneer in computer driven architectural “Immersion Experiences”

• Owner of the world’s largest Lighting and Media design firm with 20 - 30 million annual sales

Intellistreets - Who we are:

Wembley Arena

MGM CityCenter



The Solution

• Intellistreets open a completely new opportunity for sustainability, security, & entertainment. The system is a single, low cost scalable network on one Common Operating Platform.

• The entire system communicates wirelessly through multi-patented technologies.

• Utilizing existing power infrastructure, Intellistreets processors facilitate full multi-media and unique environmental analysis for urban areas, campuses, waterfronts, borders, Federal buildings and stadia.

• Achieves a 70% lighting energy reduction. Extends lamp life to 10 years and beyond. Lower maintenance cost through self diagnostics

• Homeland Security features are embedded in the system. Mass notification, emergency evacuation routing, emergency call stations, CBRNE attack notification, visual analysis and digital signage.

• This development tool for “Place Making” creates an immersion experience for college campuses, parks, retail shopping districts, stadia and convention centers. The systems processors provide background music, public announcements, and digital messaging.

• Energy savings, including self-diagnosing maintenance, LED lamp life extension and decreased operational expenses makes Intellistreets a value proposition. Incorporating potential revenue streams, such as advertising, makes Intellistreets the most cost-effective infrastructure improvement on the market.



PG 4 OF 13

Wireless Dual BandMesh Transceiver

“Smart Grid” Street Light• Photocell control• 0-100% dimming• On-demand light levels

RGBA Notification(Indicator Light)

Concealed PlacementSpeaker (CPS)TM

• Music• Announcements• Alerts

App BasedWireless Control

Post Top Module Adaptor

TM C“Sustainability, Security

& Entertainment”

© 2013 ILLUMINATING CONCEPTS

W W W.INTELLISTREE TS.COMRetail Parking Lot Pole

* Facade Lighting (Color Changing)

* Controlled Receptacle

* Digital Street Sign

EVENT

PARKING

* Digital Signage • Way finding • Traffic direction • Alert notification • Civic information • Revenue generation (via advertising)

* Push to talk system Emergency call “Blue Button”



Sustainability / Energy Conservation • Up to 70% energy savings• Extend lamp life to 10 years and beyond• Self diagnostics : energy use, lamp life & operational characteristics • Reports energy use & system functions

Security • Mass emergency alert notification & evacuation routing• “Blue Button” emergency call station• Image (camera) & environmental sensors

Entertainment / Outdoor Media• Digital signage for visual communication• Increased “dwell time” at surrounding venues• Fully integrated audio system• Creating the third place between work & home

Potential Revenue Streams / Cost Savings• Digital advertising• Audio advertising• 70 % cost saving on energy• Decreased maintenance• Increased tax base

Features & Benefits - Sustainability, Security & Entertainment:



Compatible Products

OLD TOWNA850SRLED

RIPON1130SRLED

LIBERTYVILLE1914LED

RENO1910LED

PARK RIDGE1910/5RLMLED

SOLANASL760

SOLANASL730

ASPIREA650

GLENVIEW1940LED

GALLERY1970LED

MONTERROM960SRLED

EUROE420LED

OMEGA1527LED / 1531LED

BOULEVARDD650SRLED

AVENUEB750SRLED

TOWN SQUAREA880SRLED

YALEA670SRLED

INTELLISTREETS | 11Current Product Line











& Entertainment”






EVENT

PARKING





Flexible Systems Solutions:• Intellistreets processors adapt to all lighting and luminaire selections• Post top module adapts to all roadway luminaires• Intellistreets module can control up to 4 luminaires



Features & Benefits - Sustainability, Security & Entertainment:

Lighting Control• Wireless controllability• Unique flexibility in dimming and on-demand adjustability• Self diagnostics - reports energy use & system functions• Color changing capabilities

CPS - Concealed Placement Speaker • Wireless controllability• Emergency mass notification is effectively distributed without

echoes & reflection via pre-programmed messages and dial-up• Ambient music control

Alert Indicator• Wireless controllability• Customized emergency egress routes• Emergency traffic conditions

Blue Button - Emergency Call Station• Wireless controllability• Two-way hands free communication• Once a distress signal is detected via sensor or push-button,

the system is user pre-programmed to strobe toward or away from the signaled area based on logic that is part of the systems “smart automation”

Digital Signage / Banner• Wireless controllability• Two sided LED display with customizable graphic & text• Alerts and announcements displayed in real time• Potential for advertising revenue

Image Sensors / Camera (Scalable)• Wireless controllability• Cameras allow for extensive panoramic views • Proximity sensor

Environmental Sensors• Wireless controllability• Can detect and report the presence of water,

wind, heat, lethal gas, VOC’s and radiation• With On-board intelligence the system can

measure directional attributes of these factors• Environmental air quality reporting in real time



Auburn Hills, Michigan



Navy Pier - Chicago, Illinois



Commerce Township, Michigan



Farmington Hills, Michigan



Lansing, Michigan



Las Vegas, Nevada



Superdome - New Orleans, Louisiana



Henry Ford Health System - Detroit, Michigan



Royal Oak / DTE Project - Royal Oak, Michigan



Asbury Park, New Jersey



• Two mesh transceivers (IEEE 802.15.4 - 2.4GHz). Achieves redundancy and load balancing.

• Four embedded microprocessors and multi-gig memory storage.

• The system builds its own intelligence data base and imbeds it in each processor along with user defined actions such as lighting control, message display, audio alerts and image capture.

• A unique synchronized operating system enables playback of audio/video from its own storage device without the need to stream (streaming options are available, IEEE 802.11G - 2.4GHz).

• Data is captured and analyzed internally while simultaneously being shared via a virtual cloud. Multiple sensors are supported.

• Image sensors (concealed cameras) analyze pedestrian traffic and anomalies – sharing their data with each other and enabling automatic activation of light, audio, and video notifications.

• Available 30 FPS High-Res video, stored 24 hours.

• System is completely scalable

How it works:

Contemporary Historic



Communication Overview

Portable



Push to Talk System

• Activates alert indicators and stored messages automatically

• Provides 2-way communication

• Mobile Phone Paging



Enliven the Streets with Color

Dynamic Lighting

• Wireless control of color-changing lights facilitates the transformation of an ordinary space for a special event without additional equipment.



Visual Communication

Digital Graphics Banner

• The digital banner is a thin, 2-sided LED display that can provide advertising, customizable graphics and text. Alerts and announcements can be displayed instantly and with great clarity. Additionally, digital street signs allow for routing traffic during unique events.

• Road Closures & Detours

• Concerts & Wayfinding

• Emergency Alerts

• Sporting Events



The Next Generation Firebox

All electronic components designed to fit within the original housing of the Boston Fire Box

Mass Notification Indicator Light

(See Associated Text in Narrative)

Metal Call Buttons

Scrolling LED Reader

Plastic cover to conceal uniqueantenna strategy

1

2

3

Pedestal Mount Option



• ICSC

• USCM

• ASLA

• APWA

• SALC

• Open Discussion

Potential Trade Shows



Gateway

Tablet User Interface

Traveling Demo Kit



Finance1. Level one Inside sales Regional sales managers2. Level two Sales V.P. Market development V.P. CFO CEO Intellistreets finance team Communication1. Level one Inside sales Regional sales Sales V.P. Market development V.P.2. Level two Intellistreets Tech. team Intellistreets management/sales3. Level three I.S. Commissioning team (Turn-on)

Sales Process



SALES LEADS Q/A FORM

Questions Response NotesName of clientLocation of projectAgency of record and/or salesmanContact name for clientNote where closest buildings areWhat type of Gateway is required (cellular or Ethernet)Note potential obstructions with architecture & landscapeBudgetPublic Roadway jusrisdiction ‐ state, local, federalStreet address or intersections for Google mapsWill there be phasingIs there an EPA/windload requirement/salt airIs there a cad drawing of the site availableIs photometrics analysis requiredIs there an energy conservation requirementIs there a payback economic model requiredDoes the client need financingPlease take photos of the site and surroundings

Questions Response NotesWhat luminaire style is preferredWhat luminaire/wattage is exisitingWhat lamp source will we be replacingIs this a test siteWhat is the exisiting pole heightWhat is the pole type/specWhat is the fitter sizeQuantity of lights requiredWhat is the exisiting voltageHow are the lights currently controlledRetrofit head options:Is Audio/paging requiredAre Indicator lights requiredWill this project benefit from after hours dimming controlFeature options that require modification to existing poles:Are Digital Banners required & how manyWill ad revenue from digital banners be a benefitWill way finding from digital banners be a benefitAre Blue light emergency buttons*** required & how manyIs there a benefit to counting peopleIs there a need to surveil the area for crowd controlIs there currently a command center in use that needs to be consideredOptional Environmental sensors for existing poles:Are Water sensors* requiredAre earthquake/vibration sensors* requiredAre Air quality sensors* required Are Chem/Bio detectors sensors* requiredAre Water saturation sensors for landscape watering requiredIs Gunshot detection** required

General Questions

Retrofit Questions ‐ Installations that require heads on existing poles

Sales Leads Q/A

Questions Response NotesWhat luminaire style is preferredPole type and material type, bracketsIs there a design firm involvedIs there a layout availableWhat is the exisiting voltageWhat luminaires were previously selected w/ wattageQuantity of anticipated lights/poles/bracket armsIs Audio/paging requiredAre Indicator lights requiredWill this project benefit from after hours dimming controlBolt template if replacing existing pole locationsOptional Features for poles:Digital Banners and Street SignsBlue Light Emergency Buttons***Switched ReceptacleFlood lights and/or color changing abilityWill ad revenue from digital banners be a benefitWill way finding from digital banners be a benefitImage sensors/cameras will be available by early spring***Pan/Tilt/Zoom cameras available only through a third party***Is there a benefit to counting peopleIs there a need to surveil the area for crowd controlIs there currently a command center in useOptional Environmental sensors:Are Water sensors* requiredAre Earthquake/vibration sensors* requiredAre Air quality sensors* requiredAre Chem/Bio detectors sensors* requiredAre Water saturation sensors for landscape watering requiredAre Gunshot detection** required

NOTES:* Consult factory and/or Intellistreets for availability ** Feature in testing/consult factory*** This feature requires meetings with the client

New Installation Questions ‐ Installations that require both heads and poles



Questions Response NotesWhat luminaire style is preferredPole type and material type, bracketsIs there a design firm involvedIs there a layout availableWhat is the exisiting voltageWhat luminaires were previously selected w/ wattageQuantity of anticipated lights/poles/bracket armsIs Audio/paging requiredAre Indicator lights requiredWill this project benefit from after hours dimming controlBolt template if replacing existing pole locationsOptional Features for poles:Digital Banners and Street SignsBlue Light Emergency Buttons***Switched ReceptacleFlood lights and/or color changing abilityWill ad revenue from digital banners be a benefitWill way finding from digital banners be a benefitImage sensors/cameras will be available by early spring***Pan/Tilt/Zoom cameras available only through a third party***Is there a benefit to counting peopleIs there a need to surveil the area for crowd controlIs there currently a command center in useOptional Environmental sensors:Are Water sensors* requiredAre Earthquake/vibration sensors* requiredAre Air quality sensors* requiredAre Chem/Bio detectors sensors* requiredAre Water saturation sensors for landscape watering requiredAre Gunshot detection** required



Sales Leads Q/AQuestions Response NotesWhat luminaire style is preferredPole type and material type, bracketsIs there a design firm involvedIs there a layout availableWhat is the exisiting voltageWhat luminaires were previously selected w/ wattageQuantity of anticipated lights/poles/bracket armsIs Audio/paging requiredAre Indicator lights requiredWill this project benefit from after hours dimming controlBolt template if replacing existing pole locationsOptional Features for poles:Digital Banners and Street SignsBlue Light Emergency Buttons***Switched ReceptacleFlood lights and/or color changing abilityWill ad revenue from digital banners be a benefitWill way finding from digital banners be a benefitImage sensors/cameras will be available by early spring***Pan/Tilt/Zoom cameras available only through a third party***Is there a benefit to counting peopleIs there a need to surveil the area for crowd controlIs there currently a command center in useOptional Environmental sensors:Are Water sensors* requiredAre Earthquake/vibration sensors* requiredAre Air quality sensors* requiredAre Chem/Bio detectors sensors* requiredAre Water saturation sensors for landscape watering requiredAre Gunshot detection** required





• Federal Government • State• Municipal• Specifiers: Landscape, Civil, Lighting Design and A/V • Parks: State and City• Campuses: corporate and higher education • Public school systems• Ports of Entry: bridges, tunnels, airports, ship ports • Sports venues: university level through Pro including sports “districts”

pro team stadiums, arenas and outdoor music venues. • Hospitals, health care • Theme Parks, tourist destinations, hotels, resorts, casinos • Malls, shopping centers and big box retail • Military installation• Energy production

Vertical Markets



Lansing, Michigan



Value Prop

WIRELESS NETWORKINTELLISTREETS ECM

(ELECTRONIC CONTROL MODULE)OTHER PROVIDERS OF

OUTDOOR MEDIA CONTROL

Dual Radio System

Self Healing Mesh Network

600MHz Processor

2Gig On-Board Removable Storage

Multi-sensor Integrated Inputs

Individually Addressable

Wireless Relay closures

Wireless Receptacles closures

Web based control

Non-proprietary broadcast frequencies

ECM INCLUDED IN

POST TOP MODULE

ECM INCLUDED IN

LUMINAIRE

YES

YES

YES

YES

YES

YES

YES

YES

YES

YES

YES

YES

YES

YES

YES

YES

YES

YES

YES

YES

YES

YES

YES

YES

YES

YES

YES

YES

YES

YES

NO

VARIES

NO

NO

NO

VARIES

NO

NO

VARIES

VARIES

FEATURES & BENEFITS



Value Prop

LIGHTING CONTROLINTELLISTREETS ECM



On/Off Dim/Report

Thermal Sensors for LED Effi cacy

0-10V Dimming

Pulse Width Modulation Dimming

DMX Lighting Control

Color Controller

Thermal Sensor Reporting

Thermal Sensor/Auto Dim

Extended LED Life Algorithm

Optical Sensors

Ambient Light Sensor Auto-Dim Feature

Flood light controller

Receptacle Control

Controls up to FOUR luminaires per pole

ECM INCLUDED IN

POST TOP MODULE

ECM INCLUDED IN

LUMINAIRE

YES

YES

YES

YES

YES

YES

YES

YES

YES

YES

YES

YES

YES

YES

YES

NO

VARIES

NO

NO

NO

NO

NO

NO

NO

NO

NO

NO

NO

FEATURES & BENEFITS

YES

YES

YES

YES

YES

YES

YES

YES

YES

YES

YES

YES

YES

YES

YES

YES

YES

YES

YES

YES

YES

YES

YES

YES

YES

YES

YES

YES



Value Prop

SOUND/MASS NOTIFICATIONINTELLISTREETS ECM



Built in sound amplifi er

Built in Speaker System

Built in Sound Processing

Built in sound fi le storage

Addressable by unit, by block, by district etc.

Secure Dial-up announcements

Pre-stored Security announcements

Hi fi delity audio

Play lists for music

ECM INCLUDED IN

POST TOP MODULE

ECM INCLUDED IN

LUMINAIRE

YES

YES

YES

YES

YES

YES

YES

YES

YES

YES

YES

YES

YES

YES

YES

YES

YES

YES

YES

YES

YES

YES

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YES

YES

NO

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NO

FEATURES & BENEFITS



Value Prop

EMERGENCY INDICATORINTELLISTREETS ECM



Four color capability

360 degree visibility

Multi-function individual fl ashing

Accurately sequenced route indication

Works in combination with audio and video

ECM INCLUDED IN

POST TOP MODULE

ECM INCLUDED IN

LUMINAIRE

YES

YES

YES

YES

YES

YES

YES

YES

YES

YES

YES

YES

YES

YES

YES

NO

NO

NO

NO

NO

FEATURES & BENEFITS



Northwestern University



PG 4 OF 13









& Entertainment”






EVENT

PARKING





Summary

• Intellistreets provides a platform and many developed applications to assist institutions in protecting its citizens and critical infrastructure.

• Intellistreets facilitates audio playlists, mass notification, pollution and CBRNE detection, lighting energy management, emergency evacuation routing, emergency call stations and much more.

• Intellistreets has a fluid digital hardware / software architecture that allows for total customization.

• Our system is the vehicle for reaching vast amounts of people, and is a unique method of providing critical infrastructure for the next century.

WWW.INTELLISTREETS.COM

ILLUMINAT ING CONCE PT S

30733 WEST TEN MILE ROADFARMINGTON HILLS, MI, 48336

TEL 248.478.2525WWW.ILLUMINATINGCONCEPTS.COM


Sustainability, Security & EntertainmentCFO CEO Intellistreets finance team Communication 1. Level...

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