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apollotyres.com
SustainabilityReport 2011-2012
APOLLO TYRES LTDApollo House, 7 Institutional Area, Sector 32, Gurgaon, Haryana 122001, India
e may utilise
t h e g i f t s o f WNature just as we
choose, but in Her books the
debits are always equal to
credits”
Mahatma Gandhi
Beautiful and delicate looking Dandelions are
pioneer species living in damaged areas, repairing
the soil. They are the first step in the transformation
of a damaged area back to a forest. Our concept for
the report this year is derived from this ability of
Nature to create and re-create itself.
“
Sustainability Report 2011-12 01
02 Report Parameters 2011-12
Contents
Report Parameters.................................04
Chairman’s Message..............................06
Organisational Profile............................08
Corporate Governance...........................14
Management Approach..........................24
Economic Performance..........................36
Environment and Social Performance....40
Performance Indicators.........................80
Sustainability Report 2011-12 03
To effectively collect the economic, environmental
and social efforts and achievements of Apollo Tyres
Ltd, the data collection process was performed
through onsite interactions within the scope of the
report. Other than this, the data were researched
and report developed through employee
discussions and information consulting. Collection
channels and computing methods were further
optimized to make the whole process more effective
and robust.
Data Collection
For the purposes of this report:
n Zone I refers to the manufacturing locations
in India – Limda, Perambara, Kalamassery
and Chennai
n Zone E refers to the manufacturing locations
in Europe – Enschede
n Zone A refers to the manufacturing locations
in South Africa – Durban and Ladysmith
The boundary of this report includes Apollo Tyres
Ltd's Chennai manufacturing location which was
not included in our previous report in 2010-11.
The report excludes the 2 manufacturing facilities
of Apollo Tyres Ltd in Zimbabwe – Bulawayo and
Harare.
04 Report Parameters 2011-12
Reporting Period of Report: April 2011 – March 2012
Date of most recent previous report: Sustainability Report 2010-11 (Internal Release)
Reporting Cycle: Annual
Report Profile
Report Parameters
Defining Report Content The methodo log ies and p r inc ip les o f
the Global Reporting Initiative G3 Guidelines (2006)
- Materiality Analysis, Stakeholder Inclusiveness,
Sustainability Context and Completeness - have
been used in preparing this report. These GRI G3
principles are considered while analysing the
key issues that relate to sustainability in business
operations, including identification of major
stakeholders. The information on key indicators
disclosed in this report have been researched,
assessed and selected by Apollo Tyres Ltd.
We engage with stakeholders on an ongoing basis
as part of our everyday business. Since 2010-11, we
have documented the formal and informal process
of stakeholder engagement with material issues
raised and priorities established. These have been
mapped to the relevant aspects of this report.
Efforts have been made to ensure disclosure on
parameters which we consider to be significant and
have a potential to affect the decisions of our
stakeholders.
Sustainability Report 2011-12 05
Report Boundary
Section Coverage of Report
Economic
Environment
Labour Practices andDecent Work
Human Rights
Society
Product Responsibility
Contact Person:
For questions related to the report,
please contact:
Name: Harshita Pande / Kanika Pal
Email: [email protected]
Tel: +91-124-2383002
This report is only an internal release to a select
audience within Apollo Tyres Ltd. However as the
information is being tracked across various
indicators, as specified in the GRI Index of this
report, it can be made available to those interested.
Consolidated report at corporate level
Manufacturing locations in India, South Africa
Europe and
Manufacturing locations in India,Europe and South Africa
Manufacturing locations in India,Europe and South Africa
Manufacturing locations in India,Europe and South Africa
Manufacturing locations in India,Europe and South Africa
06 Chairman’s Message 2011-12
Onkar S KanwarChairman & Managing DirectorOnkar S KanwarChairman & Managing Director
Sustainability Report 2011-12 07
Onkar S KanwarChairman & Managing Director
Treads of Responsibility
n our journey of business
excellence we are committed Ito increasing our stakeholder
value. Our ambition to be
amongst the top 10 global
players have a clear identified
path based on the four key
pillars of Business - Quality,
Sustainability, Innovation and
Culture.
Apollo's Sustainability journey began in 2010. In
2011, we published our first report, in accordance
with the Global Reporting Initiative Version 3 for a
select audience. Bringing out a report has been a
learning experience for the organisation. Most
beneficial was the fact that the gaps identified in
2010, were taken on board and helped in defining
and strengthening our internal systems relating to
the environment and social aspects. Over the
course of the next year, the process has matured;
and is now evident in our performance in terms of
disclosures on nearly all parameters.
I am very happy to share with you that our approach
and systems have ensured that we are positioned at
a Level B reporting standard. Disclosures across
our three regions have also improved significantly
over the last year. Corporate Responsibility is
actively discussed in our Supervisory as well as
Management Board meetings. We aim to reach
Level A across all our locations in the next two
years.
In the following pages you will read about our
efforts in managing the environment and social
issues related to our operations in India, South
Africa and the Netherlands. We have focused on
energy, water, health and safety issues in our
manufacturing locations. We have extensively
worked with our customers and developed products
from the environment and health aspects. In India
and South Africa we have helped vulnerable
communities around our plants to become self-
reliant.
I hope this report gives you an understanding of our
commitment towards sustainable development.
08 Organisational Profile 2011-12
Organisational Profile
Sustainability Report 2011-12 09
pollo Tyres Ltd is a high-
performance company
and a leading tyre Amanufacturer with headquarters
in Gurgaon, India and operations
in 3 continents.
Registered as a company in 1976, Apollo is a young,
ambitious and dynamic organisation, built around
the core principles of creating stakeholder value
through reliability in its products and dependability
in its relationships.
In the year 2006 the company acquired Dunlop SA.
It holds brand rights for the Dunlop brand across 30
African countries. In 2009, Apollo acquired
Vredestein Banden B V in the Netherlands (since
renamed Apollo Vredestein BV), thereby adding
Europe as its third crucial market.
The company currently produces the entire range of
automotive tyres for ultra and high speed passenger
cars, truck and bus, farm, off highway, industrial
and specialty applications like mining, retreaded
tyres and retreading material. These are produced
across manufacturing locations in India,
Netherlands and South Africa. In terms of market
presence, India is the largest accounting for 67% of
revenues, Europe 23% and South Africa 10%; with
exports to 100+ countries across the world.
Registered Office: 6th FloorCherupushpam BuildingShanmugham RoadKochi 682031, Kerala
Corporate Office:Apollo Tyres Ltd.Apollo House, 7 Institutional AreaSector 32Gurgaon 122001, Haryana
Fll/NRIs/Foreign BodyCorporate, etc 23.28%
Financial InstitutionsBank/Mutual Funds 11.13%
Governmentof Kerala/KSIDC 1.98%
Public16.67%
Promoters48.94%
Shareholding as on March 31, 2012
Vision and Core Values
Vision
The Apollo Way
To be a significant player in the global tyre industry
and a brand of choice, providing customer delight
and continuously enhancing stakeholder value.
As an organisation, Apollo Tyres Ltd believes that
the key to sustainable success lies in making the
lives of all its stakeholders better. This is Apollo's
Noble Cause.
In its journey of over 3 decades, Apollo Tyres has
globetrotted and absorbed the hues and flavours of
different cultures from across the world. The Apollo
of today is an amalgamation of some of the best
people and cultural ingredients that exist in any
organisation. In addition, there are some distinct
traits which are observed in, and expected of, all
Apolloites.
The 'Apollo Way' captures these values in their
simplest and purest form, enabling the unique
identity of Apollo and Apolloites in the mindscapes
of consumers, business associates and all other
stakeholders. These values are:
Care for Customer
Business Ethics
Care for Society
Empowerment
One Family
Communicate Openly
10 Organisational Profile 2011-12
Limda
ChennaiKalamasseryPerambra
Ladysmith
Durban
Enschede
Manufacturing Locations
Products Manufactured:
Truck and bus cross-ply, Light truck cross-ply, and Farm radial & cross-ply
Products Manufactured:
Truck and bus cross-ply, Light truck cross-ply, Farm cross-ply and Re-treading material
Products Manufactured:
Truck and bus radials, Passenger vehicle radial
Products Manufactured:
Truck and bus radial & cross-ply, Light truck radial & cross-ply, Farm and Off-the-Road
Chennai
Kalamassery
Limda
Perambra
Zone I
Products Manufactured:Passenger vehicle radial, Collapsible passenger car spare tyres, Agriculture tyres
Products Manufactured:Passenger vehicle radial, and Light truck radial
Products Manufactured:
Truck and bus radial & cross-ply, Light truck radial & cross-ply, Farm and Off-the-Road
Zone A
Zone E
Sustainability Report 2011-12 11
Enschede
Ladysmith
Durban
12 Organisational Profile 2011-12
For Apollo Tyres, offering the right product to the
right customer is essential. Special efforts are
made to understand customer needs and segment
the market accordingly. After which, products
are developed for niche applications within a
larger category to enable the company to provide
fuel efficient and cost-saving products to each
customer segment. Innovation has always been an
integral part of the Apollo way of doing business,
this applies as much to product development and
marketing as to how the company as a whole is
focused on challenging existing boundaries.
Products
Brand Portfolio
Between the 6 key brands, manufactured in 3
countries, Apollo has tyres to suit nearly all kinds
of vehicles, applications, usage and terrains. From
working underground to extract mineral wealth,
to enabling individuals and families move across
destinations to create memorable experiences
with their friends and loved ones, Apollo Tyres
produces the entire range of automotive tyres for
ultra and high speed passenger cars, truck and
bus, farm, Off-The-Road, industrial and specialty
applications like mining, retreaded tyres and
retreading material.
Global challenger brandfor truck tyres
Global challenger brandfor passenger car tyres
Global niche brandfor passenger car & specialty tyres
Global brand cateringto vehicles across categories
Brand for 32 African countries across vehicle categories
Global brand for truckbus & passenger car tyres
Product Portfolio
Passenger Vehicle
Apollo
Bicycle
Vredestein
4x4
Apollo, Dunlop, Vredestein
Agriculture
Apollo, Dunlop, Vredestein
Light Truck
Apollo, Dunlop
Off Highway
Apollo, Dunlop
Truck/Bus
Apollo, Dunlop
Specialty
Apollo, Vredestein
Sustainability Report 2011-12 13
Zone I (Apollo Tyres India)
Name of Award Awarding Body
nd2 Largest Importer in the Vadodara Region Container Corporation of India Ltd
TIA Hall of Fame Award
(To Mr. Onkar S Kanwar, Chairman, Apollo Tyres Ltd)Tire Industry Association
GBC Commendation for Community Investment Global Business Coalition, Health
State Pollution Control Award (for Large Factories) State Pollution Control Board
Top Company of the Year Award (Tyre Sector)Dun & Bradstreet – Rolta
Corporate Awards
Best Innovative HR Practices for Perambara PlantAnnual Management Convention
of Kerala Management Association
Best Innovative Cost Management System
for Perambara Plant
Annual Management Convention
of Kerala Management Association
Zone A (Apollo Tyres South Africa Pty Ltd )
Awards
Name of Award Awarding Body
South Africa's Most Iconic Tyre Brand TGI South Africa
Name of Award Awarding Body
Best Employers Research Intermediair
ADAC Summer Tyre Test Highly Recommended
Rating for Apollo Amazer 3G MaxxTCS
Best Summer Tyre 2011 for Sportrac 3
ADAC
Best All Season Tyre 2011 for Quatrac 3 AutoBild
AutoBild
ADAC Summer Tyre Test Good Score Rating
AutoBild Score Summer Tyre Test for Sportrac 3
Zone E (Apollo Vredestein BV)
14 Corporate Governance 2011-12
Corporate Governance
Sustainability Report 2011-12 15
For Apollo Tyres Ltd, sustainable governance
means integrating sustainability with the various
aspects and ambits of company management. In
keeping with best practices, Apollo Tyres seeks to
execute the practices of Corporate Governance by
maintaining strong business fundamentals and by
delivering high performance through relentless
focus on the values known as 'Apollo Way'. These
include: Care for Customer, Business Ethics, Care
for Society, Empowerment, One Family,
Communicate Openly.
esponsible corporate
governance provides the Rf r a m e w o r k f o r a
company. It defines and ensures
the manner in which the
company works. The overall
governance structure of Apollo
has a supervisory board and a
management board. They work
with the objective of meeting
the regulatory compliance and
other standards to bring in
stakeholder value.
16 Corporate Governance 2011-12
Corporate Governance StructureApollo Tyres follows a two-tier management and
decision making process to ensure incorporation of
diverse viewpoints and complete impartiality
before any major decision is executed.
Supervisory Board(Board Of Directors)
Management Board
Audit Committee
Remuneration Committee
Shareholders' / Investors' Transfer / Grievance
Committee
Risk Management Steering Committee
Apollo Tyres Ltd
The Apollo board consists of highly regarded
professionals in their field and together lend their
collective wisdom and chart the course for Apollo's
future.
Apollo Tyres' Board is committed to ensuring good
governance. The Board of Directors is at the core of
our corporate governance practices and oversees
how the management serves and protects the long –
term interests of all our stakeholders. We believe
that an active, well-informed and independent
Board is necessary to ensure highest standards
of corporate governance. The Directors bring in
expertise in the fields of human resource
development, strategy, management, legal, finance
and economics, among others. The Board provides
leadership, strategic guidance, objective and
independent view to the Company's management
while discharging its fiduciary responsibilities,
thereby ensuring that the management adheres
to high standards of ethics, transparency and
disclosure.
Board of Directors CommitteesAudit Committee
The primary objective of the Audit Committee is to
monitor and provide effective supervision of the
Management's financial reporting process with a
view to ensuring accurate and timely disclosures,
with the highest levels of transparency, integrity
and quality of financial reporting. The Committee
oversees the work carried out in the financial
reporting process by the Management, the internal
auditors and the independent auditor, and notes the
processes and safeguards employed by each. All
possible measures are taken by the Committee to
ensure the objectivity and independence of the
independent auditor.
Board of Directors
Shardul S Shroff Senior Partner Amarchand & Mangaldas & Suresh A Shroff & Co
Standing left to right
Neeraj KanwarVice Chairman & Managing Director Apollo Tyres Ltd
Arun Kumar PurwarFormer ChairmanState Bank of India
Robert SteinmetzFormer Chief of International Business Continental AG
K Jacob ThomasManaging DirectorVaniamapara Rubber Co Ltd
P N Wahal Company Secretary Apollo Tyres Ltd
Sunam SarkarChief Financial Officer &Wholetime Director Apollo Tyres Ltd
Sitting left to right
Onkar S KanwarChairman Apollo Tyres Ltd
& Managing Director V P Joy Secretary FinanceGovernment of Kerala (Nominee Director)
Nimesh N KampaniChairmanJM Financial Group
Dr S NarayanFormer Principal Secretary to the Prime Minister of India
U S Oberoi Chief, Corporate Affairs &Wholetime Director Apollo Tyres Ltd
M R B PunjaFormer ChairmanIDBI
Not in picture
Alkesh Kumar SharmaSecretary (IP), Industries Department Government of Kerala (Nominee Director)
Sustainability Report 2011-12 17
18 Corporate Governance 2011-12
The main responsibility of the committee is to
review and grant annual increments, vary and/or
modify the terms and conditions of appointment/re-
appointment including remuneration and
perquisites, commission etc. payable to Managing
Directors within the overall ceiling of remuneration
as approved by the members.
Remuneration Committee
Shareholders' / Investors' Transfer / Grievance Committee
Grievance Committee looks after the approval of
transfer / transmission of shares / debentures issued
by the Company, issue of duplicate certificates and
certificates after split / consolidation / replacement.
The committee is also responsible for looking into
the redressal of shareholders' and investors'
complaints and other areas of investor services.
The Company has constituted a Management Board
with a primary aim to follow the best practices of
Corporate Governance with a view to maintaining
strong business fundamentals and delivering high
performance through relentless focus on the affairs
of the Company including its India, South Africa and
Europe Operations. The Management Board
ensures uniformity and exchange of best practices
across geographies, debates and finalises the
growth plans of the company, and works to
implement them. It upholds regulatory and legal
compliances and works to ensure benefits accrue to
all stakeholders, across all geographies.
The objective of the Management Board thus is to:
n Bring uniformity in policy making process for key
functions undertaken at corporate level;
n Sharing & promoting implementation of process
improvements and best practices and
n Analyzing certain key operational matters /new
projects, to enhance stakeholders' value.
Management Board
Note: For more information on Governance,
Commitment and Engagement, please refer to the
Corporate Governance Report in the Annual Report
for the year 2011-12.
Governance-The Code of Conduct In compliance with Sescurity Exchange Board of
India (SEBI) guidelines apollo has framed three
defined code of conduct :
n Code of conduct for insider trading
n Code of conduct for directors and senior
management
n Code of conduct of corporate disclosure
practices
The Company 's activities exposes itself to a variety
of risks including market risk, sales risk,
environmental risks, regulatory risks, product
liability and liquidity risks. The Company's overall
risk management seeks to minimize potential
adverse effects on its performance.
A Risk Management Steering Committee of the
Company has been formed headed by Chief of India
Operations as Chairman of the Committee and
represented by the functional heads as Chief Risk
of f icers. The Committee embraces the
identification, assessment, mitigation, monitoring
and reporting of material risks faced by the
Company.
The Risk Management Steering Committee meets
quarterly and discusses the updated profiles of
major risks in each functional area together with
possible mitigation controls and action plans. The
objective is to assist the Board to maintain high
standards of business conduct and to protect the
Company's assets, achieve sustainable business
growth and ensure compliances with applicable
legal and regulatory requirements. The
Board/Audit Committee periodically reviews the
risks and opportunities and plans to mitigate the
same.
Sustainability Report 2011-12 19
Risk Management Steering Committee
20 Corporate Governance 2011-12
Key Impacts, Risks and OpportunitiesThe impacts of the key risks and opportunities listed
below have been identified through a formal
process driven by Apollo Tyres Corporate Risk
Management Steering Committee. Our approach
has allowed for a systematic appraisal of the
business environment we work in and has allowed
up to respond to capitalise and maximize benefits to
our operations.
Economic Risk
Our business faces significant impacts through
global and region specific economic risks and
opportunities. The global economic downturn has
led to a slowdown in the economy of our main
market centres, India, Europe and South Africa.
Apollo Tyres has focused its efforts to expanding
product reach to new markets in a cautious and
researched manner. The economic downturn has
also led to currency fluctuation which can lead to a
scenario where costs towards our overseas
suppliers increase and profits on exported products
decrease. Bearing this in mind, we have adopted a
risk mitigation approach that focuses on limiting
our exposures to currency volatility.
In India, our biggest market, we have witnessed a
change in the business environment with an
increasing demand for radial tyres in heavy
vehicles. To capitalise on this, we have focused on
increasing our market share in the trucks and bus
radial (TBR) tyres business. Our approach centres
upon creating a dedicated brand for TBR tyres by
capitalising on the shift in technology to meet
customers' requirements, which will allow us to
enter profitable markets.
In Europe, there is a dedicated market for winter
tyres that allows for high profitability, but the
seasonal nature of this market creates a risk on
sustained profitability throughout the year. We have
implemented financial safeguards and expanded
our overall product range to compensate potentially
low winter sales.
Environment Risk
Raw Material availability is a key aspect of
manufacturing industry. In tyre manufacturing this
is especially so given the nature of raw materials
used. Our focus lies in ensuring a sustained supply
of raw materials for our production needs by
developing alternative sources of raw materials
mainly with regards to natural rubber. Energy
consumption is another factor that is increasingly
affecting all businesses today. Rising energy costs
have a significant impact on overall profitability. At
our locations we proactively engage in energy
conservation and energy efficiency measures, and
have also started to consciously increase our focus
on renewable energy sources.
The EU has introduced a framework for tyre
labelling. The tyre labelling requires all tyres to be
marked based on the energy efficiency they
contribute to during product use effective from
November 2012.
Social Risk
n Slow down in the economy in India,
Europe & South Africa
n Currency fluctuation
n Changing business environment
impacting profitability in India
n Seasonal requirement of winter tyres
in Europe
n Raw Material Availability
n Energy Consumption
n EU Tyre Label for energy efficiency
of tyres
n Providing skilled manpower with a safe
working environment
n Organisational succession planning
n Providing awareness on serious diseases
Sustainability Report 2011-12 21
At Apollo Tyres, we know that a fundamental part of
a motivated and skilled workforce centres on
continuously providing opportunities for our
workforce to develop themselves and enhance their
capabilities and potential. In this regards, we
provide employee trainings and enrichment
programmes to ensure the presence of a skilled
workforce in a facilitating environment to create
mutual benefits for them and the organisation. In
our Indian operations, we have developed and
promoted a Behavioural Based Safety (BBS)
programme.
Our aim for creating a succession planning
framework is to develop a global management
cadre that creates a pool of motivated and capable
employees with guaranteed potential for growth
and advancement within our organisation.
Truck drivers are major consumers of Apollo Tyres
products, due to our significant focus on tyres for
heavy vehicles. Due to the circumstances of the
work they do, there is a high incidence of HIV
related cases among truck drivers. As part of our
social responsibility practices, we have a full
fledged HIV assistance program that provides
awareness and support to truck drivers on the
epidemic of HIV.
Public Policy Positions
Corporate
World Economic Forum
Brookings Institute
An independent international organisation committed to improving the state
of the world by engaging business, political, academic and other leaders of
society to shape global, regional and industry agendas.
Issue of Participation: Interact with industry peers to influence global,
regional and national policy decisions.
Level of Paticipation: Chairman, Vice Chairman & CEOs
The Brookings Institution is a non profit public policy organisation based in
Washington, DC. Their mission is to conduct high-quality, independent
research and, based on that research, to provide innovative, practical
recommendations that advance democracy, economic and social welfare and
secure a properous and cooperative international system.
Issue of Participation: Leverage thought and research to promote greater
welfare on a global, regional and national level.
Level of Participation: Chairman & Vice Chairman
Association Participation
Zone IAssociation
Public Policy Positions
To work with government and industry partners to proactively develop
a better business climate in India and bilateral trade relations outside India.
To work with government and industry partners to proactively develop
a better business climate in India and bilateral trade relations outside India.
To create a strong Indian tyre manufacturing sector, producing high quality
products which address customer needs by leveraging the latest in research
and development
To interface with State and Central Labour Departments for conflict resolution
and policy formulation
As member of KMA Governing Body, voice the issues of general management
and concerns to government as well as to the public
Member of ESIC Regional Body, the policy making body of the ESIC
Faculty support for trainings organised by the Rubber Board, a central
government agency
Confederation of Indian Industry
Federation of Indian Chamber of Commerce & Industry
Automobile Tyre Manufacturers' Association
National Institute of Personnel Management
Kerala Management Association (KMA)
Employees State Insurance Corporation (ESIC)
Indian Rubber Institute
Zone EAssociation
RecyBem
European Tyre & Rubber Manufacturers' Association
Dutch Assn. of Rubber and Plastic Manufacturers
AWVN
To promote the recycling and-reuse of tires in Europe. CEO of Apollo
Vreidsten BV is the chairman of the organisation. RecyBem is an organisation
that works to stimulate recycling and re-use in the field of tires in Europe
To work with government and industry partners on EU legislations for tyres
To work with government and industry partners on Dutch legislation for
plastic and rubber. AVBV is a member of the steering committee on
Innovation Products
To work with government and industry partners on Dutch legislation for
employment
22 Corporate Governance 2011-12
Participation
Participation
Public Policy Positions
Zone AAssociation
To create a platform to effectively and adequately communicate with and
lobby all levels of government and other strategic stakeholders on behalf of
the eThekwini business community.
Durban Automotive Cluster (DAC)
Durban Chamber of Commerce and Industry (DCCI)
To promote and improve the commercial, industrial, civic and social welfare
of the Town of Ladysmith and its trade area.
KZN Growth CoalitionTo promote the image of KwaZulu-Natal (KZN) as the leading investment
destination for investment in the country.
Ladysmith Chamber of Commerce
To promote and improve the commercial, industrial, civic and social welfare
of the town of Ladysmith and its trade area
Manufacturing, Engineering & Related Services Education and Training Authority (merSETA
To ensure National Skills Development Strategy is fulfilled through
facilitating skill development in tyre manufacturing and plastics industries.
New Tyre Manufacturers Employers Association
To establish industry norms for wages and benefits in the tyre industry
National Association of Automotive Component and Allied Manufacturers (NAACAM)
To represent the interests of the automotive component manufacturers in
South Africa
National Business Initiative (NBI)
To promote sustainable growth and development in South Africa through
partnerships, practical programmes and policy engagement
New Tyre Manufacturing Bargaining Council
To negotiate Collective Agreements and serves as a forum between tyre
manufacturers and Unions for purposes of negotiating benefits and wages
South Africa Tyre Manufacturers Conference (SATMC)
To look at industry issues and interface with the government on policy
developments
South African Tyre Recycling Process Company (SATRP)
To promote effective waste management of tyres in South Africa through the
SATRP Integrated Waste Tyre Management Plan
Security Association of SA (SASA)
To promote awareness and act as a common voice to ensure businesses are
compliant and abide by the laws that govern industry
Sustainability Report 2011-12 23
Participation
24 Management Approach 2011-12
Management Approach
inked to the vis ion
s t a t e m e n t , t h e Lo r g a n i s a t i o n ' s
management is conscious of the
responsibility it carries for all its
operations and has initiated a
journey on sustainability. The
objective is to put in systems to
integrate the triple bottom line
approach as a way of doing
business and involve, influence
a n d i m p a c t i t s m a j o r
stakeholders positively in the
process.
Sustainability at Apollo Tyres forms a part of the
larger corporate strategy. The Apollo growth
journey for the next five years is described as AGILE
– Apollo Growth Innovation Leadership Excellence.
Built around the key pillars of Quality, a Common
Culture, Sustainability and Innovation, AGILE is a
showcase of the management commitment towards
driving sustainable growth across all its operations.
Driving Sustainability
Sustainability Report 2011-12 25
At our manufacturing locations, sustainability
teams work with quality and management system
teams to monitor compliance levels and
sustainability performance based on planned
activities, objectives and targets. These teams
report to the local coordinator who ultimately
reports to the corporate representative for
sustainability. This process is followed in all
operations in Zone I, E and A, respectively. The
corporate sustainability team supports the unit level
sustainability teams to strengthen the performance
locally and across the organisation collectively.
Currently we drive sustainability through existing
systems in place such as our Integrated
Management Systems. By utilizing available paths,
we are able to ensure that we progressively build on
our strengths to comprehensively integrate
sustainability into our operations.
Management Structure – Integrated Management Systems
The company's commitment towards continually
enhancing stakeholder value is demonstrated by
the Integrated Management Systems to continually
improve its environmental and social performance.
All operations of the organisation are certified to the
ISO 14001 standard for Environmental
Management Systems. Our India and South African
Plants are also certified to the Occupational Health
& Safety Management Systems of OHSAS 18001.
By instituting an Integrated Management System
for Environment and Occupational Health & Safety,
we have engrained a systematic approach for
continuous improvement on these 2 key areas of our
work. Policies for Environment and Health & Safety
(EHS) outline the commitment areas of the
organisation along with targets to be achieved, in
line with the overarching vision and strategy for
EHS management and performance.
Our activities on improving EHS performance
derive from the aims of our EHS policy and a
continuous process to build on previous objectives
and operations. At Apollo, we are focused at going
beyond statutory compliance with respect to
environmental factors. This approach is
demonstrated by investment in new facilities and
technologies and extended to improving product
quality to reduce their negative environmental
implications during use.
As we expand and incorporate new units to the
Apollo Tyres global operations, we will continue to
implement Integrated Management Systems at new
sites and streamline their operations by managing
quality, environment and occupational health and
safety in an integrated manner.
Human Resource Development
Apollo Tyres' sustainability journey is driven by our
employees, who are also one of our major
stakeholders. We ensure that our workforce is
skilled and qualified to drive our company forward,
by providing them with capacity building and
training opportunities that is aimed at creating a
mutual benefit in developing our employees to
enhance our business. To ensure a satisfied
employee population we have to ensure that their
work environment is safe, matched with monetary
satisfaction and equally robust rewards and
recognition schemes. We strive to push our
employees to realize their potential and continually
award them for their efforts in continuing the Apollo
Tyres' growth.
Monitoring and Review
The Board of Directors, at the time of review
meetings discuss the status of the key challenges
related to Apollo Tyres' sustainability journey.
This is a key part of the management update,
with special emphasis on the way forward, targets
and timelines.
26 Management Approach 2011-12
Human Resource
Sustainability Report 2011-12 27
An organisation is defined by the human capital
it holds. The bandwidth of experience, skills,
innovativeness and dynamism makes it a living
and breathing organism with human touch and feel.
At Apollo, we are very conscious of the strength
we possess as our employees. Our HR vision is ‘to
be a strategic partner to the business and create
value for the organisation by developing the human
capital’. Apollo has a clear growth strategy marked
for the next five years and people development
and management is vital to this growth.
We have been expanding our reach in new markets
and geographies. With operations in South Africa
and Europe, we have a multicultural, multilingual
workforce. A culture which helps the organisation
in bringing cross border teams together is the key
for a sustainable growth. As part of the integration
process a need to redefine and broad base the
existing values (CREATE) was felt. A process to
re look CREATE was initiated.
Under AGILE cross functional and cross regional
teams were formed. Common culture workshops
were conducted to take the feedback of these teams
to understand people sentiment and sensibilities
across the regions. As a process all suggestions
from all regions were incorporated and CREATE
became The Apollo Way.
The Apollo Way describes five simple values i.e.
Business Ethics, Care for Society, Empowerment,
One family and Communicate openly, as a way of
life in the organisation. Going forward a series of
workshops and communication is planned to now
take this new value system across the company.
In today's business environment businesses need
to innovate constantly to keep pace with the
challenges. To support our growth journey we
have been working towards creating an
integrated workforce that is future ready. Cross
geography movements, training and development
strategies, recruitment practices, reward &
recognition and employee motivation strategies are
the key focus areas.
Learning & Development
There is a structured process for training and
development within the organisation at both
corporate and local level. The skill requirements are
mapped and the training calendar is developed as
per the identified requirement. The trainings are
both in the functional as well as soft skill areas.
There is an established strategic leadership
programme under the aegis of Apollo Laureate.
Apollo Laureate has partnerships and tie ups with
various institutes, universities and industry to build
the learning culture.
The programme is across middle to senior
management level and spans all regions. For
example for mid management level employees we
have Advanced Learning Development Programme
(ALDP) which is in partnership with IIM Bangalore
in India and with Stallenbosch in SA. Similarly we
have Enhanced Leadership Programme for Senior
Management, which is a global program and is
partnered with a global consulting firm like Nelson
Cohen. We also have tie-ups with IMD Switzerland
and INSEAD for top management programs. Along
with management, there is focus on technical
leadership programmes (TLDP) in partnership with
global Universities and Industry experts
encouraging the development of technical know-
how for the R&D team and for them to understand
the latest developments in area of Tyre Design, Raw
Material & Compound and Process technology.
Cross Geography Movement
With the oversees acquisitions Apollo has not only
added profitable operations but a considerable
talent pool. As a strategy, we have worked
consciously at leveraging this talent pool. Cross
geography movements help in developing leaders
across borders. Knowledge and best practice
sharing has brought in efficiencies from which the
organisation has benefited.
We also have an intensive Manufacturing
Excellence program for our young engineers with
NITIE – to understand the latest developments in
the area of manufacturing and quality. Six Sigma
workshops are being regularly conducted,
certifying persons as Black / Green / Yellow belt. We
have also tied up with Apollo Technical Education
foundation for skill development of our junior team
members from Manufacturing, Quality and
Technical areas.
With immense focus on functional and technical
skill development, a lot of product knowledge
workshops for sales & marketing team has been
designed which would be conducted by our internal
trainers. Our plants too, locally have a strong
training calendar covering functional and
behavioral for the employees.
The organisation in its effort to create and
encourage a learning culture has online library
“KWENCH” in place. We have
also recently launched our “E-Learning” drive
wherein popular courses are assigned to employees
individually, as per their training needs which needs
to be completed online. This gives each employee
the ability to self-learn at their own pace and
addresses core skill area development.
workshops
and
learning systems
Performance Enhancement
The performance philosophy at Apollo Tyres seeks
to drive excellence across the organisation while
ensuring alignment of employee efforts with
company goals and maintaining the integrity of the
per formance management system. The
performance and competency enhancement
system (PACE) was a result of partnership with
Mercer India. PACE is an online system and brings
in the transparency in the entire performance and
evaluation system. It helps aligning the objectives
of operations and regions with the corporate
objectives; further streamlining it with department
and individual key result areas. PACE currently
operates in India and South Africa operations.
Going forward in our sustainability journey, the
company is focusing on strengthening system,
processes and policies to manage and develop
talent. We are working on a company wide
structured succession plan and focus on more
horizontal cross functional and cross region
movements.
Employee Engagement
We believe that an engaged employee is a happy
employee who will contribute more to the
organisation. With this, several employee
engagement activities are done both at corporate
level and at plant / field level. One of our core values
is “One Family” – encouraging this each location
has their own family day wherein employees come
together with their families for a day long
celebration. They interact with each other; get to
know each other's families and thereby
strengthening the bond between themselves and
the organisation. Some of these engagements
include children programmes during summer
break, corporate sports tournament and local
birthday celebrations.
We also have a robust reward & recognition
program at Apollo. Ranging from “pat –on –back”;
instant recognition schemes to long term service
recognition, we have a full kitty of innovative
schemes to keep an employee motivated and to
recognise the efforts put in by an individual. These
rewards range from cash rewards, coupons, foreign
trips, domestic trips, certificate of recognition and
other goods.
Along with this, equal importance is given to
employees health and wellness. We have a strong
Group Hospitalization policy, wherein each
employee and his/her family are covered for
medical aid up to a pre-set amount. An employee
therefore in cases of emergency and medical aid
can opt to take from the GHS at Apollo. This helps
the employee to address any of his/her medical
needs, which requires hospitalization with a stress-
free mind. Our locations – Head Office and Plants
have an in-house doctor who is there for any
employees immediate health problems. This is
given as a benefit to the employee – free of cost to
him for the betterment of his health. Along-side we
have regular health camps and talks on a better life
at each premise.
Safety too is of paramount importance at Apollo – as
we believe an employee's life is an extremely
critical and sensitive to be taken lightly. With this,
various safety sessions are held at the plants and
field wherein employees are coached on how to
safely manage their lives during and after office
hours – this includes things like road safety too for
field employees.
28 Management Approach 2011-12 Sustainability Report 2011-12 29
Purchase is a centralized function at Apollo, based
out of it's Corporate Office and is mainly
responsible for global purchasing of raw materials,
capital equipment and machinery.
Performance Enhancement
“To be a strategic partner to the business in the
Apollo Growth Innovation Leadership Excellence
(AGILE) journey through leadership in cost, quality
and service leading to customer delight”
Purchasing Policies
Apollo considers its vendors as long term business
partners and works together with them on
environmental, economic and social aspects to
enable sustainable business practices.
Apollo is professional, fair and transparent in all our
dealings with vendors who are our business
partners. It is our policy to deal directly with the
manufacturers.
Vendor Partnerships
The joint partnerships with vendors exist in various
spheres of working like Memorandum of
Understanding (MoU) for purchasing volumes,
joint technical projects, quality workshops with
natural rubber producers and processors, CSR
partnerships etc.
Apollo also seeks technical collaboration from its
vendors through active participation in various
technical seminars and Apollo's Technical
Leadership Development Programs.
Apollo conducts periodic partner meets with its
vendors every 2 years.
Approximately 150 participants had participated
in the Global Partners' Summit, which was held at
Chennai in February 2012, representing 85
companies from across the globe. The
representation consisted of Apollo's vendors for
raw materials, outsourced materials, indirect
materials, capital equipment and machinery.
Partner Code of Conduct (PCC)
At Apollo, we believe that the policy can be
implemented in spirit only through sustainable
practices throughout our value chain. The issues
relating to environment and health are emerging
critical to the businesses.
We have designed our Partner Code of Conduct to
bring in sustainability practices with in our supply
chain. Apollo expects its business partners to show
concern on social and environmental responsibility
as they conduct their business.
Apollo's endeavor is to work jointly with Partners
to promote and encourage compliance with
Apollo's PCC and integrate environmental,
occupational health and safety, human rights and
labor policies, and ethics into their business and
decision-making processes.
95% of Apollo's raw material and
capital equipment vendors have accepted the
Partner Code of Conduct.
Approximately
HIV-AIDS Awareness Workshops for Supply Chain Partners
Stakeholder dialogue and management is essential
to the growth of any organisation. At Apollo we have
worked on the engagement aspect with our supply
chain partners on a proactive basis.
Apollo conducts HIV-AIDS awareness workshops
Corporate
Purchase and Corporate Social Responsibility
teams. These sessions are typically a day long, with
representation from both the managerial staff and
the workmen. These strategic initiatives are in line
on a periodic basis to spread awareness at the
vendor plants on HIV AIDS prevention. These
workshops are conducted jointly by
Purchase
30 Management Approach 2011-12
with Apollo's risk minimization strategy by
integrating social and environment performance
with business strategy, and thereby also create
synergy with Corporate CSR initiatives.
Till date, 26 vendor plants have been covered under
this initiative by Apollo Master Trainers, directly
training approximately 550 participants from
vendor organisation. They have in-turn conducted
workshops at their end and further imparted
trainings to 10,000 persons in their
operations respectively.
approximately
Green Procurement
Apollo is committed towards establishing green
procurement standards in its procurement activities
and endeavors to achieve a society with healthy
environment, thereby supporting sustainable
development.
Apollo strongly recommends that all vendors must
develop their environmental systems in compliance
with the requirements of ISO 14001 and to get their
systems certified by a third party.
Apollo's raw material vendors have pre-registered
for REACH compliance and/or are in the process of
registering for REACH compliance, as applicable.
In addition to this, in order to partially cover the
Apollo's future requirement for Natural Rubber,
Apollo Tyres is exploring opportunities in rubber
plantations.
Apollo is geared up to meet all the raw material
related requirements with respect to usage of
Polycyclic Aromatic Hydrocarbon (PAH) free
materials for supply of tyres to Europe and other
markets. Apollo is also geared up to meet all the
current and future tyre labeling requirements, as
and where applicable.
Vendor Management
Other things being equal, preference is given to
domestic vendors considering the benefits like
proximity to Apollo plants, lower lead time / transit
time, inventory, lower carbon footprint etc.
Import vendors are developed for cost benefits, as
an alternate vendor, for technical partnerships, in
cases of capacity constraints with domestic vendors.
As a part of risk mitigation policy for raw materials,
it is an endeavor to develop at least one active
alternate source for all the raw materials. In case of
a single source for any raw material, a new vendor
development plan is initiated, wherever possible.
n New material selection
While selecting new materials, such materials are
adopted which satisfy various requirements related
to reduction of environmental burdens.
n New vendor selection
A new vendor evaluation process consists of a
robust stage-wise evaluation and approval system,
which ensures that all aspects related to a vendor's
capability assessment, vendor's product quality,
product validation, etc are fully ascertained before a
vendor is approved.
n Vendor Audits
Vendor audits are conducted at the time of selection
of new vendors as per standard audit guidelines
developed by Apollo. These are also conducted
regularly with the existing vendors.
The scope of the vendor audits covers various
elements like – Quality Management System,
Environmental standards, Occupational Health and
Safety standards, and other aspects as per the
Apollo's Green Procurement Standards and
Apollo's Partner Code of Conduct.
n Vendor Performance Evaluation
Vendor Performance evaluations are conducted
periodically consisting of technical ratings, delivery
and service ratings, which are communicated to
vendors, leading to continual improvement of
vendor performance.
Sustainability Report 2011-12 31
The R&D vision of Apollo is to develop sustainable
technologies and products ensuring interest of all
stakeholders. This helps in formulating business
strategies that reduces risk and increases
shareholder value. With the mission to develop
tyres by “doing good to sustain our environment”,
R&D efforts have been able to improve the
conversion costs, achieve reduction in waste, better
frequency distribution of outgoing product quality
and enhancement of production capacities.
Our R&D philosophy, thus, is based on
‘The Four Principles’:
n
exploitation of non renewable materials from
the Earth by using biomaterials or green
materials in tyre.
n Eliminate contribution to the progressive
build up of chemicals or compounds/waste
(for example, dioxins, PCBs, and DDT)
n Eliminate our contribution to the physical
degradation and destruction of nature
and natural processes.
n Eliminate our contribution to conditions that
undermine people's capacity to meet their basic
human needs (for example, unsafe working
conditions).
Eliminate or reduce our contribution to the
Our commitment continues in our collaboration
with our customers to roll out products with
reduced fuel consumption by achieving low rolling
resistance (RR) and thereby reduced carbon
footprint. To cater emerging needs of the
organisation in its next ambitious journey of AGILE,
R&D is emphasising and evaluating lot of
sustainable innovation in the areas of new
materials, compound development, design and
simulation. This will make our products more
competitive, environmental friendly and a preferred
brand.
For this, the department is geared up by up-grading
its facility and skills, adopting various efficiency
improvement measures, adding experienced
manpower. Specialization through education,
training and exposure to application is accordingly
imparted and planned for the respective personnel.
Some of the key R&D sustainability focus areas
at Apollo include:
Development of Low RR Tyres
When a tyre rolls on the road, mechanical energy is
converted to heat as a result of the phenomenon
referred to as rolling resistance. Effectively, the tyre
consumes a portion of the power transmitted to the
wheels, thus leaving less energy available for
moving the vehicle forward. RR therefore plays an
important part in increasing vehicle fuel
consumption. In this remarkable journey, we were
able to reduce the rolling resistance of tyres by
adopting compounds containing silica fillers
without any loss of traction characteristics.
Mass Reduction & RR Improvement for Cross-ply Tyres
We were successful in designing truck bus cross-
ply tyres with reduced number of plies using special
quality nylon tyre cords.
This resulted in saving of precious petroleum
derived raw materials, energy reduction
(by manufacturing less material) and thereby
reduced CO emissions. Marginal improvement in 2
RR was also observed by this activity.
Research and Development
Utilisation of Powdered Tyre Crumb/Devulcanised Rubber in Compounds
Usage of powdered tyre crumb/ devulcanised
rubber help to eliminate waste that would otherwise
go to landfills; therefore, reducing the progressive
physical degradation and destruction of nature and
natural processes. Usages of 450g of rubber
Process Energy Savings
new construction will lead to significant power
saving (for not running squeegee calendar)
besides material cost saving (approximately Rs
45/tyre). In addition to this, new manufacturing
process will eliminate fabric waste generation at
squeegee application (approximately 30% of the
total fabric waste) and release extra production
capacity at squeegee calendar.
Health and Safety
Health and safety is duly considered during all
process of tyre manufacturing and distribution –
production, marketing and promotion, storage
distribution and supply, use and service, and finally
disposal, reuse or recycling. All kind of
carcinogenic and toxic materials have been
identified and substituted. The product is evaluated
and certified by independent agency keeping health
and safety norms in mind.
The usages pattern in different product categories
are closely studied, according to which the safety
of the product is developed. Educating customers
for correct usages, maintenance and fit to
application has enhanced health and safety aspect
of the product.
Key health and safety initiatives include:
n
(VOC) from process
- Elimination of outer lube for green tyre
(unvulcanised/ uncured tyre)
- Implementation of water base inner lube for
cross-plytyres
n Compliance to REACH regulation for all radial
products
In our approach we take the EU legislative
requirements as the leading edge, since they are
currently the most stringent in the world. We work
closely together with the European tyre industry in
the European Tyre and Rim Technical Organisation
(ETRTO) and the European Tyre and Rubber
Manufacturers Association (ETRMA). Examples of
those EU legislations are REACH and the labeling
directives that are closely followed and fully
supported. All our radial tyres are REACH
compliant. There is also periodic testing and
certification carried out for our radial products
Elimination of volatile organic compounds
n Single pass Banbury mixing of compounds
M i x i n g r u b b e r c o m p o u n d s f o r t y re
manufacturing are performed in multiple stages,
2 or more stages in internal 'Banbury' mixer. An
innovative mixing technique has been developed
for some of the high volume compounds by
completing entire mixing in a single step in place
of conventional two steps inside the banbury
mixer. This is done by a method called,
Sequential Programmed Addition of Ingredients
or SPAI. This mixing process has been
implemented in soft compounds and the time
saving achieved is approximately 1.0 minute per
batch, which on total volume of selected
compounds will translate into a saving of 400
minutes of Banbury time per day. This translates
into huge amount of energy saving and thereby
reduced CO emissions.2
n Adoption of optimized squeegee construction
Conventional bias tyre construction is with full
width squeegee application on all the plies. The
tyre construction was modified with a 'special
squeegee less' lay out with narrow width
squeegee strips only at the turn up area, thus
eliminating full width squeegee from all other
inner plies. This has helped to reduce the number
of squeegee in the tyre, eliminating squeegee
application process substantially. More than
15,000 number of truck tyres are being produced
every month with this special construction.
Performance of tyres so far has been very
encouraging. Complete implementation of this
32 Management Approach 2011-12
powder is equivalent to saving of 10 KWh of
electricity.
R&D has thus suitably developed and implemented
several compounds for utilising powdered tyre
crumb/ devulcanised rubber and partially avoid the
use of virgin materials that are extracted from the
earth's crust. This includes oil or gas needed to
make synthetic rubber as well as carbon black,
silica and many other additives used in a typical tyre
compound that are derived from oil. Powdered tyre
crumb/ devulcanised rubber help avoid the increase
in the amount of industrial and consumer waste, as
well as carbon dioxide.
being free of SVHC's (Substances of Very High
Concern) and PAH (Polycyclic Aromatic
Hydrocarbon).
Way Forward
In the coming 5 years the reduction of RR without
compromising on Safety will be focus points in
all our developments. This will be tracked through
the grading levels of our European products.
New polymers and required processes will be
implemented. A new mixing technology will be
installed in Zone E.
Further, there will also be increased focus on the
development of Green materials such as:
n Alternate sources of natural rubber such as
Guayule & Dandelion
n Material having the potential of higher cut
growth resistance, better wear properties and
low RR such as, rice husk silica
n Utilisation of Nano Calcium Carbonate as new
generation filler, having huge potential
of reducing rolling resistance and better barrier
properties, without usage of coupling agent.
n Utilisation of Vegetable oil: Exploring possibility
for replacement of petroleum based oil as
process aid.
n Epoxidation of NR for increasing the polarity
of the polymer, glass transition temperature and
improving silica interaction, thereby eliminating
the use of coupling agent.
Sustainability Report 2011-12 33
34 Management Approach 2011-12
Method of Engagement FrequencyStakeholder
Employees
Function evaluation meeting
Employee Satisfaction Survey
Bilateral meetings
Works council
Information to employees (eg financial / results / sales versus budgets)
Collective bargaining discussions with unions (India only)
Formal meetings of New Tyre Bargaining Council (South Africa Only)
Customer interactions for requirements
Dealer interaction (India Only)
Customer satisfaction surveys (India only)
Customer and dealer regional meets (India Only)
Continuous dialogue with OEMs and dealers through face-to-face meetings, email and telephone
Disclosure between OEM and Apollo Tyres Ltd
Market survey to investigate expectations, developments to future tyre specs from customers
Customers (OEM)
Consumers (Replacement)
Dealers
Suppliers
Pre-business interactions through site visits between suppliers and Apollo Tyres Ltd
Global partner conference
Natural rubber meet (India Only)
Joint technical partnership programme (India Only)
Purchasing meetings
Vendor rating system
Investors& Analyst
Analyst interaction through calls, meetings and conferences
Business performance updates to investor community
Shareholders
Communication with shareholders through letterand report
Annual General Meeting
Regulatory Bodies Compliance to applicable statutory requirements
CommunityInteraction before conducting and during community development events/ programmes
Annual
Annual
Ongoing
Monthly
Biannually
Biennial
Quarterly
As and when required
Daily
Annual
Quarterly
As and when required
As and when required
Annual
As and when required
Biennial
Annual
As and when required
Annual / Biannual
Annual / Biannual
Weekly & monthly
Quarterly & annually
Annual
Annual
As per statutory requirements
As per planned frequency of events/ projects
Stakeholder Engagement
PRODUCT
ComplianceR
eporting
Economic
Performance
Transparency
ECNANREVOG
New
Pro
duct
D
evel
opm
ent
Qua
lity
Label
ing
End Of Life
Communication
Material Use
EMS: ISO 14001 Energy UseW
ater Use
Was
te
Man
agem
ent
Em
issi
ons
Hab
itAt A
pollo
LAI
CO
S
The
Apollo
Way
Apollo
Val
ues
Decent
Working
Environment
Health & Safety
Training
Human Rights
Sustainability Report 2011-12 35
Local Community
Regulatory Bodies / International Requirements
Investors
Shareholders
Supply Chain
Customers
Employees
Stakeholders
Stakeholder Materiality
36 Economic Performance 2011-12
Economic Performance
Sustainability Report 2011-12 37
conomic sustainability is
a crit ical driver of Egrowth . A t Apo l lo ,
economic value creation is the
main consideration while taking
any decisions, as opposed to
financial growth alone.
To ensure this Apollo has robust processes and
structures in place to meet the business and quality
goals. The year 2012 saw introduction of more
advanced products across customer segments.
Economic Value Generated and Distributed
Direct Economic Value Generated
Economic Value Distributed
FY 2010-11FY 2011-12
Mill
ion
Rup
ees
88,8
28
92,6
54
121,
533
128,
607150000
120000
90000
60000
30000
0
Economic Performance 2012 as per EC1 of GRI G3
NOTE: For detailed information on economic performance please refer to Annual Report 2011-12
0
30000
60000
90000
120000
150000
Net SaleEBIDTA
Net ProfitCash n Cash Equivalents
88,677
121,533
10,160
11,987
4,401
4,099
1,730
1,908
FY 2010-11
FY 2011-12All figures in million Rs.
Operating Costs 74.88%
Employee Wages and Benefits10.38%
Payments to Providers of Capital2.43%
Payments toGovernment12.28%
CommunityInvestments
0.03%
Details of Economic Value Distribution in 2011-12
38 Economic Performance 2011-12
Financial Performance
South Africa Significant Financial AssistanceRs. 179,067 million
India Significant Financial AssistanceRs. 1,610.23 million
Europe Significant Financial Assistance
Rs. 122,792 million
NOTE: The total significant financial assistance in Europe and South Africa has been converted from Euros and South African Rand, respectively, to Indian Rupee using the exchange rate conversion as on March 31, 2012.
Significant Financial Assistance from Government as per EC 4 of GRI G3
Sustainability Report 2011-12 39
Significant Financial Assistance from GovernmentZone I (Apollo Tyres India)
We have received the following significant financial assistance from the Dutch government:
n Subsidies: Rs. 106,116
n Investment grants, R&D grants, and other relevant types of grants: Rs. 16,676 million
million
We have received the following significant financial assistance from the South African government:
n Financial Incentives: Rs. 26,925 million
We have received the following significant financial assistance from the Indian government:
n R&D expenditure: Rs 194.58 million
n Deduction U/s 80IA of Income Tax: Rs. 50.39 million
n Investment grants, R&D grants, and other relevant types of grants: Rs. 272 million
n Advance Licence Benefit: Rs. 753.26 million
n Imports under EPCG Scheme: Rs. 340 million
Zone E (Apollo Vredestein BV)
Zone A (Apollo Tyres South Africa Pty Ltd)
40 Environment & Social Performance 2011-12
Environment and Social Performance(Geography Specific)
Sustainability Report 2011-12 41
he year 2011-2012 has
seen increasing focus on Tour environmental and
social performance. Efforts on
improving product quality,
new product development,
alternative material, energy and
water efficiencies and reduction
of emissions have been the driver
of our environment journey.
Increasing focus on safety and occupational health
of our workforce, community development and
ethical practices in our operations have been the
social agenda for us. In the next few pages the
achievements on environment and social
parameters have been disclosed.
Sustainability Report 2011-12 43 42 Environment Performance 2011-12
Environmental ManagementAt Zone I, we aim to ensure minimal impact to the
environment from our operations. Under integrated
management system we are certified for ISO
140001 for all our manufacturing locations in India.
We work throughout our value chain – upstream
and downstream – to develop products with a view
of mitigating the hazardous environmental impacts.
For example, our partnership with various car
manufacturer such as Tata Indica and Mercedes
Benz has led to customising tyres in order to reduce
their weight and increase performance. This not
only leads to lesser raw material usage but also
increasing energy efficiency.
The total environment management expenditure
in the reporting period was Rs 22.29 million.
Environment Management Expenditure
Material Consumption
Raw material security is a key area that is important
for our manufacturing activities. In India operations
we aim to address this by developing and improving
alternate supply channels for key raw materials,
primarily natural rubber. The major consumer of
natural rubber is the tyre manufacturing industry,
which is the main component in our products. The
use of synthetic rubber is not as predominant in
India due to abundance of natural rubber that is
grown within the country. Despite this, changing
weather patterns have been found to affect natural
rubber growth making it crucial for us to develop
alternative supply paths for materials.
Reduction of specific material consumption is
another area for addressing raw material security,
which we practice by ensuring efficient use of
materials in our processes. Listed below are key
achievements towards in our Indian operations
towards enhancing material consumption
efficiency:
n Reducing resource depletion by decreasing
tailings generation from 110 kg / day to 3 kg / day
from Extruder mixing mills
n Reducing resource depletion by decreasing
tailings generation from 90 kg / day to 3 kg / day
from Calender hold on mill
n 50 % reduction of compound degradation by
preventing lumpy compounds in calendering
process
n Reduction of tread cement spillage
n Reduction of Naphtha consumption from 5.9
litres / Mt to 5.0 litres / Mt
Recycled Materials
Raw Material Consumption as per EN1 of GRI G3 (Indexed)
Rubber, in the form of crumb rubber, is the main
material that is recycled in our Indian operations.
This is restricted primarily due to the nature of tyre
manufacturing, wherein most of the raw materials
are mixed to create a compound through heat and
pressure, rendering it difficult to recycle all the
excess materials from the manufacturing process. A
total of 1,646,733 kg of rubber was recycled in all
our locations.
Energy ConsumptionThe primary source of energy for our plants is
natural gas and coal, followed by grid electricity.
There has been a shift from furnace oil to coal for
boiler facilities, as a business decision. The
organisation is consciously exploring clean energy
mix in our consumption. For example, renewable
sources such as wind have also been utilised for
power generation in one of our plants. The focus
now is to increase this mix year on year.
Energy Management 68%
Water Management
10%
Pollution Prevention
10%
Waste Management 12%
Energy Consumption as per EN 3 & 4 of GRI G3
Diesel 0.42%
Coal29.44%Wind 2.6%
Electricity21.91%
Furnace Oil15.11%
Natural Gas30.51%
ZONE I
Total Indirect Energy Consumption758,001 GJ
Total Direct Energy Consumption
2,701,251 GJ
ENVIRONMENTAL PERFORMANCE
Material for packaging purposes
Quantity (%)Material
Strapping Rolls & Tyre wrapping material (kg)
Strapping Rolls (numbers)
92.89
7.11
Indexed Raw Material Consumption
Rubber 48.77%Carbon Black 24.91%
Chemicals 8.96%
Bead Wire 4.11%
Fabric 6.67% Steel Tyre Cord 6.59%
Note: Refer to the Material Consumption Table given on page-45
44 Environment Performance 2011-12
Energy Efficiency
Energy efficiency remains at the core of our
operations. Our approach is built around upgrading
the technologies of our processes and integrating
that with innovative IT software for monitoring and
maximizing efficiency.
These initiatives focus on thermal and electrical
efficiencies and improvements. For thermal
efficiency, our primary focus is on the use of steam.
In addition to reducing leakage, we aim to reduce
the quantity of steam required for key activities such
as boilers.
Thermal energy is primarily used in the component
preparation phase, where vulcanization occurs and
where the tyre compound is formed; and the curing
process where the uncured or green tire is
processed to become the final product. Electrical
energy is present throughout most processes due to
the high level of automation adopted by our
operations.
In our newest facility in Chennai, we have installed
an energy management software, ELNET, to
Energy Saved Due to Conservation and Efficiency Improvements as per EN 5 of GRI G3
Conversion and Retrofitting of Equipment95.59%
Process Redesign4.33%
Others 0.08%
Details of Energy Savings due to Efficiency Improvements as per EN5 of GRI G3
Process Redesign
Energy Savings (GJ)Energy Efficiency Activity
Maximising energy efficient screw chiller
Recovery of heat from contaminated condensate to
heat boiler feed water
Additional compressor at stage loading
1,900
1024
950
Conversion and Retrofitting of Equipment
Automation of coal feed control based on steam pressure in coal fired boiler
Replacement of header steam trap from Floatthermostatic (FT) & Thermodynamic (TD) to efficient Inverted Bucket (IB)
Steam cutoff installation over 4 idle hours in
steam trap
12,550
13,818
5,922
Leak correction cold water transfer in curing 2,534
Installation of Variable Frequency Drive for feed mills of Dual Extruder and Roll Calendar
1,900
Application of thermal insulation paint on hand hole flanges of tyre curing presses to reduce radiation losses
1.127
monitor the electrical energy consumption in the
plant. In this plant we have achieved savings of
13,222 GJ.
Total energy savings achieved across all plants
was 99,990 GJ
GHG Emissions as per EN 16 of GRI G3
200000
150000
100000
50000
0
Tonn
es o
f CO
Equ
ival
ent
2
Scope 1 Scope 2
197,049
160,175
Sustainability Report 2011-12 45
Green House Gas (GHG) EmissionsFor the purpose of this report, we have considered
emissions under Scope 1 and Scope 2 as defined by
The GHG Protocol. The GHG emission factors for
the different energy sources, used to calculate our
GHG emissions, are based on the following
standards:
n Diesel, Furnace Oil and Natural Gas - IPCC
Guidelines
n Coal – India National Communication to
UNFCCC (2007)
n Electricity - Central Electricity Authority,
Government of India
Diesel 0.55%
Coal 48.73%
Natural Gas30.11%
Furnace Oil20.60%
Air EmissionsThe main sources of air emissions are boilers where
SOx and Suspended Particulate Matter (SPM) are
main air pollutants emitted. To address these
issues, we have implemented wet scrubbers,
electrostatic precipitators and mechanical dust
collectors at our plants to reduce emission levels.
Also, CFC free refrigerants are being used in our
operations in a phased manner to prevent ozone
depleting emissions.
NO , SO , and Other Significant Air Emissions x x
by Type and Weight as per EN 20 of GRI G3
500
400
300
200
100
0
Am
bien
t A
ir P
ollu
tant
s C
once
ntra
tion
3(u
g/m
)
NOx SOx Particulate Matter
34.0
284.
0
57.0
16.7
15.7
41.7
22.9
20.4 35
.1 48.2
432.
2
131.
2
ChennaiBaroda
Kalamassery
Perambara
Water ConsumptionOff the total water consumption in the reporting
period 2011-12 of 2,046,708 m3, our primary water
consumption (96%) is through surface water. The
remainder is from groundwater (3%). The
organisation is consciously working towards water
conservation projects. Currently we reduce, recycle
and reuse the process water in different
manufacturing and non-manufacturing processes.
For example, the installation of hot water deaerator
systems allows us to reduce the water consumed as
feedwater for boilers. Deaerators are primarily used
to remove the presence of oxygen and other
dissolved gases from the feedwater to prevent
corrosion damage to the steam systems.
Besides efforts to reduce the quantity of water used
in manufacturing processes, we reused or recycled
14.29% of the water consumed in our facilities back
into operations and activities. A common practice
across all our plants is reusing the treated water
from sewage and treatment plants for gardening
purposes. A reverse osmosis plant in our Limda
facility treats water from processes to be used back
again in the system, while the reject water is used
within the effluent treatment plants for chemical
dosing, cleaning and backwash.
Innovative systems for water conservation have
been implemented in our Chennai facility. As a
result, the specific water consumption has been
reduced from 5.12 litres / kg of product output to
3.32 litres / kg. A key feature in this plant is a zero
discharge effluent treatment plant where the
effluent outlet is recycled back to the processes
through ultra-filtration systems and reverse
osmosis plants.
46 Environment Performance 2011-12
At all our locations we have installed effluent
treatment plants (ETP) and sewage treatment
plants (STP).
The treated discharge from these plants is used for
various purposes including:
n Reuse back into the process
n Gardening
n Fire fighting purposes
n Land perculation
Total Water Discharge from STP and ETP was 3341,271.46 m / year.
The discharge quality of the ETPs and STPs are
regularly monitored towards compliance
standards. Contaminant levels throughout the
reporting period were found to be well within the
limits prescribed by regulatory authorities.
Water Discharge Quality
Quality of discharged water from ETP and STP as per EN 21 of GRI G3
Water quality parameters
LimitsConcentration
Kalamassery Perambara Chennai Baroda
pH 5.5-9.0 7.3 7.35 7.09 7.608
TSS (ppm) 100 42.3 mg/L 24.69 BDL 43.83
BOD (ppm) 30 20.6 mg/L 22.65 3 16.125
Oil & Gas (ppm) 10 1.0 mg/L 0.9 BDL 4.29
BiodiversityOur facilities in Limda, Kalamassery, Perambara
and Chennai are not located near any area within or
adjacent to protected areas and areas of high
biodiversity value outside protected areas.
Consequently none of our operations or products
have any significant impacts on biodiversity in
protected areas and areas of high biodiversity value
outside protected areas.
Note: Refer to the Water Discharge Quality Table below
Sustainability Report 2011-12 47
Waste GenerationAs per the requirements of ISO 14001, a proper
waste management system has been implemented
in all the plants. Under this waste segregation
and reduction has been the focus area for the
year 2011-12.
Waste rubber and scrap tyres are the main sources
of waste material generated in our facilities,
reflective of the main raw material in our
operations. All waste products are disposed-off in a
responsible manner that is in compliance with legal
requirements either to authorized contractors or to
the common disposal facilities for hazardous
wastes.
Total Weight of Waste as per Type and Disposal Method as per EN 22 of GRI G3 (Indexed)
Non-Hazardous Waste
Waste Materials Quantity(%) Disposal
Beads removed from cut tyres (tons) 5.32 Disposal through authorized contractors
Other Rubber Wastes (tons) 6.17 Disposal through authorized contractors
Scrap Cut Tyres (tons) 27.63 Disposal through authorized contractors
Bladders (tons) 3.76 Disposal through authorized contractors
Workaway and rubber compound (tons) 8.77 Disposal through authorized contractors
Rubberised Fabric (tons) 9.90 Disposal through authorized contractors
Other Non-Hazardous Wastes (tons) 34.18 Disposal through authorized contractors
Empty oil drum (nos) 4.27 Disposal through authorized contractors
Environmental ComplianceApollo Tyres India takes all necessary approvals
from the relevant government authorities, such as
Pollution Control Boards, before embarking on
any project. The applicable environmental
requirements are monitored at all stages during
project execution at the manufacturing facilities to
ensure compliance with environmental legislations.
During the reporting period, no incident of non-
compliance was reported and no fines were
imposed.
ETP Sludge (tons) 10.30 Disposal to Common TSDF facility
Used Oil (tons) 11.95 Disposal through authorized contractors
Scrap rubber compound (tons) 53.50 Disposal through authorized contractors
Assorted Hazardous Wastes (tons) 7.27 Disposal through authorized contractors
Used Containers (tons) 16.98 Disposal through authorized contractors
Hazardous Waste
Waste Materials Quantity(%) Disposal
48 Social Performance 2011-12
SOCIAL PERFORMANCE
Labour PracticesThe majority of the workforce in Zone I is employed
on permanent basis. 78% of our labour force is
permanent; balance 24% of the work force
comprises contactors and casual labourers. Our
labour practices work towards ensuring a sense of
job security and comfort through benefits
applicable to permanent employees.
Currently the gender composition of the workforce
is primarily male dominated. However, the
organisation is consciously working towards
recruiting female workers/ employees to bring in
the gender balance.
Employee Benefits
Apollo's labour policies comply with statutory and
regulatory requirements for the payment of wages
and benefits. Payment of minimum wages
prescribed by the relevant authorities is 100% for
all employees. Statutory benefits like provident
fund, gratuity and medical care are provided.
Employees are provided with the benefits such as
life insureance, health care, disability/ invalidity
coverage, maternity/ paternity leave, retirement
pension. The Company has a defined benefit
gratuity plan. Every employee who has completed
five years or more of service receives gratuity on
leaving the Company at the rate of 15 days salary
(last drawn salary) for each completed year of
service. The plan liabilities are met by a fund
maintained with the Life Insurance Corporation of
India. There is no contribution made by the
employee towards the Gratuity scheme. The
contribution is made only by the employer to the
Life Insurance Corporation of India to the extent of
deficit in the value of fund assets with respect to
gratuity liability as at the balance sheet date.
Training and Development
In line with Apollo Tyres human resource
philosophy, there is a formalised system in place for
continuous training, skill development and
upgradation for all employees. The training needs
are identified as per the functional or behavioural
aspect. These are then subsequently provided as
per the training calendar identified. This is followed
up with a review mechanism to understand the
effectiveness of the trainings imparted.
Career and performance reviews are applicable
only to management employees and does not
account for workers. Out of a total of 4,068
management level employees, 69% receive
constant and continuous performance and career
development reviews.
The Average Hour Of Training Imparted per Employee per Year by Category as per LA 10 of GRI G3
2.5
2.0
1.5
1.0
0.5
0.0Workers Management
1.72
2.14
man
days
/ yea
r
Total Workforce: 10,526 Employees
Attrition rate of Permanent Employees: 13.41%
Extent of liability: Rs 603.76 million
Under integrated management system we are
certified for OHSAS 18001 in all our manufacturing
locations in India. The focus area for the year 2011-
12 has been Safety, wherein we have continuously
worked towards providing a safe work environment
at all our manufacturing locations. We have also
developed programmes focusing on health and
livelihood generation around our manufacturing
locations, demonstrating our commitment to
sustainable development.
Sustainability Report 2011-12 49
As per statutory requirements of The Factories Act,
1948, we follow the requirements of providing a
minimum notice period of 21 days for all significant
operational changes of our employees. Freedom of
association is not at risk at any location of Apollo
Tyres Ltd. There is no published policy regarding
the same. However all operatives are members of
Trade Unions and right to freedom of association
and collective bargaining are legal rights available
to the workmen.
Health and SafetySafety has been a key focus area for us at Zone I.
To bring in a culture of Safety all across, a new
initiative called Behaviour Based Safety (BBS) was
launched in the year 2011-12. This initiative has
been launched in a phased manner, starting from
Limda. Under this training was undertaken with
the top management at Limda following up with
further training across the entire plant workforce –
including contractors and supervisors. BBS
compliments and enhances the Occupational
Health & Safety Manageent System as per OHSAS
18001:2007.
There is an IT based compliance dashboard
to monitor behaviour based safety. Currently
the dashboard is being revised with new
features inorder to monitor the on-time compliance
along with the adherence to the defined
specifications/parameters with respect to each
compliance, wherever applicable.
The fatality rate reported in 2011-12 was zero.
The total mandays lost through injuries,
occupational diseases and accidents for the
manufacturing location in India was calculated
at 5,839 mandays. Together with OHSAS and BBS,
our focus is to bring down the lost mandays rate
year on year.
The joint management-worker Health and Safety
committees are present Limda, Kalamassery and
Perambra . The topics covered and reviewed under
these committies are as per the formal agreements
with trade unions. For Chennai, the Health and
Safety committees are as per the new organisation
structure covering management and operators.
Some of the key health assistance programmes for
employees and their families undertaken across
plants includes:
n HIV-AIDS awareness across all plants
In June 2006 a workplace sensitization
programme on HIV-AIDS was rolled out in
partnership with International Labour
organisation. The programme targeted
employees across India operations. The
programme targeted employees across India
operations. The programme covers basics and
prevention aspect of HIV. It also focuses on the
behaviour change and de-stigmatization.
Regular and contract employees are reached
In Zone I, collective bargaining is applicable to Limda, Perambara and Kalamassery units. The Chennai plant, being a different organisation structure, is not covered under collective bargaining. The entire staff in Chennai is unaffiliated with any trade unions.
Percentage Of Employees Covered Under Collective Bargaining as per LA 4 of GRI G3
Note:n The graph does not include management, executive and operational personnel.
The 27% not covered by collective bargaining agreements are contract workers who are affiliated to third party contractors.
n
Collective Bargaining
Not Covered Under Collective Bargaining
Agreements 27%
Covered under Collective Bargaining Agreements 73%
Minimum Notice Period for Operational Change
Education, Training, Counselling, Prevention and Risk Control Programmes as per LA 8 of GRI G3
through more than 500 peer educators and 40
master trainers. Apollo also a workplace
policy on HIV-AIDS. The policy encompasses all
the ten principles of ILO code. Currently positive
employees and their families are benefiting
under the policy.
n
In order to curb the habit of tobacco chewing
among the contract labourers and employees,
preventive programme for awareness generation
on tobacco chewing was undertaken. Structured
workshops were conducted in partnership with
T.T. Ranganathan Clinical Research Foundation.
After one of the awareness programmes, an
employee came forward to seek guidance in
treating their family members in de-addiction
centers. An employee also came forward to
understand how to quit smoking. Similar training
sessions have been organised in Permabra plant
in Kochi as well.
n Anti-Alcoholism drive in Perambra and
Kalamassery
Alcoholism has been identified as a reason for
absenteeism in Perambra and Kalmassery. In
order to reduce absenteeism at workplace,
increase productivity and strengthen family
relations of the workers, Alcoholism awareness
has
Tobacco Chewing awareness in Chennai
Kalamassery
Perambara
Baroda
Chennai
Education / Training
Counselling Prevention / Risk Control
Treatment
Employees
Employees' families
Employees
Employees' families
Community members
Employees
Employees' families
Employees
programme was launched. In partnership with
TTK Hospitals, a training programme for
supervisors was undertaken targeting
alcoholism at workplace.
The programme has helped the officers to have
technical knowledge of how to deal with the
alcoholism in workforce, if any. This also helped
to improve the personal knowledge level of
officers. The counseling and awareness
generation through the training sessions has
overall contributed in safeguarding the families
from the psychological impact of alcoholism,
reducing absenteeism and thereby improvement
in the quality of work.
A total of 76 people were reached through
this programme in the first phase.
n General health check up camps focusing on
lifestyle diseases such as blood pressure, pulse
rate, health of the heart, weight check-up etc
across all plants
n Women Forum in Perambra, Kalamassery
and Limda
With the objective of improving the family relation
and also to improve the quality of life of our
employees we started the programme in Kochi and
Limda.
50 Social Performance 2011-12
Human Rights
Product Responsibility
We do not have a dedicated policy on human rights.
However, principles of human rights are embedded
in our vision, values and code of conduct. The
Apollo Way provides the guidance on business
ethics and governance.
We ensure that across all our operations basic
human rights are respected and no violation with
respect to discrimination, child labour, forced
labour and security personnel, as per applicable law
is undertaken.
At Apollo we have a dedicated Research &
Development department that performs extensive
research and testing in order to meet customer's
expectations and provide them with highest quality
products and services. In line with the R&D work
conducted at a corporate level, our Indian
operations work towards enhancing the product
performance by monitoring health and safety
impacts, on a continual basis, of its products at the
following life-cycle stages:
n Development of product concept
n R & D
n Certification
n Manufacturing and production
Health & Safety Impacts of Products
Product Information and Labelling
Apollo Tyres Limited is committed towards
providing its customers adequate and accessible
information on the sustainability impacts of its
products and services. All such information is
disclosed to keep the customers well-informed.
Product information and labelling is particularly
disclosed for the safe use of the product. These
include:
n DOT, ECE, ISI & SNI Markings on each tyre where
it is required and applicable
n Brand Name, Size of Tyre, Speed Rating & Load
Index on each tyre
n Tyre Wear Life Indicator, Ply Rating and
Construction of Tyre
n Type of the tyres (Tube Type or Tube less) on each
export tyres
Sustainability Report 2011-12 51
In order to ensure customer satisfaction with
respect to on-time delivery On Time In Full (OTIF)
tool is used. OTIF in supply chain describes the
logistic service level. The OTIF is fulfilled if the
product is delivered to the customer according to
the OTIF principles. It implies the percentage of
company's deliveries that are made on-time and in
full. It is also indicative of customer satisfaction.
The greatest value in measuring OTIF is to allow a
company to gauge its performance. Analysing the
reasons for OTIF moving up or down helps identify
issues to be addressed with respect to customer
satisfaction.
OTIF is a companywide report card. The system
requires takeoff and order entries to be exact,
appropriate inventory levels maintained, and
correct handling, staging and loading of materials.
As a result of OTIF, the efficiencies in our supply
chain have improved and resulted in customer
satisfaction.
Also, Apollo Tyres participates in a Vendor Rating
scheme whereby client carmakers rank the level of
performance of the vendor organisation based on
qualities including quality and delivery
performance. The Vendor Rating ranks a company
from 1 to 400, where an organisation achieving a
rating of 1 is recognised as a highly trusted and
valuable member. Over the reporting period,
Customer Satisfaction
The programmes are planned to make the women
self reliant and to develop entrepreneur skills.
These programmes cover topics such as:
n Leadership workshops
n Session on Gynaecology
n Session on health & nutrition
n Organic farming
n Session on Parenting
n Home visits
A total of 53 women were reached through the first
phase of the engagement.
52 Social Performance 2011-12
Customer Privacy and Compliance
There has been no instance of breaches with
customer privacy and loss of customer data during
the reporting period.
Apollo Tyres Ltd takes all necessary approvals from
the relevant government authorities before
embarking on any project. The applicable
environmental requirements are monitored at
all stages during project execution at the
manufacturing facilities to ensure compliance
with relevant legislations pertaining to customer
health and safety, product and service labelling,
marketing communications and the use of our
products. During the reporting period, no incident
of non-compliance was reported and no fines
were imposed.
Cum
ulat
ive
Vend
or R
ank
Apollo Tyres has been able to generate a significant
rise in its image and performance amongst our
clients. We achieved a high average delivery
performance score of 233 out of a maximum of 300,
and correspondingly elevated quality performance
score of 648 out of a maximum of 700.The biggest and most comprehensive initiative
under company's CSR work is on HIV-AIDS
prevention and awareness. As per NACO, an
estimated 2.31 million people are living with HIV-
AIDS in India. Of these more than 88% infections
occur in the age group of 15-49 years. The HIV
prevalence among different populations is
considered to be highest among injectable drug
users, men who have sex with men, female sex
workers, migrant workers and truckers.
For Apollo Tyres Ltd, 70% of our revenues come
from the sale of commercial tyre vehicles.
Truckers form our largest consumer base.
Noticeably, however, they are at a high risk of
contracting the HIV virus. Apollo thus recognizes
HIV-AIDS as a business and development issue
having a potential of affecting not just truckers but
all our stakeholders. The company has targeted
interventions in the form of Health Care Centres in
transport hubs focusing on truck drivers,
commercial sex workers, and migrant labour in that
location; a workplace programme; and a supply
chain programme.
Society
HIV-AIDS Awareness & Prevention
Vendor Satisfaction Rank
Note: Refer to the Vendor Satisfaction Rank Graph below
2011-03 2011-04 2011-05 2011-06 2011-07 2011-08 2011-09 2011-010 2011-011 2011-12 2012-01 2012-02
Year - Month
401351301251151101
511
202
306
285
281
289 208
198 135
114
96
85
73
Sustainability Report 2011-12 53
Small and medium corporate partners, from where
Apollo sources its raw materials, are identified and
prioritized to carry out the HIV sensitization and
awareness programmes. The programme typically
involves advocacy on the issue through a day long
sensitization session in the partner's premises. Till
date the programme has covered 21 companies
with approximately 420 peer educators trained,
who have in turn reached out to approximately 7000
employees.
Integration with Supply Chain
HabitAt Apollo
Paper Recycling HabitAt Apollo is Apollo Tyres umbrella
environment programme to make eco-friendly
behaviour, or green thinking, a matter of habit
within the organisation. Under this programme, the
focus is on conserving 3 key resources of paper,
energy and water; to be achieved through reducing
the usage of these resources, promoting reuse and
recycling.
The first initiative under the HabitAt Apollo
programme is related to recycling of paper. All
efforts are being made to ensure that every scrap of
paper which is used in Zone I is recovered and
recycled as far as possible. Championed by the
employees themselves, the initiative also attempts
to create a behaviour change, which goes beyond
the workplace and leads to employees adopting
eco-friendly practices even in their personal lives.
In just a few months, colleagues across head office
and all plants have collectively recovered 10, 433 kg
Health Care Centres for Customers (Truckers)
Targeted Interventions operate in the form of
'Health Care Centres' (HCC) in large trans-shipment
hubs in 20 locations across the country. The current
states and cities boasting of these clinics are
Delhi, Udaipur, Jaipur, Kanpur, Mumbai,
Nalagarh, Barmana, Kolkata, Ahmedabad,
Surat, Madhavaram, Poonamallee, Namakkal,
Krishnagiri, Tuticorin, Kochi, Ludhiana, Vijaywada,
Agra and Indore.
HCC are staffed with well qualified doctors,
paramedics, counselors and outreach workers. The
services (detailed below) include doctors'
consultation at a nominal fee, free medicines and
counseling facility:
Sexually Transmitted Infection (STI) -
Diagnosis and Treatment
The patients are given health registration cards
for a month at a nominal fee of Rs 15/-, which is
valid across all health care centres in the country.
Counseling
A patient who walks in, prior to and post the
medical check-up goes through a thorough
counseling session. The counselors at clinics also
look at partner's treatment and various linkages
with government agencies and people living with
HIV –AIDS (PLWHA).
Peer Educators (PEs)
Given the geographical spread of the transport
hubs and the migrant and mobile nature of
truckers, Peer Educators become effective
messengers of HIV-AIDS awareness and
referrals to the clinics. The PEs normally
constitute the mechanics, barbers, tea shop
owners etc in these transport hubs and remain in
close contact with the truckers on a day to day basis.
Behaviour Change Communication (BCC)
BCC aims to increase awareness and knowledge
about the spread and prevention aspect of HIV-
AIDS among truckers and allied population in
the transport hubs. BCC activities would be
carried out by the outreach workers and a
network of peer educators through one-to-one
and group sessions along with various
infotainment activities.
Condom Promotion
Condoms are made available at various outlets
n
n
n
n
n
HIV Programme Deliverables
Coverage through outreach activities 449732
Clients treated for STI 4701
HIV Testing 13366
and strategic points within the transport hubs.
The outreach workers and peer educators also
emphasize and educate the truckers on the
correct usage and disposal of condoms.
Note: The above graph recognises rating of 1 as being highest trusted and valuable.
54 Social Performance 2011-12
Waste Management in Community
As per the needs assessment, waste management
has been identified as one of the prioritized needs of
the community of the Mathur and Oragadam
villages, Sriperumbudur taluk around Chennai
plant. Increased use and open dumping of plastics
and other wastes by the community, along with
deforestation, has lead to environmental
imbalance. The community thus needed to be
sensitized about this issue such that there is a
proper waste disposal system put in place, with
provisions for plastic recycling made.
Currently in the first phase of this programme, mass
awareness activities have been undertaken to
sensitize the community on the issue and the
associated health impacts that open dumping of
Project U – Livelihood Generation
As part of the identified need, income generation
and livelihood projects have been a focus area.
The aim of these projects is to empower,
underprivileged youth and women groups of the
communities around our plants so that they can
grow and lead better lives. Project U, a programme
focusing on skill up-gradation and job placement
for the youth has therefore been launched in all
locations. Depending on the need of the community
the programme focuses on modules such as retail,
computer operation, mobile repair, beauty course,
flower arrangement making, driving, apparel, and
housekeeping.
In order to carry out these activities, we have
partnered with technical expert organisations
which carry out training and certification activities.
In Limda the partnership is with SAATH (an NGO
based in Ahmedabad), in Chennai with Everonn,
and in Kochi with Rajagiri Outreach.
In the reporting period total 432 men and women
were enrolled.
of office paper and channelised it into proper
recycling stream rather than being sent to landfill.
The programme also complements the movement
towards use of less polluting and non-fossil fuel
sources of energy like gas, steam and wind power at
the manufacturing facilities. Mass awareness
activities are undertaken on world observance days
such as World Environment Day across all locations.
Organic Vegetable Garden
From the basic idea of Habitat Apollo to look at
conservation and recycling of resources in the most
effective way and there by ensure that 'Green'
becomes a matter of habit at Apollo, organic garden
was undertaken as a pilot project at guest house at
Perambra plant. The success of the pilot project
done at guest house and the report of the canteen
surveillance audit became the main driving factor to
launch the project in both the Kochi plants –
Perambra and Kalamassery.
The main objective of the garden is the proper
utilization of waste land, effective use of the slurry
from biogas plant and the efficient use of recycled
water; use of organic vegetables in the canteen such
as tomato, cabbage, pumpkin, and plantain, there
by improving the health of all. Limda guesthouse
also has similar programme running at the
backyard where vegetables like onion, tomato,
cabbage, cauliflower, carrot, coriander leaves,
green chili, radish, spinach etc are grown.
waste can have. This has led to an increased
understanding among the people about the ill
effects of plastics and waste dumping. The next
phase of the project will look into mobilization
efforts for putting waste disposal and recycling
systems in place.
Community Programmes
Around its manufacturing locations in India so far
the company had been organising several health
check-up camps and skill development workshops
for village community, alongside lending support to
infrastructure development. However, from 2009-
10 onwards formal needs assessment surveys have
been undertaken across manufacturing locations to
gauge the precise requirements of the community.
This is now being followed with the roll out of a plan
of action with specific focus on addressing issues of
health, sanitation, domestic habits and behaviours,
and environment.
Sustainability Report 2011-12 55
Sustainable Agriculture
In order to strengthen farmers' capacity (including
their knowledge, skills, and expertise) to apply
appropriate agricultural practices, programme on
sustainable agriculture was started for the farmers
in Limda village. The aim of the programme is to
enable farmers to acquire new knowledge and skills
in modern crop practices and outputs expected in
the next 3 years (base year 2011-12); increase
awareness about modern techniques of farming;
raise agricultural productivity; providing access to
improved varieties of seeds; improving agricultural
practices with increased crop yield.
In the reporting period a total of 160 farmers were
trained.
Promotion of Health & Sanitation
As per the identified needs of the community in
Mathur and Oragadam villages, Sriperumbudur
taluk around the Chennai plant, project on health
and sanitation has been undertaken. The idea is to
change the habit of open defecation among the
community people including that of children in
balawadi or crèche. Special emphasis also needed
to be given to the hygiene issues for women, so as to
avoid associated problem of infections of the
urinary track.
A total 0f 2944 people were reached out in the
community. As a result, the community itself
constructed 7 toilets.
The panchayat has also renovated and painted the
Balwadi toilet and veterinary hospital.
ZONE E
The regulatory framework in Europe is clearly
defined with respect to environment aspects.
For Apollo Vredestein BV (AVBV) focua areas for
the year 2011-12 have been:
Life Cycle Assessment of European Tyres
Apollo Vredestein BV (AVBV) is participating in
the Life Cycle Analysis (LCA) study of Tyres
conducted by the European Tyres & Rubber
Manufacturers' Association (ETRMA) based on
tyres produced in Europe. The study intends to use
the LCA principle to assess the environmental
impacts associated with all the stages of product's
end of life cycle. Right from raw material extraction
(cradle) through mater ia ls process ing,
manufacture, distribution, use and disposal or
recycling (grave) issues are addressed to minimize
the environmental impact. The LCA will assist
Apollo Vredestein to understand the full range of
environmental effects attributable to our products
and will be used as a foundation for improve our
products and processes towards a People, Planet
& Profit Philosophy. The results of the LCA will be
available by the end of 2012.
Objectives of LCA
n Updating the Life Cycle Assessment: Update
information concerning the environmental
impact of tyres.
Evolution of the Impact of Tyres: Understand
how the environmental impact of a tyre has
evolved in the past 10 years.
Product Improvement: Provide updated
information in order to reduce the environmental
impact of tyres.
Communicate with Stakeholders: the study
and the results should be available and
n
n
n
Reducing Environmental Impact of Products
An important outcome of environmental
management activities in AVBV operations is to
create a product that has reduced environmental
impact associated with it. In our European
Operations we also extend this further to translate
these enhancements to our tyres during their use,
by focussing on the following areas:
Improvement in Rolling Resistance: Lower
rolling resistance in tyres improves a
significantly beneficial aspect of improving fuel
efficiency, and reducing emissions related to fuel
consumption such as CO .2
Weight Reduction of Tyres: Reduces the quantity
of resources that goes to manufacture the
product, reduces the waste generated at the end
of the product life cycle and enables lower rolling
resistance during use.
Improved Life of Tyres: Improving the life span of
tyres involves increasing the durability of tyres
and enables multiple benefits including
reduction of the overall resource consumption by
enabling consumers to use their tyres for longer
before acquiring a replacement.
QuatracLite: A 'green' product line
Apollo Vredestein BV has introduced the latest
addition to the Quatrac family, the revolutionary
QuatracLite. This first 'green' all season tyre meets
all the environmental regulations due to be
implemented across the European Union in 2012,
including the EU Tyre Label, and is focused on fuel
efficiency. An upgrade from the Quartrac3, the
QuatracLite has lowered rolling resistance by 15%
from the norm, uses 10% fewer materials and has
an extended lifespan by up to 30%. On average a
n
n
n
ENVIRONMENTAL PERFORMANCE
designed for external communication.
System Boundaries: environmental impacts
from cradle to grave of product
n
56 Environmental Performance 2011-12
Material ConsumptionThe majority of rubber consumed in our European
operations is from synthetic rubber. Synthetic
rubber, manufactured through polymerisation from
crude oil, is used due to the lack of availability of
natural rubber production near the European
operations. At AVBV, we have partnered in the EU-
PEARLS initiative to research into production
and extraction of natural rubber from a plant that
can be grown in European climate. Across all
our operations, rubber is the only material that
is recycled and reused back into our processes,
to alleviate the pressures of virgin rubber
consumption. In addition to reducing consumption
of materials, we also engage in reclaiming the
products we sell. In our PC Tires product category,
we manage to reclaim 97.8% of the tires that we
manufactured.
We have a continuous project to reduce the amount
of non-vulcanized downgraded unusable rubber by
Non-vulcanised Rubber used as Recycled Input Materials as per EN 2 of GRI G3
%w
rt P
rodu
ctio
n Vo
lum
e
Non-vulcanized Rubber6%
5%
4%
3%
2%
1%
0%2005 2006 2007 2008 2009 2010 2011
All efforts are being taken to use wood free or
reusable packaging at the upstream. Foldable
steel packaging, for transport of raw materials, is
used multiple times. Natural rubber is usually
transported in crates, while carbon black and silica
is transported through silo trucks. Transportation of
the materials from supplier is in full truck load.
A milk run is adopted in circumstances where a full
truck load is not attainable.
Apollo Vredestein tyres are usually carried in plastic
pallets which are reusable, and do not require any
special packaging. Customers within 400 km range
receive the tyres loosely without any packaging.
At greater distances, they are placed in foldable
racks before loading in the trucks and are delivered
to the customers. The use of foldable racks has
helped Apollo Vredestein to reduce the transport
of air. Vehicle routing is usually done on the basis
of full truck load principle in order to avoid
transportation of air. A total of 139,835 kg of
packaging material was used last year by AVBV. As
all transport of materials is outsourced, we have not
engaged in directly reclaiming the packaging
material, but do reuse items such as pallets which
are reusable.
5% reduction in the quantity of materials used can
reducevulcanization times and potentially lead to
energy savings of up to 10%. At the same time, the
new QuatracLite meets all premium quality and
safety standards. Our QuatracLite product line is
clear evidence of the results from our intensive R&D
work to reduce the environmental impacts of our
products during their use.
improving their reuse during production stages. In
the year 2011 we already realised 50% of the
project-target. A significant decrease of raw
materials is already visible. The project will be
continued in 2012-2013
EnergyAll our direct energy consumption is through
natural gas, which is one of the cleanest forms
of fossil fuels, and used predominantly in boilers
and heaters.In the past year, our quantity of
manufactured products has steadily increased,
but through better insulation of the plant and
vulcanization presses we have been able to reduce
the quantity of direct energy and indirect energy –
electricity – required to manufacture one unit of
product, increasing our overall energy efficiency.
This trend is expected to continue as we employ
energy efficiency measures and activities as listed.
Reduction non Vulcanized Downgraded Rubber
Packaging Material Used
Sustainability Report 2011-12 57
Details of Energy Savings due to Efficiency Improvements as per EN5 of GRI G3
Conversion and Retrofitting of Equipment
Energy Savings (GJ)Energy Efficiency Activity
Repaired air leaks
Rework rubber waste
270
95200
ProcessRedesign
Energy Savings (GJ)Energy Efficiency Activity
Frequenty controled pump
New mixer
270
13500
58 Environmental Performance 2011-12
Energy Consumption as per EN 3 & 4 of GRI G3
Total Direct Energy Consumption304,826 GJ
Total Indirect Energy Consumption
221,264 GJ
2005 2006 2007 2008 2009 2010 2011150
250
350
Consumption of Natural Gas and Electricity
MW
h/to
nne
of e
nd p
rodu
ct
NM
3/to
nne
of e
nd p
rodu
ct
Target for natural Gas Consumption of natural Gas (Nm3)
Target for Electricty Consumption of Electricty (MWh)
Energy Efficiency
AVBV has embarked upon a proactive energy
efficiency approach. As a result we have been able
to realise energy savings of 109,312 GJ – about
20% of the total energy consumption within
our facilities. We achieved this primarily through
process redesign, in particular our focus to rework
rubber waste, tire compounds with minor structural
defects that is still suitable for tyre manufacturing
after being re-mixed.
Energy Saved Due to Conservation and Efficiency Improvements as per EN5 of GRI G3
ProcessRedesign
87.34%
Conversion and Retrofitting
of Equipment 12.6%
Others 0.07%
Note: Refer to the Energy Efficiency Table below
No Air Emissions by Type and Weight as per x
EN 20 of GRI G3
2006 2007 2008 2009 2010 2011
0.2
015
0.1
0.05
0
No
Em
issi
on (
kg/t
onne
x
End
Pro
duct
)
No Emissionsx
Sustainability Report 2011-12 59
Green House Gas (GHG) EmissionsThe total GHG emission for Scope 1 and 2 for the
reporting period were 47,984 million tons of CO2e.
Natural gas, our scope 1 emissions, accounts for
36% of total CO2 emissions while accounting for
58% of the energy consumption. Usage of natural
gas allows us to reduce our environmental impacts
including our GHG emissions. This GHG emission
figures has been calculated and submitted along
statutory requirements of the Emission Trading
Scheme developed by the Dutch government, the
Dutch Emissions Authority (NEa), to improve the
living environment. In the Netherlands there are
two emissions trading systems, one for emissions of
carbon dioxide and one for emissions of nitrogen
oxides.The ETS requires AVBV to develop a CO2
monitoring plan that is certified annually by an
authorized organisation. The Scope 2 emissions
attributed with electricity generation has been
calculated based on the defined emission factor
for grid electricity, 0.5 kg CO /Kwh of electricity 2
generated.
Characteristics of Emission Trading Scheme
n An emission permit: obligatory participants
draw up a monitoring protocol that they then
submit for approval to the NEa. In the event of
approval, the director of the NEa issues the
company with an emission permit.
Receiving emission allowances: licensed
companies are allocated emission allowances by
the government.
Monitoring: during the emissions year
companies monitor their emissions in
accordance with a monitoring protocol.
Verified emission report: at the end of an
emissions year, companies with an emission
permit report their emissions to the NEa in an
emission report. They have this report checked
by a verifier.
Turning in of emission allowances: companies
compensate the quota laid down in the emission
report by turning in emission allowances to the
registry.
n
n
n
n
n The supervisor: in the Netherlands, the Nea
supervises these two systems.
GHG Emissions as per EN 16 of GRI G3
Scope 136%
Scope 264%
CO
em
issi
on (
kg/t
onne
end
pro
duct
)2
2006 2007 2008 2009 2010 2011
400350300250200150100
500
CO Emissions2
Air EmissionsAs mentioned above, AVBV participates in the
Emissions Trading Scheme developed by the Dutch
Government through the Dutch Emissions
Authority (NEa). The ETS is a flexible policy
instrument used to improve the living environment
through two emissions trading systems, one for
emissions of carbon dioxide (CO ) and one for 2
emissions of nitrogen oxides (NOx). Greater detail
of the ETS is given in the section on GHG emissions.
Nitrous Oxide emissions are generated through
combustion of Natural Gas at a rate of around 37
grams per GJ of fuel consumed, estimating the total
NOx generation at 11.3 tonnes in 2011-12.
Similarly, the use of silica in our manufacturing
process led to emission generation of volatile
organic compounds (VOCs) estimated at 13 tonnes.
2005 2006 2007 2008 2009 2010 2011
Consumption of Tap Canal Water in M3/Tonne of End Product
3.00
2.00
1.00
100.000
50.00
0.00
Target for Canal Water
Consumption of Canal Water
Target for Tap Water
Consumption of Tap Water
Ozone Depleting Emission
Ozone Depleting substances are only present in our
European operations through emissions of HCFC
from leakages in the air conditioning system. This
amount was calculated at 0.7 kg for the entire year.
WaterThe total water consumption in AVBV for the
reporting period 2011-12 was 3,899,564 m3.
Surface water, our main source of water
consumption is sourced from the Twente Canal,
located near the plant. Surface water is used only
for cooling purposes and conducted through a
closed pipe system. 100% of surface water
consumed in the European operations is discharged
back to the source in compliance with the relevant
regulations.
The increase of Canal water is caused by a
combination of higher average temperature and a
serious increase of produced number of tyres. The
consumption of drinking water has been reduced by
better monitoring, directly responding to excesses
60 Environmental Performance 2011-12
Total Water Withdrawal by Source as per EN 8 of GRI G3
Municipal Water Supplies
2%Surface Water 98%
and water saving shower heads. Also the
replacement of defective steam traps has helped us
to reduce the drinking water consumption.
Discharge from municipal water supplies is sent to a
common sewage treatment plant for treatment
before being discharged.
Quality of Water Discharge
The quality of water discharged from our facilities is
regularly monitored and check by government
agencies, with the result that we have experienced
no violations with legislations and rules relating to
this. We have initiated the implementation of a
water quality monitoring system, for us at AVBV to
be able to continuously monitor our water quality
internally. The system is planned to be in operation
by December 2012.
WasteOur main focus revolves around minimizing the
quantity of waste generated with regards the
quantity of products manufactured. Over time we
have tailored our processes towards this, and seen a
significant reduction in the specific waste
generation of hazardous and non-hazardous
2005 2006 2007 2008 2009 2010 2011
3%
0%
% W
RT
Pro
duct
ion
Voul
me
Non-Hazardous Waste
7
6
5
4
3
2
1
Environmentally Hazardous Waste
KG
/Ton
e of
Pro
duct
ion
Volu
me
2005 2006 2007 2008 2009 2010 2011
wastes. As a result of an intensive improvement
program involving the whole production
organisation the number of waste compound was
reduced by more than 500 MT in one year. In 2011-
2012 different project teams worked on the
reduction of our scrap levels. This resulted in a
decrease of the scrap levels. A special cutter is
installed to cut ply material to the right dimension
preparing them for reuse, instead of disposing the
rolls resulting in substantial ply scrap savings.
Recycling of waste for other purposes is generated
such as the case of vulcanized waste which is
exported to an authorized agency as a fuel source.
The waste products are disposed of in a responsible
manner that is in compliance with legal
requirements either to authorized contractors and
common disposal facilities for hazardous wastes.
AVBV has partnered with a local waste processor
Van Gansewinkel to identify opportunities to reuse
residues and waste. Since October 2011, the goal of
this partnership has been towards:
n Optimization of waste resources
n Ensuring adequate visibility and optimum
placement of means for waste collection
n Efficient collection of the various substances
Total Weight of Waste as per Type and Disposal Method as per EN 22 of GRI G3
Non-Hazardous Waste
Waste Materials Quantity Disposal
Solid compounds (tonnes) 1407 Reused through authorized recyclers / re-users
Other Non-Hazardous wastes (tonnes) 1896 Recycled through authorized recyclers/ re-users
Vulcanized waste (tonnes) Used by authorized recyclers and exported as 1858a fuel source
Domestic waste (tonnes) 1346 Disposed to local incinerator
Hazardous Waste
Waste Materials Quantity Disposal
Chemical waste (tonnes) Exported abroad for treatment, segregation, 219 storage and disposal
Our general policy is to minimize the transport
movements required for the delivery of our
products to our customers. The transportation
mode is based on cost as well as environmental
efficiency. Reverse logistics is basically being
employed at both upstream and downstream of the
supply chain. In upstream the plastic bins and
crates are transported back to the suppliers
whereas in upstream the foldable racks are
transported on a regular basis. Tyres meant for
recycling are collected on a regular basis using the
reverse logistics mode. The key KPI used for green
logistics performance of Apollo Vredestein are:
total logistics cost, percentage of waste recycled,
carbon emissions, air pollutant emissions and
energy consumption.
A few of the green practices have direct impact on
the logistics performance, for example the use of
foldable racks have greatly helped in reducing
transportation cost per tyre. Our general policy
includes maximizing the usage of sea/barge
transport over road transport, using full containers
and full (high cube) trucks, maximizing direct
shipment and using shared-users services for
Transportation
Sustainability Report 2011-12 61
62 Social Performance 2011-12
Environmental Compliance
AVBV takes all necessary approvals from the
relevant government authorities, before embarking
on any project. The applicable environmental
requirements are monitored at all stages during
project execution at the manufacturing facilities to
ensure compliance with environmental legislations.
During the reporting period, no incident of non-
compliance was reported and no fines were
imposed.
transport solutions. GHG emissions caused by
transport by truck and inland barges, based on
actual tonne-kilometers and Dutch norms were
found to amount to a total of 3.65 tonnes of CO2
equivalent.
SOCIAL PERFORMANCEThe main driver of social performance in EU is
decent workplace agenda and fair labour practices
Labour PracticesSecondary and higher staff corresponds to those
that are employed at management and executive
levels, while general staff includes workers and
operators. At AVBV, labour and decent work is
conducted based on defined working conditions for
secondary and higher staff, through the MIHO
agreement, and for general staff through the CAO
agreement. When joining the company, employees
are required to sign the applicable agreement
to acknowledge their adherence to follow the
stipulated working conditions. The majority of our
workforce is workers and operators.
Like in India, our hiring policy focus is on
employing staff as permanent employees to
strengthen the notion of job security which given
the economic situation in Europe, is a pressing
issue in the Netherlands. The economic downturn
has also impacted labour conditions leading to a
Total Workforce by Employment Type, Employment Contract, and Region as per LA 1 of GRI G3
General Staff82% Secondary and
Higher Staff17%
Others1%
Fixed Term/Temporary
32%
Permanent68%
Sustainability Report 2011-12 63
workforce with higher age due to the raising of
the retirement age and the elimination of early
retirement in the Netherlands.
The attrition levels of our employees is as
exceedingly low 3.67%, highlighting the high level
of job satisfaction that our employees experience
for them to continue working with us to develop
themselves and grow with the company. This is a
clear indicator of Apollo Tyres' role as an
organisation that looks out for the people that
enable success.
Employees are provided with the following benefits
according to Dutch Statutory requirements. These
benefits are provided to both permanent and non-
permanent employees
Total Workforce: 1,303 Employees
Employee Turnover: 3.67%
Local Hiring Policy
Specific to the job roles that we look to cover, AVBV
practices local hiring practices for operators and
management personnel.
Operators: We aim to employ the operator from the
local community and provide them with a one year
probationary contract. After one year, if
management deems the operator to be good at his
role, a long-term contract is provided to him and
a skill development program is charted out for him.
Management: Any vacancy in management
positions starts with an internal search for suitable
employees. If no person can be found to fit the
expected job role, then external persons will
be brought in.
Training and Development
At AVBV we have a long term HR policy from 2011-
15 that details out the following for the employees
and specific job roles at AVBV:
n Policy career development & mobility
Yearly education plan
Together with charting out a career development
path for our employees we also offer the following
career development assistance programs:
n
n
n
n
n
n
Pre-Retirement Planning for Intended Retirees:
AVBV has its own pension fund and regulations
Retraining for those intending to continue to
working: We also organize on a regular basis
early retirement meetings with Aegon
Severance pay: In Dutch law there can be a
severance pay in two cases:
- If AVBV chooses to terminate the employment
through courts
- Reorganization resulting in reduction of
employee numbers
The named factors are included. If Severance pay is
provided, it takes into account the employee's age
and years of service
Job Placement Services
Assistance on transitioning to non-working life
AVBV also started the Technical Leadership
Development Programme. This intensive training
programme, which brought together specialists
from different areas, started with a three-day
technology symposium. The symposium provided a
platform for exchanging insights in the
development and production of tyres, including the
latest technologies. In addition to the participation
of in-house specialists from different areas, the
event also featured presentations by suppliers.
Our philosophy of lifelong learning is embedded in
our ABC training courses and in the operator
training in order to have our employees think
explicitly about how life-long learning is related to
the concepts of career, mobility and vitality. The
next generation of employees and managers has
been trained in the principles and methodologies of
Lean Six Sigma and has participated in the various
Black, Green and Orange Belt training courses.
91% of our employees are provided with regular
performance and career development review.
Performance and career development reviews are
provided to all levels of employment categories at
AVBV, management and workers, but especially
towards those employed in direct roles to the
company's activities.
64 Social Performance 2011-12
Minimum Notice Period
As per Dutch Statutory requirements we have
differing notice period for:
Works council – Notice period to be at such a
time that influence is still possible
Unions and employees – Notice Period of
3 months
The Works Council is a participatory and
representative body within AVBV. It consists of
employees on behalf of the staff who consult with
the management of AVBV on company policy and
staff interests.
n
n
Occupational Health & Safety
Safety is a priority area in our operations.
Highlighting the effectiveness of the safety culture,
we have achieved a low injury rate and no incidents
of occupational diseases during 2011-12, despite
the increase in the workforce. Our common goal is
to continuously bring this number down to zero.
Rates of Injury and Lost Days as per LA 7 of GRI G3
30
25
20
15
10
5
0Lost Day Rate Injury Rate
1.81
26.04
Collective Bargaining
100% of full time and part time employees at both
management and worker levels are covered under
collective bargaining agreements. Through a
proactive HR policy within our company, we aim to
improve the employability and vitality of our staff
through collective labour agreements that aim to
implement of sustainable employability at Apollo
Vredestein BV.
Health and SafetyEmployee health and well being is a critical
consideration of our employee engagement
programme. Under this we have we provide health
assistance programs on risks related to life-style
diseases such as obesity, heart disease, lung
diseases, high blood pressure; and occupational
health related diseases like vision and hearing and
repetitive strain injury.
In particular, physical therapy was actively
promoted in 2011-2012. Employees with recurring
musculoskeletal disorders followed a training
course over 15 weeks to minimize the symptoms
and learn how to deal with the symptoms. In 2012-
2013, we will evaluate the physical therapy policy
and if it has proven to be successful, we will
continue this therapy.
We have three health & safety committees at
different levels of the organisation:
Commi t t ee managemen t and l abour
representation
Safety committee
Staff committees (each individual department)
The Health & Safety topics below are specified in
our collective labour agreements with employees:
Personal protective equipment
Joint workinggroups with employees and
management
Participation of employees in labour inspections,
audits and accident investigation
Education and training
Addressing complaints
Refuse unsafe work
Periodic inspections
Compliance with ILO rules
Structure for troubleshooting
n
n
n
n
n
n
n
n
n
n
n
n
Human RightsAt AVBV we ensure that there are no instances
of human rights violation with respect to
discrimination, child labour, forced labour and
security personnel, as per applicable law. In the
event any discrimination is reported, we have a formal
system to address the issues that have been raised.
Sustainability Report 2011-12 65
Product StewardshipHealth & Safety Impacts of Products
Product and Service Information
We work towards providing our customers with
adequate and accessible information as required by
regulatory requirements and based on voluntary
commitments of AVBV. We have progressively
moved into disclosing information relating to
sustainability performance and indicators to keep
customers well informed of our activities and
initiatives. In the light of procedures for product and
services information and labelling, AVBV clearly
takes into account the following product and
service information.Tyre engraving, a key part of
product information, is always checked through the
involvement of employees and is in compliance to
regulations and codes.
Purpose Product information disclosed
The sourcing of components of the product or service
n Reach-statements, n Certificates of Origin,
Content, particularly with regard to substances that might produce an environmental or social impact
n Reach-statements, n Certificates of Origin
Safe use of the product or service
n Winter Information Brochure informing users how and when to use
winter tyres.
n Tyre info display, offered to dealers in Zone E informing customers
what are important parts of a tyre and focus on choosing a tyre.
n Campaign concerning checking your tyre pressure station in
Enschede and distributing tyre pressure sheets to all dealers and
fuel stations.
n Team in RTL Autowereld (television), which explains that a tyre is
so much more than just a piece of rubber.
n Participation in the Tire-change-week-campaign of the VACO,
which reminds customers that it is time to switch from summer to
winter tyres.
n Campaign concerning checking your tread depth regularly,
including placing a high tech tread depth measure station
n Item in Autoblog, in which we showed the viewer the difference
between an A-brand tyre and a discount tyre, to create awareness
of the importance of investing in a good tyre.
Disposal of the product andenvironmental/social impacts
n Documents regarding our participation in the Used Tyres Group of the ERTMA.n Documents regarding our participation in Vereniging Band & Milieu
Other (explain)
n Other (explain)1. Brochure regarding the EU tyre Label, in which we
inform dealers and consumers what this label contains and how the
label values are determined.
EU regulations mandate that we account for and
address health & safety aspects throughout the life
cycle of our products. 100% of all types of our
products are accounted for during the following
stages of a product life cycle:
Development of product concept
R&D
Certification
Manufacturing and production
Marketing and promotion
Storage distribution and supply
Use and service
Disposal, reuse, or recycling
n
n
n
n
n
n
n
n
66 Social Performance 2011-12
Customer Satisfaction
Customer satisfaction practices are conducted to
understand customers' perception to AVBV as an
organisation, and pertaining to the specific tire
products we manufacture. AVBV assures that the
performance matches the customers' expectations.
Our target is “customer delight” by exceeding the
customers' expectations. AVBV experiences that
customers are more and more interested in
environmental aspects - REACH compliant
statements and ratings regarding recycling. AVBV
fully complies with the current REACH regulations
and gives its REACH statement on request.
Customer satisfaction levels are monitored on a
regular basis. All marketing and sales departments
have regular quarterly meetings. The reasons for
dissatisfaction are determined and actions for
improvement are planned. Follow-up is done on a
quarterly basis. We establish and maintain
important characteristics to gauge customer
satisfaction including:
n Quality
Fair prices
Good customer handling skills
Efficient delivery
Serious consideration of consumer complaints.
n
n
n
n
Marketing Communication
Marketing communication activities are conducted
in compliance with regulations to provide factual,
timely and reliable information during marketing of
our products. We have instituted internal standards
to complement the statutory requirements that we
adhere to.
In addition to continuous monitoring, we conduct
internal and external audits of our compliance
status to the below codes and standards.
Code or Standard for Marketing Communication Frequency of Monitoring
Society
We do not partake in any anti-competitive, anti-
trust or monopoly practices. We have consequently
faced no legal actions relating to these practices.
Anti-Competitive Behaviour
Social Engagement
Every year AVBV determines a number of events and organisations to support by donating money or sponsoring events to benefit the society and community where we are located in. In the year 2011-2012 donations included to:
Het Roessingh, a rehabilitation center inEnschede
Retired former AVBV employees
n
n
Sponsorships:
In terms of sponsoring events we cooperated with several local, national and international initiatives:
Local
The Good Cause Rally - giving children withcancer a carefree day
National
Alped'Huzes - a bicycle ride, aiming to collectmoney for further research for cancer
International
n Ride for the Roses - a bicycle ride, aiming tocollect money for further research for cancer
n FBK Games - international athletics-contest, heldin the Enschede-area
n Amstel Gold Race - international cycling race
Dutch Advertising Code Committee Continuous
Law on Gambling Promotion Continuous
General Media Law Continuous
Vredestein Brand Book Continuous
ZONE A
EnvironmentalManagementAt Apollo Tyres South Africa Pty Ltd (ATSA) the
management of environmental performance is
fundamental to our operations. At ATSA, we aim to
ensure minimal impacts to the surrounding areas
from our manufacturing activities.
Our focus areas of investment listed here are
restricted to external environmental management
services employed at our Durban and Ladysmith
facilities. The total recorded external services
investment amounted to 2.799 million South
African Rand, with an exchange rate conversion to
Indian Rupee as on March 31, 2012.
This information is only intended to be indicative of
our efforts and focus areas and does not constitute
the total extent of the environmental management
investment in our South African plants.
Managing our environmental impacts has also
allowed us to reduce costs associated with
environmental management. In Durban, we have
employed a waste management approach wherein
almost 88% of our total waste management cost is
recovered through income received through
recycling of wastes.
The total environment management expenditure in
the reporting period was Rs. 18.61 million.
WaterManagment
31.05%
WasteManagment68.52%
Pollution Prevention0.43%
Environment Management Expenditure
Material
for
packaging
purposes
Material Quantity (%)
Pentathene (metres)
Bags (numbers)
85.15
14.85
ENVIRONMENTAL PERFORMANCE
Indexed Raw Material Consumption
In South Africa, we use a mixture of natural and
synthetic rubber to manufacture tyres, at a
proportion of 58% and 42% respectively. This is
used to alleviate the issues regarding natural rubber
supply that is present in the tyre manufacturing
industry, and which has been covered within our
Indian and European operations. The materials
consumed in our operations are not re-used back
into our processes within their original state, but we
do rework the rubber compound that is generated
from the raw materials.
Material Consumption
Raw Material Consumption as per EN1 of GRI G3(Indexed)
Synthetic Rubber 27.23%
Carbon Black35.80%
Natural Rubber36.97%
Sustainability Report 2011-12 67
EnergyThe energy savings initiatives focus on reducing
energy consumption. Indirect energy savings –
through steam consumption, electricity
consumption and air leakage from utilities – have
been achieved, but the actual energy savings
through these measures have not been
documented. This has been identified as a gap and
subsequent systems to document energy savings is
being worked upon.
Both our factories have initiated energy projects
with emphasis on reducing steam usage. Projects
included the recovery of steam at our large domes in
Truck Bus Radial (TBR) and Off The Road (OTR)
manufacturing process, as well as making use of
only one boiler instead of two during periods where
demand for steam is lower than required. At
Ladysmith and Durban, through a systematic
process accounting steam consumption, electricity
consumption and air reduction in utilities, we have
been able to initiate the below activities towards
achieving energy savings.
Energy Efficiency
Energy Consumption as per EN 3 & 4 of GRI G3
Total Direct Energy Consumption293,147 GJ
Total Indirect Energy Consumption
366,001 GJ
Steam Consumption
Electricity Consumption
Air Leakage in Utilities
Electricity55.53%
Coal32.60%
LPG0.19%
Diesel0.46%
HFO11.22%
Due to easy availability and accessibility of coal in
South Africa, it is the most used fuel for the
generation of direct energy in our manufacturing
processes. 37% of indirect energy consumption is
used in steam generation. Steam is used in the
manufacturing process in activities such as curing
of the tyres after the building process. Indirect
energy consumption exceeds direct energy
consumption. Thus our energy efficiency initiatives
are focused towards reducing this along with steam
usage in our processes.
68 Environmental Performance 2011-12
n Install 124 new steam traps
to replace old ones in Moulding.
n Repair of major air leaks.
n New cooling towers installed
to increase the efficiency of
chilled water system.
n Installation of power factor
correction equipment.
n Repair of Major air leaks.
n Upgrade to high efficiency
compressors.
n Installation of cooling
radiators.
Total energy savings achieved through conversion and retrofitting of equipment was 582.9 GJ
Note: Refer to the Energy Savings Table given on page-69
Green House Gas (GHG) EmissionsFor this reporting period, combustion of direct fuels
(Scope 1) and indirect emissions from generation of
Sustainability Report 2011-12 69
Details of Energy Savings due to Efficiency Improvements as per EN5 of GRI G3
Energy Efficiency Activity Energy Savings (GJ)
Conversion and
Retrofitting of
Equipment
Installation of Variable Speed Drives for pumps and fans
Energy saver light fittings
Installation of Variable Speed Drives on cooling towers
558
9.4
15.5
purchased electricity (Scope 2) have been
accounted. The GHG emission factors for the
different energy sources, used to calculate our GHG
emissions, are based on the following standards:
n Diesel, Furnace Oil, Natural Gas and Coal -
IPCC Guidelines
n Electricity – Journal of Energy in Southern Africa
Coal is the primary source of fuel for the grid
electricity in South Africa, contributing to a higher
emission factor. In our direct energy consumption
mix, coal accounts for about 75% of consumption,
while its GHG emissions contribution accounts for
almost a correspondingly similar figure. Likewise
fuel oil, which is 25% of our direct energy mix, is
responsible for 20% of the GHG emissions through
direct energy consumption.
GHG Emissions as per EN 16 of GRI G3
100000
80000
60000
40000
20000
0
Scope 1Scope 2
Tonn
es o
f CO
equ
ival
ent
2
92415
26521
GHG emissions as per EN 16 of GRI G3
Fuel Oil21.65%
Diesel0.85%
LPG0.30.%
Coal77.19%
Air Emissions
At Durban and Ladysmith, there are no listed
activities on either site regulated by the National
Environmental Management Act: Air Quality Act.
Despite this, we continuously track our NOx and
particulate matter emissions in particular, to reduce
the air emissions generated from our operations.
NOx and Methane emissions given below are
attributed from consumption of high fuel oil and
diesel for energy sources.
No , SO , and other significant air emissions x x
by type and weight as per EN 20 of GRI G3
NOx 0.049 tons
Methane 0.247 tons
Particulate Matter 51.79 mg/cm3
70 Environmental Performance 2011-12
Water Consumption
All water consumed is sourced from the Municipal
Water Supplies of Durban and Ladysmith. This
includes water for steam generation and cooling
purposes. During the year we have embarked on
several small projects to reduce water usage. A
project was initiated whereby we replaced all
shower heads with water saving shower heads as
well as reducing the cold water pressure resulting in
water savings of 500kL at our Durban Factory.
In Ladysmith, new dry type air-conditioning coolers
are used to conserve water. We have also
commissioned a project to investigate water
capture from our large roof surfaces over the factory
which will be further developed into a viable project
for 2012.
The total water withdrawal for the reporting period 3for ATSA was 470,190 m / year.
26% of the water consumed is recycled and reused
within the organisation.
WasteAt Durban and Ladysmith, we aim to reduce the
quantity of solid waste disposed through the
vigorous pursuit of recycling:
n Employment of waste management contractors
for waste handling, segregation and recycling.
n Construction of Waste Yard storage bay for
liquids to direct any spillage to the sump
n Re-construction of Waste Yard to include
water trap and closure of all storm water drains
At all our locations the treated discharge is sent to
common facilities for effluent and sewage
treatment that is run by the local municipal
corporation. At our Durban facility, only oil
separation, through an oil separation sump, is
conducted before the effluent is transported to the
common effluent treatment plant run by the Durban
municipal body. Sludge is pumped out of 5 sumps
(pump-house, 2 open wash-bay, mill grease trap
and waste yard trap), in both locations twice
monthly or if they fill up.
Water Discharge Quality
BiodiversityOur facilities in Ladysmith and Durban are not
located near any area within or adjacent to
protected areas and areas of high biodiversity value
outside protected areas. Consequently none of our
Total water discharge from STP and ETP during the
reporting period 2011-12 was 124,011 m3 / year.
Our activities to reduce air emission focus on
maintaining machinery and equipment that
contribute to air pollution include:
n Installation of BSF Plug and socket in Mixers
and Boiler House Stack to measure atmospheric
emissions
n Installation of spray booths in Moulding Spray
Painting Machine
n Install of new filters in Mixers
n Repair of all dust collector systems for all Mixers
We also aim to ensure that noise pollution is kept at
a minimum in the work environment to ensure that
it does not exceed 85 dBa.
operations or products have any significant impacts
on biodiversity in protected areas and areas of high
biodiversity value outside protected areas.
Recycling
Our Durban Factory uses pentethene plastic film as
part of the production process. This is a by-product
of the production process, and not used in the final
product. The waste collected is further recycled by
the waste removal company as LDPE plastics which
can be made into garbage can liners, floor tiles, film
and sheet, bins, landscape timber and piping.
At our Ladysmith Factory, our scrap tyres are
shredded, granulated, and finally crumbed and
bagged. The crumb is then mixed into bitumen
which is utilised in tarring road surfaces.
Note: Refer to the Waste Table given on page-71
Sustainability Report 2011-12 71
Total Weight of Waste as per Type and Disposal Method as per EN 22 of GRI G3 (Indexed)
Non-Hazardous Waste
Waste Materials Disposal
General Waste
Rubble
Recyclables
Production Waste
Scrap Tyres
0.04
0.01
59.64
39.52
0.79
Disposed to local landfill
Co-Disposal
Recycled through authorized recyclers/ re-users
Recycled through authorized recyclers / re-users
Recycled through authorized recyclers / re-users
Hazardous Waste
Waste Materials Disposal
Sludge
Packaging
Crushed fluorescent tubes
Sump / trap / oil separator waste
Compound calendered tyre steel beads
27.77
14.64
0.02
2.60
17.49
Sent to authorized agency for treatment and disposal
Dry Hazardous Waste
Chemicals
Blasting Grit
36.00
0.30
1.17
Sent to authorized agency for treatment and disposal
Sent to authorized agency for treatment and disposal
Sent to authorized agency for treatment and disposal
Sent to authorized agency for treatment and disposal
Sent to authorized agency for treatment and disposal
Sent to authorized agency for treatment and disposal
Sent to authorized agency for treatment and disposal
Quantity (%)
Quantity (%)
Transportation of Hazardous Wastes
Hazardous waste is transported from the Durban
facility to the local Shongweni Landfill site for
effective treatment and disposal of the following
hazardous waste. An authorised waste
management firm to manage the hazardous waste
generated from our locations and ensure safe
disposal of the waste.
Weight of Hazardous Waste Transported to Authorised Disposal Site / Vendor
Hazardous waste transported
Weight (kg/tonnes)
Contaminated Packaging
Sludge (Mix of oil, water,
carbon black, soil, grease)
Paint, chemical and grease
containers plus thick and
dry sludge
Crushed fluorescent tubes
Sump / trap / oil separator waste
Compound calendered tyre
steel beads
98.9
54.3
36.5
0.15
17.55
118.2
72 Social Performance 2011-12
Significant Spills
During the reporting period we have experienced
two significant spills:
n Diesel spilt from Engen delivery truck tank
during decanting into our underground diesel
tank. The volume of the spill was around 50 litres
and led to contamination of a cement area
and storm water drain located adjacent to the
diesel tank.
n Powder chemicals (Resorcinol and Stearic acid
blend) were spilt from a contractor's truck led to
contamination of the cement area near the raw
material store.
Appropriate measures were undertaken to address
the spill, minimize the impact of the spill and to
prevent re-occurrence of the event.
We undertake practices to prevent land pollution
from occurring and to continuously monitor and
check for pollution levels in the ground. These
include:
n Conduct sampling and analysis of the ground
water at locations of underground diesel and
chemical tanks
n Testing and treatment of soil samples for
pollutants
n Monitoring of underground water supply for
diesel contamination
Environmental Compliance
ATSA, obtains prior approval from the relevant
government authorities before embarking on any
pro jec t . The appl icab le env i ronmenta l
requirements are monitored at all stages during
project execution at the manufacturing facilities to
ensure compliance with environmental legislation.
During the reporting period, no incident of non-
compliance was reported and no fines were
imposed.
LabourOn the Industrial Relations front, management,
employees and the trade union, have put together a
draft recognition agreement which has the purpose
of regulating the relationship and parameters
within which business will be conducted.
In line with our company policy, we practice hiring
predominantly permanently contracted employees
to promote job security and enhancement of their
work through benefits applicable to permanent
employees. The attrition level of our employees is
low indicating the high level of job satisfaction. The
majority of the attrition is from workers,
Total Workforce: 1,765 Employees
Attrition rate of Permanent Employees:
9.57%
SOCIAL PERFORMANCE
People power is the core of Zone A operations.
Excellence through people innovation drives the
social agenda and policies for the region.
Weight of Hazardous Waste Transported to Authorised Disposal Site / Vendor
Management6%
Workers andOperaters94%
Permanent97%
Temporary3%
Sustainability Report 2011-12 73
In SA we are governed by the Employment Equity
Act. This act creates the framework for the
prohibition of unfair discrimination in the
workplace and creates a framework for the planning
and advancement of previously disadvantaged
groups and their advancement in employment in
South Africa.
Training and Development
Zone A strongly believes in ensuring training and
skill development for its workers and management
employees, imparting them with the highest
technical knowledge and practices to further
develop their capabilities and capacities to sustain
the organisation in its place as one of the top
companies. The training programmes focus both,
on general practices and technical expertise. We
also provide sponsorships for external programs.
During the reporting period, 244 employees
participated in these training and development
programmes.
32% of our employees are provided with regular
performance and career development reviews.
Performance and career development reviews are
provided primarily towards management and
operational employees of Apollo Tyres South Africa.
The key career development assistance programs
offered at Zone A are :
n Pre-Retirement Planning for Intended Retirees
n Retraining for those intending to continue
to working
n Severance pay
n Assistance on transitioning to non-working life
The Skills Development Act and the Skills
Development Levies Act create a regulatory
framework for developing the broad skills of the
South African workforce by creating the
compulsory deduction from employees and
payment into the skills development levy, which in
turn funds the various skills development
programmes (namely learnerships and SETAS)
under the Skills Development Act. At Zone A, the
entry level employees' remuneration is at an
average of 9% above the local minimum wage .
The average hour of training imparter per employee per year by category as per LA 10 of GRI G3
5
4
3
2
1
0
Operators and Workers
Management
3.80
4.53
man
days
/ yea
r/ p
erso
n
Collective Bargaining
100% of our operator level workers are covered
under collective bargaining agreements. We
conduct dealings with trade unions through respect
and compliance with Centralised Bargaining
Structures, as well as all Collective Agreements.
Freedom of Association is protected under SA
Constitutional Law, as well as Labour Relations Act.
There has been no risk of collective bargaining at
our South African locations during the reporting
period.
With regards to the Tyre Industry Bargaining
Council, the company has spear-headed a process
Local Hiring Policies
Employee Benefits
As per South African statutory requirements,
employees are provided with Health Care benefits,
Disability / Invalidity Coverage, Maternity /
Paternity Leave and Retirement Pension. These
benefits are provided only to permanent employees,
who constitute 97% of our total workforce
74 Social Performance 2011-12
Minimum Notice Period
As per South African statutory rules, we have
differing notice periods for operational change:
n Restructuring – 90 days
n Dismissal based on operational requirement
–90 days
n Outsourcing – 90 days
Health and SafetyZone A is certified under OHSAS : 18001 .
Appointed SHE Managers and Officers ensure that
the company complies with relevant Safety, Health
and Environmental legislation. The company has
periodic internal and external audits performed
annually on Safety and Health.
Rates of injury and lost days as per LA 7 of GRI G3
Lost Day RateOccupational
Diseases Rate
Injury Rate
0.172
0.013 0.011
0.20
0.15
0.10
0.05
0.00
of regulating all agreements from a macro
perspective. Historically, numerous and sometimes
conflicting agreements were reached at the Tyre
Industry Bargaining Council. The purpose is to
ensure clarity is reached and all parties have an
explicit understanding of the meaning of various
agreements. The increase for the second year of our
three year wage increase agreement took place
during this period.
Health and Safety Topics
We have constituted four health and safety
committees at different levels of the organisation:
n SHE Internal Management Review
n Risk Management Steering Committee
n SHE Security and Insurance Sub-Committee
n SHE Area Committees
The Health and Safety topics below are specified
in our collective labour agreements with
employees:
n Safety, Health, Environment and Quality
(SHEQ) Agreement
Health Assistance Programmes
Education / Training
Counselling Prevention / Risk Control
Treatment
Employees
Employees' families
Sustainability Report 2011-12 75
Some of the key health programmes undertaken
are:
HIV AIDS - Education, Testing, Counselling is
conducted for employees. Employees families also
Counselled in the event of positive testing
Sexually Transmitted Infection - As and when
symptoms are detected among employees, specific
protocols are followed
Tuberculosis - Part of annual Wellness
programmes, specific protocols are followed when
TB is detected among our employees
Risk Assessment - Risk Assessments are conducted
by occupational hygienists to identify hazards
relating to health of our employees
Occupational Diseases - As and when lung, ear and
other biological diseases related to occupational
diseases occur among employees, specific
protocols are followed
n
Meetings
n SHEQ Policy
n Weekly Safety Talks
Safety, Health and Environmental Reviews/
Human Rights At ATSA there is no defined policy specifically
on human rights. The fundamental principles of
human rights are part of various policies governing
the organisation. In the year 2011 -2012 there were
no instances of non compliance with respect to
discrimination, child labour, forced labour and
security personnel.
The company also supports the Broad Based Black
Economic Empowerment framework to ensure
equitable opportunities for the disadvantaged
in SA.
Product StewardshipOur regulatory framework requires that we account
for and address health and safety aspects
throughout the life cycle of our products. The
product development stages are similar to as
mentioned in the previous regions i.e. Zone I and
Zone E reflecting standardised approach of the
organisation. These stages are:
n Development of product conceptn Research and Developmentn Certificationn Manufacturing and productionn Marketing and promotionn Storage distribution and supplyn Use and service
Product and Service Information
At Zone A we are conscious of our responsibility for
fair and transparent communication. We ensure
that required information is disclosed with respect
to our products and activities and our sustainability
performance. Product information is provided on:
n The sourcing of components of the product
or service
n Content, particularly with regard to substances
that might produce an environmental or social
impact
n Safe use of the product or service
n Disposal of the product and environmental/social
impacts
Customer Satisfaction
The company conducts a customer satisfaction
survey every 2 years. The last survey was conducted
in 2010 and we are planning to conduct the next one
during 2012. In 2006 and 2010, independent
research was undertaken with Objectivity to
quantify levels of awareness and perceptions held
regarding the delivery of orders and efficiency with
a cross section of all tyre dealers.
The first survey in 2006 confirmed the view held by
a major competitor's logistics partner that Apollo
was considered the benchmark tyre company with
respect to logistical services. The second survey
held in 2010, showed that Apollo had maintained its
leadership status but that competitors were closing
the gap. The survey results were shared with all
sales and branch employees with a view to
implementing a strategy to further strengthen
Apollo's logistics competitive advantage.
76 Social Performance 2011-12
ATSA also conducts annual regional customer
seminars where customers are briefed on the
Company strategy at a macro level, as well as
communicated with regards to new products and
products innovations. Feedback is also elicited from
these customers and strategic action plans put in
place to address any customer concerns which may
be highlighted.
Market research with regards to how end
consumers perceive our Brands are also conducted
every 2 years. Research is conducted every 2 years
since 2007 though an independent research
company TNS (previously Research International) -
the largest research company in South Africa and
globally. Research is undertaken to gain insight into
the South African tyre market as a whole, but more
specifically to protect and grow the Dunlop brand,
identify consumer buying behaviour patterns and
evaluate our offering, to track the Dunlop brand
saliency and brand equity, to measure the
effectiveness of brand communication and to
measure the awareness of the Dunlop Zone
Network.
Marketing Communication
The marketing communication process ensures
clear and correct messaging to our customers. The
effort is to disclose reliable and timely information
to the users. We adhere to the following standards
and codes of communication.
Code or Standard for Marketing Communication
Advertising Standards Association
Consumer Protection Act
Electronic Communications and Transactions Act
Continuous
Frequency of Monitoring
Continuous
Continuous
Note: Refer to the Marketing Communication Table below
Customer Privacy
There has been no instance of breaches with
customer privacy and loss of customer data during
the reporting period.
Local Suppliers
We define local suppliers as those that are located in
and operate from South Africa. As part of the
corporate purchase initiative, 71 suppliers signed
the "Partner Code of Conduct" with Apollo Tyres SA
covering Human Rights issues. We base our
selection of local suppliers on the following criteria:
n Price
n BBBEE Status
n SARS Tax clearance
n UIF Compliancy
n WCA Compliancy
Zone A actively encourages and promotes Small
and Medium Enterprises. The Apollo Tyres South
Africa – Small and Medium Enterprises and Black
Enterprises Development sourcing team is to be
established to specifically enable emerging
businesses into enterprises that are viable, and are
able to provide goods, equipment, site works and
services as may be required by the operations of
Apollo Tyres South Africa.
Percentage of total procurement budget spent on
local suppliers was 43.40%
Product Responsibility ComplianceApollo Tyres SA (Pty). Ltd. ensures prior approval
from the relevant government authorities before the
start of on any project. The applicable
environmental requirements are monitored at all
stages during project execution at the
manufacturing facilities to ensure compliance with
relevant legislation pertaining to customer health
and safety, product and service labelling, marketing
communications and the use of our products.
During the reporting period, no incident of non-
compliance was reported and no fines were
imposed.
Sustainability Report 2011-12 77
Society
Broad-Based Black Economic Empowerment (BBBEE)
Broad-Based Black Economic Empowerment
(BBBEE) is a form of Economic Empowerment
initiated by the South African government to
distribute wealth across as broad a spectrum of
South African society as best possible.
Apollo Tyres SA Ltd. supports the intent and
purpose of BBBEE whilst striving to ensure that
equitable opportunities are created and offered to
predominantly historically disadvantaged South
Africans in its pursuit of achieving the goals and
targets set by the Broad Based Black Economic
Empowerment Act. In this pursuit of compliance
with broad based black economic empowerment,
the company has contracted with various
consultancies on the appropriate measures to be
implemented, as published by the DTI (Department
of Trade and Industry). As such the Company has
already achieved level 5 status, with a score of 80%
on the Broad Based Black Economic Empowerment
Balanced Scorecard from the Codes of Good
Practice
Anti-Corruption
At Zone A, both our business units are analysed for
business risks in general including corruption.
Awareness on anti-corruption issues is generated
through the general contract between Apollo Tyres
and the employee. Awareness is done through
workshops. Sales department employees undergo
competition act training (anti-competitive). Senior
management and sales personnel undergo National
Consumer Act Training as well. Number of people
trained in Anti-Corruption:
n 40 Management Personnel
n 699 Operators and Workers Personnel
There have been 21 instances of corruption within
our facilities during the reporting period. In 14
instances disciplinary action were taken against the
employees who participated in corruption
activities, while there were 12 instances of
employees being dismissed due to their
Political Funding
We do not provide any monetary contributions to
any political party
Anti-Competitive Behaviour
We have faced one case on anti-competitive action.
The case was brought to the South African
government and was resolved with a settlement
with the government. We have not faced any
instances or legal actions relating to anti- trust or
monopoly practices.
Social Compliance
During the reporting period, no incident of non-
compliance was reported and no fines were
imposed.
involvement in these activities. Indicative of the
action we have taken to address these incidents,
there have been no incidences of non-renewal of
contracts with suppliers and customers due to
corruption.
Community Development
Ladysmith Creche
The Company is supporting the crèche currently
financially to the value of R2500 / month, and
partnering with the Spar Supermarket group.
In addition we have approved capex of R60 000 for
78 Social Performance 2011-12
Ladysmith High
The Company is supporting the establishment of a
modern Multi-Media Research and Resource
Centre, which will be called the Apollo Tyres Multi-
Media Centre. The project involves the installation
of 36 computer terminals with full internet access.
To further enhance the viability of the room, a data
projector, speakers and wall screen to achieve full
audio-visual functionality for enhanced teaching
and learning will be installed.
This media centre would allow all learners access to
research and resource material but more especially
to those who are not fortunate enough to have
computer and internet access in their homes. Such
a centre would, without a doubt, equip children to
be more compe t i t i ve , compe ten t and
knowledgeable in the broader context of skills
development for life.
The school has proved itself to be an exemplary
academic institution having achieved a 100%
Matric (Grade 12) pass rate for the last 19 years.
The learner demographic is completely multi-
cultural, reflecting all population groups of
Ladysmith.
upliftment projects such as Vegetable Gardens -
first subsistence and later supply to the factory
canteen for income.
We are also investing in a project to collect water via
a rain capturing project, via the use of large plastic
water tanks called a “JoJo”. Apollo has donated
used OTR Bladders which we will use to set up to
grow potato gardens and composting chambers.
Collection boxes for second hand goods at Apollo's
Factory has also been set-up, whereby employees
can donate their old clothes and toys for the benefit
of the children.
Inkanyezi Special School
Carbon Offsetting
The Ladysmith Factory has also embarked on a two-
year tree planting project, to green the area, and to
in part offset emissions from our coal burning
boilers. Over a two year period, we completed
planting more than 1000 indigenous trees. In the
previous year, we already planted 500 trees, and the
trees were sourced via the Wildlands Conservation
Trust, whom ATSA supports financially. This year
we planted another 500 trees, but also included
some large fruit trees and the fruit will be for local
consumption by employees.
Sustainability Report 2011-12 79
80 Performance Indicators 2011-12
Performance Indicators
Sustainability Report 2011-12 81
APOLLO G3 Critical Indicator Index 2011-2012
Performance Indicator
Core/ Additional
Description
Economic
ZoneE
ZoneA
ZoneI
Corporate
Aspect - Economic performance
Aspect - Market presence
Direct economic value generated and distributed, including revenues, operating costs, employee compensation, donations and other community investments, retained earnings, and payments to capital providers and governments.
Range of ratios of standard entry level wage compared to local minimum wage at significant locations of operation.
EC1
EC5 Add
Core
Core
Y Y Y Y
EC2 Financial implications and other risks and opportunities for the organisation's activities due to climate change.
CoreEC3 Coverage of the organisation's defined benefit plan obligations.
CoreEC4 Significant financial assistance received from government.
Y Y Y Y
Y Y Y Y
Y Y Y Y
Y Y Y Y
Policy, practices, and proportion of spending on locally-based suppliers at significant locations of operation. EC6 Core Y Y N N
Procedures for local hiring and proportion of senior management hired from the local community at significant locations of operation. EC7 Core Y Y Y Y
Aspect - Indirect economic impacts
Development and impact of infrastructure investments and services provided primarily for public benefit through commercial, in-kind, or pro bono engagement. EC8 Core Y Y Y Y
Understanding and describing significant indirect economic impacts, including the extent of impacts. EC9 Add Y Y Y Y
EnvironmentalAspect - Materials
Materials used by weight or volume. EN1 Core Y Y Y YPercentage of materials used that are recycled input materials. EN2 Core Y Y Y Y
Aspect - Energy
Direct energy consumption by primary energy source. EN3 Core Y Y Y YIndirect energy consumption by primary source.EN4 Core Y Y Y YEnergy saved due to conservation and efficiency improvements.EN5 Add Y Y Y YInitiatives to provide energy-efficient or renewable energy based products and services, and reductions in energy requirements as a result of these initiatives. EN6 Core Y Y Y YInitiatives to reduce indirect energy consumption and reductions achieved. En7 Core Y Y Y Y
Aspect - Water
Total water withdrawal by source. EN8 Core Y Y Y YWater sources significantly affected by withdrawal of water. EN9 Add Y Y Y YPercentage and total volume of water recycled and reused. EN10 Add Y Y Y Y
Aspect - Biodiversity
Location and size of land owned, leased, managed in, or adjacent to, protected areas and areas of high biodiversity value outside protected areas.EN11 Core Y Y Y Y
Description of significant impacts of activities, products, and services on biodiversity in protected areas and areas of high biodiversity value outside protected areas. EN12 Core Y Y Y Y
Habitats protected or restored. EN13 Add Y N N NStrategies, current actions, and future plans for managing impacts on biodiversity.EN14 Add Y N N NNumber of IUCN Red List species and national conservation list species withhabitats in areas affected by operations, by level of extinction risk. EN15 Core Y N N N
Aspect - Emissions, effluents and waste
Total direct and indirect greenhouse gas emissions by weight. EN16 Core Y Y Y YOther relevant indirect greenhouse gas emissions by weight. EN17 Core
Initiatives to reduce greenhouse gas emissions and reductions achieved.EN18 AddEmissions of ozone-depleting substances by weight. EN19 Core Y Y Y YNox, SOx, and other significant air emissions by type and weight. EN20 Core Y Y Y YTotal water discharge by quality and destination. EN21 Core Y Y Y YTotal weight of waste by type and disposal method. EN22 Core Y Y Y YTotal number and volume of significant spills. EN23 Core Y Y N NWeight of transported, imported, exported, or treated waste deemed hazardous under the terms of the Basel Convention Annex I, II, III, and VIII, and percentage of transported waste shipped internationally.
EN24 Add Y Y N N
Y Y N NY N N N
Weight of transported, imported, exported, or treated waste deemed hazardous under the terms of the Basel Convention Annex I, II, III, and VIII, and percentage of transported waste shipped internationally.
EN25 Add Y Y Y Y
Aspect - Products and servicesInitiatives to mitigate environmental impacts of products and services, and extent of impact mitigation.EN26 Core Y Y Y YPercentage of products sold and their packaging materials that are reclaimed by category.
EN27 Core Y Y N N
82 Performance Indicators 2011-12
APOLLO G3 Critical Indicator Index 2011-2012
Performance Indicator
Core/ Additional
Description
EnvironmentalAspect - Compliance
Monetary value of significant fines and total number of non-monetary sanctions for non-compliance with environmental laws and regulations. EN28 Core Y Y Y Y
Y Y Y Y
Aspect - TransportSignificant environmental impacts of transporting products and other goods and materials used for the organisation's operations, and transporting members of the workforce.
EN29 Add Y N N N
Aspect - Overall
Total environmental protection expenditures and investments by type.EN30 Add
Social: Labor Practices and Decent WorkAspect - Employment
Total workforce by employment type, employment contract, and region. LA1 Core Y Y Y YTotal number and rate of employee turnover by age group, gender, and region. LA2 Core Y Y Y YBenefits provided to full-time employees that are not provided to temporary or part-time employees, by major operations. LA3 Add Y Y Y Y
Aspect - Labor/management relations
Percentage of employees covered by collective bargaining agreements.LA4 Core Y Y Y YMinimum notice period(s) regarding significant operational changes, including whether it is specified in collective agreements. LA5 Core Y Y Y Y
Aspect - Occupational health and safety
Percentage of total workforce represented in formal joint management-worker health and safety committees that help monitor and advise on occupational health and safety programs.
LA6 Add Y Y Y Y
Rates of injury, occupational diseases, lost days, and absenteeism, and number of work-related fatalities by region.LA7 Core Y Y Y Y
Education, training, counseling, prevention, and risk-control programs in place to assist workforce members, their families, or community members regarding serious diseases.
LA8 Core Y Y Y Y
Health and safety topics covered in formal agreements with trade unions. LA9 Add Y Y Y YAspect - Training and education
Average hours of training per year per employee by employee category. LA10 Core Y Y Y Y
Y Y Y Y
Programs for skills management and lifelong learning that support the continued employability of employees and assist them in managing career endings. LA11 Add Y Y N NPercentage of employees receiving regular performance and career development reviews.LA12 Add
Aspect - Diversity and equal opportunity
Composition of governance bodies and breakdown of employees per category according to gender, age group, minority group membership, and other indicators of diversity.
LA13 Core
Core
Y Y Y Y
Y Y Y Y
Programs for skills management and lifelong learning that support the continued employability of employees and assist them in managing career endings. LA14 Y Y N N
Social: Human Rights
Percentage and total number of significant investment agreements that include human rights clauses or that have undergone human rights screening.
HR1 Core
Percentage of significant suppliers and contractors that have undergone screening on human rights and actions taken.
Core
Y N N N
HR2
HR3 Add Y N Y N
Y Y N NTotal hours of employee training on policies and procedures concerning aspects of human rights that are relevant to operations, including the percentage of employees trained.
Aspect - Diversity and equal opportunity
Aspect - Non-discrimination
Total number of incidents of discrimination and actions taken.HR4 Core
Aspect - Freedom of association and collective bargaining
Y Y Y YOperations identified in which the right to exercise freedom of association and collective bargaining may be at significant risk, and actions taken to support these rights.
HR5 Core
Aspect - Child labor
Y Y Y YOperations identified as having significant risk for incidents of child labor, and measures taken to contribute to the elimination of child labor. HR6 Core
Aspect - Forced and compulsory labor
HR7 CoreOperations identified as having significant risk for incidents of forced or compulsory labor, and measures to contribute to the elimination of forced or compulsory labor. Y Y Y Y
ZoneE
ZoneA
ZoneI
Corporate
Sustainability Report 2011-12 83
84 Performance Indicators 2011-12
APOLLO G3 Critical Indicator Index 2011-2012
Performance Indicator
Core/ Additional
Description
Social: Human Rights
Corporate
Aspect - Security practices
Percentage of security personnel trained in the organisation's policies or procedures concerning aspects of human rights that are relevant to operations. HR8 Add
Add
Y Y Y Y
HR9 Total number of incidents of violations involving rights of indigenous people and actions taken. Y Y Y Y
Aspect - Indigenous rights
Social: SocietyAspect - Security practices
Nature, scope, and effectiveness of any programs and practices that assess and manage the impacts of operations on communities, including entering, operating, and exiting.
SO1 Core Y Y Y Y
Aspect - Corruption
Percentage and total number of business units analyzed for risks related to corruption.SO2 Core Y Y N N
Y Y N N
Percentage of employees trained in organisation's anti-corruption policies and procedures. SO3 Core Y Y Y Y
Actions taken in response to incidents of corruption.SO4 Core Y Y Y Y
Y Y Y Y
Y Y Y Y
Y Y Y Y
Y Y Y Y
Aspect - Public policy
Public policy positions and participation in public policy development and lobbying. SO5 Core
Total value of financial and in-kind contributions to political parties, politicians, and related institutions by country.SO6 Add
Aspect - Anti-competitive behavior
Total number of legal actions for anti-competitive behavior, anti-trust, and monopoly practices and their outcomes. SO7 Add
Add
Aspect - Compliance
Monetary value of significant fines and total number of non-monetary sanctions for non-compliance with laws and regulations. SO8 Core
Social: Product Responsibility Aspect - Customer health and safety
Life cycle stages in which health and safety impacts of products and services are assessed for improvement, and percentage of significant products and services categories subject to such procedures.
PR1 Core Y Y Y Y
Total number of incidents of non-compliance with regulations and voluntary codes concerning health and safety impacts of products and services during their life cycle, by type of outcomes.
PR2
Y Y N NAdd
Aspect - Product and service labelling
Type of product and service information required by procedures, and percentage of significant products and services subject to such information requirements. PR3 Core Y Y Y Y
Y Y Y Y
Y Y Y Y
Total number of incidents of non-compliance with regulations and voluntary codes concerning product and service information and labeling, by type of outcomes. PR4
Add Practices related to customer satisfaction, including results of surveys measuring customer satisfaction. PR5
Y Y N N
Y Y N N
Add
Add
Aspect - Marketing communications
Programs for adherence to laws, standards, and voluntary codes related to marketing communications, including advertising, promotion, and sponsorship. PR6 Core
Core
Total number of incidents of non-compliance with regulations and voluntary codes concerning marketing communications, including advertising, promotion, and sponsorship by type of outcomes.
PR7
Aspect - Customer privacyTotal number of substantiated complaints regarding breaches of customer privacy and losses of customer data. PR8
Y Y Y Y
Aspect - Compliance
Monetary value of significant fines for non-compliance with laws and regulations concerning the provision and use of products and services. PR9
Report Level
Level A (Core 27 )Zone E
# Core # Add # Total GRI Level
Level B (Core Indicators 27)Zone SA
49 30 79 A
Level B (Core Indicators 28)Zone I
48 24 72 B
Level B ( Core Indicators 26)Corporate
40 20 60 B
40 19 59 B
ZoneE
ZoneA
ZoneI