Sustainability - business case
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Transcript of Sustainability - business case
sustainable thinking
why doing good is good for business
?sustainability
what is
Meeting the needs of the present without compromising the ability of future generations to meet their own needs.Brundtland Commission, 1987
one definition...
business exists to make a profit
a widely held belief...
For those who thinkbusiness exists to make a profit,I suggest they think again.
For those who thinkbusiness exists to make a profit,I suggest they think again.Business makes a profit to exist.Surely it must exist for some higher, nobler purpose than that.
Ray Anderson, founder, Interface
sustainability issues...
resources, biodiversity, natural systems, climate change
economic survival, carbon economy, innovation
population growth, infrastructure, human rights, community support/diversity, urban systems
101sustainability
a quick look at 4 essential concepts
Triple bottom line
Economic
1
Environmental
Social
Profit
Planet
People
Systems thinking2Take the pelican...
Stakeholders3Staff, customers, suppliers, government, NGOs, community, influencers, investors, media...
Material issues4What impacts does your business have?Which issues matter most?
level of business impact
degree of concern to
stakeholders
The business case
1. Reduce costs
2. Gain competitive advantage
3. Manage/reduce risk
4. Comply with regulations
5. Reach new markets, add new products/services
6. Increase productivity
7. Attract & keep staff
8. Gain trust & loyalty of customers/stakeholders
9. Improve reputation, ‘licence to operate’
10. Innovate, learn, grow
sustainabilitystories
are you sitting comfortably?
Actions for your business
understand sustainability issues & impacts for your business
investigate opportunities to be more sustainable; set goals/benchmarks
implement initiatives, communicate, promote, engage stakeholders
embed sustainabilty into business planning & processes
evaluate, report, adapt, reinvent