Sustainability at Kraft Foods - The Example of coffee · 6. Our sustainability history. 1993 –...
Transcript of Sustainability at Kraft Foods - The Example of coffee · 6. Our sustainability history. 1993 –...
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Coffee is the second most traded commodity in the world, after oil
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“The farmer can earn a decent standard of living today and will have
an improved farm to pass on to her/his children in the future.“
”Coffee Sustainability:
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Our sustainability history
1993 – Kraft pioneer our first coffee sustainability program, targeted at improving Peruvian coffee quality
2000 – Kraft enters a public-private partnership in Vietnam supporting 2000 farmers
2003 – We are instrumental in establishing the Common Code for the Coffee Community, and join as a founding member in 2006
2003 – We launch our partnership with Rainforest Alliance
2005 – Kraft launch our first 100 % Rainforest Alliance certified retail coffee brands in France (Jaques Vabre), Sweden (Gevalia Ekologiskt), Italy (Splendid) and the United Kingdom (Kenco Sustainable Development
T b c…..
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Contd. Our Sustainability history
2006 – Yuban in US launches a full line of Rainforest Alliance certified coffees
2006 – Kraft buy the first Ethiopian coffee from Rainforest Alliance certified farms, blending it into our EU coffees
2006 – Jacobs Milea (100 % Rainforest Alliance certified) launches in Germany
2006 – McDonald’s EU signs an agreement with Kraft to launch Kraft-branded coffees sourced from Rainforest Alliance certified farms.
2007 – Saimaza launches a new 100 % RA coffee in Spain
2008 - Jacobs Nachhaltige Entwicklung 100% RA coffee launches at Away From Home in Germany
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Holistic = Sustainable
All three pillars accessed
From farmer to consumer
Economic factorsSocial factorsEnvironmental factors
Sustainable development
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Rainforest Alliance –our Partner since 2003
This leading international conservation organization focused on protecting ecosystems and setting comprehensive standards that conserve biodiversity and provide sustainable livelihoods by transforming …
Consumer behavior
Business practices
Land-use practices
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We use the coffees we buy forthe brands consumers like…
Sweden
FranceItaly
Germany
USA & Canada
UKSpain
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Environmentally responsible
Socially responsible
Financially responsible
and and
VISION:
“Sustainability to become a part of
every business decision we make”
New business strategy