SUSTAINABILITY AS A PROFITABLE BUSINESS...

SUSTAINABILITY AS A PROFITABLE

BUSINESS MODEL

STATE OF THE UNION

• Establ ished 2001

• Aim to remove the value choice faced by consumers

• Response to decl ining qual i ty caused by low farm prices

• Developed new code of conduct for producers outside the scope of Fairtrade

• Sourcing coffees under direct relat ionships in 12 countries

• Only purchase the top 1- 2% of world coffee harvest.

• Establ ished l ink between qual i ty & prices

© Union Hand-Roasted Coffee

A BETTER APPROACH?

To develop a code of conduct that sustains

coffee farmers

whatever their level of organisation in the

production & pursuit of high quality coffee

and which contributes to social cohesion

and environmental protection.


De-commoditises

coffee

Improves bargaining

posit ion

84+ SCAA

100% Arabica

DEFINING QUALITY – OBJECTIVELY!


QUALITY OF LIFE- THE VITAL INGREDIENT

Intended outcomes:

Sustainabi l i ty

• Social

• Agricultural

• Economic

• Environmental

• Long-term relat ions

• A price based on the cost of

production including the

costs of sustainabi l i ty

• Guaranteed minimum price

with qual i ty incent ive


UNION DIRECT TRADE IN RWANDA


DIRECT TRADE IN RWANDA


UNION DIRECT TRADE IN RWANDA


UNION DIRECT TRADE IN ETHIOPIA

Challenge: 80% loss of

natural forest areas &

cl imate change impact.

Response: Develop

enhanced incomes for

coffee farmers to reduce

land clearance.

Union Partners: Ethiopian

Conservation Forest Forum

(ECFF) & Royal Botanic

Gardens, Kew.



Response Goals:

Technical : Transform 80

point coffee into 84+

Economic : New contracts

model to give better share

of income direct to farmers

Social : Community

cohesion & ownership;

sustainabil i ty.


UNION DIRECT TRADE TASTES BETTER


THANK YOU

SUSTAINABILITY AS A PROFITABLE BUSINESS...

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