Sustainability as a driver for successful associations
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Transcript of Sustainability as a driver for successful associations
Lucy GoodchildPress & Communications Manager, Global Reporting InitiativeGuy BigwoodPast-President GMIC, MCI Group Sustainability Director May 12
Sustainability as a driver for Successful Associations
MEMBER
VALUE
“The question of reaching sustainability is not about if we will have enough energy, enough food, or other tangible resources …
The question is:
will there be enough leadersin time?”
Dr. Karl Henrik Robèrt, Founder The Natural Step
Today’s session
Sustainability affecting associations
Smart associations
Case Studies
Impacts of global change
Frankfurt, 21 May 2012
Who are we?
GRI’s Mission
To make sustainability reporting
standard practice by providing guidance
and support to organizations.
GRI Reporting
Framework is the de
facto standard for
sustainability
disclosure
11 44122 139 166
274373
516
709
1116
1491
1849
1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
Year Growth
2010 24%
2009 34%
2008 57%
2007 37%
2006 38%
2005 36%
2004 65%
2003 19%
2002 14%
2001 177%
2000 300%
1999 base year
%
Global 250 report usingGRI Guidelines
Trusted advisors toGOVERNMENTS
ASSOCIATIONS
DESTINATIONS (CVBs)
CONVENTION CENTERS
CERTIFICATIONSTANDARDS
MCI SustainabilityServices
Group Sustainability
Director
Our mission
Inspire, educate and support leaders of all levels and disciplines
who will manifest the
transformation of the global meetings industry towards
sustainability
If we said
SUSTAINABILITYwhat is the first thing that comes into your
head?
Global change?
2050100005 000 bef. JC10 000 bef. JC
5 million250 million in 1
1 billion in 1800
3 billion in 1960
5 billion in 1987
7 billion in 2011
2 billion in 1930
9 billion in 2050
The world
populationis increasing
Our world today and tomorrow
Source: Global Footprint Network
ASustainable
Future
Current Reality
Living beyond the limits of earth´s
system
Source: The Natural Step
Sustainable Supply
Sustainable Demand
Venue, Date
The 99% have had enough
Opportunity – the Green Economy
$5.7 Trillion
Low carbon and environmental servicesand products market in 2015 (18% growth in 4 years)
28-mai-12 19
ACCELERATEINNOVATION
Reduce RISKS!
MAXIMIZEOPPORTUNITIES
Smart associations are
SEIZINGthis opportunity
Smart associations are using sustainability
toINCREASE MEMBER VALUE
ACCELERATE CHANGEDRIVE EFFICIENCY
Communicating sustainability
US Associations involved in GRI
Professional/Issue Oriented GRI Organizational
Stakeholders (OS):
• National Association of Environmental
Managers (NAEM)
• US Green Building Council (US GBC)
• Chief Responsibility Officers Association (CROA)
• American Society of Safety Engineers (ASSE)
• American Society and Health in Sustainability
(ASHS)
• Center for Safety & Health in Sustainability
(CSHS)
• American Industrial Hygiene Association (AIHA)
• Net Impact (NI) – university students interested
in sustainability careers
• Entrepreneurs Foundation (EF)
• Committee Encouraging Corporate Philanthropy
(CECP)
• CERES
• US SIF
• Investor Environmental Health Network (IEHN)
Industry OS:
• Electric Power Research Institute (EPRI) – all the
major North American Utilities
• Automotive Industry Action Group (AIAG) – all
the major auto companies and their suppliers
• US Dairy – all the major producers and suppliers
to the dairy industry
• VHA – cooperative supplier initiative in
healthcare industry
• Meeting Professionals International (MPI) –
media/events
Major international Associations with interest in
sustainability
• ASAE – American Society of Association Executives
• APICS: Association for Operations Management – 40.000 members
• ASME: American Society Mechanical Engineers – 120.000 members
• ASCE: American Society of Civil Engineers – 140.000 members
• PMI: Project Management Institute – 600.000 members
• ASQ: American Society of Quality –
• Retail Industry Leadership Association (RILA) – retailers and key stakeholders
• Electronic Industry Citizenship Coalition (EICC) – electronics industry and suppliers
• American Hoteliers & Lodging Association (ALHA) – travel / tourism
• American Chemical Society (ACS) – chemical companies
What are you doing to help your association, members, or sector be more sustainable
Where are you integrating sustainability?
SUSTAINABILITY
OPERATIONS
TALENT
EDUCATION
PRODUCTS&
SERVICES
GOVERNANCE
COMMUNICATION
MCI Sustainable Association Framework
Governance Talent Event & Office Operations
• Develop Vision and strategy• Define objectives and metrics• Ensure accountability and
performance• Implement & maintain good
business ethics• Produce a sustainability report
• Engage & communicate sustainability strategies to employees
• Promote employee wellness, health and safety
• Promote diversity & labour rights
• Ensure human rights
• Reduce energy & water consumption
• Increase energy efficiency and use of renewable energy
• Reduce waste management, resource usage & recycling
• Improve technology efficiency• Use IT systems to manage
sustainability
Products and Services Education Communication• Create and offer services to help
members implement sustainability
• Provide measurement and reporting tools & advice
• Offer consulting services
• Develop leadership education
• Implement official training programs
• Create and provide guides and reports
• Engage with leadership & raise awareness of business case
• Engage with government bodies. Advocate change & influence legislation
• Share best & next practices
Where do you integrate sustainability into an organisation?
MCI Sustainable Association Framework
Communicating sustainability
Sustainability Reporting
What is sustainability reporting?
• Disclosure on economic,
environmental, social and
governance performance
• Stakeholder focused
• Bridging financial and
other types of
performance
• Continuous improvement
GRI Sustainability
Reporting Framework
• Guidelines: How to
report
• Indicator and Technical
Protocols: what to
report
• Sector Guidance
Case Study: Sector transformation
Greater
engagement
between the
investment
community and
ICMM and its
members.
Benefits
Case Study: Operations
Saved 600.000€through sustainabilityprogram
EUROPEAN WIND ENERGY - HOTEL EVALUATION
Increasing trend in reporting
Case Study: Operations
Carbon Footprinting
Waste Management Benchmarking
We hope that all of the Vinos de Chile
A.G member wineries… will prepare
GRI reports for their performance. This
will enable these companies to
fulfill the Swedish market
requirements and will set them apart
in other markets as well. The reports
will also serve as a management tool
for continuous improvement.
Making sustainability relevant
Global change
The Business
CA$€for sustainability is about
minimizing risks and maximizing opportunities
Sustainability as a driver for Successful
Associations
• New services and products
• Education and training
• Promotion and recognition
INCREASE MEMBER
VALUE
• Advocacy
• Communication
• Talent motivation
ACCELERATE CHANGE
• Events
• Operations
• Reporting
DRIVE EFFICIENCY
ASSOCIATIONSAre MULTIPLIERS
Of SUSTAINABILITY
They provide access to
the thousands of
Companies
and People
Frankfurt, 21 May 2012
Don’t reinvent the
wheel!
What are you going to do to drive
sustainability into your association or
society
THE ENDalmost
Recruiting associations for the 2013
Conference on Sustainability and
Reporting23rd -25th May 2013
For more info
www.globalreporting.org
www.greenmeetings.info
www.lessconversationmoreaction.com