Fairphone: Social and Ecological sustainability in consumer electronics
Sustainability and the Consumer
description
Transcript of Sustainability and the Consumer
The Northwest Sustainability Discovery Tour8/10/10
The Noble Family of Companies
Noble Agency: A bold agency where creativity reigns—from life insights to strategy to the final creative connection.
CultureWaves®: Real-time behavioral evidence translated into relevant insights.
The Food Channel® Culinary Center & Studios: Great recipes, cooking how-to tours, and the latest in food trends and ideas from trained chefs.
The Future
The best way to predict the future
is to create it.
Peter F. Drucker
Who’s Driving Sustainability?
Corporate Impacting Sustainability
Whole Foods is pledging significantly stricter
labeling when it comes to organic or eco claims
Electrolux to Make Vacuums from Plastic
Ocean Trash
Coke to retail a chair created from 111 recycled plastic
bottles
Apparel Tags Now Promote Caring For Clothes AND Planet
Earth
Starbucks' Cup Competition Rewards Innovations for Reuse
Ford’s in-car system help’s drivers find the
“greenest route”
Culture Impacting Sustainability
Hip-Hop Star Pharrell Launches Jackets
Made From Recycled PET Bottles
Trendy NYC Eatery famous for grass fed beef has
“use-everything” ethos, offering leather bags
made from the skins of their house-butchered
livestockCelebrities Support “Meatless Mondays”
The Rise of “Eco Chic” & “Vegan”
Footwear
Edible Gardens in Schools
Global Sustainable Tourism gains traction
Green graduations: Cap and gown now
recyclable
Sustainability: The FUTURE/Energy
Nokia patents cell phone that
recharges itself by harvesting energy
from motion
Spray-On Solar Panels Could
Appear in Three Years
Is the ocean an untapped
energy source?
Car-Powered Supermarket Check
Outs
solar panels that mimic nature
Survey: Majority in US Ready to Change Energy Habits
Google buys 20 years worth of
wind energy at a set rate.
Sustainability: The FUTURE/Nature
Lilly Pads, or floating cities, airports and hotels to counter possible rising water levels
Vacuum Pod takes on urban transportation with zero
emissions
Invention Awards: Eco-Friendly Insulation Made From Mushrooms
Taking cues from Asia: 100%
biodegradable leaf packaging Arboform, a renewable
plastic that can be cast by machines, but acts exactly like wood
Four Opportunity AreasThe Wave: Corporate Hating
The Evidence Shows Us: Nothing Has Changed
The Wave: Virtual MergeThe Evidence Shows Us: Talk to Me Like a You Know Me
The Wave: Power Plays The Evidence Shows Us: Simply Said
The Wave: Giving BackThe Evidence Shows Us: Do It Anyway!
CultureWaves ©2008 Intuience, LLC. All rights reserved.
Big business listens when people start screaming.DEMAND FOR RESPECT
“I hate being treated like I don’t matter.”™
CORPORATE HATING™
Germany's Increasingly Powerful Seniors,
Fighting for Rights and Respect
No One Wants to Look Like a Banker in These Economic
Times
Show Your Employer the Economy Is Putting You on Edge
Website Ranks the Best and the Worst of Customer
Service
Younger Generation Upset by Older
Company Buying Out Finance App
The Netherlands Publish an Iran
Election-Awareness
Stamp
Frustrated Tweets are a Headache for
Airlines
Video Reveals that Amsterdam has Less Crime, Drugs and Violence than the
U.S. in Response to a Fox News Broadcast Calling the
City a “Cesspool of Corruption”
Poster Series Celebrates the Demise of the Newspaper, Pokes Fun at
Prada, and Calls Attention to Paris Hilton’s Poor Reading Skills
Nothing’s Changed
The Patron wants to believe that we can make a change in the world through
Sustainability, but they just haven’t seen the results. How do we offer the right amount of
information regarding our efforts, without appearing to be a brand that doesn’t actually
“make change”?
Nothing’s Changed
How Some Major Universities explain their Sustainable Efforts
Volunteering Is Down During the Recession
Social Media Convo’s reveal
industry talking to industry people
Some Consumers are asking what does the business model look like for a post-consumerist
society?
CultureWaves ©2008 Intuience, LLC. All rights reserved.
Where the actual world meets the virtual.TANGIBLE VIRTUAL EXPERIENCES
“I’m in the real world and I’m bringing the Internet with me.”
VIRTUALMERGE™
Foursquare Turns Socializing into a Virtual Game by Making Players
“Check In” at Physical LocationsPeople Becoming Less
Social in Reality and More Social Online
Bands Releasing New Singles on Apps and Video Games Before Music Stores
My Surface App Shows You Paint Colors and Textures
on Your Phone
Facebook Adds Relationship Reminders for
Forgetful IndividualsManor, Texas, Uses QR
Codes as Part of Tourism
Augmented Reality Gaming for Kids Allows Children to Interact with Virtual Objects on Real-
world Toys
Geosniffing Allows Tracking
Based on Location and Social Media
Sign-Ins
Google Sending QR Codes to Google Maps
Hotspots
Talk To Me Like You Know MePatrons today want to be closer than ever to the action. They don’t just want the information about in the locations they are in, they want the
back-story before they show up, and the conversation to potentially follow them out the door. How do we take our brands and increase their
Social Footprint?
Talk To Me Like You Know Me
Scale and ease of mobile mass will devastate
local media scene.
For the First time in Human History we have
the opportunity to actually be citizens of the
world. Burt’s Bees Asks people to find their inner Burt…with mobile access and on site
sales
CultureWaves ©2008 Intuience, LLC. All rights reserved.
Seeking admiration as a source of power.IN-CROWD PRESTIGE
“Not many people know what I know and do what I do.”™
POWERPLAYS™
A Legion of Web-Based Troublemakers
Known as “Anonymous”
Home Phones Become a Luxury
Cooking Lessons and School of Wine—All for the Educational Culinary
Experience
“Flash Mobs:” Spontaneous Dance
Sequences
High Demand for Skilled Labor Still
Exists, Despite the Recession
Estée Lauder Expands Value Product Line
Underground Journal is Part Entertainment and
Part Grassroots Activism
Website Reveals Famous TV and Movie-Filming Locations
$23,000 Pen Commemorates
Gandhi’s Life
Teen Bloggers Influence Fashion
Designers
Fabergé Launches First Jewelry Line in 90 Years
In London, Pickpockets Give Money Instead of Stealing It
Tween and Teen Fashion Let Kids Express Their Individuality
Silent Discos—Everyone Wears
Headphones
Simply Said
Patrons are more than a little confused when it comes to the terms we use as industry
insiders. They want to understand, but need it put in terms we can all understand. How
can we enable greater conversations by putting the information in the language of
real people?
Simply Said
Chefs growing their own ingredients in pots, on roofs, even on farms
started for the purpose.
'Green Box' Pizza Box with 4 plates
built-in
Method Wins Over Mainstream with
Simplicity and Innovation
Disney Offers Free
Park Admission for Those
Who Volunteer
Visualized Guides to
Philanthropy
UPS's New Green Label for Eco-Friendly Packages
CultureWaves ©2008 Intuience, LLC. All rights reserved.
GIVINGBACK™
Making the world a better place.SELFLESS REWARDS
“When you give, you also receive.”™
Campaign to “Adopt and Revive” Unused
Words
Economic Troubles Are Spawning Real-
Life Superheroes
College Housing Green Move-Out Program Collects
Donations for Local Charities
Kiva Begins Loaning to
U.S.A. Groups
Mobile Phones Become Tools of Economic Empowerment for the World’s Poorest
Selena Gomez Appointed the Youngest UNICEF Ambassador
Pop-Up Ad Agency Helps Small Businesses
Couple Celebrates Their 50th Anniversary by Installing
Gardens for Their Neighborhood
Company Sells Sandals Made of Recycled Tires in
Third World Countries
Pepsi® Uses Bowl Game Commercial Budget for
Crowdsourced Philanthropy
Helping Children Who Suffer Neglected and Rare Diseases
by Donating Used Video Games
CultureWaves ©2008 Intuience, LLC. All rights reserved.
Do It Anyway!
Doing the right thing hasn’t always made sense from a P&L point of view. But
today’s patron is closer to the notions that brands should be like people than they ever have before. If a person should do
the right thing, then shouldn’t a company?
CultureWaves ©2008 Intuience, LLC. All rights reserved.
Do It Anyway!
Panera Pay What You Want Non-Profit is a Sustainable
Business Plan, netting $100K profit in the first month of
operation.
People Choosing Not to Have Kids For
Sustainability Reasons
Walmart has awarded the World Resources
Institute a grant to help create a set of
accounting tools for companies to measure the carbon footprint of
their supply chains
Conscious Consumers Worry About Their
Water Footprint
CultureWaves ©2008 Intuience, LLC. All rights reserved.
FUN!Instead of getting hung up on the serious business underlying the sustainability movement, consumers today crave anything that alleviates the pressure of their everyday lives. They WANT relief!
They want to do the right thing, but they really don’t want to dwell on it…give them and yourself a break by relaxing on the doom and gloom parts of the planet falling apart and make it fun to fix something.
CultureWaves ©2008 Intuience, LLC. All rights reserved.
Thank You
Andy Ford417-849-5440Twitter @aford
For doing what you do, for your company, for the food industry, and for the world.