Sustainability - a reason and a result

© Ian Berry All rights reserved

Ian Berry

Sparkenations for sustainability

extracts from keynote addressfor The Association for Sustainability in Business Inc.

2012 conference"Taking Care of Business:

Sustainable Transformation"http://sustainabilitybusiness.com.au

What I say is not as important as

What you hear yourself say to yourself.

© Ian Berry All rights reserved.

What I provide is sparkenationsa spark that ignites passionthat leads to actionthat changes whatʼs normal


Stop beinglike everyone else

Strategic positioning:Doing what others don’t do

or doing what others dobetter, differently, or more uniquely,

and segmentation(niche/s, micro-niche/s)

“Be yourself; everyone else is already taken.”


Do your workchange what’s normal


We have massively over-complicatedsustainability and

consequently confusion reigns


There are all sorts of views about sustainability.Is itsmoke and mirrors?philanthropy?a fad that will soon be gone?a government promise that will soon be broken?a nice-to-have?a great idea we can’t afford?for tree-huggers?

a new rock group? or what?© Ian Berry All rights reserved

We have built walls in the wayof sustainability instead of bridges to sustainability



In my life time society has

become part of the economy

and peopleand our planet

have beenpushed tothe outer

Profit

People

Planet

“Wall Street”- “Phantom wealth”- Lack of accountability - Compromise - Self-interest - Living beyond our means - Lots of red ink - Wars - Competition - Greed


We needto change

ourintention

in orderto go

forwardin a

sustainableway

Profit

People

Planet

“Main Street”- “Real wealth”- Accountability - Co-promise - Enlightened Self-interest - Living within our means - “The Blue Economy” - Peace - Collaboration - Gratitude


“Main Street”“Real wealth”AccountabilityCo-promiseEnlightened Self-interestLiving within our means “The Blue Economy”PeaceCollaborationGratitude

“Wall Street”“Phantom wealth”Lack of accountabilityCompromiseSelf-interestLiving beyond our meansLots of red ink WarsCompetitionGreed

We have a clear choice

"When the people lead - the leaders will follow."

Successdepends on

where intention is

“Doing well is the result of doing good.That’s what capitalism is all about.”

Ralph Waldo Emerson 1803 - 1882

Profit is not a reasonfor being in business.

Profit is a result of being good at business


Sustainability is a reasonand a result!


a way out of the mess

3 things really matter

Living our valuesDelivering value to all

our stakeholders

Truly valuing ourselves,other people, and our planet


Differencemaking ✔Discretionary ✘


7 signpostsof a successful

21st century business


Mission statements have beenreplaced by a genuinecause beyond profit


What’s your reason for being in business?

Start with WhySimon Sinek When we understand

the WHYthe HOW is easy!

Friedrich Nietzsche

Values on the wallare lived in the hall


Vision is an authenticand compelling story


How compelling is your story?

Be remarkablei.e.

conspicuously extraordinary

Strategy encompassesthe five-fold bottom line


Strategy execution plans have been

cascaded down to and are owned by

teams and individuals


Structure is based onvalue delivery roles

and people are matched to roles


Systems fully support people in being

remarkable



5 shifts that are changing our world

a move from competition to collaboration a move from self-interest to shared interest

a move from dominance to diligence a move from greed to greater good

a move from reaction to responsibility

Do your workLead

change what’s normal


Buy the bookHear the talkWalk the talk

www.changingwhatsnormal.com


Send me an [email protected] I will send you this ebook.Inside are 142 actionsyou can choose fromto ensure sustainability isa reason and a result for youand live this

in your own way.© Ian Berry All rights reserved


Would you love help in getting the results you want and need

from the change/s you are leading, and ensure you profit from the

change that is happening around you?


Yes?The Changing What’s Normal Torchbearer tribe

is for You

Find something worth changingand form a tribe to change it

www.sethgodin.com www.thedominoproject.com

I believe that much of the status quo no longer serves humanityand so I formed a tribe to change this


The status quo is no longer something we want at work or in politics or in any organisation we care about


Our tribe has a powerful two-fold goal: 1. Helping you to get the results you want and need from the change/s you are leading. 2. Ensuring you profit from the changethat is happening around you.


In a nutshell Membership of the Changing What’s Normal Tribe means exclusive 24/7 access for you to a vast number of personal, relationship and organisational change resources and monthly candid conversations with me and others of like heart online so that you can learn to use the resources in your own ways that will:


Save and and/or make you money in your businessMean you are investing as wisely as possible in the 168 hours

you have every week, andThat you are continually improving your life

and making a differenceFull details at www.changingwhatsnormal.com/tribe.html


There are 3 waysYou can join us


1) As an individual2) As a No BS mentee3) Through membership of a changing what’s normal master-mind group


And you will make a difference through our partnership with www.B1G1.com

In times of change learners inherit the earth; while the learned find themselves beautifully

equipped to deal with a world that no longer exists.Eric Hoffer

If you don’t like change.you’re going to like irrelevance even less.

General Eric Shinseki

Find out all about why you should belongto the changing what’s normal torchbearer tribe

at www.changingwhatsnormal.com/tribe.html Membership is just $10 per month


Please Join Usguarantee your success

in the change/s you are leading,and make sustainability a reason and a result.

Please contact meto discuss further+61 418 807 898

[email protected]


Sustainability - a reason and a result

Business

Transcript of Sustainability - a reason and a result