Sustainability: a Primer
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Transcript of Sustainability: a Primer
Sustain ability
Priscila Mendoza | Applied Theories in Sustainability, SUST 704 | Prof. Boylston | Spring 2014 | SCAD
Sustainability
SUSTAINABILITY 5
Is this the best time to be alive on earth?
source: eoimages.gsfc.nasa.gov/
SUSTAINABILITY4
Index
What do we mean by sustainability?
Introduction
1
2
3
4
5
6
7
Globalchallenges
Two models of development
Sustainable approaches
Achieving Change
SustainableEveryday
Design’s Role
pag. 8
pag.6
pag. 12
pag. 18
pag. 20
pag. 28
pag. 32
pag. 36
SUSTAINABILITY 7
LIVING THE ERA OF PARADOXES
A zoomed out view of
the Taj Mahal show us
the paradoxical reality
of our times
T echnological development is allowing us to live a comfortable
and exciting life. Today, controlling the temperature and ambiance of our houses is just a click away, and our smart devices assist us in our diverse activities so we can focus on other things. We can have almost every-thing from everywhere delivered to our door, or travel to far-away places in just hours. Today, we can even go to the moon! Life expectancy has also expanded, and we are living more than ever before. Science is making exponential progress to understand and enhance human life. We are also more connected and informed of what is happening in the world and can communicate within seconds with people from all countries and cultures; this is the best time to be alive, or isn’t it?
While development and progress might be seen as increasing in the world, there is a reality we are often unaware of—or refuse to believe— and that cannot longer be ignored or neglected: our natural world is on the threshold of collapse. According to the latest Intergovernmental Panel on Climate Change report (April, 2014) the climate change is impact-ing our world, and it is going to do it even more, “…[I]ce caps are melting, sea ice in the Artic is collapsing, wa-ter supplies are coming under stress,
heat waves and heavy rains are intensifying, coral reefs are dying, and fish and many other creatures are migrating towards the poles or in some cases going extinct.”1 This report also states that the world’s food supply is at an endangered po-sition, and that there is an increase in social consequences derived by the environment’s deterioration like social inequality, poverty, hunger, and political tension just to mention a few. If we consider this panorama, it might seem this is the worst time to be alive, or isn’t it?
This time is not just the best and the worst time to be alive, IT IS the time in which we are living, and even if our first reaction towards this mat-ter is overwhelm and despair, there are things that we can do, as demon-strated by many initiatives, organiza-tions and people working towards a different reality.
The purpose of this document is to inform and communicate the meaning and implications of sus-tainability and the different ways in which we can take action, inspire others, and create movements for change. Relative to this intention we are going to revise some of the causes that led into the current en-vironmental situation and explore alternative approaches for making positive change in the world.
SUSTAINABILITY6
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SUSTAINABILITY 9
SUSTAINABLE DEVELOPMENT
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The image of polar bears
on distress have been used
to show the consequences
of the environmental
degradation, although
most of us empathize
with these creatures,
sometimes the reality they
are showing seems too far
away from our daily lives.
Therefore, it is necessary
to communicate the
environmental situation
from a perspective that all
can relate.
According to the Merriam-Webster Dic-tionary, sustainable refers to being used without being completely used up or destroyed.2 In a more specialized defi-nition resulting from the report of The World Commission on Environment and Development called Our Common Future, in 1987, “sustainable development is de-velopment that meets the needs of the present without compromising the ability of future generations to meet their own needs”.3 These definitions emphasize using natural resources in a way that can ensure the appropriate existence of fu-ture generations. In other words, sustain-ability is allowing our children and grand-children the opportunity to enjoy a world that is better than ours. To this point humanity has been treating the world’s natural resources as if they were infinite, but unfortunately they are finite.
Furthermore, sustainability is phi-losophy and action that focuses on bal-ancing society, the environment, and the economy. This integration of domains is commonly represented in the model of the triple bottom line, where society (people),
environment (planet), and economy (profit) are equally valued to provide a perspec-tive that integrates these diverse forces in life. This model is also used as a guideline to evaluate more accurately the level of welfare, health and progress in compa-nies, organizations, and governments. Achieving sustainability is an enterprise that entails quality of life and economic prosperity for people, organizations and countries; and industrial activities that are in balance with natural ecosystems. Therefore, the stakeholders for sustain-ability are found at the levels of individu-als, organizations, societies, governments and countries.
Sustainability is not about setting constraints (as some might see it), but on the contrary, it is about unleashing creativity to generate innovative modes to relate with our world while prolonging its future life.
Now that we have a better under-standing of sustainability’s meaning, it is important to identify the different events and actions towards a real prog-ress in sustainable development.
SocietyPeople
Planet ProfitEnvironment Economy
Bearable Equitable
Viable
Sustainable
sustainability resource model
triple bottom line sustainability model
ResourcesUse Preservation
Presentneeds
Futureneeds
“Sustainable development meets the
needs of the present without compromising
the ability of future generations to meet
their own needs.”-Our common future
SUSTAINABILITY8
What do we mean by sustainability?
1
source:// www.cityofartesia.us/images/pages/N158/recycle.jpg
Nowadays terms like sustainability, green, and socially responsible have become very popular among society, since products and companies make considerable efforts to promote their sustainable and socially responsible efforts, but what are we z talking about when we say sustainability?
Generally, when we hear sustainability the ideas that come to our mind are associated with environmental responsibility; we might think of actions like taking care of our forests, and protecting endangered fauna, unfortunately sometimes this notion of sustainability seems too distant from our daily lives and therefore out of our reach to make an impact. Even though we all have heard about the benefits of recycling, using less water and buying organic products, in some cases it is not clear how much of an impact we are capable of having within our daily lives. The intent of this document is to provide an approach to sustainability to which we can all relate.
SUSTAINABILITY 11
1986 – Chernobyl nuclear station accident1987 – Montreal Protocol on substances that deplete the ozone layer1987 – Our Common Future, a report by the World Commission on Environment and De-
velopment, links social, economic, cultural and environmental issues and global solutions. This report popularizes the term “sustainable development”
1988 – Intergovernmental Panel on Climate Change (IPCC) is established to assess research in the field
1989 – Exxon Valdez tanker runs aground, dumpling 11 million gallons f oil into Alaska’s Prince William Sound 1990 – International Institute for Sustainable Develop-ment (IISD) is established in Canada
1991 – Hundreds of oil fire burn in Kuwait after the Persian Gulf War1992 – Earth Summit in Rio de Janeiro. This meeting reunited world leaders to discuss
environmental and development issues and one of its results was the “Decla-ration of Environment and Development” and the document know as Agenda 21, “which sought to establish a concerted effort to educate people about the state of both environment and development, and to assist them to make deci-sions that lead to sustainability.” 8
1994 – China’s Agenda 211996 – ISO 14001 is formally adopted as a voluntary international standard for corpo-
rate environmental management 1995 – World Summit for Social Development is held in Copenhagen
1998 – Controversy over genetically modified (GM) organism 1999 – Launch of the Dow Jones Sustainability Indexes
2000 – UN Millennium Development Goals2001 – 9/11 Terrorist attack the World Trade Center and Pentagon 2002 – World Sum-
mit on Sustainable Development2002 – Global Reporting Initiative, presents guidelines for reporting on the economic,
environmental and social dimensions of business activities2004 – HIV/AIDS pandemic in sub-Saharan Africa 2005 – Kyoto Protocol enters into
force2005 – Walmart institutes global sustainability strategy 2006 – NASA reports that the
ozone layer is recovering2006 – Stern Review, resents that the costs of inaction on climate change will be up to
20 times greater that measures applied in prevention today2007 – Montreal Protocol on Substances that deplete the Ozone Layer 2007 – An In-
convenient Truth, by U.S. Vice President Al Gore and IPCC 2008 – Green econo-my ideas enter the mainstream
2008 – Oceans’ acidification correlated with increasing levels of atmospheric carbon dioxide 2009 – G20 Pittsburgh Summit
2009 – Copenhagen climate negotiations2009 – Scientists introduce the concept of “planetary boundaries 2010 – The rise of
wind power2010 – BP Deepwater Horizon oil rig explosion leaks 5 million barrels of crude oil into
the Gulf of Mexico 2011 2011 – The world population reaches 7 billion 2011 – Japan earthquake and tsunami2011 – China begins shift to a “green economy”2012 – One of the first of the Millennium Development Goal targets is achieved: the
percentage of the world’s people without access to safe drinking water is cut in half
2012 – Rio + 20, the global community reconvenes in an effort to secure agreement on greening world economies
Chernobyl Reactor
NASA’s Terra Satellites Sees Spill on
May 24 2010
Earth Summit in Rio de Janeiro
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SUSTAINABILITY10
The beginning of the actions related to create awareness and understanding of the interrelationships between the environment, the economy and social welfare can be tracked down to the publication of Rachel Carson’s book Silent Spring in 1962. After this event a great amount of people, organizations, and countries have been working towards a real progress in sustainable development. Heather Creech, Di-rector, Global Connectivity and associates, prepared most of the information in this time line. It covers some of the mayor events in sustainability from 1962 to 2012. 4
1962 – Silent Spring, by Rachel Carson, links the use of pesticides with damage to animals and humans 1967 – Environmental Defense Fund (EDF) is formed to pursue legal solutions to environmental damage
1968 – Biosphere. Intergovernmental Conference for Rational Use and Conservation of the Biosphere (UNESCO)
1968 – The Population Bomb, by Paul Ehrlich, presents the connection between human population and natural resources exploitation
1969 – Friends of the Earth, environmental advocacy organization1969 –Partners in Development and IDRC. Report of the Commission on International Development;
this is the first of the international commissions to consider a new approach to development.1969 – National Environmental Policy Act (NEPA). The purpose of this document was to “foster and
promote the general welfare, to create and maintain conditions under which man and nature can exist in productive harmony and fulfill the social, economic and other requirements of present and future generations.”5
1970 – First Earth Day1971 – Greenpeace starts in Canada1971 – Only One Earth, by René Dubos and Barbara Ward1972 – United Nations Conference on the Human Environment (Stockholm Conference). After this
conference the United Nations Environmental Program (UNEP) was established with the aim to promote the idea of environmentally sound development. 6
1972 – Limits to Growth, by Club of Rome, presents forecasting on the consequences if current trends in population growth and consumption are not slowed.
1973 – OPEC oil crisis1973 – Chipko movement is born in India, to protest for deforestation and environmental degradation1974 – Rowland and Molina release work on chorofluorocarbons (CFCs), stating the relationship be-
tween CFCs and the ozone layer depletion1975 – The UNEP launched the International Environmental Education Program (IEEP) 1975 – World-
watch Institute1976 – Habitat, the UN Conference on Human Settlements 1978 – Amoco Cadiz oil spills, in the coast
of Brittany1979 – Three Mile Island nuclear accident, in Pennsylvania 1980 – The UNEP launched the World Con-
servation Strategy1980 – Global 2000 report, recognizes biodiversity as critical to the proper functioning of the plane-
tary ecosystem 1982 – International debt crisis, threatens the world financial system, especial-ly for developing regions
1983 –The United Nations created the World Commission on Environment and Development (WCED), led by Prime Minister of Norway, Gro Harlem Brundtland. This Commission had the mission of “to re-examine critical environmental and development problems around the world and formulate realistic proposals to address them.” 7
1983 – Grameen Bank, provide credit to the poorest of the poor in Bangladesh, 1984 – Bhopal toxic chemical leak, in Bhopal, India
1985 – Climate Change, UNEP and the International Council of Scientific Unions reports on the buildup of carbon dioxide and other “greenhouse gases”, predicting global warming
SUSTAINABILITY TIMELINE
Images of the first
earth day
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SUSTAINABILITY 13
The latest report of the Intergovernmental Panel on Climate Change issued on April 2014, presents an overview of the condition of earth’s health that demands action. Among the multiple issues presented in the report we can highlight the following:• Ice caps melting• Water supplies under stress• Heat waves and heavy rains
intensifying• Coral reefs dying• Fish and other creatures migrating
or going extinct• Oceans becoming acidic due to
carbon dioxide• Greenhouse gases generating
further warming.9
The causes of climate change are “almost certainly”10 attributed to human activity and the inefficiencies in the management of natural resources.“Throughout the 21st century, climate-change impacts are projected to slow down economic growth, make poverty reduction more difficult, further erode food security, and prolong existing and create new poverty traps, the latter particularly in urban areas and emerging hot spots of hunger.”11
According to scientists, the consequences of these changes are going to be felt by all countries without exception, generating risks for social instability, massive migrations, and conflicts caused by disputes of access to natural resources.
This is not new information since data pointing out the environment’s degradation has been available since the decade of the 1970s with documents like Limits to Growth (1972), Our Common Future (1987) and Agenda 21 (1992); nonetheless, today, the scientific community that is reporting these issues is growing in numbers along with the evidence that supports climate change.
Realizing that the environmental degradation is affecting the world at a global scale is the first step for moving into a more sustainable world.
Society, corporations and governments, need to be aware that climate change is not about catastrophes happening in remote places -like the Arctic-, it is about everyone and everywhere, and that prolonging our journey on earth is going to take a global and unified effort.
Effects of Climate Change
Muir Glacier, Alaska, 1882
and 2005.
1882 photo taken by G.D.
Hazard; 2005 photo taken
by Bruce F. Molnia.
1882 2005
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“We borrow environmental capital
from future generations with no intention or
prospect of repaying thembecause we can get away
with it…” -Our Common Future
“The limits to growth within this planet will be reach sometime within the next 100 years” -Limits to Growth
The Limits to Growth,
was published in 1972 by
commission of the Club
of Rome. It presents a
computer modeling of
exponential economic
and population growth
with finite resource
supplies.
Our Common Future,
a report by the
World Commission
on Environment
and Development in
1987. It links social,
economic, cultural and
environmental issues
and global solutions.
INTERLOCKING CRISES
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SUSTAINABILITY12
Globalchallenges
2
source://b.static.trunity.net/files/154301_154400/154387/containment.jpg
Natural events and recent scientific research about
the world’s situation indicates that we are facing times
of global challenges. This is evidenced by a series of
interdependent crises like social inequality, climate
change, and economic debacles. Probably the most
known consequence of the lack of equilibrium between
natural and human forces is the series of ecological
matters known as Climate Change, although this
concept has been heavily exposed in the media, the
real implications of what is happening, and what could
happen are not as well understood.
Economiccrisis
Energycrisis
Socialcrisis
Environmentalcrisis
SUSTAINABILITY 15
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http://www.greenenergydevelopment.org
their extraction disrupts ecology’s equilibrium. One of the factors that have cover-up the real situation of non-renewable sources is the constant decrease in its prices. The average cost of the 86 most used metal and minerals have had a .9% annual decline from 1900 to 2010. This market trend made people believe that if resources were cheaper it was because there should be plenty of them; none-theless, this situ-ation is changing given the fact that metals and minerals are now scarce.
“The drop in prices during the last century were largely the result of productivity gains that outpaced the rise in extractions costs. “But these costs have recently risen as metals and minerals have become
more difficult to get to and as their quality has declined.” 14
The combination of population growth, with the increase in con-sumption habits, ineffective man-ufacture systems, and a limited source of natural elements, have caused the environmental decline that also undermines the economic
development of countries. All those factors together are be-coming a source for political un-rest and tension.
Beyond spe-cific actions, what determines the course of a society is the dominant ideolo-gy at the time, as
follows we will analyze the ideolo-gy known as the expansion model and its implications for the current state of the world.
non-renewable energy consumption
“The Earth’s carrying capacity—the ability of biological systems to provide resources
for human needs —is eroding.”
-The Global 2000 Report
limits to growth forecast
It seems almost incredible that despite the scientific evidence that supports the reasons and realities of climate change, there are people that still refuse to believe that it is a real thing, for example, Donald Trump.12
SKEPTICISM’S VOICES
Although, getting public acceptance on the threats of climate change is important, that should not influence the decisions taken when making policies and planning for actions. The fact that some people do not believe on it, does not mean that it is not happening, and in the debate we should listen for facts, not just for opinions or personal perceptions. An example of this contradictory situation is cleverly portrayed by John Oliver in one of the episodes of Last Week Tonight.
Watch it here
“With the coldest winter ever recorded, with snow setting record levels up and down the coast, the Nobel committee should take the Nobel Prize back from Al Gore”
-Donald Trump
Look at the video
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SUSTAINABILITY14
The current world condition is the result of a series of events and cir-cumstances that, when mixed to-gether, create the wicked problem* that we are experiencing now; among the causes for this situation are the advent of the industrial revolution, the colossal increase in human popu-lation, the use of fossil fuels as main source of energy, industrial activity interrupting natural cycles, wasteful manufacturing, and the social con-struct of a product-base wellbeing. In other words, the wickedness of our world is closely related to our frenetic expansion in the world, our modes of production, and our pat-terns of consumption.
The Industrial Revolution and its assembly-line manufacturing brought cheaper products that al-lowed people to own more things. This new affordability of items, along with the association of materi-alism with wellbeing contributed to the establishment of a culture based on conspicuous consumerism and disposal.
Furthermore, these features affect-ed the ecosystem because to satisfy the increasing needs of the devel-oped societies, it was necessary to extract natural resources at a ver-tiginous pace. In addition, the expo-nential growth in world population going from 3 billion in the 1960s to 7 billion in 2012 stressed the need for more and more natural resources.
Energy production deserves a special attention, because of its huge implications for the environ-ment, society and the economy. In this document we will highlight the reliance in non-renewable energy sources, the decrease in prices of metals and minerals, and the eminent scarcity or non-renewable resources.
Currently in the United States 92% of the energy consumed is from non-renewable sources while only the remaining 8% cor-responds to renewable energy. 13 Relaying that much in fossil fuels raise concern because fossil fuels are non- renewable resources and
HOW DID WE GET HERE?
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n“Poverty and environmental degradation are closely related but the major cause of continual deterioration of the global environment is the unsustainable patterns of consumption and production in industrialized countries.” -Agenda 21
exponential population growth
resource scarcity
SUSTAINABILITY 17
THE EXPANSION MODEL
Victor Margolin in his article Expansion or Sustainability: Two Models of De-velopment, refers to Expansion Model to viewing the world as consisting of markets in which products function first and foremost as tokens of economic exchange.15 This perspective encourages the predominance of economic growth over social and environmental wellbeing, and animates countries to get in the race towards market power with the aims of acquiring more political presence.
Unfortunately, in the race towards market predominance some countries are depleting their resources and los-ing part of their natural abundance. These dynamics also has created the huge divide among industrialized and developing countries, with 20% of the world population consuming 80% of the resources, and where more than 50% of GNP of developing countries comes from exporting natural resources to the industrialized world. These are the con-ditions of a doomed cycle of consumers and suppliers, and where the rich are getting richer and the poor are getting poorer. As we have seen it is not surprise that the results of this modus operandi are catastrophic, since we cannot treat the dimensions of the economy, the ecol-ogy and society as independent forces because they are all part of one system. We cannot focus only on the economy because without ecology, there is noth-ing else, and we cannot forget about the peoples of the world because we all live in the same planet.
SUSTAINABILITY MODEL
Contrary to the expansion model, the sustainability model is a global practice that integrates and balances social, en-vironmental, and economic forces. As we already explained, sustainability strives for restoring and maintaining the natural in our world, balancing the conditions of industrialized and developing countries, and ensuring economic prosperity for all. The sustainability model is also about so-cial justice, intergenerational justice, and respect for life. In other words, the ex-pansion model favors the artificial, while the sustainability model chooses life.The history of the world is a story of changes and evolution, what means that
it is a story of adaptation. We have been in a evolutionary road that has taken us to great places, as some of the human achievements can prove, but our activity also has generated great damages. Now is the time to take a different path, a new road, it is time for change. We have to learn to live better and consume fewer environmental resources while improving the quality of our living context. Moving out from the expansion model towards sustainable models will require transfor-mations at all levels: individuals, corpo-rations, nations, and global.
“We came to see that a new development
path was required, one that sustained human
progress not just in a few pieces for a few years,
but for the entire planet into distant futures”
-Our Common Future,
Some of the changes required by the sustainability model:
1. Adopting life-styles within the planet ecological means
2. Harmonize population size and growth with the productive potential of the ecosystem
3. Planning for the global and long term de-velopment
4. Approach from a systems thinking to solve world poverty and inequality
5. Intergenerational justice6. Orientation of technology7. Institutional change
The history of the world is a story of changes, evolution and creative adaptation.
The Mickey Mouse model
Economy
SocietyEnvironment
SocietyPeople
Planet ProfitEnvironment Economy
Bearable Equitable
Viable
Sustainable
expansion model
sustainability model
SUSTAINABILITY16
Twomodels of development
3
The two agendas for social development that are
central to the sustainability model and the expansion
model are not only in conflict, they are on collision
course that has already led to considerable fallout.
This is evident in the widening gaps between rich and
poor in both global and local terms, the development
of an information infrastructure that privileges
some and excludes others, and an array of precarious
environmental situations that are beginning to
permanently damage the planet.
-Victor Margolin
source:www.unescap.org/events/apfsd/images/photo-2.jpg
SUSTAINABILITY 19
Sustainable approaches
Behavior change
Production change
Systems thinking approach• Understanding system
dynamics, systems traps and leverage points
• Adding balancing loops to restore the equilibrium of the system
Redefining priorities• There is no economy and
no society without an environment
• Reframing measurements standards from GNP to GPI
• Keeping nature cycle and industry cycle separated, or in a collaborative mode
• Making industrial cycles closed loops
• consumption towards sustainability
• Acquiring awareness about world state and communicating it
• Demanding governments and industry a shift in the production paradigm
• Evolving from an opportunistic and exploiter specie to a regenerative specie
• Giving back to nature
Approaches
New ParadigmGovernments
Consumers
Manufactures
• Biomimicry• Natural Capitalism• The Natural Step• Cradle to Cradle• Total Beauty
• Life Cycle Analysis• Sustainability Helix• Social Return on
Investment
The us and them, here and there, now and tomorrow model
From To
The us,here, and now model
New Paradigm
SUSTAINABILITY MODEL
PARADIGM CHANGE
BEHAVIOR CHANGE
PRODUCTION CHANGE
CONSUMPTION CHANGE
SUSTAINABILITY18
The expansion modelIndustrial Revolution
• A global practice that encourages economic growth over social and environmental wellbeing
• Taking advantage of abundant resources
Wasteful productionLoose ends in industrial cycles
• Wasteful production• High energy requirements• Processes that generates pollution• Manufacturing cycles incompatible with
nature cycles• Lack of product life-cycle management • Promoters of conspicuous consumption
The race to political and market powerWorld divide: developed & developing countries
• Exploitation of natural resources• Economy over environment• Consumer countries and suppliers countries
Approach
Governments
Consumers
Manufactures
Materialistic Wellbeing and wasteful lifestyles
• Product-base wellbeing• Lack of awareness on
current environment state• Unsustainable growth• Treating no renewable fi-
nite resources like renew-able and infinite
The mechanisms behind current crises
An exponential population
growth
Materialistic wellbeing
Deficiency on world
development and in
management of human
environment
+++
+
Dependency on nonrenewable
sources of energy
Increasing gap between
rich and poor nations
Resource depletion
Inefficient energy
managementand wasteful consumption
Market power equals political
power
Water, food, energy, & resources, needs
Finite resources &infinite demand
Pollution and resource
depletion
Developing countries
exploiting their resources
2014= 7 billion 2050= 9 billion
95 % of materials flowing through the US industrial economy are nonrenewable
Wellbeing related to access to products.
20% of population con-sumes 80% of resources
+ 50% of the developing world’s GNP is from the exporting of natural resources to the industrial world
65% of energy is wasted at the site of production
Economiccrisis
Energycrisis
Socialcrisis
Environmentalcrisis
Interlocking Crises = Wicked problem
THE EXPANSION MODEL
SUSTAINABILITY 21
There are many examples of people, com-panies and governments working together to make of sustainability a reality, and they are developing processes and princi-ples that can help and inspire us. In the fol-lowing pages we are going to review some philosophies, methodologies and exam-ples that testify the relevance of adopting sustainable practices and demonstrate that the benefits are more than just good ecological karma. Sustainability is good for the planet, for the people and for the pocket!
As we have seen, the journey towards a sustainable word can be summarized in the following transformations: changing the processes of production and chang-ing human consumption behavior. But in order to be able to do those changes we first need to revolutionize the principles that we use to guide our practices in regard to production and consumption. That means changing the ideology or changing the paradigm. We will present approaches that promotes sustainabil-ity from different perspectives, some establishes principles and philosophies, others are focused towards new manu-facturing processes, and others provide guidance towards behavioral change; some include the three categories while others have a very specific scope.
CHANGING THE PHILOSOPHY
In order to accomplish the transformation towards the sustainable model we need
to change our ideologies and paradigms. Among the change in paradigms that we are going to explore we can highlight the following changes.
• From treating finite resources like they were infinity to a measured re-source exploitation that allows nature regeneration
• From pursuing the artificial to follow principles and solutions found in nature
• From a capitalism grounded exclu-sively on economics to a natural capi-talism that also contemplates nature as capital
• From inefficient production to maxi-mizing resource productivity
• From generating waste in manufac-ture to close cycles where everything is used (waste is also a resource)
• From an uprooted relationship with earth to a close connection with our environment
• From seeking expansion and repro-duction to pursuing efficiency and productivity
There are several approaches to sustain-ability, but in the scope of this document we will explore with more detail two of them: The Natural Step and Biomimicry because they present a very compre-hensive perspective. Nonetheless we will briefly review other approaches like: Cradle to Cradle, Natural Capitalism, and Industrial Ecology.
Approach
Governments
Consumers
Manufactures
New Paradigm
In order to accomplish the transformation towards the sustainable model we need to change our ideologies and paradigms
changing paradigms
“In the end, it seems that mastery has less
to do with pushing leverage points than it
does with strategically, profoundly, madly,
letting go and dancing with the system.”
-Donella H. Meadows
SUSTAINABILITY20
Sustainable approaches
4
Adopting sustainable approaches to our
everyday life, to our businesses and to our
countries is going to allow us to adapt to the
ongoing changes that are coming towards us,
there is no way we can undo the past, but there
are many ways in which we can stop the current
direction and adapt positively. Sustainability is
also an innovation facilitator since it teaches us
to look at life differently and to find new ways
to engage with the world.
source:// loboyou.com/wp-content/uploads/2013/05/fascinating_lilypad_city__131.jpg
SUSTAINABILITY 23
PRESERVE
This company is recycling plastics #5 and creating products that are also esthetically pleasant. This is an example of a sustainable initiative because is helping to avoid the increase in substances produced by society in nature. And they are doing this not by just recycling they are bringing new value with the power of design.
www.preserveproducts.com
FREITAG
This company is an example on recycling materials and giving them new value through design, these bags are made of the covers of trucks in Europe and transform into bags, wallets and other accessories.
www.freitag.ch
SUSTAINABILITY22
The natural step is a non-profit organi-zation founded by Karl-Henrik Robèrt in 1989 in Sweden. Back in the 1980s Robèrt was treating his cancer patients and have the idea of comparing the conditions required for healthy cells to the system conditions required for the continuation of human life. After several iterations with the scientific community they de-veloped a document that contained the system conditions for sustainability and the framework for Strategic Sustainable Development. Generally the ideas of the Natural Step are presented through two metaphors: the tunnel and the tree.
System Conditions or Principles16
1. Substances from the Earth’s crust must not systematically increase in the biosphere.
2. Fossil fuels, metals, and other minerals must not be extracted at a faster rate than their redeposit and regeneration in the Earth’s crust.
3. Substances produced by society must not systematically increase in nature.
4. Substances must not be produced faster than they can be broken down and be reintegrated into the cycles of nature or be deposited in the Earth’s crust
5. The physical basis for the produc-tivity and diversity of nature must not systematically deteriorate. Productive surfaces of nature must not be diminished in quality or quantity, and we must not har-vest more from nature that can be recreated or renewed
6. There needs to be a fair and effi-cient use of resources with respect to meeting human needs.
7. Basic human needs must be met with the most resource efficient methods possible, including equi-table resource distribution.
THE NATURAL STEP METAPHORS
The treeThis metaphor is used to explain the dif-ferent levels of actions towards sustain-ability using a tree as example. It starts from the leaves: Very specific actions, this refers to initiatives done by companies, organizations and even individuals; to a branches: Actions done by expertise mem-ber like scientists, teachers, leaders etc. These can also include the efforts in policy makingTrunk: First order principles, this refers to a higher levels of leverage, is changing the philosophy and the paradigm.
The Funnel
This metaphor is used to present the case for sustainability from a business perspective. This framework positions the company into a funnel that narrows as a result of two forces: the increase in demand, and the decrease in resource availability. According to this model the company’s performance in the future will depend on the actions taken today. Only the companies that adapt and change their strategy now, will be successful in the future. This is a model that helps companies to make proper strategy for the future. This model distinguishes four types of companies: the proactive, the anticipatory, the reactive, and the inac-tive. According to this model only pro-active companies will be in a favorable position in the future.
Back casting
This is the technique use to set the strategy for the future. Firstly the com-pany needs to determine their vision (where do they want to be in the future) and from that, decide what needs to be done in order to achieve it. This tech-nique implies a reverse thinking to help companies establish their short-term and long-term strategies.
THE NATURAL STEP
Karl-Henrik Robèrt founder of
The Natural Step
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org/
the natural step funnel
back casting
AwarenessA
CreativeSolutions
C
Decide on Priorities
D
BaselineB
Backcasting
VISIONING
Does it move us in the right direction?Is it a flexible platform?Is it a good return on investment?
http://www.formfollowsworldview.com/
The Natural Step, lecture by Scott Boylston
SUSTAINABILITY 25
Mercedes-Benz concept car based on the shape of a boxfish. This fish is aerodynam-ically superb and the resulting concept car has one of the most efficient shapes for a car of its size.
The swimming center for the Beijing Olympics in 2008 is based on the structure of soap bubbles. The bub-bles, trap hot air from the sun that’s then circulated to heat the pools. And also has an auto-clean feature.
A team of University of Massachusetts, Am-herst, researchers has developed Geckskin, an adhesive that mimics Gecko’s grip by em-ulating the microscopic hairs on the bottom of their toes.
http
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lides
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-insp
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natu
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tml
EXPERIMENTAL FISH CAR
WATER CUBE
GECKO FEET ADHESIVES
Examples from bloomberg.com
SUSTAINABILITY24
The Word Biomimicry comes from the Greek bios, meaning life, and mimesis, meaning imitation. Biomimicry is a phi-losophy that looks a nature as the source of inspiration for finding solutions to our complex problems. Janine M. Benyus in her book Biomimcry, innovation inspired by nature presents the three ways in which we can engage with nature to find better alternatives to our problems: nature as model, nature as a measure, and nature as mentor. This worldview considers that nature has already found all the answers to our problems, we just need to spend enough time observing nature to find them. Biomimicry’s principal statement is that life creates conditions conducive to life, so we should emulate that capability in our processes and activities.As a guidance Janine present these three questions to find inspiration in nature:1. How does life make things?2. How does life make the most of
things?3. How does life make things disappear
into systems?
Surviving in place
The Biomimicry approach also presents an analogy of human evolution with the ecological succession and the three types of organisms presented in nature. Type 1 systems take advantage of abundant resources. They are also known as oppor-tunists and pioneers since their primary objective is to explore new territories and reproduce as fast as possible, without considering the long term. Rapid growth is a key characteristic. Type 2 systems do not dedicate all the energy in rapid re-production, instead they invest energy in developing roots to ensure a longer stay. These types of organisms develop a stron-ger connection with their place. Type 3 systems are organized for endurance, they are very effective at the use of energy and
preserve the equilibrium with their sur-roundings. Type 3 possess a strong sense of belonging and loyalty to place. Accord-ing with this analogy, humans have behave in the fashion of Type 1 systems. We are taking from nature all that we need, and we have been more concerned with expansion and growth, and not that much with devel-oping loyalty to our place. However, this analogy help us to understand the next step for us, we should move towards the behavior of Type 2 systems and ultimately towards the Type 3.
In order to evolve from a Type 1 system to a Type 3, Janine Benyus presents the following strategies for surviving in place:
1. Use waste as a resource2. Diversify and cooperate to fully
use the habitat3. Gather and use energy efficiently4. Optimize rather that maximize5. Use materials sparingly6. Don’t foul their nests7. Don’t draw down resources8. Remain in balance with the bio-
sphere9. Run on information10. Shop locally
Biomimicry 3.8 has an extensive list of resources to look up for inspiration and also case studies where mimicking nature has result in great projects.http://biomimicry.net/
BIOMIMICRY
“These days, when we’ve gone everywhere there is to go, we have to find a different kind of plenty, not by jumping off to another planet but by closing the loops here on this one.”
-Janine Benyus
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biomimicry life’s principles
biomimicry design lenses
biomimicry design spiral
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SUSTAINABILITY 27
1961-1979
1980-1989
1990-1999
2000-2010
1
27
4
37
12
20
5
16
2
13
23
1115
1418
2610
17
19
22
8
6
2930
21
2524
9
28
1
4
37
12
20
5
16
2
1311
1514
18
10
17
19
8
6
9
1
4
37
5
2
2
11 10
8
6
9
1
4
3
5
RGS 90
Tissø
DONG Energy
Nickel Industry
Puri�cation Plant
Fertilizer Industry
Kara / Noveren
Fish Farms
Novo Nordisk
Cement Industry
Gyproc
Statoil
Inbicon
Farms
RGS 90
Tissø
DONG Energy
Nickel Industry
Fertilizer Industry
Fish Farms
Novo Nordisk
Cement industry
Waste Water Treatment
Gyproc
Statoil
Tissø
DONG Energy
Fish Farms
Novo Nordisk
Cement Industry
Gyproc
Statoil
Kalundborg Forsyning
Tissø
DONG Energy
Pig Farms
Novo Nordisk
Novozymes
Cement Industry
Gyproc
Statoil
1 Surface Water 19612 Gas 19723 Surface Water 19734 Biomass/NovoGro 19765 Fly Ash 1979
6 Heat 1980/897 Heat 19818 Steam 19829 Steam 198210 Surface Water 198711 Cooling Water 198712 Yeast Slurry 1989
13 Sulfur Fertilizer 1990/200114 Tech. Water 199115 Gas 199216 Gypsum 199317 Waste Water 199518 Drain Water 199519 Sludge 199820 Fly Ash 1999
21 Deionized Water 200222 Water 200423 Waste 2004 24 Sea Water 200725 Steam 200926 Condensate 200927 Straw 200928 Bioethanol 201029 Lignin 201030 C5/C6 sugars 2010
Kalundborg SymbiosisDiagram 1961-2010
Pig Farms
Pig Farms
Pig Farms
Waste Water Treatment
Kalundborg Forsyning
Kalundborg Forsyning
Kalundborg Forsyning
“Industrial ecology is the study of the physical, chemical, and biological interactions and interrelationships both within and between industrial and ecologicalsystems” 18
The first industrial ecology was implemented in Kalundborg Denmark. This Eco-industrial Park is a project that has been on going for more than 40 years.
http://www.symbiosis.dk/
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KALUNDBORG SYMBIOSIS
SUSTAINABILITY26
Cradle to Cradle also known as C2C, or eco-effectiveness, is an approach that focuses on the efficiency of manufactur-ing processes by the elimination of waste, toxic chemicals, by implementing clean energies, and the capability for upcycling materials. The term Cradle to Cradle was coined by William McDonough and Michael Braungart. This approach is also based on biomimetic and places special emphasis on separating technological materials and cycles from natural resources and cycles; this means that human activity should not interfere with natural processes, and that technical products should be safe and durable.
CRADLE TO CRADLE
Industrial ecology Natural Capitalism
“If everything can be made into food for some other process, then recycling can be completely rethought.”
-Cradle to Cradle.
Industrial ecology is an approach that looks to the integration of the energy flows, outputs and inputs on manu-facturing processes from a systems perspective. It is also concerned with the generation of waste and its further use in other activities. Industrial Ecology also highlights the importance of keep-ing closed cycles in the manufacturing process.
Industrial Ecology goals are the sus-tainable use of resources, ecological and human health, and environmental equity.
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The sustainability approach of Natural Capitalism considers a more integral view of economy encompassing four types of capital: Human capital, financial capital, manufactured capital, and nat-ural capital. This approach focuses on making efficiency a priority, since pol-lution is inefficiency at work. To behave in accordance with the integration of these four types of capital Paul Hawken, Amory Lovins and L.Hunter Lovins pres-ent the strategies showed in the right.
1. Radical resource productivity. Looking for alternatives in usage and design to obtaining the same or better results from a specific process while using less material and energy. This principle looks for efficiency. This is similar in this regard to Cradle to Cradle.
2. Biommicry. Imitating nature to im-prove productivity, eliminate waste, and hazardous ingredients from manufacturing processes.
3. Service and flow economy. Sell-ing results rather than products, therefore improving the quality and life-cycle of products and fostering recycling.
4. Investing in natural capital. Chang-ing our relationship to resources and acknowledging their finite nature to advance their usage and extraction.
natural capitalism strategies
SUSTAINABILITY 29
Once again we look at this through lev-els: the first level is about addressing social-environmental problems from a systems perspective. For that purpose we will do an overview of Donella Meadows’s book Thinking in Systems. Further, we will look up to society change by analyzing successful social changes from the past, and the different steps they encompass. For this purpose we will review Bill Moyer’s Movement Action Plan.
THINKING IN SYSTEMS
Donella Meadows defines a system as “an interconnected set of elements that is coherently organized in a way that achieves something19. A system is made of three components: elements, intercon-nections, and a function or purpose. We all encounter systems in life, some of them are simple while others are complex. The concept that embodies a system is the in-terconnectedness that holds the elements together. To study these relationships we should recognize that a system is more that the sum of the parts, that the quality of the information flows will determine its quality, and that the system purpose is the most important element for understand-ing systems’ behavior.
In addition, systems are influenced by the states of three concepts: Stocks, flows, and loops. Stocks are the elements of the system that you can see, fell, count
or measure. Flow refers to the change in the state that stocks experience over time, and finally the balancing and reinforcing feedback loops are the mechanisms that control and influence the different flows by balancing the stocks in the system. Reinforcing feedback loops function to amplify, reinforce, and self multiply. Bal-ancing feedback loops serve as source of stability and resistance to change; a balancing loop react to new information by compensating it, since its purpose is to keep the stocks within a desire state.
Intervening a system
Understanding the dynamics of systems is important because they give us an en-dowment of the elements in place, but when looking to implement change, it is also very important to recognize where to apply efforts in order to succeed. The different strategic points for applying effort are known as points of leverage, or as points of power. Meadows states that to intervene a system there are twelve lever-age points. They are classified according with their effectiveness to initiate change -from lower to the higher-. The key point at studying these leverage points consists on identifying which leverage points we can pursue, and what kind of impact can we expect from our actions.
“The groundwork for macro transformation and for great systemic
change is laid by micro transformations and
by local systemic discontinuities.”
Ezio Manzini
http
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basics of systems thinking
1. Elements + interactions + function
2. Stocks + flows3. Balancing + reinforcing
feedback loops
deeper understanding
1. Traps2. Leverage points
SUSTAINABILITY28
Achieving Change
5
The previous tactics were focused on changing
the way we do business, products, and also in
the way we look for answers to our problems.
But when talking about social, environmental,
and everyday situations, how do we accomplish
change at a large scale? How do we inspire
others to do things differently? And how do
we maintain change? The answers to those
questions are not an easy undertaking, however,
there are several theories that help us to
understand the nature of change helping us to
strategize our plan.
source://donaldloch.files.wordpress.com/2011/02/030.jpg
SUSTAINABILITY 31
MOVEMENT ACTION PLAN (MAP)
Bill Moyer developed the Movement Action Plan in the late 1970’s as a result of his study about successful social movements. In his model, Moyer identifies some dynamics of social change ex-pressed in the eight stages for social movements, eight principles to guide the transformation, and the four roles that people can take. This model strives to help activist to identify their position in the process, and assist them to move forward.
MAP eight StagesMoyer identifies that social movements can be constituted by eight stages.20
1. Normal times2. Proving the failure or limitations of existing institutions3. Ripening conditions4. Take off5. Perceptions of failure6. Building majority public support7. Success8. Continuing the struggle
Four RolesParticipants in social movements can engage in different roles, each one of them bringing value in different stages. 21
1. Citizen. Stands for widely accepted values.2. Rebel. Protest injustice, often through nonviolent direct
actions, and call public attention, stimulate public dialog, and confronting recalcitrant power holders
3. Social change agent. Movement organizers. Focus on pub-lic education, nurture future leaders, and organize new segments of the community.
4. Reformer. Work closely with mainstream institutions ne-
gotiating for change by filing lawsuits, testifying at hear-ings, lobbying, participating in officials meetings. Provide research, training and consultation
Eight Principles 22
1. These principles are essential for understanding and replicating social movements.
2. Social movements have brought significant societal change, although even activists may be unaware of it.
3. The people hold ultimate power.4. Movement goals should be framed in terms of widely held
values.5. Power holders may profess to honor widely held values,
but their actions often conflict with those values.6. Every movement needs analysis, vision, and strategy.
Movement strategies must seek to awaken and mobilize the public. Building coalitions across communities is crit-ically important.
7. Change emerges from empowered people in motion, and they can become virtually unstoppable.
TRIGGEREVENT
RE-TRIGGEREVENT
RE-TRIGGEREVENT
1 :: NORMAL TIMES 2:: PROVE FAILURE of OFFICIAL INSTITUTIONS
CITIZENS REBELS CHANGE AGENTS REFORMERS
3 :: RIPENING CONDITIONS
4 :: TAKE-OFF 5 :: PERCEPTION of FAILURE
6 :: MAJORITY PUBLIC OPINION
7 :: SUCCESS 8 :: CONTINUING the STRUGGLE
Move on to otherissues or back totheir lives
Long-term activistsfor systemic change
Become part ofbureaucracy orprofessionaloppositionorganizations (POO)
Find other wrongsto fight & protest
steady state build-up of stress in the system seen as a general problem resolution…
Mov
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Plan
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SUSTAINABILITY30
transcending paradigmsparadigmsgoalsself-organizationrulesinformation flowsreinforcing feedback loops
stock + flow structure
balancing feedback loopsdelays relative to the rate of change
buffersnumbers
LEVERAGE POINTS:PLACES TO INTERVENEIN A SYSTEM
Leverage points
12. Numbers –constants and parameters such as subsidies, taxes and standards
11. Buffers –the sizes of stabilizing stocks rela-tive to their flows
10. Stocks and Flow Structure –physical systems and their nodes of intersection
09. Delays –the lengths of time relative to the rates of system changes
08. Balancing feedback loops – the strength of the feedbacks relative to the impacts they are trying to correct
07. Reinforcing feedback loops –the strength of the gain of driving loops
06. Information flows –the structure of who does and does not have access to information
05. Rules –Incentives, punishments, constraints04. Self-organization –the power to add, change,
or evolve system structure03. Goals –the purpose or function of the system02. Paradigms – the mind-set out of which the
system- its goals, structure, rules, delays, parameters- arises
01. Transcending paradigms
Systems traps
Meadows’s system analysis also recognizes eight traps that avoid change in systems.
1. Policy resistance2. The tragedy of the commons3. Drift to Low performance4. Escalation5. Success to the successful6. Shifting the burden to the inventor7. Rule Beating8. Seeking the wrong goal
Syst
ems
Thin
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lsto
n
SUSTAINABILITY 33
To this point, we have explored the cur-rent conditions of the environment, and understood the relationships with social and economical issues. In addition, we have identified our wasteful patterns of production and consumption as some of the causes for world’s deterioration. However, there are plenty of opportunities for change, especially within the realms of changing the process of manufacturing and human behavior towards consumption. These two areas are closely directed with design, since designers are involved in the process of production by planning the structures, by choosing the materials, and by designing the whole cycle of products and services. In addition, designers are also in charge of persuading by generat-ing the messages that shape the cultural discourse. Consequently, there is the opportunity for designers to change the process of production by making informed and responsible choices, and to change the discourse of consumption by using the powers of communications to initiate the shift towards a sustainable lifestyle.
Redefinition of design’s purpose
At the beginning of the XX century design was related to shaping commodities and
messages in the manufacture and com-munication fields. Under this time the purposes of design were linked to foster the consumer culture, and to promote a concept of well being that was based on product ownership. However, as society evolved design transformed its practices to a broader spectrum of competences. According to Richard Buchanan, design as a liberal art of technological culture, is a discipline that links and consolidates the-ories, methodologies, and practices from the arts and sciences with the purpose of addressing the complexity of contempo-rary problems.
In addition, design delivers its value through the incorporation of four place-ments: symbolic and visual communi-cations, material objects, activities and organized services, and complex systems or environments for living, working, playing, and learning. Under this vision, design is no longer concern just with the appearance of products, messages, and built environments, but with a profound understanding of all the encompassing activities required to understand a human situation, produce an intended solution, and make this solution available to its users. In this regard, design is about plan-ning, communicating, and constructing.
“Design is the activity that generates plans, projects, and products. It produces tangible results that can serve as demonstrations of or arguments for how we might live.”
-Victor Margolin
Sustainability InnovationDesign
Social Economic
Environmental
Communities
Individuals
Industry
Public Sector
Design is the interface
SUSTAINABILITY32
Design’s Role
6
“The understanding and application of
sustainability and innovation are expanding, as
is the extent of the interconnectivity between
the two. In both the private and public sector,
design is emerging as the interface between
sustainability and innovation as a tool that
can engage stakeholders and align economic,
social and environmental considerations.
Design can contribute to fostering a culture of
sustainability and innovation in communities,
industry, the public sector and policy-making
using creative and user-centred processes.”
-Levent Ozler / dexigner.com
source: www.knittingindustry.com/uploads/2188/Nike_Flyknit_Lunar_1plus_BrandImage_Small_16669.jpg
SUSTAINABILITY 35
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Nike is an example of products
designed to reduce the
environmental impact.
More on:
www.nikeresponsibility.com
Sharing services like zipcar
are examples of the new
dynamic of sharing instead
of ownership.
More on:
www.zipcar.com
Curitiba, Brazil is other
example of the value
of integrating design,
sustainability in a human
centered approach to
development.
More on:
www.citiesforpeople.net/
cities/curitiba.html
Sustainable materials
Service Economy
Multidisciplinary Collaboration
SUSTAINABILITY34
Opportunity areas for design
1. Change wasteful consumption habits
2. Design new systems for healthcare
3. Environmentally safe public transportation
4. Alternatives to fossil fuels
5. Improve methods for recycling waste material
6. Designing for the whole life cycle of products
7. Collaborating with other disciplines to find
better solutions
8. Shifting from designing for people to design-
ing with people
9. Choosing natural, non-toxic, energy efficient
materials for production
10. Looking up to nature for inspiration and solu-
tions
11. Designing a new aesthetics for the sustainable
12. Reduce excessive product packaging
13. Promoting eco-tourism
14. Documenting and communicating stories of
success to inspire and motivate
• Promote a sustainable wellbeing• Communicate and inform on current consumption
consequences•
consumption, through education, awareness and advertising consequences
Promote positive attitude towards sustainable
• Sustainable design• Material selection, processes and packaging• Designing for close-loop products• Increase life span of products
• Designing to enable people to live as they like in a sustainable way
• Political mediation• Human-centered design• Systems Thinking
Visual communications
Material objects
Activities and services
Complex systems
“Design, in order to redefine its purpose and participate in tackling wicked problems has to move from product design to sustaining developing and integrating human beings into broader ecological and cultural environment.”
-Victor Margolin
Four placements of design and Sustainability
Redefining design’s role in society comes along with an ethic of responsibility for the design practice.
If in the past, design was involved with fostering a wellbeing based on products and possessions, nowadays, design can help people and organizations to achieve the necessary shift towards sustainability.
Co creation design
is a practice that
involves users in the
process, instead of
designing for them.
This way users are
empowered and can
own the project.
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file
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SUSTAINABILITY36 SUSTAINABILITY 37
After going through this journey of understanding sustainability, we can see that it is not just about moral and ethical choices, since there are also business and productivity reasons for implementing it. That means that regardless from what perspective are you coming from, the shifting towards sustainability is a good way for ensuring survival. We are no lon-ger trying to survive from predators and wilderness, but from the conse-quences of our own actions, and the new order in the world.
There is evidence that organizations adopting sustainable paths in-crease their stock value, strengthen its brand image, and save money. 24
Furthermore, organizations considering sustainability implications now, are the ones that are going to be able to stay on business for the long haul. We fell in love with the artificial and neglected the natural, we put so much effort on conquering and dominating the world that we forgot that once, humans and nature, we were part of the same entity. In this docu-ment, we have explored different alternatives to initiate change, now it is on us to start it.
EIGHT SHIFTS TOWARDS A LIGHT ECONOMY, FROM SUSTAINABLE EVERYDAY. 23
Nanograms to MegatonsInstead of chasing nanograms of harmful substances emitted at the tail end, we have to look at the megatons of nature put in at the front end of production. Sustainability means making our system of wealth creation less depen-dent on resource use.
Ecology to JusticeEcology cannot be separated from equity, nor equity from ecology
Linear to Cyclical ProductionManagerial excellence will include the ability to design pro-duction systems which create value with ever less input of fossil-based resources
Hardware to ServicesThe focuses on ownership, impedes system-wide responsi-bility in the company for the entire life-cycle of its products Shifting the entrepreneurial focus from the sale of services through leasing or renting would make the full use of goods, including maintenance and recycling, profitable.
Taxing Labor to Taxing ResourcesIf natural resources are undervalued in relation to labour, there is the tendency to substitute the cheaper element for the more expensive one. Shifting the tax base from labour to natural resources could begin to rectify this imbalance.
High to Slower SpeedsThe assumption that higher speeds are always better than lover ones has prevailed to the present day. However, speed does not come without a price. The mobilization of space and time requires the mobilization of nature.
Long to Medium DistancesIt will therefore be important to recognize scale as an eco-logical issue. The economy should be conceived as evolving in several spaces -regional, continental, (and) international.
Well-having to Well-beingMaterial and non-material satisfaction cannot be maxi-mized simultaneously. Frugality is therefore an essential ingredient of wellbeing. Henry D Thoreau spoke wisely when he said, “A man is rich in proportion to the number of things he can afford to let be.”
Ezio Manzini & François Jegou
SustainableEveryday
7
Although we have been looking at sustainability from a
design perspective, we all are designers; we all plan, choose,
and modify our environment according to our planes and
desires. We can make an impact by aligning our actions
and ideologies with a more sustainable lifestyle, by doing
appropriate shopping choices, by increasing the efficiency
in our use of energy, by managing properly the waste
we generate, and by spreading the world and promote
sustainability.
By acknowledging the leverage that we have as humans,
as citizens, and as members of organizations, we can start
micro revolutions that will initiate an unstoppable change.
source: bleubirdblog.com/wp-content/uploads/2014/05/114.jpg
SUSTAINABILITY 39
REFERENCES
1. http://www.nytimes.com/2014/04/01/science/earth/climate.html
2. http://www.merriam-webster.com/dictionary/sustainable3. United Nations General Assembly (1987) Report of the World Commission
on Environment and Development: Our Common Future.4. http://www.iisd.org/pdf/2012/sd_timeline_2012.pdf5. http://yosemite.epa.gov/r10/oi.nsf/Sustainability/History6. http://yosemite.epa.gov/r10/oi.nsf/Sustainability/History7. http://yosemite.epa.gov/r10/oi.nsf/Sustainability/History8. http://yosemite.epa.gov/r10/oi.nsf/Sustainability/History9. http://www.nytimes.com/2014/04/01/science/earth/climate.html?_r=010. http://www.washingtonpost.com/national/health-science/ipcc-says-hu-
mans-cause-global-warming/2013/09/27/aae32880-275d-11e3-b3e9- d97fb087acd6_story.html
11. http://www.nytimes.com/2014/04/01/science/earth/climate.html?_r=012. http://www.mnn.com/earth-matters/climate-weather/photos/7-surpris-
ing-global-warming-deniers/donald-trump13. http://sites.uci.edu/energyobserver/page/2/14. Applied Theories in Sustainability, Lecture 2: Non-renewables and EROI.
Prof. Boylston, 201415. Expansion or Sustainability: Two Models of Development, Victor Margolin.
The Politics of the Artificial, 2002.16. Applied Theories in Sustainability, Lecture 4. The natural step.
Prof. Boylston, 201417. Biomimicry, Janine M. Benyus. 2002. p. 25118. http://www.umich.edu/~nppcpub/resources/compendia/INDEpdfs/INDEin-
tro.pdf Natural Capitalism19. Thinking in systems. A primer. Donella H. Meadows 2008. p.1120. Applied Theories in Sustainability. Lecture on Movement Action Plan by
Scott Boylston based on Bill Moyer 21. Applied Theories in Sustainability. Lecture on Movement Action Plan by
Scott Boylston based on Bill Moyer 22. Lecture on Movement Action Plan by Scott Boylston based on Bill Moyer23 Sustainable Everyday. http://issuu.com/strategicdesignscenarios/docs/
download_sustainable_everyday_eng_xs24. http://www.natcapsolutions.org/businesscasereports.pdf
SUSTAINABILITY38
-American Hustle
“The art of survival is a story that never ends.”
Priscila Mendoza | Applied Theories in Sustainability, SUST 704 | Prof. Boylston | Spring 2014 | SCAD