Susan K. Hardy Atlanta, GA 30350 C: 770.296.9286 H: 770.604.3361

Susan.Hardy96@gmail.com www.linkedin.com/in/susanhardy @susanhardy96

OVERVIEW Are you looking for an experienced and award winning Sales Leader/Manager who has extensive

experience selling complex enterprise sales in a variety of industries? Look no further. Susan Hardy’s

successes include experience in Education/Curriculum/eLearning sales, Sales Training, Management

and Consulting in Technology and Software Sales and as a Hospitality Sales Manager. She regularly is a

top performer who consistently exceeds annual quotas/goals and is highly respected by her colleagues

and competition. She will strengthen your team with her customer first philosophy, entrepreneurial

approach, creativity, innovative mindset, & extremely strong work ethic. Her diverse yet complimentary

experiences make her a natural choice for your vacancy or vertical you wish to expand.

AREAS OF EXPERTISE & NOTEWORTHY PROFICIENCES Project Management

Business Development

Accurate Sales Forecasts and Budgets

Product Launch / Open new markets

Hire, Supervise, Coach and Develop Teams

Develop Curriculum: Workshops & Seminars

Sales & Product Training (internal & external)

Multi-state territory and time management

Event Planning: Trade Shows/Exhibits, Fundraisers

Consistently exceed quotas and goals

Sales Award winner (repeatedly)

Polished and Comfortable Public Speaker

Hunter Mentality

Energetic, smart, quick learner & self-starter

Salesforce, Oracle CRM, Microsoft Office

Enterprise Complex Sales (B2B, B2C and SaaS)

EDUCATION Master of Business Administration (MBA) – Pepperdine University Malibu, CA

Bachelor of Arts (BA), Communications Studies – University of California, San Diego (UCSD) La Jolla, CA

PROFESSIONAL EXPERIENCE HIGHLIGHTS

Delta Education/School Specialty, Inc., Nashua NH 2013-Present & 1996-1999

Encyclopædia Britannica Educational Corporation Chicago, IL 1992-1996

Regional Sales Manager Jan 2013 – Present*

Regional Sales Manager 1994 – 1999*

District Sales Manager 1992 – 1994* (part of the original FOSS launch team)

*Two Employers, same Product: In 1996, EBEC sold the FOSS distribution rights to Delta Education; the Sales Team went with the sale

Sell and train educators on the award winning Inquiry based curriculum: Full Option Science System (FOSS)

and its cloud-based technology component FOSSweb.com. Additionally sell/train the Delta Science (DSM)

curriculum along with numerous STEM, Robotics and other science/math catalog items in a large multi-state

territory. Hire, train and supervise staff of trainers. Create annual and quarterly territory sales budgets and

marketing plans; consistently outperform quotas (top 5-10%) & other measurable goals while keeping

expenses at or below budget. Create state and district-level correlations to curriculum. Manage curriculum

adoption process from start to finish. Lobby and work closely with various State Departments of Education

personnel. Plan and lead pre-sale workshops, seminars, trade shows and other marketing events (local,

state and regional). Design, coordinate, implement and lead post-sale staff development for customers.

Work closely with Inside Sales Team. Customers are private, charter, public school districts, after school

programs and Higher Education Teacher Programs. Complex Enterprise sales cycle.

Selected Delta Education & EBEC Achievements:

Salesperson of the Year, numerous wins

President’s Club, numerous wins

Million Dollar Ring (1st Female recipient)

Notable over quota: 320%, 195%, 177%, 150%

Appointed to EBEC’s selective “Intern” program

(1 year special projects committee)

Consistently ranked as a top salesperson

Rookie of the Year

Shattered EBEC company records

Distinguished as EBEC’s greatest overall revenue

from 1 salesperson (1st 4 years sales > $10 Million)

Susan Hardy 770-296-9286 pg. 2/2

BidPal Network, Indianapolis, IN Sept. 2010 – Oct. 2012 Area Director

Hired by start-up (SaaS) company to launch cutting edge auction automation software to Non-Profit

Organizations for use at their fundraising events. Successfully opened brand new territory and created strong

brand recognition. Prospected, sold and consulted with National and Local chapters of numerous Non-Profit

organizations in assigned region. Provided fundraising consulting services to help improve fundraising efforts

for customers and potential customers. Supervised technology, on-site personnel and event operations team

during the client’s fundraising events. Recruited, hired, trained and managed a staff of 30+. Planned,

promoted, implemented and led numerous sales presentations and seminars. In less than 2 years, grew my

brand new territory from launch to #2 in the company, surpassing well established larger territories and won

awards for my renewal rates. Called on C-Level Decision Makers, Board of Directors and many others.

Appointed to first ever “CEO Council” and on while on Council initiated new pricing models to be make

company more competitive in the marketplace. Additionally suggested potential new industry partners, helped

plan and facilitate marketing strategies as well as future product development plans.

Selected BidPal Achievements:

#1 in division (of 9), 2011 & 2012

95% renewal rate, loyal customer base

Exceeded quota by 10% in 1st year

70% increase in 2nd year sales (over year 1)

“Area Director of the Quarter”

#1 in total annual presentations, 2011

#1 up-selling ancillary products, 2011

#2 revenue company-wide (of 16), 2012

#2 annual sales contests (of 16) 2011, 2012

The Boutique Armoire, Atlanta, GA Jan. 2005- Aug. 2010 Entrepreneur/Owner/Director of Sales

Created twice-yearly, 3-day designer children’s seasonal sale grossing $75,000 per event. Solicited and

partnered with national children’s clothing manufacturers and local merchants to sell their overstocks.

Recruited, trained and scheduled 35+ recurring volunteer staff members for each event. Forecasted and

budgeted all aspects of the event. Performed Project Management and Event Operations Logistics such as

revenue projections, labor/staffing needs, venue selection, and merchandise displays for 150+ consignors and

their merchandise. Produced all marketing, direct mail and email campaigns. Exceeded financial projections.

Selected Boutique Armoire Achievements:

Finalist “Best Consignment Sale” Atlanta Franchised second location, 2007

PRIOR EXPERIENCES (MOSTLY DEPARTMENT HEAD/MANAGERIAL ROLES)

Hilton Garden Inn, Director of Sales: Valencia, CA Opened brand new hotel, hired, managed, trained staff of

3, negotiated corporate room rates, sold/ planned corporate, meetings/events and leisure group functions

Sea Venture Cruise Line, Regional Sales Manager: Start-up cruise line calling on Travel Agents

Laser Travel Network, Sales Manager: Leased technology tool to Travel Agents to help increase leisure sales

Hyatt Hotels, Reservations Manager: Los Angeles International Airport Taught Hyatt’s “Reservations Selling

System” course quarterly to all Rooms Division staff members. Originally hired as a line Reservations agent,

promoted to Assistant Manager in 3 months and Department Head 3 months later, supervising a staff of 6)

VOLUNTEER SERVICE & PROFESSIONAL AFFILIATIONS HIGHLIGHTS

Civic: Professional:

Spartan Nation PTO, North Springs High School FL/GA/NC & SC Science Supervisor/Leadership Assns

College Fair Committee, 2016-2017 FL/GA/NC & SC Science Teacher Assns

Spartan Spectacular Event Chair, 2013-2015 GA Educational Representatives Assn Board of Trustees, Fundraising Chair, 2013-2015 Assn of Fundraising Professionals

“Go West MARTA” Community Leadership Team

Habitat for Humanity

References upon request