Susan Forsell - McDonald's and Beef Sustainability
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Transcript of Susan Forsell - McDonald's and Beef Sustainability
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Iowa Cattle Industry ConventionDecember 2014
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120
Countries
14,000 Restaurants
39 Million Customers
a day (U.S.)
80% Run by Independent Owner/Operators
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Growing our Business by Making a Positive Difference in Society
Supportive Communities
EngagedEmployees
AssuredSupply
LoyalCustomers
ReducedCosts
HealthyPeople
GreenerPlanet
Stronger Communities
Jobs and Life Skills
Thriving Farms and
Oceans
Value to the
Business
SharedValue
Value to
Society
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Source all of our Food & Packaging
from Verified Sustainable Sources
Aspiration
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J
O
U
R
N
E
YSustainable
Land
Management
Commitment
Coalition for
Sustainable Egg
Supply
2010 2011
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iStock_00002633
4101Palm oil
GQP_01544_packagin
g_US-BBag[1]
280572Fishing boat
211_06302
Coffee
Long-term Aspiration - Source all of our Food &
Packaging from Verified Sustainable Sources
Beef Palm Oil Coffee Fiber Fish
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Changing
Expectations
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Beef
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SUMMARY
■Shared Interest in the future of beef
■Journey of continuous Improvement
■Collaboration from everyone in the Value Chain
■A Bright Future