Susan DowdCapital Campaign Coordinator

and Special Projects CoordinatorThe Friends of the Saint Paul Public Library

Library Strategies Consultant

Editor, Beyond Book Sales: The Complete Guide to Raising Real Money for Your

Library

Library StrategiesA Consulting Group of The Friends of the Saint Paul Public Library

Advocacy Training Board Training

Development Planning Executive Search

Feasibility Studies and Capital CampaignsFriends and Foundations

Strategic PlanningKeynote Speakers, Workshops, and Webinars

BEYOND Book Sales

Return on Investmentfor each dollar spent on libraries in Minnesota =

$4.62(IMLS December 2011)

Part IFocus on Fundraising:

Fund-amentals for Libraries

Why do it?Who can do it?

How do you do it?

Part IIRoll Up Your Sleeves:

Types of Fundraising Activities

Appeals and MembershipsTribute and Memorial Gifts

Major GiftsFundraising Events

Grants Business Sponsorships

Online GivingCapital Campaigns

Part IIIFundraising Toolkit

Sample DocumentsWorksheetsTemplatesChecklists

31 tools for your use!

Part IVFundraising Gallery

BrochuresBookmarks

FormsLetters

Save-the-Date CardsInvitations

TWELVEMUST-KNOW FACTS

ABOUT LIBRARYFUNDRAISING

Fact 1:

Effective Fundraising is About Relationships

First,Money Second

$$$$$$$$$$$$$$$$

People give to people.

$$$$$$$$$$$$$$$$

Fact 2:

A Clear Case for Support and Strong, Consistent Messages Are Crucial

What does your community care about?How does your library

address these priorities?

Fact 3:

To Value the LibraryIs Not Enough

Fact 4:

Libraries Have Both an Intellectual and

Emotional Appeal to Donors

Fact 5:

Everyone on Your Staff Plays a Role in

Fundraising

Great Customer ServiceEffective Public Relations

Fact 6:

A Strong Fundraising Committee or Board

Makes Strong Connections~ Affluence ~~ Influence ~

“The last person you want on your fundraising

board is a book lover.”Peter Pearson

Fact 7:

Most Donors Are People, Not Institutions

75% from individuals13% from foundations

8% from bequests4% from corporations

(Giving USA 2010 Executive Summary, Giving USA Foundation)

Fact 8:

Your Largest Donors May Not Be Library Users…

but they are people you already know.

Major Donors are:

Capable – personal ability to givePhilanthropic – generous in other areasConnected – already have a relationship

with your library

Fact 9:

Corporate Philanthropy Is About More than

Altruism

Fact 10:

Advocacy and Fundraising Go Hand-in-Hand

Advocacy: The active support of an idea or cause.Advocacy’s Goal: To influence public policy and

resource allocation

“the other 95% of your library’s budget”

Fact 11:

Fundraising is a Year-Round Activity

April Minnesota Book Awards appealMay Summer Reading Program appealJune Membership renewal appealNovember Year-end appeal

Ongoing:New membershipsTribute and memorial giftsPlanned giftsCapital campaignOther special appeals

Fact 12:

SayingTHANK YOU

Matters

How do you recognize your donors?

Fundraising is about relationships first, money

second.

People give to people.

Cover price: $75

MLA price: $62.50

with coupon

Purchase at Library Strategies

booth