Surviving in silicon valley
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Transcript of Surviving in silicon valley
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GO-TO-MARKET STRATEGYDON LIM EX-CEO
COM2US USA
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Surviving story, not a success story
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Profile - Don Lim (임동욱)
Made in Korea !Indonesia (expat family) !Korea Univ. !KATUSA !Digital Bridges(I-Play) !IBM Korea !Com2us !Twitter @donwlim linkedin.com/donwlim
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Korea to Global
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Building relationship with PR Media
Game Preview/ Review by the Media
Speaking opportunities
Presence in any conferences and game show
Invest in Social Media marketing
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Passion of Com2us
US economy downturn
Agreement termination by Carriers
Back to One-man office
All-in with Disney (publisher)
Disney Puzzle Family
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Early entrance to App Store
App Store opened in July 2008
Is there Market Opportunity?
Mixed view on Apple’s entrance to contents business (i.e. Disney)
Super Monkey Ball
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Targeted for Core User Group
Chronicles of Inotia
Why RPG (Role Playing Game) ?
Targeted for Niche market
Hard-core game genre to build core fan group
Ahead of the competitors
Extending the fan base to sequels Chronicles of Inotia
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Hit game with Innovative gameplay
Homerun Battle 3D
3D graphics with 360 camera effect
Touch screen and accelerometer control (simple but difficult)
Cross-platform (iOS Vs. Android)
Head-to-head Multiplayer
Online chatting system
Homerun Battle 3D
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Unexpected Success
Slice It!
Intuitive and Simple
Ad-support monetization (Android)
Stage balancing
Slice It! copycat
Slice It!
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Game rebranding(re-skinning) strategy
Indie developer working with Brand
Tiny Tower (Tiny Death Star)
Temple Run (Temple Run: Brave)
My Singing Monster (My Muppet Show)
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Pricing strategy
Premium version (Paid)
‘Freemium’ version (in-app purchase)
Transition plan
Existing users Vs. New users
Homerun Battle 2
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Play with the Big Boys(Brand)
Brand extension with DeMarini
Partnership with MLBPA
PGA Tour sponsorship
9 Innings Pro Baseball
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Intellectual Property
Trademark
Lesson learned from Slugger case
Tower Defense (i.e.Paris Baguette)
Legal advisor
Tower Defense
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Migration from Developer to Publisher
Work with Publisher if you are lost
Learn and Self-publish
Manage good relationship with the Publisher
Oven Break
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3rd party Game Publishing
SummitX Snowboarding
Game evaluation and modification
Marketing and PR
Transparent Data Analytics
Define update/ tech support plan
Invest & Publish
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USER ACQUISITION
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User Acquisition Trend (survey)
Source: Adcolony presentation @Casual Connect USA July 2014
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Source: Adcolony presentation @Casual Connect USA July 2014
User Acquisition Trend (survey)
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User Data Analytics
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Data Analytics is becoming smarter
Source: NinjaMetrics
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Partnership with Platforms
Close relationship with Platforms
Up-to-date OS and key features support
Early access to new devices and beta testing opportunity
Game demo opportunity
Featured Menu Promotion
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Disruptive Platform provides new opportunity
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What will be the Next disruptive platform?
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Expected success
Ground-up development process
Final game balancing is the key
Closed Beta Testing (CBT)
Second chance for PD
Golf Star
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Golf Star user interview video
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Long-term investment from the Management team and Right Advisor
One-man office since 2003
Incorporation in 2010
Storm Ventures invest in Com2us in 2005
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Partnership in Silicon Valley
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Have Fun and Enjoy!
PGA Champions Cup sponsorship with Golf Star
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SF Boat Show sponsorship with Ace Fishing
GDC 2014
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Compelling story in your Product