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Question X1 X2 X3a X3b X3c X3d

session_I

D

IP

Address

Do you buy chocolates?

Name various

brands ofchocolate that

come to your

mind first

Milk

chocolate Wafer

Fruit &

nuts Caramel

8840752 1 Cadbury, Amul, Nestle 3 4

8840834 1 Lindt 1 2 4

8841058 1 Dairy Milk, Milky 1 3

8841223 1 cadbury, kit kat 1 2 3

8841762 1 amul , nestle , c 1 2 3

8841833 1 cadbury 3

8841978 1 Ferrochers, cad 1 4

8842097 1 cadbury , nestle 2 3 4

8842181 1 Lindt

8842300 1 Nestle, Cadbury 3 4

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X3e X3f X4 X5a X5b X5c X6a X6b X6c

Liquor

Dark

chocolate

Why do you

buy

chocolate? Malls

Departme

ntal

Stores

Local

Kirana

Shops TV ad

Newspape

r ad Radio

6 3 2 3

6 3 1 2

6 3 1 2 3 1

6 3 1 2 1 2

3 1 2 3 1 2

3 1 2 3 1 2 3

5 6 3 1 2 1

3 2

5 6 3 1 2

6 3 2 1 2

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X6d X6e X6f X6g X7 X8 X9 X10a

Kiosk Billboards

Magazine

ad

Word of

Mouth

How often

do you buy

chocolates?

How muchyou monthly

spend to buy

chocolate?

How do you

purchase

chocolates?

Do you mostly

plan to buychocolates

before visiting

the shop?

4 7 3 2 3 2

5 6 2 4 3 1

7 2 2 1 2

4 3 2 2

2 1 1 2

5 6 7 4 1 1 1

7 4 1 1 1

7 2 1 1 2

7 4 3 1 2

3 2 1 1

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X10b X10c X10d x10e X10f X11a X11b

Do you visit ashop for only

purchasing

chocolates?

Do you prefer a

particular

chocolate andwilling to visit

more than one

shop to buy it?

Do you often

buy anychocolate that

is available in

the shop?

Do buy any

chocolate whichhas the most

attractive

scheme?

Do you mostly buychocolates due to

nagging of kids at

the shop?

During

Festival

season

Time of

Parties

2 1 1 1 2 1

2 1 1 1 1 1

2 2 1 2 2 1

2 1 2 2 2 1

1 1 2 2 2 1

1 2 2 1 1 1

2 1 2 2 2 1 2

2 2 2 2 2

2 1 2 2 2

1 1 2 2 2

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X11c X11d X12a X12b X12c X12d X12e X12f X12g

SpecialOccasions

like birthdays

etc

Everyday

consumption Brand Taste

Advertisin

g

Attractive

Packaging Economy Quality Availability

3 2 1 3 3 2 1 1

3 2 1 2 2 2 1 2

3 2 1 3 4 3 1 1

3 2 1 3 3 3 1 2

3 2 1 3 3 1 1 2

3 1 1 3 2 2 1 2

3 2 1 3 2 1 1 1

3 5 1 5 5 2 1 5

4 2 1 3 3 3 2 3

3 3 2 4 3 3 2 3

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X12h X12i X12j X12k X13a X13b X13c

Promotion

al

schemes

Low

Calorie

Content

Softness/

Texture

Celebrity

Endorsement

Chocolates are

the way of

pampering kids

Chocolates arehealthier as

compare to

sweets

Chocolates cant

substitute sweets on

religious occasions

like Pooja

3 4 4 4 1 1 1

2 2 1 4 2 2 2

3 2 1 4 2 1 2

4 3 2 5 2 2 3

3 2 1 4 1 2 4

3 3 1 3 2 1 1

5 1 1 5 1 1 3

3 3 4 5 1 3 1

3 3 2 4 2 1 2

3 4 4 5 2 4

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X13d X13e X13f X13g X13h X13i

Chocolate can be

used as a light

meal

Too much of

chocolate can spoil

teeth

Consuming toomuch chocolate

can lead to

weight gain

Chocolateprovide instant

energy after

workout/exercise

To celebrate

occasion I preferto distribute

chocolate than

sweets

Chocolatesare more

hygienic than

sweets

1 1 3 1 3 1

2 2 2 2 2 2

2 1 1 2 3 1

3 3 3 3 2 2

2 1 1 2 2 2

3 1 3 3 2 2

1 1 1 4 1 1

1 1 2 2 2 2

3 2 2 2 2 3

2 2 2 1 3 3

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X13j X13k X13L X13M X13N X13O X13P

Chocolates are not

adulterate

d

Chocolates are

better gift than

sweets

Chocolate can

be stored for

longer time

Chocolate

s are tasty

Chocolates aremainly consumed

by people of big

cities

Chocolates

consumption is a

western culture

Chocolatesgive good

value for

money

4 2 2 1 3 4 2

2 2 2 2 2 2 2

3 1 1 1 1 4 2

3 2 2 2 3 3 3

3 2 2 1 4 4 2

3 2 1 1 2 1 2

4 1 1 1 4 4 2

2 2 2 2 2 2 2

2 2 1 2 2 3 3

3 1 2 1 4 5 2

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X13Q X13R X13S X13T X14 X15

Chocolates areexpensive as

compared to

sweets

Chocolate

s areavailable

in different

packs

Chocolates can

replace sweetson Diwali and

Rakhshabandh

an

Markets are

loaded withdifferent

varieties of

chocolates

Which

brand of

chocolate

you arecurrently

consumin

g

Indicate your preference

for the above brand

Scale:

1 Least Preferred

5 Most Preferred

4 1 1 1 cadbury 5

2 2 2 2 Lindt 5

3 1 1 1

2 2 3 2 cadbury 5

2 2 2 2 Nestle 4

3 2 2 1 cadbury 3

3 2 1 1 Mars 4

2 2 2 2 Cadbury 5

2 2 2 2 lindt 5

2 2 2 2 cadbury 4

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X16a X16b X16c X16d X16e

Do you feel

foreign madeproducts are

always superior

in quality?

Do you prefer topay by credit card

as a matter of

convenience?

Do you prefer old

Hindi songs than

latest ones?

Do you feel that

Veg-food ismore nutritious

than Non-Veg

food?

Do you enjoy

surfing on net?

1 1 1 2 1

1 1 1 1 1

1 2 1 1 1

1 1 2 1 1

1 2 1 1 2

2 2 1 1 1

2 2 2 2 1

2 2 1 1 1

1 1 1 1 1

1 2 1 1 1

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X16f X16g X16h X16i X16j X16k

Do you think thatmovie is a major

source of

entertainment?

Do you prefer towear readymade

than tailored

clothes?

Do you prefer to

take food outside

every weekend?

Do you want tolook a little

different from

others?

Are you a

member of any

club?

Do you prefer

to spend a

quiet eveningat home than

go out to a

party?

1 1 1 1 2 1

1 1 1 1 1 1

1 1 1 2 1 1

1 2 1 2 2 1

2 1 2 1 2 1

2 1 2 1 2 1

1 1 1 1 1 2

1 1 2 1 2 2

1 1 2 1 1 2

1 1 1 1 1 1

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X16L X16M X16N X16O X16P X16Q X17

Do you want totake a trip

around the

world?

Do youusually try

new

products?

Do you preferto use e-mail

than write a

letter?

Do you think caris a necessity

rather than

luxury?

If you get achance, would

you like to settle

abroad?

Do youalways buy

branded

products?

What is

your age

(in years)

1 2 1 1 1 1 3

1 1 1 1 1 1 3

1 2 1 1 1 1 3

1 1 1 1 2 2 3

1 1 1 1 2 3

1 1 1 1 2 2 2

1 1 1 1 2 2 3

1 1 1 1 1 2 2

1 1 2 1 1 2 2

1 2 1 1 1 2 3

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X18 X19 X20 X21

Gender

What is your

monthlyhousehold

income level

(In rupees)

No. of

children in

your home

What is

your

profession?

1 4 1 2

2 4 1 2

1 3 1 2

1 3 1 2

3 1 2

1 2 1 2

2 3 1 2

1 1 1 2

2 4 1 2

1 3 1 2