SurveyMonkey Audience - Financial Services Overview
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Transcript of SurveyMonkey Audience - Financial Services Overview
SurveyMonkey Overview
MISSION Help people make better decisions
Here’s How it Works
customers create surveys distribute to others recipients respond customers analyze and are informed
People Need Feedback
Our Customers Use Our Platform In Many Ways
Personal 1%
Non-Profit 27%
Education 21% Govt.
9%
For-profit 42%
KIPP:Houston
99% Of the Fortune 500
We Have Customers of all Types 15+ million registered users
customers create surveys
send to others
recipients respond and learn about us
they sign up
Customers are Our Sales and Marketing Teams
80% Customers on annual plans
$24 Monthly option
available
Customers Upgrade to Premium Plans to Add Features Freemium Business Model
75M Unique visitors every month
16K New sign-ups daily
“SurveyMonkey turns online surveys into a hot business.”
“ Start-up companies using ‘freemium’ business models, including SurveyMonkey, are thriving as the cost of computer power and storage fails.”
One of the hottest startups to watch. 2.2M
Survey responses are generated daily
SurveyMonkey is the World’s Leading Survey Company And the most well known
And We Also Have a Consumer
Insights Solution
Audience is the World’s Largest Active Online Panel Over 3 million qualified US members have signed up to take surveys
25K people a week sign up as new members
Dozens "of targeting attributes
Recruitment is One-of-a-Kind
Recruited from the 30M+ US monthly respondents who take SurveyMonkey surveys
High quality from charity "incentive
Q: When you hear the words ‘athletic clothing,’ !what brands come to mind?!
Audience Delivers High-Quality Data
addias addidas
addis adidas armor
armour asics
balance champion columbia converse danskin face fila
lululemon nike niki none north northface puma rebok reebok
rei russell sports underarmor underarmour starter
adidas armour asdf blah brand buck champion clothing
dont face jordan na nicke nike north nothing russel
spalding sports stop suits
teacher wear wilson
hi
SurveyMonkey Audience Another online panel
Answering Your Questions in 48 Hours or Less A complete, end-to-end automated solution
Your data lives right in your SurveyMonkey account
Cost Effective
Big Brands Tap into Audience—in Many Ways
Brand Awareness
Investment Research
Price Testing
Competitive Research
Customer Research
Content Creation
New Business Pitches
Ad Effectiveness
Product or Service
Feedback
How they use Audience Who uses Audience
Investors Using Consumer Data to Make Decisions Audience providing timely answers to questions
How are consumers using online coupons?
Is the company’s auto portfolio
resonating with consumers?
Why is this hotel chain your
preferred place to stay for business
travel?
Who is the typical consumer for a product where the data inputted purposefully disappears in a certain amount of time? What other services do they use and pay for?
What are the changes in a
restaurant’s brand awareness and their patron’s spending habits over time?
Investors Using Consumer Data to Make Decisions Audience providing timely answers to questions
Is iTunes Radio a threat to Pandora?
What does a customer find most valuable in their Netflix subscription?
Do women plan to buy UGG boots?
Equity Research Analysts Making Great Calls
April 16, 2013 Randal J. Konik
“DECK is our #1 pick; PT - $100.”
November 1, 2013 John Blackledge
“Our price target goes to $32 from $29 prior.” September 5, 2013
Mark Mahaney
“Raising price target to $330 from $280.”
Equity Research Analysts Making Great Calls
P!NOV 1: $25.99 PT: $32
Current Price: $31.56
NFLX!SEP 5: $295.99 PT: $330
Current Price: $349.76
DECK!APR 16: $58.66 PT: $100
Current Price: $78.70
* Current pricing data as of November 2013
SurveyMonkey Audience Helps !Investors Make Better Decisions!
Twitter: @SurveyMonkey Facebook: www.facebook.com/SurveyMonkey
Thank you.