TMknow what they’re really thinking

Survey UniversityIncreasing Response Rates

TM

know what they’re really thinking

Today’s Outline:

• Why do people take surveys?

• The Initial Steps

• Use of Incentives and Exchange

• Other Considerations

TM

know what they’re really thinking

Initial Steps

• Personalized invitations

• Engaging Question or Intro• Avoid using all caps, exclamation points, or dollar signs.

• Keep invite short• 35 words or less

• Time requirement• Be honest

• Be clear with privacy

• Use Labels• Helpful, kind, generous, etc.

• Notify potential respondents of possible rewards

TM

know what they’re really thinking

Incentives and Exchange

Survey response is increased when these three conditions are met:

1. The costs for survey response must be minimized.

2. The rewards for survey response must be maximized.

3. There must be a belief by potential respondents that such rewards will, in fact, be provided.

TM

know what they’re really thinking

Do you:

A: Send a $5 gift card with the Survey

B: Send a Promised $10 with the SurveyWhat is most effective?

What is most cost efficient?

You need 500 responses

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know what they’re really thinking

The $5 Pre-Payment!

TM

know what they’re really thinking

Pre-PaymentIncentive Response

Rate

$10 Promised

$5 Pre-Paid 59%

22%

847

2,273

$4,235

$5,000

Number of

Surveys

Cost

You Save $765!

TM

know what they’re really thinking

Incentives and Exchange• Drawings & Raffles

• Gift Cards

• Coupons

• Money

• Publish Results

TM

know what they’re really thinking

Other Considerations

Keep in mind the following: • Pre-Testing a Survey• Identification of sponsor and source • Questionnaire (measurement instrument) design • When to contact respondents

• Tuesday and Wednesday between 2-3 pm

• Type of appeal to use • Reminder E-mails• Thank you E-mails

TM

know what they’re really thinking

Contact Info• Support

• 800 340 9194

• support@qualtrics

• Training

• 801 709 2163

• training@qualtrics.com