Survey Results Analysis

Methodology

For a new music magazine I would need to find out the characteristics of the market in order to find a focused target market for my magazine. Therefore a posted a survey on the internet through social media e.g facebook to gather data on what my target market should be.

Age

Above is a graph of the age range who did my survey. As my title of my survey was a ‘pop-punk magazine survey’ I can get a good idea of what age range would read my magazine, as seen on the graph above 18% of my surveyors were 10-15 and 82% of them were between the age of 16-24, this gives me the indication that I should aim my magazine at 16-24 year olds, but not limiting my magazine to that age range of 16-24 as my magazine could easily be read by slightly younger or slightly older people.

Taste in Music

Above is a pie chart of the genres of music people listed in my survey, the genres listed were out of the box and not in tune with the charts of today, lots of popular music genres were left out, instead genres like progressive were listed, so I have made a good choice of making a rock magazine mainly focusing on pop-punk.

RockIndieRnBPopPop-punkClassical

Tastes In Magazines

None Sport Music Health Entertainment 0

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Series1

Above is a bar chart of the magazines that my surveyors have read, there was a large number who read entertainment magazine, however, there was also a large amount who do not read any magazines, this may because of the internet, where information and articles can be read more easily than in a magazine. So therefore this data suggests that my magazine should a website where readers can interact with it through the internet.

How They Prefer to listen to Music

On the right there is graph on how the respondents prefer to listen to music, I asked them to rank their order from 1 to 5, Digital devices and live were the two top player, this gives me the idea to include a free download in every issue of my magazine and a chance to win tickets to a gig every week as well.

How many Social Networks are they on?

The graph above shows how many social network my respondents are on, the majority of them 3 or more, this suggests that I should have a twitter and facebook feed for my magazine, so my reader can always keep in the loop with what is happening with my magazine.

Audience Profile

My audience profile are 16-24 years who are frequent users of social networks, they may have an ipod or mp4 player which is used a lot day to day, they may play an instrument like the guitar, bass or drum which got them into pop-punk, they would like to keep up to date with the latest fashion, shoes, etc. They would be frequent attendees of gigs which would make them want to keep up with tour dates and their favourite bands.