Survey Results

What do you think the purpose of a trailer is?

Sales

To advertise the filmTo remind audiences of a film the already knew aboutTo create buzz for a studioTo create buzz for the actors

What do you feel the most important micro aspect is?

Sales

Mise En SceneEditingSoundCinematography

Why do you watch trailers?

Sales

To see if I'd like the flmBecause I like the actorsBecause I like the directorOther

Where do you see film trailers most?

Sales

On social media i.e. youtube/facebookBefore a film at the cinemaOn the television

Conclusions

• My trailer enabled me to understand how and why audiences interact with trailers. This will allow me to create a trailer which fits these parameters. Furthermore, by understanding what micro-aspect viewers feel most imperative as well as what they feel the purpose of a trailer is, I believe I will be able to create a trailer which truly resonates with an audience. I will be able to apply more focus to the most important micro-aspect to a viewer.