King Saud University College of Languages and Translation ...
Survey of Entrepreneurship Class 12 Strategic Planning King Saud University -- Kent State University...
-
Upload
allyson-haynes -
Category
Documents
-
view
222 -
download
0
Transcript of Survey of Entrepreneurship Class 12 Strategic Planning King Saud University -- Kent State University...
![Page 1: Survey of Entrepreneurship Class 12 Strategic Planning King Saud University -- Kent State University Partners in Entrepreneurship.](https://reader036.fdocuments.us/reader036/viewer/2022062301/56649efe5503460f94c135b4/html5/thumbnails/1.jpg)
Survey of Entrepreneurship
Class 12
Strategic Planning
King Saud University -- Kent State University
Partners in Entrepreneurship
![Page 2: Survey of Entrepreneurship Class 12 Strategic Planning King Saud University -- Kent State University Partners in Entrepreneurship.](https://reader036.fdocuments.us/reader036/viewer/2022062301/56649efe5503460f94c135b4/html5/thumbnails/2.jpg)
OBJECTIVES
12_Objectives
• 1. Present results of internet-based business research.• 2. Understand the principles of Marketing; explain
characteristics of internet-based businesses.
![Page 3: Survey of Entrepreneurship Class 12 Strategic Planning King Saud University -- Kent State University Partners in Entrepreneurship.](https://reader036.fdocuments.us/reader036/viewer/2022062301/56649efe5503460f94c135b4/html5/thumbnails/3.jpg)
INTERACTIVITIES
12_Interactivities
1. Students should present on the internet businesses researched.2. The instructor, depending on the time involved, may speak after the presentations.
![Page 4: Survey of Entrepreneurship Class 12 Strategic Planning King Saud University -- Kent State University Partners in Entrepreneurship.](https://reader036.fdocuments.us/reader036/viewer/2022062301/56649efe5503460f94c135b4/html5/thumbnails/4.jpg)
The Market Planning Process
• Market planning is the process of
– Identifying your customers– Defining their needs, wants and expectations– Developing your strategies and tactics for
satisfying them.
![Page 5: Survey of Entrepreneurship Class 12 Strategic Planning King Saud University -- Kent State University Partners in Entrepreneurship.](https://reader036.fdocuments.us/reader036/viewer/2022062301/56649efe5503460f94c135b4/html5/thumbnails/5.jpg)
Pricing
• Pricing is a balancing act
– You must support your costs– While meeting your customer’s limits– And giving you your desired profit.
![Page 6: Survey of Entrepreneurship Class 12 Strategic Planning King Saud University -- Kent State University Partners in Entrepreneurship.](https://reader036.fdocuments.us/reader036/viewer/2022062301/56649efe5503460f94c135b4/html5/thumbnails/6.jpg)
How Do I Set a Price
• Breakeven Analysis plus desired gross profit
![Page 7: Survey of Entrepreneurship Class 12 Strategic Planning King Saud University -- Kent State University Partners in Entrepreneurship.](https://reader036.fdocuments.us/reader036/viewer/2022062301/56649efe5503460f94c135b4/html5/thumbnails/7.jpg)
Breakeven Graphs
![Page 8: Survey of Entrepreneurship Class 12 Strategic Planning King Saud University -- Kent State University Partners in Entrepreneurship.](https://reader036.fdocuments.us/reader036/viewer/2022062301/56649efe5503460f94c135b4/html5/thumbnails/8.jpg)
Pricing Strategies
• Markup Pricing• Penetration Pricing• Price Skimming
![Page 9: Survey of Entrepreneurship Class 12 Strategic Planning King Saud University -- Kent State University Partners in Entrepreneurship.](https://reader036.fdocuments.us/reader036/viewer/2022062301/56649efe5503460f94c135b4/html5/thumbnails/9.jpg)
Pricing Strategies Continued
• Follow the Leader• Price Lining• Variable Pricing
![Page 10: Survey of Entrepreneurship Class 12 Strategic Planning King Saud University -- Kent State University Partners in Entrepreneurship.](https://reader036.fdocuments.us/reader036/viewer/2022062301/56649efe5503460f94c135b4/html5/thumbnails/10.jpg)
Product (or Service)
• Bundle of attributes that a customer perceives• Package of value from the various features,
benefits, and intangible rewards
![Page 11: Survey of Entrepreneurship Class 12 Strategic Planning King Saud University -- Kent State University Partners in Entrepreneurship.](https://reader036.fdocuments.us/reader036/viewer/2022062301/56649efe5503460f94c135b4/html5/thumbnails/11.jpg)
Types of Products / Services
• Convenience goods/services• Shopping goods/services• Specialty goods/services
![Page 12: Survey of Entrepreneurship Class 12 Strategic Planning King Saud University -- Kent State University Partners in Entrepreneurship.](https://reader036.fdocuments.us/reader036/viewer/2022062301/56649efe5503460f94c135b4/html5/thumbnails/12.jpg)
Product/Service Planning Strategy
• Product Mix and Positioning• Product life Cycle• Product Branding
![Page 13: Survey of Entrepreneurship Class 12 Strategic Planning King Saud University -- Kent State University Partners in Entrepreneurship.](https://reader036.fdocuments.us/reader036/viewer/2022062301/56649efe5503460f94c135b4/html5/thumbnails/13.jpg)
Promotion
• The Ultimate Goal: increase sales• Purposes of Promotions:
– Communicate information– Position products/services– Add value– Control sales volume
![Page 14: Survey of Entrepreneurship Class 12 Strategic Planning King Saud University -- Kent State University Partners in Entrepreneurship.](https://reader036.fdocuments.us/reader036/viewer/2022062301/56649efe5503460f94c135b4/html5/thumbnails/14.jpg)
Promotional Mix of Tools
• Advertising• Personal Selling• Sales Promotions• Publicity
![Page 15: Survey of Entrepreneurship Class 12 Strategic Planning King Saud University -- Kent State University Partners in Entrepreneurship.](https://reader036.fdocuments.us/reader036/viewer/2022062301/56649efe5503460f94c135b4/html5/thumbnails/15.jpg)
Place / Distribution
• Channels of Traditional Distribution and Intermediaries
• Warehousing and Transportation Operations
![Page 16: Survey of Entrepreneurship Class 12 Strategic Planning King Saud University -- Kent State University Partners in Entrepreneurship.](https://reader036.fdocuments.us/reader036/viewer/2022062301/56649efe5503460f94c135b4/html5/thumbnails/16.jpg)
Location Planning
• Importance of Location• Key Factors in Location Decisions• Challenges in Designing and Equipping the
Physical Facilities
![Page 17: Survey of Entrepreneurship Class 12 Strategic Planning King Saud University -- Kent State University Partners in Entrepreneurship.](https://reader036.fdocuments.us/reader036/viewer/2022062301/56649efe5503460f94c135b4/html5/thumbnails/17.jpg)
Internet-Based Businesses
• Perhaps the hottest and fastest growing area of entrepreneurial activities
![Page 18: Survey of Entrepreneurship Class 12 Strategic Planning King Saud University -- Kent State University Partners in Entrepreneurship.](https://reader036.fdocuments.us/reader036/viewer/2022062301/56649efe5503460f94c135b4/html5/thumbnails/18.jpg)
Ascent of Internet-Based Businesses
• E-intermediaries are internet-based members of a channel of distribution
• These channel members perform one or both of the following functions:– Collect information about sellers and present it to
consumers– Help deliver internet products to buyers.
![Page 19: Survey of Entrepreneurship Class 12 Strategic Planning King Saud University -- Kent State University Partners in Entrepreneurship.](https://reader036.fdocuments.us/reader036/viewer/2022062301/56649efe5503460f94c135b4/html5/thumbnails/19.jpg)
Types of E-Intermediaries
• Syndicated Sellers• Shopping Agents• Electronic Retailing
![Page 20: Survey of Entrepreneurship Class 12 Strategic Planning King Saud University -- Kent State University Partners in Entrepreneurship.](https://reader036.fdocuments.us/reader036/viewer/2022062301/56649efe5503460f94c135b4/html5/thumbnails/20.jpg)
Electronic Retailing
• Electronic Catalogs• Electronic Storefronts• Cybermalls• Interactive and Video Marketing
![Page 21: Survey of Entrepreneurship Class 12 Strategic Planning King Saud University -- Kent State University Partners in Entrepreneurship.](https://reader036.fdocuments.us/reader036/viewer/2022062301/56649efe5503460f94c135b4/html5/thumbnails/21.jpg)
E- Retailing
• Cybermalls are collections of virtual storefronts with numerous offerings
• Interactive and video marketing allow viewers to conveniently shop online.
![Page 22: Survey of Entrepreneurship Class 12 Strategic Planning King Saud University -- Kent State University Partners in Entrepreneurship.](https://reader036.fdocuments.us/reader036/viewer/2022062301/56649efe5503460f94c135b4/html5/thumbnails/22.jpg)
HOMEWORK
12_Homework
1. Read Mariotti text: Chapter 14: “Franchising, Licensing, and Harvesting”2. Read and consider handout 12.1 Some Preliminary Questions About the Business to Help Decide on a Legal Structure.
![Page 23: Survey of Entrepreneurship Class 12 Strategic Planning King Saud University -- Kent State University Partners in Entrepreneurship.](https://reader036.fdocuments.us/reader036/viewer/2022062301/56649efe5503460f94c135b4/html5/thumbnails/23.jpg)
HANDOUTS
12_Handouts
1. 12-1_Some Preliminary Questions About the Business to Help Decide on a Legal Structure.
![Page 24: Survey of Entrepreneurship Class 12 Strategic Planning King Saud University -- Kent State University Partners in Entrepreneurship.](https://reader036.fdocuments.us/reader036/viewer/2022062301/56649efe5503460f94c135b4/html5/thumbnails/24.jpg)
24
QuestionsQuestions