Survey firms

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Pulse Asia According to its corporate profile, Pulse Asia sees the public pulse as a key ingredient in a democracy. It committed itself to the advancement of professional polling by Filipinos within the country, as well as in other parts of Asia. It uses prudence and academic rigor to explore innovations in the gathering, use and analysis of social data. It also probes new or under-explored areas of study, which bear significant relevance or interest to the public. Pulse Asia has academic independence and has a professional team of high caliber. It initiates its own research studies based on a regular monitoring of prominent public concerns at a national, regional, local or sectoral level. It also solicits third-party sponsorship of or subscription to its research products and may also undertake specific surveys at the request of interested parties, but it will not undertake proprietary surveys where the client retains the exclusive right to the survey findings and withholds them from the public domain indefinitely. All Pulse Asia surveys are made available to the general public within a year from the time they are released to a client. Pulse Asia endeavors at all times to serve the public interest in democratic governance by undertaking studies on social, economic, political and comprehensive policy issues and by making available to the widest audience the findings, analyses and policy recommendations of its independent, non- partisan and academic probes. In doing so, the company has these commitments: (1) All work done by Pulse Asia shall meet at least the generally accepted standards demanded of quality academic output; (2)

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Transcript of Survey firms

Page 1: Survey firms

Pulse Asia

According to its corporate profile, Pulse Asia sees the public pulse as a

key ingredient in a democracy. It committed itself to the advancement of

professional polling by Filipinos within the country, as well as in other

parts of Asia. It uses prudence and academic rigor to explore

innovations in the gathering, use and analysis of social data. It also

probes new or under-explored areas of study, which bear significant

relevance or interest to the public.

Pulse Asia has academic independence and has a professional team of

high caliber. It initiates its own research studies based on a regular

monitoring of prominent public concerns at a national, regional, local or

sectoral level. It also solicits third-party sponsorship of or subscription to

its research products and may also undertake specific surveys at the

request of interested parties, but it will not undertake proprietary

surveys where the client retains the exclusive right to the survey

findings and withholds them from the public domain indefinitely. All

Pulse Asia surveys are made available to the general public within a

year from the time they are released to a client.

Pulse Asia endeavors at all times to serve the public interest in

democratic governance by undertaking studies on social, economic,

political and comprehensive policy issues and by making available to

the widest audience the findings, analyses and policy recommendations

of its independent, non-partisan and academic probes. In doing so, the

company has these commitments: (1) All work done by Pulse Asia shall

meet at least the generally accepted standards demanded of quality

academic output; (2) Believing in the urgent necessity to facilitate the

public's access to information, all studies done by the company shall

automatically become public domain material within one year after their

completion; and (3) Pulse Asia shall provide for a system of equitable

access to information by materially assisting parties or individuals that

are unable to adequately finance their demonstrably critical information

needs.

[edit]

Team of analysts

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▪ Prof. Felipe B. Miranda - professor of political science, University of

the Philippines, founding fellow of the Social Weather Stations

▪ Mercedes R. Abad - president and general manager of TRENDS-

MBL, Inc.

▪ Jose V. Abueva - former president of the University of the Philippines,

now president of Kalayaan College

▪ Arsenio M. Balisacan - professor of economics, University of the

Philippines

▪ Maria Rose Cynthia Banzon-Bautista - professor of sociology,

University of the Philippines

▪ Emmanuel S. de Dios - dean, University of the Philippines School of

Economics

▪ Ronald D. Holmes - executive director of the De La Salle University

System and former director of the De La Salle-Santiago Zobel

School

▪ Jose P. de Jesus - is among the country's top technocrats, has served

the Government in various capacities

▪ Romeo L. Manlapaz - retired professor of mathematics at the

University of the Philippines

▪ Rosa Linda Tidalgo Miranda - executive director of the Center for

Asia-Pacific Women in Politics

▪ Temario C. Rivera - professor of political science, University of the

Philippines

▪ Ana Maria L. Tabunda - former dean, University of the Philippines

School of StatisticsZelda C. Zablan - professor of demography at the UP Population Institute

SWS

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A membership organization, its members, called Fellows, make up the

General Assembly that elects its Board of Directors every year. The

Fellows are distinguished social scientists in the field of economics,

political science, sociology, statistics, market research, and others.

Aside from the seven founding fellows, there are regular fellows

comprising the membership.[3]

[edit]

Founding Fellows

▪ Dr. Mahar Mangahas (currently the President and CEO)

▪ Prof. Felipe B. Miranda

▪ Mercedes R. Abad

▪ Jose P. de Jesus

▪ Ma. Alcestis Abrea-Mangahas

▪ Gemino H. AbadRosa Linda Tidalgo-Miranda

3. Synnovate

Ipsos Business Consulting (IBC) is one of several boutique global business consulting firms with special focus on market analysis. It is a division of Ipsos which is the third largest research company in the world, present in 84 countries. </ref> Ipsos Business Consulting does not have a Head Office, but its CEO is based in Hong Kong. IBC has a presence in locations such as the USA, United Kingdom, United Arab Emirates and Australia, but most of its offices are located in Asia. Synovate does not provide the mainstream consulting services typically found in large global consulting firms. It specialises in market intelligence and growth consulting, with the services falling into three key categories - market analysis, competitive analysis and growth strategy. They also provide a partner evaluation service that is akin to the Head Hunting service for Executive Search. [2]

History and origin

Synovate Business Consulting started out in the early 1990's as part of

Asia Market Intelligence (AMI). AMI was subsequently acquired by

Aegis Group a media and market research group founded by Peter

Scott in 1989 as a separate company based the original WCRS Group

media buying division which itself was centred around the French media

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business Carat. It is headquartered in London and listed on the London

Stock Exchange. Other Aegis Group businesses included Carat,

Vizeum, MMA and Posterscope.

In 2003 Aegis Group consolidated all its market research activities

under the brand name ‘Synovate’. AMI Consulting then became

Synovate Business Consulting.[3] In 2011, Ipsos purchased the

Synovate business from Aegis Group, creating the third largest

research company. At the start of 2012, Synovate Business Consulting

started to trade as Ipsos Business Consulting, reflecting the new

ownership.

[edit]

Sectors and services

IBC provides market intelligence and growth strategy consulting

services in a wide range of sectors. Ipsos Business Consulting covers

sectors like automotive, banking, finance & insurance, energy & mining,

petrochemicals & chemicals, retail & consumer goods, food,

agribusiness & animal health, government & non-profit, healthcare,

industrial equipment, info-communications technology, media &

entertainment, professional services and travel & logistics.[4]

The basket of services offered by IBC are regional consulting on market

entry strategies , competitive and customer intelligence, business

sizing, partner evaluation, product launch strategies, quantitative

modeling, technology forecasting & management, investment feasibility,

distribution channel analysis, pricing analysis, location analysis and

business plan generation.

[edit]

Special methodologies

Having conducted over 2500 engagements related to market

intelligence and growth strategy consulting, IBC has a suite of

offerings / methodologies / tools such as the ‘Partner Compass’. This

is a systematic approach to conduct a business diligence on a potential

partner. This would include an acquisition target, a joint venture partner,

channel partner etc. Similarly another methodology of theirs is the ‘Your

Path to Growth’. This is s systematic set of modules to evaluate and

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enter a market. zen

[edit]

Clients

IBC has worked with clients across the globe in a variety of sectors.

They have completed over 2,500 client engagements since 1994.[5] A

brief list of the international and local clients –

Automotive

Honda, Hyundai, Bosch,

Michelin

Banking, Finance & Insurance

AXA, Visa, Standard Chartered, HSBC

Petrochemicals & Chemicals

ExxonMobil, Shell, DuPont, Petronas

Food & Agribusiness

Danone, Heinz, Syngenta,

Tetra Pak

Government & Non-profit

Hong Kong TDC, Singapore EDB,

UNICEF, USDA

Healthcare

Pfizer, Olympus Medical Systems, Johnson & Johnson,

GlaxoSmithKline

Infocommunications

Technology

Samsung, IBM, Fujitsu,

Nokia

Media & Entertainment

Reed Elsevier, Reuters, Walt Disney,

Discovery Channel

Professional Services

McCann WorldGroup, Messe Frankfurt, Saatchi & Saatchi,

Jones Lang LaSalle

[edit]

Employees

The people working at IBC are typically candidates with an engineering

or management background.Candidates with interest in international

business, strategy, marketing, and economic issues and proven

leadership potential, strong team orientation are preferred.[6] Lateral

recruits come generally from the industry or from other consulting firms

with experience in management consulting, business advisory, or

commercial analysis. There are about a hundred business consultants

in the division.

[edit]

Knowledge resources

Being in the business of consulting, IBC has access to a wide pool of

secondary resources. There is a dedicated knowledge management

team. The internal knowledge management system is accessible

through a customized knowledge portal and is available to all the

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consultants worldwide. This gives them access to not only subscribed

databases, but also the whole library of past projects, methodologies,

models, templates, etc.

[edit]

Publications

IBC labels itself ‘Ipsos Business Consulting - Your Path to Growth’.

Given the specialist nature of the consulting work undertaken, and the

boutique nature of the service line, the firm seems quite right about their

tag line.

▪ Periscope[7] - The case study publication from IBC.

▪ Change Agent[8] – This magazine basically showcases how market

research is driving change in the enterprise, the marketplace and

society.

4. Nielsen

Nielsen is a publicly held global information and media company, and is

one of the world's leading suppliers of marketing information (Nielsen

Consumer, formerly ACNielsen), media information and TV ratings

(Nielsen Media Research), online intelligence (Nielsen Online) and

mobile measurement (Nielsen Mobile). On January 25, 2011 the

company issued an IPO raising $1.6 billion in the biggest private equity-

backed U.S. IPO since 2006.[2] David L. Calhoun is Nielsen's Chief

Executive Officer. Calhoun came to Nielsen in 2006 from General

Electric. Susan D. Whiting is the Executive Vice President of Nielsen

and Chairman of Nielsen Media Research. Whiting has been with

Nielsen since 1978 and was named one of the 100 Most Influential

Women in New York City business by Crain's New York Business in

2007.

Nielsen's major businesses include:[3]

▪ Nielsen Consumer: provides measurement and analysis of

marketplace dynamics and consumer attitudes and behavior

▪ Nielsen Consumer Panel Services (Homescan & Spectra)

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Homescan: multi-outlet panel that captures consumer purchase

behavior, demographic profiles, attitudes & usage

information and evaluations of the impact of media on

actual behavior

Spectra: suite of applications that provide segmentation and

targeting analysis

▪ BASES: combines primary consumer research with forecasting

techniques to estimate the sales potential of new product

initiatives prior to market entry.

▪ Nielsen Claritas: provides companies with marketing research

demographic data, marketing software and market segmentation

services

▪ IMS: media planning and analysis software for industry and

proprietary research

▪ Nielsen Business Media: includes trade publications, trade shows,

digital products and services, serving markets across the

entertainment, media and marketing, retail, travel and

performance, and design industries

▪ Nielsen Entertainment: provides market information, creative testing,

marketing solutions and analytical tools through business units

focused on film, music, home entertainment, books, and

interactive entertainment

Nielsen BookScan

Nielsen Broadcast Data Systems

Nielsen EDI

Nielsen Music Control

Nielsen SoundScan

Nielsen VideoScan

▪ Nielsen Ad Solutions (formerly Nielsen IAG): collects engagement

metrics - including advertisements, product placement, and

program sponsorship occurring across all broadcast and major

cable networks during primetime as well as cinema and online

advertisements

▪ Nielsen Media Research: measures the size of audiences for

television, radio and print, as well as advertising spending and

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creative content information and services

▪ Nielsen Mobile: provides syndicated consumer research to the

telecom and mobile media markets

▪ Nielsen Online: measurement and analysis of online audiences,

advertising, video, blogs, consumer-generated media, word of

mouth, commerce and consumer behavior

▪ PERQ/HCI: reports on advertising expenditures and content in

healthcare journals in the U.S.

▪ Scarborough Research: measures the shopping patterns, lifestyles

and media habits of U.S. consumers

▪ SRDS: provider of media rates and data

[edit]

Company history

[edit]

Arthur C. Nielsen and the company’s founding

Arthur C. Nielsen founded the AC Nielsen Company in 1923 with the

idea of selling engineering performance surveys. It was the first

company to offer market research.[4] The company expanded its

business in 1932 by creating a retail index that tracked the flow of food

and drug purchases. This was the first retail measurement of its kind

and for the first time allowed a company to determine its “share” of the

market.[4] Arthur C. Nielsen is credited with coining this business term.

[edit]

Radio and television

In 1936, Arthur C. Nielsen acquired the Audimeter, which measured

which radio stations a radio had been tuned to during the day. After

tinkering with the device for a few years, the company created a

national radio rating service in 1942.[5] The company collected

information on which stations were tuned to in 1,000 homes. Then, this

survey data was sold to manufacturers who were interested in the

popularity of programs and demographic information about listeners for

advertising purposes. This was the birth of audience measurement that

would become the most well-known part of Nielsen’s business when

applied to television.[5] Today, these are commonly referred to as

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“Nielsen ratings.”

The company began measuring television audiences in 1950, at a time

when the medium was just getting off the ground. Just as with radio, a

sampling of homes across the U.S. was used to develop ratings. This

information was collected on a device that was attached to a television

that recorded what was being watched. In 1953, the company began

sending out diaries to a smaller sample of homes (“Nielsen families”)

within the survey to have them record what they had watched.[4] This

data was put together with information from the devices. This

combination of data allowed the company to statistically estimate the

number of Americans watching TV and the demographic breakdown of

viewers.[4] This became an important tool for advertisers and networks.

In the 1980s, the company launched a new measurement device known

as the “people meter.” The device resembles a remote control with

buttons for each individual family member and extras for guests.

Viewers push a button to signify when they are in the room and push it

again when they leave, even if the TV is still on. This form of

measurement was intended to provide a more accurate picture of who

was watching and when.[6]

On November 18, 2008 Nielsen announced that will return to the US

radio ratings business after discontinuing the service in 1968. The new

radio rating service debuted in 50 US mid-size radio markets in the

spring of 2009 and the results were available in the summer.[7] Nielsen

will use its address-based sampling (ABS) to recruit sample

households. The Nielsen-pioneered method uses randomly selected

addresses rather than telephone numbers in its domestic television

measurement in order to reach the 34% of U.S. households that are not

covered by current sampling methods, including cell-phone only and

many unlisted land line phone households, according to the company.[8]

In July 2008,[9] Nielsen released the first in a series of quarterly reports,

detailing video and TV usage across the ‘three screens’ – Television,

Internet and Mobile devices. The A2/M2 Three Screen Report also

includes trends in timeshifted viewing behavior and its relationship to

online video viewing, a demographic breakdown of mobile video

viewers and DVR penetration.

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[edit]

Mergers and acquisitions

The company was acquired by the Dun & Bradstreet Company in 1984.

[10] D&B, as it is known today, broke Nielsen into two separate

companies in 1996. These were Nielsen Media Research, which was

responsible for TV ratings, and AC Nielsen, which was responsible for

consumer shopping trends and box-office data.[11] The Dutch publishing

company VNU (Verenigde Nederlandse Uitgeverijen) acquired Nielsen

Media Research in 1999.[12] It later recombined the two halves of the

business when it acquired AC Nielsen in 2001. In between, it sold its

newspaper properties to Wegener and its consumer magazines to

Sanoma.

In 2004, Nielsen began a joint venture called AGB Nielsen Media

Research with WPP Group's AGB Group, a European competitor which

provides similar services.[13]

VNU combined the Nielsen properties with other research and data

collection units including BASES, Claritas, HCI and Spectra. The

company's publishing arm also owned several publications including

The Hollywood Reporter and Billboard magazine. VNU began acquiring

companies that added to its measurement capabilities. In 2006, it

acquired a majority stake in Buzzmetrics, a company which measures

consumer-generated media online. Under the new ownership, Nielsen

bought the remaining shares of the company in 2007.[14] In the same

year, Nielsen acquired Telephia, which measures mobile media,[15] and

Bilesim Medya, a Turkish advertising intelligence firm.[16]

In 2006, VNU was acquired by a group of six private equity firms: the

American Kohlberg Kravis Roberts & Co., Thomas H. Lee Partners,

Blackstone Group, Carlyle Group and Hellman & Friedman, and Dutch

equity firm AlpInvest Partners[17] for £5bn.[18] In the same year, the

group hired David L. Calhoun, formerly of General Electric, as CEO.[19]

He renamed VNU as The Nielsen Company in 2007.

VNU sold its business publications division in 2006 for €320m (£210m)

to venture capital group 3i, which then sold the UK division (VNU

Business Publications Ltd) to Incisive Media.[18]

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In 2008, the company acquired IAG Research which measures viewer

engagement with TV commercials.[20] The same year Nielsen made a

strategic investment in NeuroFocus, a California firm applying

neuroscience brainwave techniques for consumer research.[21] In 2009

and 2010, Nielsen sold its business magazines; its well-known

entertainment properties went to the new company e5 Global Media.

In June 2010 Nielsen paired with Mckinsey to create the social media

consulting company NM Incite.[22] Through "NM Incite," Nielsen

combines its Buzzmetrics listening platform technology with McKinsey's

management consultants, to offer a broad range of social consulting

influenced by social media data and analytics.[23] NM Incite has

operations in 13 global markets, including: US, UK, Germany, Spain,

Italy, Australia, New Zealand, China, Japan, India, Brazil, Canada and

Korea.[24]

In Aug 2011 Nielsen acquired Marketing Analytics, Inc., one of the

pioneers of marketing mix modeling and a recognized leader in

analytics and advanced planning software. Headquartered in Evanston,

Ill. and founded in 1991, Marketing Analytics, Inc. helps companies

measure the impact of their marketing plans on sales by combining

deep modeling expertise with robust software applications. Link, a long-

time innovator in marketing modeling, will continue to lead the group

and work to integrate these capabilities into Nielsen offerings. The

acquisition enables Nielsen to provide marketers of fast moving

consumer goods with the most complete and timely view of the impact

of media and marketing - a distinct advantage when developing

marketing plans across multiple channels, such as online and offline

advertising, in-store promotions and consumer promotions.

In July of 2012, Nielsen acquired the advertising tech company Vizu.

The acquisition was made so that Nielsen can better analyze the

effectiveness of online advertisement as Nielsen was previously only

measuring the reach of ads. [25]

[edit]

Competitors

Top 9 of the Market Research Sector 2009

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Ran

kCompany

Sales in

2009

(million

USD)

Growth

in %

1 Nielsen 5,000.0 2.6

2 Kantar Group 2,000 2.5

3IMS Health

Inc.1,958.6 8.9

4 GfK AG 1,397.3 5.4

5 Ipsos 1,077.0 6.5

6 Synovate 739.6 9.5

7 IRI 665.0 6.6

8 Westat 425.8 0.8

9 Arbitron 400.0 5.9

[edit]

The Nielsen Code

In 1931, Arthur C. Nielsen, Sr., wrote the Nielsen Code,[26] defining the

principles that would guide Nielsen to global leadership in marketing

research. The Code remains relevant today and continues to guide to

company and employees practices. The 8 pillars of this code are:

▪ Impartiality

▪ Thoroughness

▪ Accuracy

▪ Integrity

▪ Economy

▪ Price

▪ Delivery

Service

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4. StratPOLLS

StratPOLLS, inc. is a privately-held national research and consulting firm specializing in both quantitative and qualitative research works and analysis. It provides strategic information and advices for a portfolio of clients in the corporate, political, legal, education, government, public affairs, non-profit organizations, advocacy groups and media sectors.

It also plans, directs and manages market research activities for commercial products and services using person-to-person (face-to-face) method and web-based models and formats such as on-line polling.

StratPOLLS, inc. is a convergence of some of the most experienced and very knowledgeable people in the profession having proven themselves in their chosen fields of endeavor especially in political science, journalism, marketing,  political polling, political economy, demography, information technology, local government and the academe.

Fast but accurate polls

Online polls are Internet-based surveys that are very effective modes of reaching or feeling the markets either for market research on commercial products or for measuring political opinions. One such poll could be accomplished quickly but accurately, from approval of the survey questionnaire to the delivery of the results, depending on the size of the targeted number of respondents which could vary in groups of 10 thousand, 15 thousand, 20 thousand, or even more depending on the requirements of the client.

StratPOLLS has compiled a fairly huge list of email addresses of adult consumers (voters) from the different parts of the country. These addresses include demographic background such as gender, age bracket, marital status and socio-eco classification. Demography is essential in determining the designs of advertising and  marketing campaigns for your products, or in shaping the minds of the electorate. Compilation of the list is a work in progress.Incentives to Panel Members (Respondents)

The process of online polling works on the promise of benefit wherein each respondent or email address is considered outright as a Panel Member (PM) eligible to earn points every time the PM participates in an online survey. Accumulated points are qualified either to redeem token gifts or to the much larger draw for bigger incentives. And to ensure that only the registered Panel Member is the one replying to the survey, security checks and passwords are required to be keyed in before the respondents could submit his reply.

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A. Summary of Market Research Services (Online and Face-to-Face)

The different research services under Online Polling by StratPOLLS are shown in this section which are:

▪ ADVERTISING   AWARENESS ▪ BRAND   AWARENESS ▪ BRAND PREFERENCE ▪ COMPETITIVE   ANALYSIS ▪ CONSUMER/CUSTOMER SATISFACTION ▪ CUSTOMER ENGAGEMENT ▪ EMPLOYEE   SATISFACTION ▪ EVENT ATTENDANCE FEEDBACK

▪ INCIDENT FOLLOW-UP ▪ MARKET   INTELLIGENCE ▪ PRODUCT/BRAND   EVALUATION ▪ SHOPPING/PURCHASING EXPERIENCE ▪ TESTING NEW PRODUCTS & SERVICES ▪ USAGE/CONSUMPTION PATTERN & FREQUENCY

OF PURCHASE

DETAILS OF RESEARCH SERVICES

ADVERTISING   AWARENESS

Measure the effectiveness of your ongoing advertising campaign as to specific reactions: consciously aware or subconsciously aware. Assess how your product or service offerings are perceived as compared to your competitors’. What headlines, value propositions, and call-to-actions have the greatest marketing impact in your advertising? You can use ad awareness measurement to determine which advertisements will cut through the clutter and leave a lasting impression.

BRAND  AWARENESS

Your company’s brand is a valuable business asset. What is the present “top-of-mind” brand in the market? What are the attributes of your product compared to those of your competitors? What are customer perceptions regarding your brand versus competition? What is the strength of your brand recognition?

BRAND PREFERENCE

How far is your product (services) from the competitors?

COMPETITIVE   ANALYSIS

Identifying customer expectations that have an impact on satisfaction such as product quality, price, customer experience and level of technical support can result in new marketing strategies and tactics to capitalize on organizational strengths and improve standing in the market.

CONSUMER/CUSTOMER   SATISFACTION

Make sure your hard-earned consumers/customers do not go elsewhere or do not switch brand. Marketing experts say that average business does not hear from 96% of their unsatisfied customers; that a 10% customer retention typically increases profits by 30%. Knowing what your customers really think is critical to retaining your customers---and keeping your profits. What creates loyal and happy customers? We identify their needs, wants and expectations.

CUSTOMER ENGAGEMENT

When consumers do not perceive true value from your company’s products, services and brands,

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they go elsewhere. While satisfied consumers may be satisfied with your product at present, how do I make an emotional connection with my product? How do we convert loyalty to create an emotional connection with my company? How can I develop and grow my brand?

EMPLOYEE   SATISFACTION

(Opinions, attitudes and perceptions) An employee engagement or satisfaction survey reveals valuable information regarding the corporate culture of your company. The employee survey can address some or all of the following issues: How is staff moral? What are the root causes contributing to employee burnout? Do employee satisfaction levels vary significantly from department to department, or at separate locations?

EVENT ATTENDANCE FEEDBACK

Rating of audience satisfaction on a given scale. Audience preference/attendance in events and frequency of attendance.

INCIDENT FOLLOW-UP

Learn more about recent service delivery, cancellation of service, (other incidents)

MARKET   INTELLIGENCE

Analyzing your product’s Strength and Weaknesses, Opportunities and Threats (SWOT) using Internet-based Critical Market Intelligence Research. Is your market in need of a new product to complement a new product that you and your competitors offer? Who is your real competitor in the market?

PRODUCT/BRAND   EVALUATION

(Needs, wants and desires) Developing a better understanding of customer experience with your products is the key to improved quality and greater customer satisfaction.

SHOPPING/PURCHASING EXPERIENCE

For shopping malls and shops

TESTING NEW PRODUCTS & SERVICES

Gauge consumer interest in a new product (service), price, features

USAGE/CONSUMPTION PATTERN & FREQUENCY OF PURCHASE

How often does the consumer purchase your product, or the leading brand, and how many times is it used a day, a week, a month?

We are offering a low trial price

As a trial run, we are offering a very low four-digit trial price (in Philippine pesos) for a two-page online survey questionnaire to reach a minimum of 10,000 respondents or Panel Members per engagement or survey. Please call us at telephone (02) 812 9143 and ask for ALICE or through cell phone 0916 536 0003 and ask for ART or email us at [email protected] right now.

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With Proof of Service

            Results of each survey shall be submitted in hard copies (and soft copy if so required by the Client) with a duly signed Proof of Service either in Excel Report  or Email Tracking System Report containing the list of respondents or Panel Members who participated in the survey.

eMARKETING

Now you can reach your market and keep in touch with your customer base through the fastest and most economical way----the StratPOLLS Email Blast Marketing Campaign clustered in groups of 50,000 or 100,000 email addresses,  or even more, using our data base.

Our system could reach hundreds of thousands of email addresses with Proof of Service. You can order in multiple frequencies at discounted price. For example: Email blast of 100,000 e-addresses per week x four times in a month with intervals per blast.We strongly suggest that you keep your brand name “top-of-the-mind” by reaching out to your market on a weekly basis with the latest news and information about your business and products.   Our scaled rates: Available upon request on a case-to-case basis depending on the size of the target market.(Plus 12% VAT and minimum charge for art layout of P1,500.00 per page).

INCREASE YOUR SALES, INCREASE YOUR INCOME..

NOW, IT WOULD COST YOU ONLY 65 CENTAVOS PER HIT TO ADVERTISE AND REACH YOUR MARKET…

1. You can reach your market directly and keep in touch with your customer base through the fastest and most economical way----eMarketing.

2. This is a computer-based form of direct advertising that delivers your

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advertising message and displays your advertising copy in color right on the buyers’ computer monitor screen at the cost of only a few centavos.

3. We can deliver your advertisement and reach a given market of consumers clustered in groups of 50,000 or 100,000 email addresses (consumers) or even more, using our data base.

This is the most economical way of advertising today.

4. And to show that we have delivered your advertisement, we shall provide you with Proof of Service and a log file of the numbers that we have reached.

5. Call us today and place your order in multiple frequencies at discounted price. For example: eMarketing blast of 100,000 e-mail addresses per week x four times in a month with intervals per

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blast would only cost you lesser than 65 centavos per consumer. Our telephone numbers are (02) 812 9143 or text/call 0916 536 0003 / 0932 983 4082. You can also email us at [email protected] or visit our website: www.stratpolls.com

6. We strongly suggest that you keep your brand name “top-of-the-mind” by reaching out to your market on a weekly basis with the latest news and information about your business and products.

7. Our scaled rates are available upon request on a case-to-case basis depending on the size of the target market and the frequency of your advertisement.

Proximity SMS Marketing

This service allows you to reach ALL THE CELLPHONE UNITS (that are compliant with GSM 03.41 or Short Message Service-Cell Broadcast SMS-CB model 1977 and upwards) within a proximity of 2-kilometer radius in population centers or central business districts.

This is possible through the use of a technology developed by a Filipino inventor. The new technology is compliant with existing laws and implementing rules of the National Telecommunications Commission. The broadcast is through 160-

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character text messages or SMS which does not have to pass through telecommunications companies.

Using a Remote Base Station, the system broadcasts your message which is captured by ALL cell phones within the 2-kilometer radius. The first units that will catch the text message re-echo this to the second batch of cell phones, and the third wave, in turn, echoes the same message to the 4th and so on until the residual effect fades outside of the 2-km broadcast zone.

Example: The proximity area is the Makati Central Business District where there is an estimated 500 thousand cell phone units within the 2-km radius. Therefore, applying the working process as described above, your product promo or advertising message could reach the 500 thousand potential consumers.

The costs are available upon request.

CONVENTIONAL Face-to-Face POLITICAL POLLSQUANTITATIVE RESEARCH (Face-to-Face Surveys)

Assumptions, hunches, gut feel and observations are sometimes erroneous. Although they all connote the same, we have to go to the statistics for validation and verification.  And data could only become valid if they have been gathered scientifically through Quantitative Research, or surveys as popularly called in the country. The principal method is called Multi-Stage, Area Probability Sampling (MSAPS) which takes into account the proportionate distribution of respondents in the key samples.

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StratPOLLS survey results of the year 2009-2010 campaign were at par with the leaders.

The most accurate quantitative analysis of a survey combines the elements of demographic profiling (age bracket, gender, socio-eco classification) with contextual survey questions that are neither ambiguous nor leading in form and substance.

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Feild operations teams prepare for a nationwide quantitative survey

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The results of our survey are tools for the crafting a merketing and campaign strategies. Recommended Quantitative Research activities are:

▪ Quarterly Performance Polls▪ Occasional Opinion Polls on Significant Social/Political Topics▪ Benchmark Poll (for political campaign)▪ Monthly Tracking Poll (for political campaign)▪ Weekly Tracking  Poll (for political campaign)▪ Exit Poll (for political campaign)

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5. TNS

The history of TNS as a market research company began in 1946 with

the establishment of National Family Opinion (NFO) in the United

States.[2] Since then, various mergers and acquisitions involving large

companies from the US, Europe and Asia Pacific eventually became the

Taylor Nelson Sofres group.

The 1960s saw the establishment of the six main companies that today

form part of TNS. Starting with NFO in the 1940s, Intersearch in the US

in 1960; then AGB in the UK in 1962; Sofres in France in 1963; Frank

Small Associates (FSA) in Australia in 1964; Taylor Nelson in the UK in

1965.[2] Over the 60s, 70s, 80s and 90s, these companies grew

significantly as individual businesses.

The 1990s and early years of the new millennium saw consolidation in

the industry. In 1992, Sofres acquired Secodip. In 1992, Taylor Nelson

joined with AGB. In 1997, Sofres combined with FSA. In 1997, Sofres

acquired Intersearch and then merged with Taylor Nelson AGB. In

2000, Taylor Nelson Sofres acquired CMR, followed by the NFO

WorldGroup in 2003.[2]

The TNS Group continues to grow, mainly by acquiring small research

companies to strengthen its position in markets in which it already has a

presence. For example, in December 2007, TNS acquired Landis

Strategy & Innovation in the United States, a specialist research-based

consultancy.[3]

TNS logo that was used between 2003-2012.

In the same month, TNS announced that it had reached agreement to

increase its ownership of LatinPanel Holdings from 33.3% to 100%.

TNS was formerly a joint venture partner with the NPD Group and the

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IBOPE Group in this continuous consumer panel business serving Latin

America operating in 15 countries in Latin America, and covering 96%

of the region’s GDP, providing local and international clients with access

to a household research panel across the packaged groceries, toiletries

and cosmetics, fresh foods and textile retail markets.[4]

In early March 2008 TNS announced the merging of its North American

operating units TNS Media Intelligence, TNS Media Research with the

recently acquired firms Compete and Cymfony to create TNS Media

Group.[5][6]

On 29 April 2008 TNS announced that it was in talks to merge with

German market research company GfK.[7] The announcement was

followed in May by two conditional offers from WPP to buy TNS for a

combination of cash and shares, both of which were rejected by TNS’s

board. The hostile WPP bid led to GfK and TNS abandoning their

merger plans. GfK sought without success to find backing for a rival

offer, leaving WPP’s hostile bid as the only one on the table. On 9

October 2008 WPP declared that its latest bid had been successful and

that it was buying TNS for $1.93bn.[8] TNS now sits in WPP’s Kantar

Group. Many Kantar subsidiary companies are currently undergoing

restructuring and rebranding as a result of the TNS deal. TNS itself will

see various units either merged with other Kantar units or spun out into

separate Kantar entities.

[edit]

Operations

TNS has chosen to specialise in eight market sectors:[9]

▪ Automotive

▪ Consumer

▪ Finance

▪ Healthcare

▪ Media

▪ Political and social

▪ Technology

▪ Worldpanel

TNS separates its worldwide operations in over eighty countries into

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four main divisions: North America, Europe, Asia Pacific and emerging

markets.

[edit]

Logo

In 2003, when company went from being Taylor Nelson Sofres with

several local names, to one unified TNS a new logo was designed.

Wolff Olins was the agency behind the 2003 rebrand. Then in early

2012 a the old logo was altered alittle: The odd shape it has used had

been straightened out to a square, and the lowercase letters have been

exchanged for uppercase ones with more authority.

[edit]

Financial performance

[edit]

Top ten of the market research sector 2006

Ran

kCompany

Sales in

2006

(million

USD)

Growth

in %

1 Nielsen Company 3,696.0 5.6

2 IMS Health Inc. 1,958.6 8.9

3Taylor Nelson

Sofres1,851.1 2.5

4 Kantar Group 1,401.4 4.1

5 GfK AG 1,397.3 5.4

6 Ipsos 1,077.0 6.5

7 Synovate 739.6 9.5

8 IRI 665.0 6.6

9 Westat 425.8 0.8

10 Arbitron 329.3 5.9

6.

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