Survey Draft
3
Liezl Camille F. Lopez 14-1233 ENG103 Good day! I am Liezl Camille F. Lopez, a student from the University of Asia and the Pacific, and I am conducting a survey about color and its relation to the marketing of the product, chocolates in particular. I would like to request for your time in completion for the completion of the survey. 1. Do you consider the color when buying a product? o Yes o No 2. What colors make the product more attractive to you as a consumer? o Red o Orange o Yellow o Green o Blue 3. What colors do you associate when the word “health” is mentioned? o Purple o Brown o White o Black o Pink o Others (please specify): ________
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Survey for color and marketing
Transcript of Survey Draft
Liezl Camille F. Lopez
14-1233
ENG103
Good day! I am Liezl Camille F. Lopez, a student from the University of Asia and
the Pacific, and I am conducting a survey about color and its relation to the marketing of
the product, chocolates in particular. I would like to request for your time in completion
for the completion of the survey.
1. Do you consider the color when buying a product?
o Yes
o No
2. What colors make the product more attractive to you as a consumer?
o Red
o Orange
o Yellow
o Green
o Blue
3. What colors do you associate when the word “health” is mentioned?
o Red
o Orange
o Yellow
o Green
o Blue
o Purple
o Brown
o White
o Black
o Pink
o Others (please
specify): ________
o Purple
o Brown
o White
o Black
o Pink
o Others (please
specify): ________
4. What characteristics do you look for when buying?
o Color of the packaging
o The brand of the product
o Other people’s reviews on the product
o The usefulness of the product
o The affordability of the product
o Celebrity endorsements
5. From 1 being the lowest and 6 being the highest, rank which is the most important
characteristic for you.
__ Color of the packaging
__ The brand of the product
__ Other people’s reviews on the product
__ The usefulness of the product
__ The affordability of the product
__ Celebrity endorsements
Thank you!
